10 Subcategories in Marketing

Find, compare and review the best web apps & startup tools for marketers and sales teams on Crozdesk.


Falcon.io

Falcon.io 86

(2)

Social media monitoring, engagement, publishing, analytics & customer experience management. All on one unified, easy-to-use platform. More Information...

KiteDesk

KiteDesk 71

(4)

KiteDesk uncomplicates lead generation. Effortlessly build lead lists. Imagine saving time and getting better at targeting prospects using our on-demand search tool. More Information...

mailspice analytics

mailspice analytics 92

(1)

An email analytics add-on for all email services that tracks more than just opening and click rates, providing you with deep insights into all of your email campaigns. More Information...

Housecall Pro

Housecall Pro 85

(1)

Our #1 rated app and web portal will put you back in control & delight your customers. Scheduling, dispatching, GPS tracking, CRM, invoicing, credit card processing, more. More Information...

Revulytics Usage Intelligence

Revulytics Usage Intelligence

(0)

Purpose-built for distributed software applications, Usage Intelligence provides software usage analytics of user activity and computing environments on Windows, Mac & Linux. More Information...

bpm'online CRM

bpm'online CRM 84

(3)

Bpm’online is a provider of CRM for marketing, sales and service. Its core value is the agility to change processes and align marketing, sales and service on one platform. More Information...

NiceJob

NiceJob

(0)

NiceJob helps companies get more reviews and build a great reputation online. Then we spread that reputation through automated social media and web publishing. More Information...

SendinBlue

SendinBlue 76

(43)

SendinBlue empowers businesses to build and grow customer relationships through automation, marketing and transactional emails, and SMS messages. More Information...

Publicfast

Publicfast

(0)

Publicfast is an influencer marketing tool, which helps to create branded social media campaigns via influencers on Facebook, Twitter, Instagram, Youtube and Vkontakte. More Information...


trial/premium
CanIRank

CanIRank 81

(3)

CanIRank is an SEO intelligence tool that blends data and metrics to deliver actionable insights, opportunities, and personalized recommendations. More Information...

SendGrid

SendGrid 81

(15)

SendGrid is a web-based transactional email delivery and management system. More Information...

Hootsuite

Hootsuite 76

(216)

Hootsuite is a web-based application allowing users to manage multiple social media accounts and platforms. More Information...

Campaigner

Campaigner 61

(3)

Campaigner is a web-based application to build, launch and track email marketing campaigns. More Information...

SocialEngine

SocialEngine 84

(1)

SocialEngine is a web-based tool to build social networks and online communities without the need for code. More Information...

Campaign Monitor

Campaign Monitor 88

(1)

Campaign Monitor is a creative email marketing platform to help attract new subscribers, send newsletters and receive detailed progress reports. More Information...

Woopra

Woopra 77

(15)

Woopra is a real-time customer analytics service helping organizations to optimize the customer lifecycle by providing a wide range of behavioral data for site visitors. More Information...

SocialBro

SocialBro 68

(18)

SocialBro is an online analytics and management platform to grow and get the most out of your Twitter community. More Information...

AWeber

AWeber 75

(226)

AWeber is an email marketing and auto-responder software. AWeber allows users to track the performance of their email marketing campaigns and conduct A/B tests. More Information...

OnlyWire

OnlyWire 77

(2)

OnlyWire is a social media management platform that allows users to post content to 50 leading social media networks at the same time. More Information...

Register

Register

(0)

Register is a web hosting, web design, e-commerce, email, and domain-name registration service. More Information...

Linkfool

Linkfool 73

(1)

Linkfool is an inbound marketing and SEO service to help grow your site's rankings. More Information...

BrightLocal

BrightLocal 75

(13)

BrightLocal provides seven tools to speed up and automate important local SEO tasks such as Google+ Local Optimization, Local Search Rank Checkings, Citation Discovery, etc. More Information...

Keyhole

Keyhole 65

(7)

Keyhole is a hashtag tracking tool for Twitter, Facebook and Instagram. More Information...

LinkTrackr

LinkTrackr

(0)

LinkTrackr is a web-based marketing tool to help discover which ads and links are making money and which are not. More Information...

ClickMeter

ClickMeter 78

(2)

Clickmeter is a real-time web app that monitors, compares and optimises your ad campaigns. More Information...

Improvely

Improvely

(0)

Improvely is a conversion tracking and click fraud monitering app that works with AdWords, Bing Ads, Twitter Ads and Facebook Ads. More Information...

Buffer

Buffer 84

(4)

Buffer simplifies social media sharing and message scheduling to increase the time you have to make and curate great online content. More Information...

Prezi

Prezi 82

(140)

The awesome selling power of Prezi backed by an entire suite of creation, collaboration, and analytics tools designed just for business teams. More Information...

Monitor Backlinks

Monitor Backlinks 83

(5)

Monitor Backlinks is a tool for tracking the SEO performance of your own website and your competitors. More Information...


trial/premium
TweetDeck

TweetDeck 88

(173)

TweetDeck is a social media management tool for the real-time tracking, organizing and engagement of Twitter accounts. More Information...

MailChimp

MailChimp 80

(637)

MailChimp is an email marketing service that helps users design email newsletters, share them on social platforms, and track campaign results. More Information...

Email Opened

Email Opened 75

(3)

Email Opened is an email marketing and campaign tool that helps users deliver optimized emails that maximize open and click through rates. More Information...

Moz Analytics

Moz Analytics 75

(64)

Moz Analytics is a web-based marketing analytics platform that brings all inbound marketing data into one place. More Information...


trial/premium
KISSmetrics

KISSmetrics 85

(94)

KISSmetrics is an analytics solution that allows users to see the entire customer journey — across campaigns, web and mobile — and take actions that get results. More Information...

Narrow

Narrow 69

(5)

Narrow helps you build a targeted audience and increase your influence on twitter. Enter relevant keywords or hashtags and we’ll begin building the right audience for you. More Information...


trial/premium
myPresences

myPresences 59

(5)

We help local businesses get the most from online by helping them build the best online presence & reputation possible and then manage everything from everywhere in one place. More Information...


trial/premium
crozdesk discount
Dashba

Dashba

(0)

Dashba.com allows businesses to communicate news and information to consumers. It enhances the customer relationship experience in a way that social media sites cannot. More Information...

BitHub

BitHub

(0)

Real-time, embeddable, social hubs. Gather and display all the content produced by you and your social media fans. More Information...


trial/premium
Twitfox

Twitfox 59

(4)

Twitfox is a growth hacking tool that automates Twitter favoriting, retweeting and un-favoriting to generate real followers and high-quality traffic. More Information...


trial/premium
Crowdfire

Crowdfire 76

(13)

Crowdfire is a social media marketing product that allows you to clean and grow Twitter and Instagram accounts with ease. More Information...

Sprout Social

Sprout Social 86

(78)

Sprout Social is a social media management platform assisting businesses with their social media engagement, publishing and analytics. More Information...


trial/premium
Karmalytics

Karmalytics 62

(1)

Karmalytics lets you track keywords on Reddit and Hacker News and get email alerts when changes occur. More Information...

Swayy

Swayy 78

(2)

Swayy helps users discover the most engaging content to share with users on social media and around the web. More Information...

EasySendy

EasySendy 90

(5)

EasySendy is a hosting service which enables you to host the bulk email marketing software Sendy. It integrates with the Amazon SES gateway to send emails at a very low price. More Information...


premium only
AdHipster

AdHipster 75

(4)

AdHipster is a free social media cross-promotion service, which helps you reach more people on social media. More Information...

HitTail

HitTail 66

(15)

HitTail is an SEO tool that helps users to increase organic traffic by revealing the best and worst keywords in existing traffic sources. More Information...


trial/premium
LaunchBit

LaunchBit

(0)

LaunchBit is a SaaS customer acquisition platform that helps B2B marketers generate new leads from their target audiences. More Information...

SimilarWeb

SimilarWeb 82

(5)

SimilarWeb is an online, advanced traffic research tool. Uncover your competitors online marketing strategies with ease. More Information...

Sniply

Sniply 73

(1)

Sniply is a conversion driving link shortener that embeds call-to-actions into every page you share. More Information...

Scoop.it

Scoop.it 72

(24)

Scoop.it is a content marketing platform that helps users discover, curate and publish great online content. More Information...

Yesware

Yesware 82

(40)

Yesware is an email tracking & sales toolkit. Track customer engagement, choose from existing or make your own sales templates, and log calls to CRM right from your inbox. More Information...

Unrollme

Unrollme

(0)

Unrollme combines all your favorite subscriptions into a single beautiful daily digest email. More Information...


completely free
Infogram

Infogram

(0)

Infogram helps anyone create and share beautiful charts, maps, infographics, reports and presentations. More Information...

ArtPort

ArtPort 86

(2)

ArtPort is a digital portfolio-building platform and collaboration network for artists. More Information...

MoreFollow

MoreFollow

(0)

MoreFollow is a Twitter management tool that makes social media marketing easy. Quickly grow and manage your followers, schedule your tweets, and analyze your results. More Information...

Catvertiser

Catvertiser 71

(1)

Catvertiser offers smarter Facebook advertising. It allows you to create, run and optimize advertising campaigns on Facebook more effectively than other standard tools. More Information...

Sitefly

Sitefly 76

(1)

Sitefly is a simple, fast, easy, and affordable way for small businesses to create beautiful websites by leveraging their Facebook pages. More Information...

Ninja Outreach

Ninja Outreach 73

(9)

Ninja Outreach is an outbound marketing software to help businesses generate leads through prospecting and outreach. More Information...

Tapfiliate

Tapfiliate 80

(3)

Tapfiliate is a cloud-based affiliate tracking software. It enables you to create, track and optimize your own affiliate programs. More Information...

CircuPress

CircuPress 92

(3)

CircuPress is an email service provider specifically built for and integrated with WordPress. Get seamless WordPress newsletters with no coding necessary! More Information...

Green Lotus SEO

Green Lotus SEO

(0)

Green Lotus SEO Tools provide a huge set of marketing tools for internet marketers. More Information...

Autopilot

Autopilot

(0)

Autopilot is an easy-to-use software for multi-channel marketing automation. More Information...

SEMrush

SEMrush 83

(43)

SEMrush is global tool for top-rated keyword research, business intelligence and online competitor analysis. More Information...

Customer.io

Customer.io 74

(5)

Customer.io helps you send targeted human messages to your users, by utilizing their unique interactions with your business. More Information...

AuthorityLabs

AuthorityLabs 65

(10)

AuthorityLabs is a simple and scalable search-engine rank monitoring software. Track and analyze performance in Google, Yahoo!, and Bing. More Information...


trial/premium
Peek

Peek

(0)

Test and monitor your websites for SEO, social, accessibility, speed, mobile, performance and more. More Information...

Reador

Reador

(0)

Keep track of Twitter users and get a daily report on who they follow and who follows them. More Information...

TweetDeleter

TweetDeleter 67

(1)

SaaS Twitter service allowing users to manage their account and tweets - including the ability to delete and remove unwanted tweets from their history. More Information...

TweetFavy

TweetFavy 78

(3)

An automated growth-hacking tool for Twitter! More Information...


trial/premium
Tweet Full

Tweet Full

(0)

Tweet Full finds and engages your potential customers on Twitter and sends them to you so that you can successfully convert them. More Information...

Linkonomics

Linkonomics 49

(7)

Linkonomics replaces cumbersome Search with Content Discovery. Bringing you the web in a different way! More Information...


completely free
PhantomPost

PhantomPost 73

(1)

PhantomPost is a social media management platform for Twitter, Facebook and LinkedIn. PhantomPost offers users the ability to repeat posts daily to their social media networks More Information...

Klout

Klout 73

(35)

The best way to have an impact online is to create and share great content. Klout helps you do exactly that. More Information...

Net-Results

Net-Results 73

(76)

Over 13,000 people and businesses use Net-Results to automate marketing and grow their revenues. More Information...

Promotehour

Promotehour 72

(2)

Promotehour is a free list of 120+ communities where you can submit your newly launched startup. More Information...

Brand24

Brand24 82

(100)

Brand24 is a reliable, simple and cost-efficient social media monitoring tool that gives you instant access to mentions about your brand across the web. More Information...

RapidTwitter

RapidTwitter

(0)

The most comprehensive tool to fulfill your twitter experience. We provide lots of tools for follow and unfollow management. More Information...


completely free
Referral SaaSquatch

Referral SaaSquatch

(0)

Referral SaaSquatch builds modern customer referral software. Companies use our software to reward customers for their positive word of mouth with a variety of incentives. More Information...

NiftyImages

NiftyImages 84

(1)

Personalize images for your email newsletters, website and landing page More Information...

Linkwik

Linkwik

(0)

Linkwik is an online tool that helps users quickly share a URL or a link with their whatsapp contacts. More Information...

Anygrowth

Anygrowth 92

(1)

Anygrowth.com is a platform offering a suite of Growth Hacking tools that will help growth hackers and web marketers to accelerate their business. More Information...

SEO4Ajax

SEO4Ajax

(0)

SEO4Ajax is a cloud based service that allows you to get full visibility of your Ajax website on search engines and social networks. More Information...


freemium
Ahrefs

Ahrefs 90

(52)

Ahrefs allows the user to discover competitor SEO rankings and replicate their back link profiles. More Information...

CoSchedule

CoSchedule 80

(5)

A social media editorial calendar for WordPress that makes planning, creating, and sharing your content easy. More Information...

Xtensio

Xtensio 84

(2)

A super flexible platform to create, collaborate, share and present. Documents = Web Pages = Presentations More Information...

SumoMe

SumoMe 67

(24)

SumoMe is a suite of free(mium) tools that grow your website's traffic. All SumoMe tools are easy to install and compatible with any page or site. More Information...

Infusionsoft

Infusionsoft 73

(200)

Infusionsoft provides e-mail marketing and sales platforms for small businesses. More Information...

Brandkoop

Brandkoop

(0)

Brandkoop is the developer of the first brand personality analysis tool for online brands. Monitor and optimize your content, and partner with like-minded brands, with co-marketing. More Information...

Click to Tweet

Click to Tweet 84

(1)

Click to Tweet is the easiest way to promote, share & track content on Twitter. More Information...

ToutApp

ToutApp

(0)

The ToutApp is an email management and sales enablement platform, helping salespeople close deals faster with the power of email tracking. More Information...

GetResponse

GetResponse 80

(42)

GetResponse is email marketing tool for designing and sending HTML e-newsletters. More Information...

Sopularity

Sopularity

(0)

Sopularity is a social media management tool that can increase your social popularity by using the right hashtags. More Information...

Colibri IO

Colibri IO 67

(4)

Colibri.IO provides a set of growth hacking & inbound marketing tools to improve your visibility on Social Media & your SEO rankings. More Information...

Batchbook

Batchbook 74

(7)

Batchbook is a cloud-based social CRM. It has all the standard features of a CRM plus it can take in Twitter streams, Facebook updates, RSS feeds and more. More Information...

AdEspresso

AdEspresso 95

(1)

AdEspresso is easy and intuitive Facebook Ad Management and Optimization tool, making Facebook Advertising easy and profitable for small and medium businesses. More Information...

adCore

adCore

(0)

adCore is an advertising technology platform, providing automated solutions for marketing professionals to scale SEM activity and outperform your targets. More Information...

ActiveTrail

ActiveTrail 83

(1)

ActiveTrail is 'All-in-one' email marketing software, offering web-based digital marketing solutions and services. More Information...


trial/premium
HubSpot

HubSpot 84

(97)

Hubspot is a software product for inbound marketing, featuring social media marketing, email marketing, content management, web analytics and search engine optimization. More Information...

Nimble

Nimble 77

(479)

Nimble is an insightful customer relationship manager created to help professionals build better relationships across all social channels. More Information...


trial/premium
dotMailer

dotMailer 82

(99)

dotMailer is a flexible email marketing automation platform that helps its users create, automate, test and send emails in minutes. More Information...

Mailrelay

Mailrelay 72

(1)

Mailrelay is an advanced email marketing platform, powerful and easy to use - suitable to any kind of user or business. More Information...

Agency platform

Agency platform

(0)

Be it SEO, PPC or Social, our professional white label Audits will help you quickly create in-depth Audit on client’s website. More Information...

River

River

(0)

River in the Instagram search and engagement tool on steroids. More Information...

ReviewTrackers

ReviewTrackers 84

(80)

Track, Manage and Generate Online Reviews from Your Happiest Customers. More Information...

Method:CRM

Method:CRM 82

(7)

Method is the top-rated CRM on Intuit Apps.com. Keep your customer follow-ups and history all in one place. Know each customer's needs and when they need it. More Information...

RocketBolt

RocketBolt 81

(1)

Intelligent lead tracking from RocketBolt helps you sell more, by knowing exactly what your sales leads are doing and when to reach out. More Information...

Agency Spotter

Agency Spotter

(0)

Agency Spotter is reinventing how brands find and work with creative agencies, design firms and many other marketing service providers. More Information...

Hatch Marketing Plans

Hatch Marketing Plans

(0)

Hatch Marketing Plans is an easy-to-use, online planning tool that enables businesses to quickly create, manage and track their plans. More Information...

Riddle

Riddle 91

(2)

We make it easy for brands, bloggers, and publishers to quickly create their own interactive social content (think Buzzfeed-style quizzes, lists, & polls) - in under a minute. More Information...

Talu

Talu

(0)

Getting real insights from your marketing data is hard. Talu makes it easy, with a simple online tool, providing better insights for better marketing. More Information...

G-Lock EasyMail7

G-Lock EasyMail7

(0)

Powerful, In-House Email Marketing Software for Windows More Information...

SerpYou

SerpYou 80

(1)

Daily Keyword Rank Tracker for Google, Bing and Yahoo. More Information...


trial/premium
JellyChip

JellyChip

(0)

JellyChip is a social network that wants to connect people and change lives. Earn points and buy free charitable gifts on the social network with a cause. More Information...


completely free
NewsletterBreeze

NewsletterBreeze

(0)

NewsletterBreeze generates newsletter content in minutes with automated content gathering and curation. More Information...

OSI Affiliate Software

OSI Affiliate Software

(0)

OSI Affiliate Software helps you get more traffic, leads, and customers by making it easy to set up an affiliate and referral marketing program. Get more sales now. More Information...

Planogr.am

Planogr.am

(0)

The First Visual Planner and Scheduler for Instagram. More Information...

Buzzstream

Buzzstream 81

(6)

Build Relationships. Build Buzz. Buzzstream helps you to research influencers, manage your relationships, and conduct outreach that’s personalized and efficient. More Information...

Teletext.io

Teletext.io

(0)

Outsmart AdWords Competitors. Maximize Ad Revenue. Create Content That Converts. More Information...

Publer

Publer 85

(1)

Let a Superhero help you manage your Facebook More Information...


freemium
crozdesk discount
TidyMktr

TidyMktr

(0)

TidyMktr is a platform for Campaign Planning and Communication: From Media Planning to Campaign and Team coordination, we've got you covered. More Information...

TrackingDesk

TrackingDesk

(0)

TrackingDesk is a full feature campaign management platform for media buyers and affiliate marketers. More Information...

Agorapulse

Agorapulse 84

(215)

Agorapulse allows you to manage Facebook pages, Instagram and Twitter accounts as well as LinkedIn personal profiles and company pages and Google+ company pages. More Information...

Salesbox

Salesbox 78

(10)

Salesbox, the #1 predictive CRM for mobile & successful teams. Collaborate with colleagues, get agile sales processes that give accurate forecasts and get the #1 pipeline view More Information...

SalezShark

SalezShark 73

(5)

SalesShark CRM is a platform allows sales professionals to effectively interact with their customers and drive engagement. More Information...

Mopinion

Mopinion

(0)

Mopinion is reporting software for online customer feedback. Turn customer feedback data from websites and apps into useful insights. More Information...

DemoUp

DemoUp

(0)

DemoUp is a ecommerce video platform that allows online retailers to integrate thousands of videos completely automated into product pages. More Information...

Kentico CMS

Kentico CMS

(0)

Kentico offers both Kentico EMS, the all-in-one CMS, E-commerce, and Online Marketing platform, and Kentico Cloud, a cloud-first headless CMS and digital experience platform. More Information...

Winning Email

Winning Email

(0)

Email Booster is a tool that help improve email deliverability, open rates, and click-through rates. More Information...

Intellifluence

Intellifluence

(0)

Intellifluence is influencer marketing made easy for brands of all sizes. Discover, manage, and optimize your influencer campaigns. More Information...

Really Simple Systems

Really Simple Systems

(0)

Designed for small and medium sized business. Really Simple Systems is a simple and easy to use online sales, support and marketing system. More Information...

Toofr

Toofr 61

(6)

Find the email address of any prospect given their first name, last name, and company name. More Information...


trial/premium
crozdesk discount
Pr.co

Pr.co 75

(138)

Create your newsroom, a landing page for media contacts. Publish your news, send custom email campaigns and help journalists and bloggers create engaging stories. More Information...

1CRM

1CRM 66

(20)

1CRM enables businesses to create long-lasting customer relationships and experiences with the most intuitive, customizable and cost-effective CRM solution on the market. More Information...

Soundest

Soundest 73

(4)

Soundest is an easy-to-use email marketing service for small and medium-size e-commerce sites that allows you to build promotional newsletters and track sales. More Information...


trial/premium
Interakt

Interakt 79

(3)

Interakt makes customer engagement easy. Engage and convert all your online site visitors and users via Email, Notifications, Live-Chat, helpdesk and knowledgebase. More Information...

Weelytics

Weelytics

(1)

Weelytics makes it easy to track your website visitors interactions as clicks and events. No more developers required for this. More Information...


freemium
crozdesk discount
SimpleHeatmaps

SimpleHeatmaps

(0)

Stop guessing and see what visitors are doing on on your website. Track clicks, mouse movement, and scrolls with no impact to user experience. More Information...

Enplug

Enplug 77

(21)

Enplug is the #1 open software for digital displays. Connect our powerful media player to any HD screen to manage a variety of content from our secure App Market. More Information...

BackToCart

BackToCart

(1)

This tool provides a solution for eCommerce businesses to recover their abandoned carts. Integrating Shopify shop with Hubspot CRM, and providing tools and detailed analytics More Information...

SalesHandy

SalesHandy 88

(10)

SalesHandy is a Data analytics and Communication tool which helps to improve Inside sales team’s Performance and Productivity. More Information...

ScreenCloud

ScreenCloud 68

(12)

ScreenCloud makes it super simple for a business to turn any screen into a digital sign using consumer hardware (e.g. Chromecast, Amazon Fire TV, Smart TVs, etc.) More Information...

Convert

Convert

(0)

The most affordable and fastest enterprise a/b testing and personalization solution for conversion optimization and data driven decisions in high-traffic websites. More Information...

Goolara

Goolara

(0)

Available in on-premise and hosted deployments, Goolara Symphonie's intuitive interface that makes it easy to create sophisticated email marketing campaigns. More Information...

Advanced Web Ranking

Advanced Web Ranking

(0)

Rank tracking made easy. Fresh rankings daily, weekly and on demand. For desktop, mobile and local searches. Packed nicely into white label reports. More Information...


trial/premium
StackAdapt

StackAdapt 77

(20)

StackAdapt is the advertising platform that helps agencies and brands reach their ideal customers through highly engaging native and video advertising units. More Information...

Pepo Campaigns

Pepo Campaigns 85

(1)

Pepo Campaigns provides all the email marketing tools you need to succeed, in a single, easy, affordable solution built on Amazon Web Services More Information...

Lightspeed eCommerce

Lightspeed eCommerce

(0)

Get a complete solution for your online store: complete order management, CRM, marketing & reporting tools. Over 40,000 businesses use our system start your free trial today! More Information...

Noplag

Noplag

(0)

Noplag - online plagiarism checker for writers, students, educators, companies and website owners. More Information...

Irayo

Irayo

(0)

Irayo optimizes the On-page elements of your website and maps them to your user’s search intent. More Information...

ExpressPigeon

ExpressPigeon 76

(41)

Advanced Email Service Provider focusing on: Email Marketing Transactional Email Advanced Deliverability Customer Solutions Assisting clients in all their email challenges More Information...

Animatron

Animatron

(0)

Animatron is an easy­-to­-use and powerful online HTML5 animation maker that enables users to create stunning animations and videos right in the browser. More Information...

Reach Raven

Reach Raven

(0)

Reach Raven is a social media lead generation software, that helps solve the ever increasing need to filter out the noise on social media and generate new customers online More Information...

SkillPatron

SkillPatron

(0)

SkillPatron is an exclusive business-creation community tackling African unemployment by connecting talented yet unemployed young Africans to opportunities More Information...

Campaigned

Campaigned

(0)

Campaigned helps companies create promotions and referral programs to drive recommendations and sales through word-of-mouth. More Information...

Dialog Insight

Dialog Insight

(0)

Easily build responsive emails using our templates. Create and insert your content without any programming ability. Our drag and drop editor gives you all the freedom you need More Information...

Sleeknote

Sleeknote

(0)

Sleeknote is a customer engagement tool for ecommerce businesses, used to engage visitors and turn them into customers. Create intelligent lead forms with Sleeknote. More Information...

Text United

Text United

(0)

Text United is a Translation Management System for continuous translation that allows you to translate while you are developing your products and content. More Information...

SEOCrawler

SEOCrawler 76

(1)

SEOCrawler is an all-in-one SEO tool designed to help you boost your websites' rankings, visibility and conversions. More Information...

Pro MLM

Pro MLM

(0)

PRO MLM is a full featured and user friendly mlm script enables you to setup an extremely sophisticated online shopping mlm website More Information...

If No Reply

If No Reply 78

(1)

Ridiculously simple email automation that works from your Gmail. Inbound & outbound sales direct from your inbox. Create drip campaigns for new web signups via our API. More Information...

REES46

REES46

(0)

The smartest way to increase your online store revenue using real customer insights. Set up once and manage all necessary tools with one click. More Information...

Ambassador

Ambassador

(0)

Ambassador empowers marketing teams to increase revenue by leveraging the power of word-of-mouth. Our marketer-friendly software simplifies affiliate marketing. More Information...

MPZMail

MPZMail

(0)

MPZMail is a cutting edge email marketing platform which delivers a hugely powerful suite of tools which will turbo boost your email marketing. More Information...

Bullseye Locations

Bullseye Locations

(0)

Bullseye is the leader in turn-key store locator software and integrated location marketing solutions. Get setup in minutes with our customizable software. More Information...


trial/premium
sender.net

sender.net 51

(4)

Sender makes it easy for e-commerce marketers to send effective email marketing campaigns and drive more revenue. More Information...

Serpstat

Serpstat 90

(37)

Serpstat is an All-in-One marketing intelligence tool that covers: Rank Tracking Backlink Analysis, SEO-audit, Keyword Research and Competitor Analysis. More Information...

Robly

Robly 83

(574)

All the email marketing features you want, none of the extra cost. Robly is perfect for beginners and experts alike. More Information...


trial/premium
Ceros

Ceros 74

(46)

Ceros is an interactive content creation platform that empowers marketers and designers to create rich, engaging content without any coding. More Information...


premium only
Newsletter2Go

Newsletter2Go

(0)

Newsletter2Go is an email marketing service - a German startup founded in 2011 with headquarters in Berlin. It offers both free and premium email marketing solutions. More Information...

Fomo

Fomo

(0)

Fomo is a plugin to display orders in real time to create buyer validation and social proof. It helps increase conversion. More Information...

Scrunch

Scrunch 76

(2)

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Marketing Software Guide

What is Marketing Software?

Marketing software is any digital solution or tool that enables businesses and advertisers to effectively market on digital platforms and channels. Marketing Software is designed to help automate common processes and measure their performance. Their main aim is to make marketing easier and more efficient.

Marketing software typically helps automate tasks, such as customer acquisition and retention, email marketing, customer data analysis, social media management and others. With the increasing number of digital platforms and marketing subfields, the use of software can help streamline marketing processes across various platforms, allowing for improved productivity, monitoring and impact visualization.


How to Choose Marketing Software

The main benefit of marketing software is that it aids marketers in becoming more resourceful and efficient. This is often achieved through the elimination of repetitive processes and the streamlining of outbound sales and brand awareness campaigns. These tools typically focus on online channels, however, some solutions offer assistance for offline activities as well.

The ability to automate the most common marketing tasks, such as creating and managing campaigns, inbound marketing, and email outreach are some of the highest value-adding automation features to look out for. Other marketing activities that are typically automated or aided through the use of software solutions are social media management, Search Engine Optimization (SEO) research and Search Engine Marketing (SEM). More advanced solutions often possess sophisticated features like smart data analysis to increase customer acquisition and user engagement. This can help create more personalized user experiences, and thus increase sales conversions. Another important aspect to pay attention to is the interplay of marketing software with other tools such as CRM and sales systems, ensuring a collaborative work environment through the use of integrations. In order to measure the success of campaigns and marketing activities insight and intelligence tools in the space can be used to assess the impact of activities giving you maximum control over your ROI.

Depending on the size of your business and the aim of the marketing activities you are looking to improve through the use of software, there are different types of solutions available. Small business solutions tend to provide fairly comprehensive and economical approaches to improving individual marketing channels and sales operations aspects. Marketing Software for enterprise businesses tend to be able to handle large amounts of data and often allow for more detailed analysis of campaigns and user interactions. They also allow for a high-level of synchronization with other parts of the business.


Subcategories of Marketing Software

  • Advertising & Affiliate: These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such as Google AdWords or Rakuten. Real-time metrics, contact management, discovery facilitation of impactful ads and links, affiliate network result analyses, and payout management via multiple gateways are just some of the features advertising & affiliate software is used for.
  • Campaign & Targeting: Software in this group typically helps launch, track, and manage a wide variety of ad channels. These solutions also ensure the right customers are targeted and retargeted to ensure a high ROI. Key features include the provision of a collaborative work environment, comparison and optimization of campaigns, management of customer data, unification of social marketing channels, customer segmentation, and the overall simplification of campaign workflows and activities.
  • Content Marketing: Content Marketing is a very essential part in the advertising space. It involves the creation and distribution of content, with an aim of attracting customers and driving search traffic to target websites. Common types of web content include infographics, articles, podcasts and videos, among others. Content marketing software is often geared towards sourcing, designing, distributing and monitoring content on an ongoing basis and tends to allow for collaboration between marketing team members. Tracking of content performance and optimization based on impact analyses are often crucial to effective content creation.
  • Digital Signage: This type of software allows users to create, display and remotely manage digital content at trade shows, offices and in public spaces for advertising or informational purposes. Some digital signage solutions include hardware in the form of touchscreens and spatial / body sensors. Some solutions have the ability to target specific users based on location and time. Common features include content scheduling, animation, remote deployment and personalisation.
  • Email Marketing: The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. This is often paired with detailed reporting functionality, personalizable and customizable email templates, event triggers, A/B testing and content prediction features an external service integrations. Email outreach can help you target new customer bases, as well as retain existing ones. Most importantly, the ability to measure the effectiveness of activities through the use of software ensures cost-effectiveness and a good return on investment.
  • Marketing Analytics: This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include features such as visual reporting, prediction and forecasting of customer behavior, identification of social trends, real-time campaign insights and optimization solutions for ill-performing activities.
  • Personalization & Automation: Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically generated content, real-time engagement, customer and data analytics, sales intelligence, the measuring and optimizing of campaign aspects and data integrations with other parts of the business.
  • PR & Outreach: Outreach software helps businesses communicate with customers, bloggers, journalists and other stakeholders surrounding the business. It also helps with online reputation management (ORM), generating leads and prospecting. Key features include influencer research, building & managing relationships, executing and managing public relations campaigns, tracking competitors / trends, scheduling and tracking of content, press releases and more.
  • SEO & SEM: Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas - Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In order to ensure a low Cost Per Click (CPC) through paid SEM channels, software often combines SEO and SEM principles to fine-tune the content and architecture of a website prior to the promotion of it. Besides leading to a potential decrease of the CPC across different channels, SEM software can increase the click-through rate and quality score of search ads and assist with bid management. While SEO is primarily the practice of promoting the visibility of a web page or website in a search engine’s organic results, it can have ancillary benefits in decreasing the costs of paid channels as well. Software can help improve the ranking of all types of content, including images, videos, and written content.
  • Social Media: Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understanding existing ones via engagement on various social channels like Facebook, Instagram and Twitter. Software in this space generally helps with gaining insight into trends and customer opinions, resulting in better and more targeted segmentation / personalization for current & future campaigns or automating parts of the management required for these channels. Other features include aiding online reputation management (ORM), analysing social trends, customer engagement, creation of social ads and unification of strategies. Lastly, many solutions provide analytical features such as detailed reports on social media metrics like virality, reach and conversions to ensure a focus on strategies with high ROI.

Latest User Reviews in Marketing

Campaign Monitor
Arnaldo Serrano Orozco, Investment Advisor - INGESOFT
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i use it to show to students a great email marketing tool. It allows you to créate gr...

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Hemanti Pradhan, Web Content Writer - InkThemes Bhopal
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I like the entire suite of tools available. I can keep track of linking, do SEO audit...

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