Products in this category help automate the task of capturing, organizing and distributing lead data among the members of a sales team. These products usually come with a CRM database that stores lead data in an organized way, making it easier for sales managers to assign the right leads to the right salesperson. Lead generation software typically features the ability to create and set up lead capture forms on websites. Some products even allow for creating custom forms, contests and surveys. You can also use these products to segment lead data on the basis of demographics and referral sources. Other features to consider include the ability to capture leads from multiple channels, including social media, email and blogs; and the ability to identify quality leads.