Interactive Market Radar™
<iframe id="market-radar" type="text/html" width="500" height="500" src="https://crozdesk.com/customer-service-crm/crm-software/radar" frameborder="0"></iframe>
<p>Source: <a href="https://crozdesk.com/customer-service-crm/crm-software#top-list" target="_blank">CRM Market Research</a>, Crozdesk</p>
Live Market Infographic preview
<a href="https://crozdesk.com/customer-service-crm/crm-software" target="_blank" title="Live CRM Marketing Infographic">
  <img src="https://crozdesk.com/infographics/crm-software/embed" />
</a>
<p>Source: <a href="https://crozdesk.com/customer-service-crm/crm-software#top-list" target="_blank">CRM Market Research</a>, Crozdesk</p>

Best CRM Software in 2018

The customer relationship management (CRM) software market is characterized by a high number of vendors that mostly offer comparable CRM solutions that focus on simplifying the sales process by managing leads, deals, client communications and sales opportunities.

The market is led by Salesforce, an operational CRM which has continued to build on to its unique position in this industry despite some major rivals entering the market for cloud-based CRM systems. Over the last ten years, the landscape has seen a dramatic increase in the number of players, with some choosing to specialize in more niche areas.

Vendors that differentiate their products in the Crozdesk Market Radar™ offer more advanced functionalities, such as customized integrations and analytics featuring powerful APIs, enhanced customer service, mobile functionality, use of artificial intelligence to predict customer behavior and increasingly personalized customer journeys.

In addition, the Crozdesk Market Radar™ also reveals a competitive CRM software market with a number of vendors on the precipice of making that big leap into the leaders’ segment, as well as some lightweight vendors which offer more niche solutions.


This software category covers a wide range of applications aimed at making customer relationship management easier and more organized for businesses. CRM software typically features the ability to track customer interactions across multiple communication channels, identify and nurture high quality leads, automate follow-ups with clients, build customer loyalty, generate and analyze reports, and make sales forecasts. Most CRM systems come with an Application Programming Interface (API), which allows for seamless collaboration between sales, marketing, and other departments within an organization. CRM with mobile access allows salespeople to view and share customer interaction history on the go, making it easier for them to resolve time-sensitive matters.  Read the full software guide...


Crozdesk Software Ranking 2017

Crozdesk Icon Top 20 CRM Software in 2017 View All Products

Customer Relationship Management (CRM) is integral for efficiently building and maintaining relationships with customers. For the most part, CRM systems contain an extensive database of customers including information that will be important for sales teams, such as message history, and notes, which make it easy to categorize customers and identify their needs. Most CRM systems focus on making the sales process more efficient by providing an insightful overview of all the deals, leads, communications and sales in the pipeline. In addition, a CRM is not only useful for maintaining relationships with existing customers, but it is also useful for acquiring new ones.

This ranking was published on August 22, 2017. For the most up-to-date Crozscores, user reviews and other information have a look at the full CRM product list.

1
91%
Salesforce

Salesforce (160) Market Leader

  • Crozdesk Icon Grey

As the market leader in operational CRMs, Salesforce has a solution for just about everything relating to customer management. This includes marketing automation, sales management, forecasting, and lead management. Additionally, the Salesforce AppExchange offers several thousand add-ons to cater to virtually any specific requirement you might have. More Information...

2
89%
ProsperWorks

ProsperWorks (813) Most Google-Friendly

  • Crozdesk Icon Grey

Known for its integration with G Suite, ProsperWorks is a modern Google-centric CRM solution that is great at collecting data and excellent at managing contacts and correspondences much to the delight of sales staff, who are able to incorporate it into their workflows easily. More Information...

3
88%
Streak

Streak (337)

  • Crozdesk Icon Grey

With Streak, users can have the power of an easy-to-use CRM solution right in their Gmail inbox. This unique browser add-on can categorize your emails so they are are grouped in stages, based on a company for example, and add it to a pipeline. The software can ultimately make Gmail more powerful by giving inboxes more utility. More Information...

4
87%
Pipedrive

Pipedrive (778) Lightweight Pick

  • Crozdesk Icon Grey

A CRM solution purposefully designed to help small and medium sized businesses sell more, with a powerful interface designed to minimize the number of actions it takes to complete a task, while providing a clean overview of sales performance and revenue in the statistics section. More Information...

5
87%
Rapportive

Rapportive (60) Social Media Pick

  • Crozdesk Icon Grey

Rapportive is a an intuitive browser extension for Gmail that can enhance the utility of the Gmail inbox. Rapportive adds a social media panel to contacts that will show you everything about the contact, including their details for social media sites, recent posts, job position, etc. You will also be able to like, post, retweet and more, straight from the Gmail interface. More Information...

6
86%
Highrise

Highrise (4)

  • Crozdesk Icon Grey

A CRM solution aimed at small businesses, Highrise can manage contacts and track communications with customers. Highrise will keep a concise record of all external and internal communications. Low-cost and remarkably easy to learn, Highrise can have sales teams managing tasks and contacts in no time. More Information...

7
85%
Salesflare

Salesflare (108)

  • Crozdesk Icon Grey

A CRM solution that prioritizes efficiency and cohesiveness, Salesflare can enable your sales teams to achieve more in less time. This sales CRM software can input data automatically, remind salespeople of who to contact, log all customer interactions, and a myriad of other functions that take the busy work out of sales. More Information...

8
84%
Less Annoying CRM

Less Annoying CRM (14)

  • Crozdesk Icon Grey

A CRM aimed at small businesses, Less Annoying CRM is straightforward and prioritizes ease-of-use through its simple and clean contact management interface. With Less Annoying CRM, you will also be able to make use of task management, note-taking and extensive lead-tracking functionality. More Information...