Lead management software not only helps businesses generate and nurture leads, but manage the leads through the entire sales funnel until purchase. You can use this software to collect, update and segment lead data, view a lead’s position in the sales funnel, track and analyze interactions with a lead and find out which marketing strategies or channels are bringing in quality leads for your business. Key features include the ability to create, segment and distribute lead data, capture identity and manage customer inquiries. More advanced products also help manage lead filtering, lead grading, lead nurturing and sales contract management.
Lead management software helps automate the process of monitoring and managing sales leads until they make a purchase. Products in this category usually have a CRM database that stores a prospect’s complete history of interactions with your company.
Most products let your sales team view the customer communication history in one place, helping them to upsell or cross-sell. You can also analyze this data to find out how a prospect turned into your customer and what marketing channels or techniques are bringing in quality leads to your sales funnel.
Often, lead management software features the ability to collect, organize and segment lead data. Most products also help in lead nurturing, lead scoring and assigning the right leads to the right employees. For instance, you can filter leads on the basis of their online behavior or demographic, and set up lead scoring to help your sales team identify the most promising leads.
Products with more advanced analytics, reporting, and pipeline management capabilities are also available. Some products even allow you to track sales activity across your team to make sure your sales calls, meetings and follow-up activities are not falling through the cracks.
|API||Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.|
|Audience Targeting||Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.|
|Calendar Management||Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.|
|Contact Management||Manage large amounts of personal or business contacts in a centralized system.|
|Contact Sharing||Share contacts across teams or platforms to give access to others or to migrate address books across different systems.|
|Customer Management||Manage customer databases and/or track outstanding shipments, payments and more.|
|Dashboard||Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.|
|Data Export||Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.|
|Data Import||Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.|
|Data Visualization||Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.|
|Email Integration||Integration with email clients or providers to create and send emails as well as view received emails within an application.|
|External Integrations||Integrations with other software products or platforms to improve efficiency and compatibility across systems.|
|Forecasting||Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.|
|Google Apps Integration||Integration with the G Suite, including Gmail, Google Docs, Google Sheets, Google Calendar, etc.|
|Inventory Tracking||Stay on top of inventory levels, to manage the storing, reordering or production of stock items.|
|Lead Management||Manage business leads to improve sales outreach processes or stay on top of prospect inquiries.|
|Lead Scoring||Manually or automatically assign quality scores to business leads to target / segment sales outreach efforts.|
|Marketing Automation||Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.|
|Multi-Currency||Support of different currencies for payments, accounting purposes, taxes, reports and more.|
|Multi-User||Supports more than just one user account and generally allows for collaboration with colleagues.|
|Notifications||Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.|
|Referral Tracking||Track contact-, user- or visitor- referrals from advertising networks, other websites, business partners and other channels for intelligence, revenue sharing or similar purposes.|
|Scheduling||Schedule tasks, resources, appointments, payments, communications, etc.|
|Social-Media Integration||Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.|
|Third-Party Plugins/Add-Ons||Offers additional features or integrations built by third-party developers in form of plugins or add-ons.|
|Travel Management||Manage travel plans and expenses for employees, prospects or potential recruits through a central environment.|