Interactive Market Radar™
<iframe id="market-radar" type="text/html" width="500" height="500" src="" frameborder="0"></iframe>
<p>Source: <a href="" target="_blank">CRM Market Research</a>, Crozdesk</p>
Live Market Infographic preview
<a href="" target="_blank" title="Live CRM Marketing Infographic">
  <img src="" />
<p>Source: <a href="" target="_blank">CRM Market Research</a>, Crozdesk</p>

Best CRM Software in 2018

The customer relationship management (CRM) software market is characterized by a high number of vendors that mostly offer comparable CRM solutions that focus on simplifying the sales process by managing leads, deals, client communications and sales opportunities.

The market is led by Salesforce, an operational CRM which has continued to build on to its unique position in this industry despite some major rivals entering the market for cloud-based CRM systems. Over the last ten years, the landscape has seen a dramatic increase in the number of players, with some choosing to specialize in more niche areas.

Vendors that differentiate their products in the Crozdesk Market Radar™ offer more advanced functionalities, such as customized integrations and analytics featuring powerful APIs, enhanced customer service, mobile functionality, use of artificial intelligence to predict customer behavior and increasingly personalized customer journeys.

In addition, the Crozdesk Market Radar™ also reveals a competitive CRM software market with a number of vendors on the precipice of making that big leap into the leaders’ segment, as well as some lightweight vendors which offer more niche solutions.

This software category covers a wide range of applications aimed at making customer relationship management easier and more organized for businesses. CRM software typically features the ability to track customer interactions across multiple communication channels, identify and nurture high quality leads, automate follow-ups with clients, build customer loyalty, generate and analyze reports, and make sales forecasts. Most CRM systems come with an Application Programming Interface (API), which allows for seamless collaboration between sales, marketing, and other departments within an organization. CRM with mobile access allows salespeople to view and share customer interaction history on the go, making it easier for them to resolve time-sensitive matters.  Read the full software guide...

Really Simple Systems

Really Simple Systems 82


Designed specifically for small and medium sized business, Really Simple Systems is an easy to use online CRM for sales, support and marketing. More Information...

Less Annoying CRM

Less Annoying CRM 83


A simple customer relationship manager made just for small businesses. Manage contact info, track leads, and never miss a follow-up. More Information...

bpm'online CRM

bpm'online CRM 78


Bpm’online is a provider of the most agile CRM platform for midsize and large enterprises to accelerate sales, marketing, service and operations. More Information...

bpm'online sales

bpm'online sales 74


Bpm'online sales - sales automation software to accelerate the complete sales cycle — from lead to repeat sales. More Information...

Housecall Pro

Housecall Pro 70


Our #1 rated app and web portal will put you back in control & delight your customers. Scheduling, dispatching, GPS tracking, CRM, invoicing, credit card processing, more. More Information...




An easy to use and affordable SaaS Platform for Insurance Agencies & Call Centers. A combination of CRM, Marketing Tools & VoIP Technology. More Information...


Catalyst 21


Catalyst will ensure you to crush your sales targets by creating an engaged, high performance, data-driven sales culture ​that gets the most out of your sales team every day​. More Information...


Rapportive 98


Rapportive is a social CRM tool that shows you everything about your contacts right inside your inbox. More Information...


Streak 88


Streak solves the frustration of constantly switching between your inbox (where we do our work) & external systems - making it simpler to manage your everyday work processes. More Information...


ProsperWorks 88


ProsperWorks is an easy-to-use CRM system for small businesses that helps them capture contacts and sales leads directly from their Gmail. More Information...


Insightly 86


Insightly is an easy to use and cheap CRM with an additional project management capability. More Information...


Pipedrive 84


Pipedrive is a sales management tool that gets sales teams organized. It helps you focus on the activities that drive deals to close. More Information...


Birlasoft 84


Birlasoft offers Customer Relationship Management technologies enable businesses to drive better sales and relationships. More Information...


Salesflare 84


Salesflare is the intelligent sales CRM that fills itself out so you don't have to. It thinks for you so you can focus on thinking for your customers. More Information...


Salesforce 84


Salesforce is an all-in-one CRM, lead generation and success monitoring platform - allowing you to acquire and maintain satisfied and happy customers. More Information...


17hats 83


17hats automates business processes using its billing, scheduling, payment processing, bookkeeping, contracts signing, and client communications. More Information...


Highrise 83


Highrise helps you build relationships as a simple and flexible cloud based tool to easily track and follow up with leads, customers, suppliers, and more online and on the go. More Information...


Contactually 82


Contactually is the leading intelligent CRM for real estate professionals. A web-based CRM suite that allows people to oversee and manage their communication activities through easy to use interface. More Information...


NetHunt 82


NetHunt turns Gmail into a real CRM system. Flexible records structure, personalized mass mailing, follow-ups, and tracking let you manage your business from within the inbox. More Information...


GreenRope 81


GreenRope is a complete CRM, marketing automation, and more. Integrated software that consolidates & simplifies your organization's sales, marketing and operations. More Information...


Cloudingo 81


Cloudingo finds and eliminates duplicate records in Salesforce database. More Information...


Gigya 80


Gigya is a customer identity management platform for businesses to identify their customers. More Information...


Velocify 80


Velocify is online customer relationship management and sales automation software. More Information...


Nimble 80


Nimble is an insightful customer relationship manager created to help professionals build better relationships across all social channels. More Information...


SugarCRM 80


SugarCRM is web-based, open-source customer relationship management (CRM) system that is available in both open-source and commercial open-source applications. More Information...




SAP CRM is a platform that manages customer communication from multiple channels. More Information...

Relenta CRM

Relenta CRM 78


Email-based CRM for people who get things done. More Information...

Veeva CRM

Veeva CRM 78


Veeva CRM is the fully integrated multi-channel CRM solution. More Information...


DealerSocket 78


DealerSocket is CRM platform that helps car dealerships improve their profit. More Information...

Agile CRM

Agile CRM 78


Agile CRM is the world’s first integrated sales, marketing, and service suite that automates lead generation, conversion, and support for growing businesses. More Information...


Act! 78


Act! is a flexible customer relationship management software built for smaller businesses. More Information...


JobNimbus 78


JobNimbus saves you time and money with robust contact, project, and task management tools wrapped in a simple interface. Move to the cloud with JobNimbus. More Information...


Batchbook 78


Batchbook is a cloud-based social CRM. It has all the standard features of a CRM plus it can take in Twitter streams, Facebook updates, RSS feeds and more. More Information...


Capsule 77


Capsule is a CRM tool that allows its users to stay on top of business relationships between their organisation and prospective or existing clients. More Information...


Freshsales 76


Freshsales is a single solution CRM designed for high-growth, high-velocity sales teams with integrated phone & email, user behaviour tracking & lead scoring on one platform. More Information...


amoCRM 75


amoCRM supercharges small teams by delivering powerful tools in an easy to love interface. Effortlessly manage contacts, organize tasks, and automate sales flows & more. More Information...


Base 74


Base is a next-generation cloud and mobile-based CRM software for leading sales teams. More Information...


Method:CRM 72


Method is the top-rated CRM on Intuit Keep your customer follow-ups and history all in one place. Know each customer's needs and when they need it. More Information...


Sellsy 71


Sellsy is the all-in-one solution to manage every facet of your sales business. It generates leads, manages payments, preserves customers, and much more. More Information...


Teamleader 70


Teamleader unifies CRM, project planning and invoicing in a simple and intelligent tool - helping businesses work smarter. More Information...


Pipeliner 67


Pipeliner is a functional CRM software that enables companies to expertly manage their entire sales process. More Information...

Teamgate CRM

Teamgate CRM 66


Teamgate is an inbound sales CRM for startups and SMBs to connect, research, present and close more sales. It’s a full-stack solution to accommodate a complete sales process. More Information...


Maximizer 65


Maximizer CRM is an integrated customer relationship management (CRM) platform. More Information...


1CRM 65


1CRM enables businesses to create long-lasting customer relationships and experiences with the most intuitive, customizable and cost-effective CRM solution on the market. More Information...

Sage CRM

Sage CRM 64


Sage CRM is an extensive customer relationship management software. More Information...


Outseta 63


Outseta is the only all-in-one platform integrating subscription billing, email marketing, support, CRM, and reporting tools for start-up subscription businesses. More Information...


LeadMaster 61


The LeadMaster CRM Software includes marketing automation, lead management, email marketing, website integration & much more. Get a 30 day Free Trial Today! More Information...


ActiveCampaign 92


ActiveCampaign is a powerful and easy-to-use marketing automation, email marketing, and sales/CRM automation platform. More Information...


LiveChat 92


LiveChat is a premium live chat and help desk application, which allows real-time communication with website visitors. More Information...

Magentrix PRM

Magentrix PRM 59


Partner Relationship Management (PRM) solution extends Salesforce CRM for channel partners to onboard, register leads, manage opportunities, access resources and training. More Information...


Crowdskout 58


Crowdskout is the first CRM and data analytics platform built to help advocacy-driven organizations and activists understand and connect with their supporters. More Information...


HappyFox 90


HappyFox is B2B help desk and customer support software solution. More Information...


Freshdesk 90


Freshdesk is a cloud based customer support software. More Information...


LiveAgent 89


LiveAgent help desk is the ultimate solution for providing excellent customer support. Equipped with 175+ support features, you'll be able to link every support channel. More Information...


Booker 89


Cloud-based online booking, scheduling, point-of-sale and marketing software. It has everything you need to run your salon better. More Information... 88

(384) is an online customer service and support ticket help system for businesses of all sizes. Create an instant help centre available from anywhere with More Information...


Zendesk 88


Zendesk is a customer service platform that brings organizations and their customers closer together. More Information...

VIENNA Advantage

VIENNA Advantage 53


First open source ERP & CRM on HTML5, tightly integrated with enterprise level Document Management System. Available "on-premises" or as "web and cloud-based solution". More Information...




EPESI is an open source application that allows organizing, processing and storing information in every business. It simplifies communication and increases work efficiency. More Information...


Kayako 85


Kayako is a help desk software that places all a user's support channels in a single location. It is provided either as a SaaS or on-premise. More Information...


Bloomerang 85


Bloomerang is a cloud-based donor management system that focuses on outreach, engagement, and retention by incorporating advice from nonprofit and fundraising experts. More Information...


TeamSupport 85


TeamSupport is cloud-based customer service and help desk software for B2B software and technology companies. More Information...


Membrain 85


Membrain is for teams working with complex b2b sales by providing the right tools to: Reach higher- Execute sales strategy- Optimize sales strategy- Gain competitive advantage More Information...


Ontraport 85


Ontraport is marketing automation and CRM platform for small and medium-sized businesses. More Information...


Leadsquared 85


LeadSquared is a Marketing Automation and Lead Conversion platform. More Information...


Scoro 84


Scoro is the most comprehensive work management software solution for professional and creative services. Choose from Scoro’s own features or plug in your existing tools. More Information...


OroCRM 50


OroCRM is an open-source Customer Relationship Management (CRM) with robust customer management tools, powerful reporting & analytics, and many other necessary CRM features. More Information...


Data2CRM.Migration 50


Data2CRM.Migration enables you to migrate data across various CRMs accurately and securely. Modules & Users Mapping, Free Demo & Custom Migration are included. More Information...


Brand24 83


Brand24 is a reliable, simple and cost-efficient social media monitoring tool that gives you instant access to mentions about your brand across the web. More Information...


NetSuite 82


Netsuite is a cloud-based business management software, helping companies manage core business processes. It covers ERP/financials, CRM, ecommerce, and inventory. More Information...


Salesbox 49


Salesbox, the #1 predictive CRM for mobile & successful teams. Collaborate with colleagues, get agile sales processes that give accurate forecasts and get the #1 pipeline view More Information...


Woopra 82


Woopra is a real-time customer analytics service helping organizations to optimize the customer lifecycle by providing a wide range of behavioral data for site visitors. More Information...


Acumatica 82


Acumatica Cloud ERP provides a full suite of modern, integrated business management applications, including Financials, Distribution, Manufacturing, and CRM. More Information...

Badger Maps

Badger Maps 79


Badger Maps is a sales routing app that helps field salespeople optimize their routes, manage their customer data more efficiently, find new leads faster and close more deals. More Information... 79

(39) helps you send targeted human messages to your users, by utilizing their unique interactions with your business. More Information...


mHelpDesk 79


mHelpDesk is a cloud based workforce management system for field service businesses. More Information...

Kapture CRM

Kapture CRM 45


Kapture CRM software is a fully customizable mobile CRM app which transforms your business workflow into automation. We also provide a 30-day free trial of CRM Software. More Information...

AddressTwo CRM

AddressTwo CRM 44


AddressTwo is a simple CRM that helps your business to generate new relationships, build existing relationships, and track your key relationships that matter most! More Information...


Infusionsoft 77


Infusionsoft is a powerful sales and marketing solution for small businesses. More Information...


BookSteam 77


BookSteam is a cloud-based appointment scheduling platform for service providers of any kind. More Information...

PaySimple Pro

PaySimple Pro 77


Add simplicity and flow to your business with PaySimple's complete service commerce solution. Accept payments, streamline your billing, sell online, and schedule appointments. More Information...


AgentDrive 44


The data-driven sales, marketing and advertising platform for real professionals. More Information...


Kixie 76


Make calls in 3 minutes with Kixie PowerCall for CRMs. Utilize local presence, voicemail drop, SMS, and automated call logging. More Information...


eXo 75


eXo Platform is a social-collaboration software designed for enterprises. It is full featured, based on standards, extensible and has an amazing design. More Information...

Vision Critical

Vision Critical 74


Vision Critical is a cloud-based customer intelligence platform. More Information...


Accelo 74


Experience the most streamlined, integrated, and powerful ServOps software that easily allows you to connect all the moving parts of your business in one cloud-based platform. More Information...


Kickserv 74


Kickserv is a cloud-based field service and CRM application that helps small business owners automate basic business processes. More Information...


Natero 72


Natero is a Customer Success platform that helps SaaS businesses reduce churn, increase adoption, and maximize customer lifetime value. More Information...

Little Green Light

Little Green Light 72


A scalable, all-in-one fundraising and donor cloud-based CRM that is intuitive and easy to use. Advanced features include data segmentation, event tracking, and data analysis. More Information...


TeamUp 72


TeamUp is a leading bookings, payments and client management system serving the health and fitness market. More Information...


PhoneBurner 72


PhoneBurner is a Power Dialer and Sales Acceleration platform for sales reps and sales teams that dramatically increases outbound sales productivity and effectiveness. More Information...


Nicereply 71

(1) is a customer service app and web-based analytic tool used to determine customer satisfaction with company's agents, products or services. More Information...


LimeLight 69


LimeLight’s cloud platform enables eCommerce merchants and advertisers to grow revenue by combining subscription re-billing with performance marketing to engineer growth. More Information...


Braze 68


Braze is a lifecycle engagement platform for marketing teams. More Information...

Service Autopilot

Service Autopilot 68


Service Autopilot is service business software designed for savvy business owners that want to maximize their profits and simplify their life. More Information...


Zigihub 34


zigihub is an Integrated CRM and Marketing Automation Platform driven by machine learning. The platform enables sales and marketing teams to work efficiently together. More Information...


DealCloud 66


The DealCloud Platform offers the finest capabilities to power the deal making process, going beyond the limitations of traditional CRMs putting clients capital to work. More Information...


PetDesk 65


Improving pet health by helping pet parents stay current, and local pet care providers stay connected. More Information...


SutiCRM 32


SutiCRM helps organizations manage customer data and interactions, automates marketing, sales, and customer service activities. More Information...

Second CRM

Second CRM 32


Cloud based business automation solution, focused on improving sales & marketing, customer support and operations. More Information...

Verlocal Pro

Verlocal Pro 65


Easy-to-use, all-in-one booking software that helps you save time and money while running your business. More Information...


WakeUpSales 32


WakeUpSales helps business to create powerful customer relationships. No doubt it's the most innovative and affordable CRM solution available in the market! More Information...


HDPOS Smart 64


Point of Sale Software - HDPOSsmart is a billing and inventory management software. It offers very easy user interface and tons of features to manage you business effectively. More Information...


Churnspotter 31


Reduce your churn rate and grow your MRR with predictive analytics. More Information...


Amity 64


From chaos to customer success, Amity's Customer Success Software helps you understand which customers need your attention and why. More Information... 64

(1) is cloud software for small and medium business. Four modules in one place: Project Management, HR software, CRM, and Accounting software. More Information...


Azurepath 63


Let Azurepath track lead activity and aging leads, generate reports, forecast sales, and create insights for you automatically. Only $14.95 per month after a free trial. More Information...


Salonized 63


Salonized salon software: the number one online assistent for complete control over your business More Information...


Contactous 30


Contactous captures accurate contact data​ from business cards, makes it accessible ​across the organization and transfers it to ​Salesforce, Zoho and and Microsoft 365 CRM More Information...


Cloutos 29


Cloutos is the easiest sales CRM and pipeline management software available that helps your team to deliver results. More Information...

Decibel Insight

Decibel Insight 62


Decibel Insight is analytics software that records and shows on-site visitor behavior in innovative and compelling ways that are impossible to ignore. More Information...


Vivorental 28


CRM FOR RENTAL COMPANIES. Vivorental is very easy and goes straight to the point. What you can do: Send proposals fast; Inventory; Invoice; Contracts. More Information... 61

(5) is a sophisticated Billing-as-a-Service (BaaS) platform with an all-in-one solution for managing end customers' subscriptions, usage, taxation, billing, and payments. More Information...


Saleswah 28


Saleswah CRM enables sales, marketing, and service teams to work in concert to nurture business relationships. Works best for selling products and services to other businesses. More Information...


BankSight 28


With BankSight's Intelligent Banking CRM including a Commercial Lending Deal Builder Application bankers never miss opportunities to proactively engage with their customers. More Information...

Fancy Support

Fancy Support 27


A set of CRM and support services designed for startups on a budget. More Information...


BuddyCRM 27


BuddyCRM is the friendly, online CRM solution designed for sales teams of five or more. Manage your team's contacts, clients and prospects more easily. More Information...


MySalesDialerPro 26


MySalesDialerPro is an enterprise-class inside sales app utilized by thousands of businesses worldwide! More Information...


Simplifyd 26


Simplifyd is a cloud software solution designed for individuals, small teams and new businesses. From one account users can view their interactions, contacts, finances and sales pipeline. More Information...


Funnel 26


Funnel enables website owners to process work-related inquiries and keep track of their contacts through contact forms. In other words, it's a CRM for the rest of us. More Information...


Officetrax 26


Officetrax is a powerful CRM solution that helps small to medium businesses with leads, opportunities, customer support, project management and so much more. More Information...


Maxcustomer 26


MaxCustomer is an easy-to-use Customer Relationship Management (CRM) system. More Information...


DigitalCRM 26


DigitalCRM automates the workflow process of lead management, sales pipeline, marketing and customer acquisition. More Information... 58


Hull is a unified customer database to transform, enrich, segment the data of all your services in real-time. More Information...


BizPlusCRM 25


BizPlus CRM is an easy to use and user-friendly application allowing its users to have quick information about the follow-up and other tasks involved. More Information... 58


Lead management software built for salespeople to close more deals without wasting time filling out forms. More Information...


Ninox 58


Create custom business apps without a single line of code. Ninox is a human-friendly database on the web and as an app for Mac, iPad and iPhone. More Information...

Lead Zeppelin

Lead Zeppelin 25


An easy to use, small business CRM. Lead and deal management. Connect a lead capture form to your website, or use our docking script to track logged in users' activity. More Information...


FloristWare 57


Powerful, Affordable and Easy-To-Use POS Software For Florists More Information...


RocketBolt 57


Intelligent lead tracking from RocketBolt helps you sell more, by knowing exactly what your sales leads are doing and when to reach out. More Information...

Zimplu CRM

Zimplu CRM 24


Zimplu is a user-friendly CRM application used by sales and customer support professionals More Information...


Keeping 55


Keeping is the world’s first helpdesk that works inside Gmail. Manage customer support directly from your mailbox without having to use an external helpdesk. More Information...


Apptivo 55


Apptivo is a web-based online office suite and enterprise resource planning software consisting of app-based business solutions. More Information...

ScreenMeet Support

ScreenMeet Support 54


Remote support in the cloud. From your browser, see and remote control any device (windows, mac, iOS and Android). More Information...


Lightspeed 53


Get a complete solution for your online store: complete order management, CRM, marketing & reporting tools. Over 40,000 businesses use our system start your free trial today! More Information...


VICIdial 52


VICIdial is a contact center solution with predictive dialer with inbound, outbound, and blended phone call handling, as well as inbound email and customer website chat. More Information...


SalezShark 51


SalesShark CRM is a platform allows sales professionals to effectively interact with their customers and drive engagement. More Information...


TravelCarma 50


TravelCarma is a leading Travel Technology brand powering 200+ Travel Companies worldwide with B2C/B2B Online Reservation Systems and Access to Global Inventory. More Information...

Travel Agency Software

Travel Agency Software 50


Our Travel ERP includes B2C/B2B Online Reservation Systems, Package and Quotation builder, Back-Office management, Inventory Management, XML API integration and much more. More Information...

Business by Miles

Business by Miles 49


BUSINESS™ combines Accounting, CRM, HR, and project management software into one powerful software solution. More Information...


Insly 48


Insly is the only global SaaS solution for insurance brokers and agents. We offer our solution to our clients regardless where they are situated. More Information...




ERP-ONE+ is a Wholesale & Distribution software suite delivering comprehensive intuitive functionality that improves the entire business process. More Information...


Web4Realty 46


Web4Realty provides a suite of marketing apps that allow real estate professionals to manage and grow their business. More Information...


OctopusPro 43


OctopusPro is a job management software for any field service provider or contractor. The OctopusPro app can be used by your field workers anywhere, anytime, even offline. More Information...


ZeyOS 43


ZeyOS unifies all elements of CRM, ERP and Groupware into a single elegant and intuitive platform. More Information...


Relay 42


Relay is a new kind of communication channel for businesses to connect easily and efficiently with their customers over a secure, private channel to get stuff done More Information...


Helppier 39


An on-site customer support tool that enables your company to create interactive user guides and onboarding walkthroughs. More Information...

Course Merchant

Course Merchant 39


Course Merchant is an eCommerce system for selling courses online. It takes payments and provides automated enrolment into Learning Management Systems (LMS). More Information...


Pobuca 38


Control your contacts while improving collaboration/productivity. Use Pobuca to store contact info of your organization connections & facilitate communication on any device. More Information...


Abhisi 38


Abhisi lets your team provide timely and professional support on all the contact channels your customers prefer to use. More Information...


Toolyt 37


Toolyt is a field force productivity tool, to make your field officers (sales team, data collection team, delivery boy, service guys) etc. productive by 40%. More Information...


FieldOne 36


FieldOne is a service management platform providing field service companies with powerful tools to streamline their business processes. More Information...


Capstera 35


Capstera is a business architecture and capability modeling software, which helps enterprises create, manage, and harness the power of business architecture. More Information...


Tappointment 34


Tappointment is a cloud based mobile scheduling platform for small businesses and their customers, providing “push to service” convenience and simplicity. More Information...


Bornevia 34


Simple helpdesk and live chat software made for teams More Information...


Fiind 34


Fiind helps B2B businesses find their customers efficiently using artificial intelligence – by enabling marketing and sales professionals tune into buying signals. More Information...


Fienta 33


Platform for event ticketing & registration. A kind of ticketing software you would develop yourself. More Information...

Promys PSA

Promys PSA 33


Promys Enterprise is a fast, intuitive and secure PSA software, that automates the entire business process. More Information...


DynaDo 33


DynaDo organizes your business email, tasks and files around projects and customers so you can easily find and oversee them. More Information...


UncleSales 33


UncleSales is the effective sales force automation app to improve your sales team by tracking their location and guiding them with needful information More Information...


in4suite 32


In4velocity's award-winning software In4Suite(R) is Asia's Leading Real Estate ERP/CRM software with over 35000+ users across 11 Countries. More Information...


BackToCart 32


This tool provides a solution for eCommerce businesses to recover their abandoned carts. Integrating Shopify shop with Hubspot CRM, and providing tools and detailed analytics More Information...


NetDispatcher 32


Simple and Easy to Use Field Service Platform Once you’ve tried field service management software, you’ll never want to go back to pen and paper again. Make more money today. More Information...


Pose 31


Web-based point-of-sale built with love for small businesses. Designed for an iPad, Mac, or PC. We put the standard cash register to shame. More Information...


Traede 30


Traede is a leading ecommerce platform for wholesale / B2B. More Information...

Atlas ERP

Atlas ERP 29


Atlas ERP is a cloud business automation system and your 24/7 working assistant. This inexpensive system is easy to implement and will come in handy even for small companies. More Information...

Pay Panther

Pay Panther 28


PayPanther is business process management platform for small and midsize businesses. More Information...


FlySolo 28


FlySolo integrates your favourite apps and organizes your projects, files, emails, time track, tasks and activities so you don’t have to do it. More Information...


Aacesoft 28


Aacesoft provides business management software for Mac and PC More Information...


Hope 28


Hope is an online case management system for UK non-profit advisory organizations. It's lightweight, fully managed and very easy to use. More Information...


SignupLab 27


SignupLab is a sales management and customer success solution for SaaS companies. More Information...


Coztel 27


World's leading Cloud based call center software company for every size of business sizes. More Information...


NuDebt 27


A complete system for the Debt Relief Industry. It handles marketing, negotiations, contracting, payment processing, auto-calculations, payment scheduling, and more. More Information...

Pareto CRM

Pareto CRM 26


Pareto CRM is an easy-to-use, web-based project management software for teams who want to get things done. More Information...

Q Customer

Q Customer 26


Point and click query builder with powerful visualizations allows all data-hungry team members, to easily explore segments, patterns and behaviors to answer questions on their own about your customers. More Information...


Denovo 26


User friendly and efficient practice management software for solo attorneys and small law firms. Created by attorneys for attorneys. More Information...


NuLaw 26


A practice management solution that allows you to run your practice more efficiently by leveraging the best in class Practice Suite so you can increase profitability. More Information...


DealSignal 25


DealSignal helps B2B marketing & sales teams maximize conversions and drive more revenue through targeted, on-demand lead and account discovery + lead and account enrichment. More Information...


bContact 24


bContact is a cloud based SaaS offering a fully integrated set of business management tools including a CRM, accounting, invoicing, billing & more. More Information...


inCust 16


inCust is a customer friendship system based on loyalty programs with coupons and gift certificates and various communication channels. More Information...


Accurants 12


Accurants is a complete small business accounting software with 24X7 accessibility. More Information...

Crozdesk Software Ranking 2017

Crozdesk Icon Top 20 CRM Software in 2017 View All Products

Customer Relationship Management (CRM) is integral for efficiently building and maintaining relationships with customers. For the most part, CRM systems contain an extensive database of customers including information that will be important for sales teams, such as message history, and notes, which make it easy to categorize customers and identify their needs. Most CRM systems focus on making the sales process more efficient by providing an insightful overview of all the deals, leads, communications and sales in the pipeline. In addition, a CRM is not only useful for maintaining relationships with existing customers, but it is also useful for acquiring new ones.

This ranking was published on August 22, 2017. For the most up-to-date Crozscores, user reviews and other information have a look at the full CRM product list.


Salesforce (69) Market Leader

  • Crozdesk Icon Grey

As the market leader in operational CRMs, Salesforce has a solution for just about everything relating to customer management. This includes marketing automation, sales management, forecasting, and lead management. Additionally, the Salesforce AppExchange offers several thousand add-ons to cater to virtually any specific requirement you might have. More Information...


ProsperWorks (311) Most Google-Friendly

  • Crozdesk Icon Grey

Known for its integration with G Suite, ProsperWorks is a modern Google-centric CRM solution that is great at collecting data and excellent at managing contacts and correspondences much to the delight of sales staff, who are able to incorporate it into their workflows easily. More Information...


Streak (62)

  • Crozdesk Icon Grey

With Streak, users can have the power of an easy-to-use CRM solution right in their Gmail inbox. This unique browser add-on can categorize your emails so they are are grouped in stages, based on a company for example, and add it to a pipeline. The software can ultimately make Gmail more powerful by giving inboxes more utility. More Information...


Pipedrive (640) Lightweight Pick

  • Crozdesk Icon Grey

A CRM solution purposefully designed to help small and medium sized businesses sell more, with a powerful interface designed to minimize the number of actions it takes to complete a task, while providing a clean overview of sales performance and revenue in the statistics section. More Information...


Rapportive (4) Social Media Pick

  • Crozdesk Icon Grey

Rapportive is a an intuitive browser extension for Gmail that can enhance the utility of the Gmail inbox. Rapportive adds a social media panel to contacts that will show you everything about the contact, including their details for social media sites, recent posts, job position, etc. You will also be able to like, post, retweet and more, straight from the Gmail interface. More Information...


Highrise (2)

  • Crozdesk Icon Grey

A CRM solution aimed at small businesses, Highrise can manage contacts and track communications with customers. Highrise will keep a concise record of all external and internal communications. Low-cost and remarkably easy to learn, Highrise can have sales teams managing tasks and contacts in no time. More Information...


Salesflare (74)

  • Crozdesk Icon Grey

A CRM solution that prioritizes efficiency and cohesiveness, Salesflare can enable your sales teams to achieve more in less time. This sales CRM software can input data automatically, remind salespeople of who to contact, log all customer interactions, and a myriad of other functions that take the busy work out of sales. More Information...

Less Annoying CRM

Less Annoying CRM (8)

  • Crozdesk Icon Grey

A CRM aimed at small businesses, Less Annoying CRM is straightforward and prioritizes ease-of-use through its simple and clean contact management interface. With Less Annoying CRM, you will also be able to make use of task management, note-taking and extensive lead-tracking functionality. More Information...


Contactually (155)

  • Crozdesk Icon Grey

Contactually is a CRM solution that can help users identify and nurture key relationships. Aimed at smaller companies, Contactually can be used to action custom pipeline activities, relieving users of repetitive tasks. It also has an interesting time management edge, as the CRM will consistently remind users of impending activities, akin to a virtual assistant. More Information...


Membrain (63) Sales Mentor

  • Crozdesk Icon Grey

Membrain is a highly customizable CRM software with emphasis on the sales process. Membrain actively coaches sales teams during sales cycles through notifications and reminders, fostering an environment based on improvement. In addition, Membrane contains the standard features of a CRM, including a user-friendly pipeline view. More Information...

bpm'online CRM

bpm'online CRM (4)

  • Crozdesk Icon Grey

Bpm’online is a CRM software driven by a Business Process Management (BPM) solution stack including applications for marketing, sales, and service, allowing users to centralize the management of the entire customer journey. With its intuitive interface, bpm’online CRM enables deeper coordination between marketing and sales processes. More Information...


Nimble (1)

  • Crozdesk Icon Grey

Nimble is a lightweight CRM software alternative that comes with a nifty browser extension to incorporate users’ workflows effectively. Its features like ‘stay in touch’ make follow-ups a piece of cake and its integrations with Gmail, Google Contacts and social media are great to stay on top of client activities for smart relationship management. More Information...


Capsule (0)

  • Crozdesk Icon Grey

Capsule is a CRM solution that helps its users organize their emails, contact history, notes, tasks, and calendars all at once. Small teams will find that Capsule helps manage sales pipelines rather well, even when on the go - thanks to mobile apps that fill-in the gap during interactions with prospects. More Information...


SugarCRM (329)

  • Crozdesk Icon Grey

Powerful and highly customisable, SugarCRM can help businesses discover new opportunities and track contacts. SugarCRM comes ready with social CRM capabilities and integrations with the most popular social media sites. It is also offers a wide range of integrations with Google products, Outlook and more. More Information...


SAP CRM (149)

  • Crozdesk Icon Grey

After acquiring Hybris in 2013, SAP SE has developed their CRM solution to serve medium to large enterprises in a cloud environment. The SAP CRM software is equipped to handle sales and client management completely, whether it is pipeline creation or forecasting, and it integrates seamlessly with SAP’s other offerings, such as ERP and Business Warehouse. More Information...


Sellsy (0)

  • Crozdesk Icon Grey

Sellsy is a cohesive CRM software solution that contains many sales management functions and can be scaled to the the needs and size of any business. It’s easy-to-use interface uses drag and drop functionality to allow users to utilize invoicing, document storage and team collaboration features. More Information...


Insightly (359)

  • Crozdesk Icon Grey

As a free web-based CRM solution that doubles up as a project management system, small businesses have good reasons to be fond of Insightly. It has integrations for both G Suite and Office 365, MailChimp, and social media, as well as an API for further customisations. Its mobile apps are also designed to ensure users connect with clients with ease. More Information...

Really Simple Systems

Really Simple Systems (14)

  • Crozdesk Icon Grey

It’s really simple to keep all your customer sales information in one place with Really Simple Systems. It does a good job of tracking calls, business opportunities and team members with a report management module that is very effective at analysing the sales databases. More Information...


GreenRope (115)

  • Crozdesk Icon Grey

Greenrope will streamline operations by enabling important functions to be accessible in one unified interface at the same time. It offers standard CRM functionalities as well as some unique features, like its learning management system that helps train staff. More Information...


Pipeliner (0)

  • Crozdesk Icon Grey

Pipeliner is a robust CRM system that helps automate sales. It is characterised by its attractive graphics and visual approach towards data, ensuring that the sales process is transparent and easy to understand. Sales teams will easily be able to prioritize customers, tasks, opportunities and leads with Pipeliner. More Information...

This Software Ranking was published on August 22, 2017. All Crozscores are fixed as of that date.

CRM Software Guide

What is CRM Software?

Customer Relationship Management (CRM) software is essentially a digital tool to help organizations monitor, organize and analyze customer interactions on multiple communication channels throughout the customer lifecycle.

The software helps aggregate all customer information and documents in a single database, making contact management easier and more organized. By having everyone on the same page, CRM also helps foster collaboration between internal departments. For instance, the sales, marketing and customer service departments of an organization can use CRM to collaborate and work towards achieving common organizational goals, such as, improving customer relationships, increasing customer retention, and driving sales growth.

Typically, products in this category feature the ability to automate marketing communications, analyze customer behavior, identify sales opportunities, and provide business intelligence. These products also come with features that aid email marketing efforts, inventory management, sales force automation, sales forecasting, performance management, and document management, among others.

What CRM Software Should I Choose?

Different CRM solutions focus on different aspects of customer relationship management. For instance, some products focus more on lead management, while others are more suitable for feedback management, internal communications, or sales forecasting. Broadly, however, CRM solutions fall into three main categories – operational CRM, collaborative CRM, and analytical CRM. You can begin your search by zeroing in on the right type for your business. This means you need to know your area of focus or what problems you want to solve with your CRM software. For instance, if you are trying to improve your customer interactions, a collaborative solution lets you collate customer data from different departments within your organization, helping every department gain a 360-degree view of each customer.

You will need analytical CRMs, when you are more concerned about analyzing customer information collected through multiple channels. This type of CRM lets you identify customer behaviors, trends, and cross selling and upselling opportunities. On the other hand, operational CRMs are more suitable for companies that deal directly with customers. The key components of this type of CRM are sales force automation, marketing automation, and service automation. These products usually come with a dashboard that provides an overview of all interactions your sales, marketing, and customer support departments have had with your existing and potential customers.

Businesses also need to consider a number of generic factors when choosing CRM software. These factors may include ease of use, integration capability, mobility, scalability, customization, compatibility, and reporting capability.

Common Features of CRM

2-Factor Authentication Adds an additional layer of security by requiring an extra step in the login process. Usually external devices are required for this or a text message with a verification code is sent to the user when trying to login.
API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Batch Permissions & Access Control user or group access and permission settings for software or other systems.
Calendar Management Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.
Call Tracking Track which of your online and offline marketing efforts are successfully generating calls.
Click-to-Dial Dial telephone numbers with one click.
Contact Management Manage large amounts of personal or business contacts in a centralized system.
Contact Sharing Share contacts across teams or platforms to give access to others or to migrate address books across different systems.
Customer Management Manage customer databases and/or track outstanding shipments, payments and more.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
Email Integration Integration with email clients or providers to create and send emails as well as view received emails within an application.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
File Sharing Share files with colleagues, customers or other stakeholders for easier access across platforms, collaboration and/or version control.
File Transfer Transfer large files to colleagues, customers or other stakeholders. This is often used for files too large to transfer via email and other conventional transmission methods.
Forecasting Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.
Gantt Charts A particular type of flowchart using horizontal bars to illustrate time intervals. Mainly used to visualise the use of resources or duration of tasks over the course of a project.
Google Apps Integration Integration with the G Suite, including Gmail, Google Docs, Google Sheets, Google Calendar, etc.
Inventory Tracking Stay on top of inventory levels, to manage the storing, reordering or production of stock items.
Lead Management Manage business leads to improve sales outreach processes or stay on top of prospect inquiries.
Lead Scoring Manually or automatically assign quality scores to business leads to target / segment sales outreach efforts.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Project Management Manage projects from conception through the planning stage to delivery and post-project reporting phases. This allows organisation teams to organise resources, plan budgets and improve efficiency in the delivery of project objectives.
Scheduling Schedule tasks, resources, appointments, payments, communications, etc.
Supplier Management Manage suppliers and purchases required in the day-to-day operation of a business.
Task Scheduling/Tracking Schedule and track tasks and deliverables in form of to-do-lists.
Third-Party Plugins/Add-Ons Offers additional features or integrations built by third-party developers in form of plugins or add-ons.

Latest User Reviews of CRM

Adam Wooley, Director of Demand Gen - Prezi
"Feature robust and innovating"

It's extremely comprehensive and feature robust. Continues to innovate and has an ext...

Badger Maps
Jane Goldstein, Manager - American Express OPEN
"The best! "

Before, I would find myself driving by the same houses in the same neighborhoods over...

Kim Moreno, Sales Marketing Manager - Red Bull Distribution Company
"Zendesk is a must for good customer service"

The interface is clean, simple, and easy to use. At the same time, the app is compreh...

Casmin Giles Wisner, Public Relations Specialist - Jive Communications, Inc
"Great tool for your sales cycle"

Salesforce is great because it integrates with several marketing platforms to bring l...

Back to top