CRM Software for Sales

Top Ranked Products

Less Annoying CRM
  337 ratings 95/100
CRM
Freshsales
  699 ratings 93/100
CRM
Teamgate CRM
  32 ratings 93/100
CRM
PhoneBurner
  110 ratings 92/100
Auto Dialer
Velocify
  279 ratings 92/100
CRM

Sales CRM Software

CRM software for sales assists businesses of all sizes by organizing their customer contacts, managing sales pipelines and nurturing as well as automating several operational sales processes. These solutions work through a number of features such as sales analytics, reports, customizable dashboards and contact management. They target your most valuable assets—your customers—and assist with retaining them in the long run.

You simply cannot rely on an Excel spreadsheet to hold all customer information. This outdated method doesn’t allow for flexibility and scalability. The more your business grows, the more customers you have to keep track of. A spreadsheet won’t give you the room to thrive—in fact, it only hinders you. This is why many companies and enterprises choose to make use of CRM software solutions in their daily operations. Not only do they offer automation and organization but their features are capable of improving the potential of your marketing department also.

Three types of CRM software exist in the current market:

Operational CRM – focuses on operating processes to generate leads, nurture them into promising contacts and provide satisfactory customer service. The typical functionalities include sales automation, marketing automation and service automation.

Analytical CRM – refers to the ability to analyze customer data and gain helpful insights about the company’s performance. It gathers information, sets a methodical procedure in terms of organization and improves the overall effectiveness of the system.

Collaborative CRM – allows you to plan a strategy regarding customer information with other existing teams; this usually means getting feedback and insights on how to gain customer loyalty and improve sales.

Before deciding on which software vendor to subscribe to, it must be understood that CRM can cater to different types of business. For example, Zoho CRM is built for larger companies while Insightly and Hubspot CRM are catered for smaller businesses. However, most CRM solutions offer more or less the same features.


Expert Pick

Freshsales

Freshsales 93

699 ratings

Freshsales is an all-in-one sales CRM built for businesses of all sizes. With Freshsales CRM, businesses can attract, engage, close, and nurture their leads. View Listing...

Freshsales provides a fully-featured sales CRM that offers built-in phone and email support, AI-based lead scoring, visual sales pipelines, reports and dashboards, advanced workflow automations, and mobile apps.


How is CRM software used for sales?

CRM software for sales is used by businesses to improve their sales productivity and build stronger relationships with customers.

Most of the time, it’s the sales team that typically makes use of CRM software. Through implementing these solutions, organizations are better equipped to deal with the dynamic nature of customer service. They now have an enhanced ability to deal with rising problems in the business. However, these are not the only benefits you can receive from the system. You become more efficient and organized as well since CRM serves as both an organizational and management tool.

FreshSales is an example of customer relationship management software that is catered towards businesses of all sizes. Its system is integrated with features such as AI-based lead scoring, automated intelligent workflows and customizable visual reports.

Additionally, here are the core features people look for in CRM software solutions:

Contact management

Contact management refers to the ability to merge all vital information in a customer database into a single, centralized location. It also allows you to separate them into groups according to categories, such as their interests, shopping behavior and even age. This makes it easier to conduct email marketing when introducing new products. You can choose to send personal communications which lets customers know how much research you’ve done on their behalf.

Customer opportunity management

Otherwise known as lead scoring, this feature allows sales teams to optimize their sales opportunities. It consists of identifying customers most likely to convert. Considered as one of the most integral features of a CRM system, customer opportunity management lets you control and manage the sales process.

Lead management

Lead management is designed to identify potential leads and nurture them into sales later on. Several practices, methodologies and applications are involved in this feature. Additionally, it provides you with crucial information needed to follow-up clients. This information is often based on their demographics. Overall, it lets you know how to get the right leads at the right time.

Sales analytics

Another valued featured in CRM, sales analytics helps you determine your best course of action to improve your marketing strategies. It gathers a bevy of data that includes current trends, social media information, website traffic and more. You don’t have to blindly create marketing campaigns, hoping your customers will like it. Instead, you can have statistics backing your actions.

Project management

Project management might not be directly involved in engaging customers but it’s still a necessary feature to be included in CRM systems. It focuses on ensuring your team members can finish projects on a specified deadline without any errors or delays in the finished product. This is done through a series of steps such as planning, executing and completing tasks as soon as possible.

What are the benefits of CRM software for sales?

Benefits-wise, CRM software solutions offer a variety. Not only do you gain an organized system where every process is streamlined and automated but you can also experience better relationships with your customers. A successful business thrives on customer satisfaction and loyalty, after all. Through CRM software, organizations benefit from improved sales and an increase in leads.

Before, people depended on the paper-and-pen method to pass on messages and keep vital information in check. Others used spreadsheets or Excel. However, this proves detrimental in the long run, especially if your business is steadily rising in terms of sales and profit. Increased sales are the direct effect of having more customers. And if you’re not working to ensure customers stay loyal to your products or brand, then you can easily fall back to earlier periods where you didn’t gain as much. In order to avoid experiencing this, one of the best solutions to acquire is CRM software.

Here are the top benefits you gain from CRM tools:

Safe storage space

Most CRM systems are cloud-based, which means they work best as web interfaces. Everything you upload online is saved in a safe storage space that you can access easily later.

Accurate reports

You can generate reports based on selected time periods. For example, if you want to check a specific point of sale, you don’t have to manually check all receipts and purchase orders just to generate accurate information. Instead, the system does this for you—with the click of a finger, data from the first day of your business to now is made available.

Cost-effectivity

Some might argue that the start-up of a CRM software solution is expensive. The benefits soon outweigh the costs in the long run. With new and improved methods of customer service and business management, you’re able to witness an increase in sales and profit.

Improved client relationships

Customers are the bloodline of every business out there. Without them, you wouldn’t even have a business in the first place. As such, the key to success lies in ensuring customers’ happiness. What a CRM does is it generates a centralized location for a database involving your clients such as their names, email addresses, contact information and more. By expressing how much you know about them, you easily gain favor in their eyes. In return, you retain a loyal customer.

Overall, CRM software is one of the best assets many people are investing in. They pay monthly for services that drastically improve the way their business flows—from streamlined processes to automated operations. Improved customer relationships, detailed reports and easy access to information online are just one of the few benefits businesses are experiencing right now with CRM. Each lead you nurture into a sale and each customer you gain the loyalty of is a step closer to a thriving business.


All Software Products

Less Annoying CRM 95

337 ratings

A simple customer relationship manager made just for small businesses. Manage contact info, track leads, and never miss a follow-up. View Listing...

95%
1 Award(s)
Product Leader

Freshsales 93

699 ratings

Freshsales is an all-in-one sales CRM built for businesses of all sizes. With Freshsales CRM, businesses can attract, engage, close, and nurture their leads. View Listing...

93%
Champion

Teamgate CRM 93

32 ratings

Teamgate is an inbound sales CRM for startups and SMBs to connect, research, present and close more sales. It’s a full-stack solution to accommodate a complete sales process. View Listing...

93%
Product Leader

PhoneBurner 92

110 ratings

PhoneBurner is a Power Dialer and Sales Acceleration platform that increases outbound sales productivity up to 4x - so agents have more conversations, and close more sales. View Listing...

92%

Velocify 92

279 ratings

Velocify is online customer relationship management and sales automation software. View Listing...

92%
Product Leader

Salesflare 92

126 ratings

Salesflare is the intelligent sales CRM that fills itself out so you don't have to. It thinks for you so you can focus on thinking for your customers. View Listing...

92%
1 Award(s)
Product Leader

Pipedrive 90

2221 ratings

Pipedrive is a sales management tool that gets sales teams organized. It helps you focus on the activities that drive deals to close. View Listing...

90%
1 Award(s)
Champion

noCRM.io 90

72 ratings

Lead management software built for salespeople to close more deals without wasting time filling out forms. View Listing...

90%

Capsule 89

46 ratings

Capsule is a CRM tool that helps its users to stay organized, know more about their customers, build strong relationships and make the most of sales opportunities. View Listing...

89%
1 Award(s)
Product Leader

Really Simple Systems 88

122 ratings

Designed specifically for small and medium sized business, Really Simple Systems is an easy to use online CRM for sales, support and marketing. View Listing...

88%
1 Award(s)
Product Leader

Spiro 88

28 ratings

A new approach to CRM - proactive relationship management - that helps sales teams work smarter and close more deals. View Listing...

88%
Product Leader

Salesforce CRM 88

9795 ratings

Salesforce is an all-in-one CRM, lead generation and success monitoring platform - allowing you to acquire and maintain satisfied and happy customers. View Listing...

88%
1 Award(s)
Champion

GreenRope 87

174 ratings

GreenRope is a complete CRM, marketing automation, and more. Integrated software that consolidates & simplifies your organization's sales, marketing and operations. View Listing...

87%
1 Award(s)
Product Leader

Copper 87

824 ratings

Copper (formerly ProsperWorks) is an easy-to-use CRM system for small businesses that helps them capture contacts and sales leads directly from their Gmail. View Listing...

87%
1 Award(s)
Product Leader

amoCRM 86

33 ratings

The world’s first messaging-powered CRM. Engage with your customers on a whole new level by using this versatile, cloud-based sales automation tool. View Listing...

86%
Product Leader

Contactually 86

210 ratings

Contactually is the leading intelligent CRM for real estate professionals. A web-based CRM suite that allows people to oversee and manage their communication activities through easy to use interface. View Listing...

86%
1 Award(s)
Product Leader

Insightly 86

624 ratings

Insightly is an intuitive CRM platform with a comprehensive set of functionalities, integrations, and a user-friendly interface View Listing...

86%
1 Award(s)
Market Leader

CRM Creatio 85

5 ratings

CRM Creatio is a comprehensive full-fledge applications to accelerate marketing, sales and service. View Listing...

85%
1 Award(s)

Act! 85

334 ratings

Act! is a flexible customer relationship management et marketing automation software built for small and midsized businesses. View Listing...

85%
Product Leader

Vtiger 85

42 ratings

Vtiger is a cloud based CRM that enables over 300,000 businesses to deliver outstanding customer experiences by breaking barriers between their sales and support teams. View Listing...

85%
Market Leader

Sales Creatio 85

5 ratings

Sales Creatio - is a cloud-based CRM that drives efficient sales processes from lead generation to loyal repeat sales. View Listing...

85%

Agile CRM 85

315 ratings

Agile CRM is the world’s first integrated sales, marketing, and service suite that automates lead generation, conversion, and support for growing businesses. View Listing...

85%
Market Leader

Kapture CRM 84

9 ratings

Kapture CRM is an enterprise-grade Cloud CRM platform to streamline your customer support and sales operations. Available on web & app. View Listing...

84%
Product Leader

Claritysoft 84

70 ratings

Customizable. Built for usability. Claritysoft’s unique blend of simplicity and flexibility delivers powerful marketing and sales automation, customer service tools and more. View Listing...

84%
Product Leader

TLDCRM 84

16 ratings

An easy to use and affordable SaaS Platform for Insurance Agencies & Call Centers. A combination of CRM, Marketing Tools & VoIP Technology. View Listing...

84%

Salesmate 83

6 ratings

Salesmate is a truly intelligent sales CRM helps sales reps be more productive, increases their sales and engage deeply with their customers. View Listing...

83%
Product Leader

Sellsy 83

7 ratings

Sellsy is the all-in-one solution to manage every facet of your sales business. It generates leads, manages payments, preserves customers, and much more. View Listing...

83%
1 Award(s)
Product Leader

Funnel 81

9 ratings

Funnel is an easy-to-use CRM designed for business owners & Sales teams to manage their entire sales workflow without the bloat of useless features. View Listing...

81%
Product Leader
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