Interactive Market Radar™
<iframe id="market-radar" type="text/html" width="500" height="500" src="" frameborder="0"></iframe>
<p>Source: <a href="" target="_blank">Lead Generation Market Research</a>, Crozdesk</p>
Live Market Infographic preview
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<p>Source: <a href="" target="_blank">Lead Generation Market Research</a>, Crozdesk</p>

Best Lead Generation Software in 2018

The software landscape for Lead Generation is comprised of vendors that offer a broad range of lead generation solutions. Most of them focus on expanding the scope of your business by initiating contact with potential customers and prospects who may have an interest in your products. They also provide valuable information that will help with the sales cycle, such as lead contact information.

The Lead Generation market is growing at a substantial rate and continues to drive new business as businesses and marketers alike look for new ways to find and reach buyers. Generally, the Lead Generation market is dominated by vendors that offer full-stack solutions that can include customer relationship management (CRM), marketing automation, and website building.

The market is led by Leadpages, which has expanded upon its lead generation capabilities with solutions for landing page building and email address collection. Vendors in the Crozdesk market radar that aim to distinguish themselves offer more advanced features. Top Lead Generation features can include, customizable dashboards, email personalization, A/B testing, utilization of artificial intelligence to predict lead behavior, and streamlined workflows that can be incorporated easily into numerous teams.

In conjunction, the market Crozdesk Market Radar™ also reveals a balanced and competitive market, with vendors spread across all of the categories, and a high number of challengers offering niche solutions, such as website visitor tracking and page-level targeting.

Products in this category help automate the task of capturing, organizing and distributing lead data among the members of a sales team. These products usually come with a CRM database that stores lead data in an organized way, making it easier for sales managers to assign the right leads to the right salesperson. Lead generation software typically features the ability to create and set up lead capture forms on websites. Some products even allow for creating custom forms, contests and surveys. You can also use these products to segment lead data on the basis of demographics and referral sources. Other features to consider include the ability to capture leads from multiple channels, including social media, email and blogs; and the ability to identify quality leads.  Read the full software guide...


GetSiteControl 78


GetSiteControl is a set of tools for website visitor engagement - lead forms, contact forms, surveys, live chats, promo popups and floating bars, 'follow' and 'share' tools. More Information...


LimeLeads 45


LimeLeads is used by thousands of B2B companies to fill their outbound pipeline. Users get access to 20M+ contacts with email addresses and phone numbers. More Information...

bpm'online CRM

bpm'online CRM 78


Bpm’online is a provider of the most agile CRM platform for midsize and large enterprises to accelerate sales, marketing, service and operations. More Information...


DailyStory 26


DailyStory is a marketing attribution platform for small businesses to better understand where, how and when they acquired new customers. More Information...


Survicate 88


Survicate allows website owners to collect feedback and leads on their websites using widgets. Gathered data can be exported to CRM or marketing automation systems. More Information...


Snovio 85


Snovio finds and verifies that email address you need when you need it. More Information...


Leadpages 85


Leadpages is landing pages creation, email addresses collection, and lead generation platform. More Information...


BuiltWith 84


BuiltWith is a website profiler, lead generation, competitive analysis and business intelligence tool. More Information...

Lead Forensics

Lead Forensics 76


Lead Forensics is a lead generation and web analytics platform with the world’s largest IP database. More Information...




Increase your traffic & email opt-ins with the VYPER growth toolkit. Giveaways, content upgrades and product launch tools. More Information...


Mattermark 74


Mattermark is list building, customer intelligence, lead enrichment, and prospecting platform. More Information...


SimilarTech 72


SimilarTech is a Website Profiler, Lead Generation, Market Research and Competitive Intelligence tool providing technology adoption and usage analytics for the internet. More Information...


LeadWorx 72


LeadWorx is a free tool which tells you the companies / businesses visiting your website everyday. Convert your website visitors to hot sales leads. More Information...


Sleeknote 72


Sleeknote is a customer engagement tool for ecommerce businesses, used to engage visitors and turn them into customers. Create intelligent lead forms with Sleeknote. More Information...


Klenty 71


Klenty is an Outbound Sales Automation tool for inside Sales team to prospect, outreach and follow up at scale. More Information...


Vainu 69


Sales intelligence, prospecting, and account insights platform with a database of +108 million companies enriched with open data, helping you find the best leads and prospects. More Information...


SumoMe 68


SumoMe is a suite of free(mium) tools that grow your website's traffic. All SumoMe tools are easy to install and compatible with any page or site. More Information...


Picreel 68


Picreel turns your online visitors into buyers and subscribers. It tracks visitors' movements in real time and shows unique offer when they navigate away from your content. More Information...


Anyleads 63


Anyleads is a lead generation infrastructure for both small and larger companies. It allows you to find emails, send drip campaigns and sell more! More Information...


LeadBoxer 62


Lead generation platform that gives you real-time info about companies and people that visit your website. Turning anonymous web traffic into actionable data. More Information...


Instapage 91


Instapage is a cloud platform that helps marketing teams and agencies to build landing pages. More Information...


Clearbit 90


Clearbit is a sales intelligence platform that enriches sign-ups, identifies prospects and obtains customer insights. More Information...


Marketo 90


Marketo is a marketing automation tool that helps companies attract valuable customers. More Information...


Mailrelay 90


Mailrelay is an advanced email marketing platform, powerful and easy to use - suitable to any kind of user or business. More Information...

Campaign Monitor

Campaign Monitor 87


Campaign Monitor is a creative email marketing platform to help attract new subscribers, send newsletters and receive detailed progress reports. More Information...


SalesOptimize 53


eCommerce market intelligence & lead generation. Using real time data from the Internet we scan 1.7 million+ eCommerce sites & extract rich data about these retailers. More Information...


Act-On 85


Act-On is a cloud-based, comprehensive marketing automation software. More Information...


Membrain 85


Membrain is for teams working with complex b2b sales by providing the right tools to: Reach higher- Execute sales strategy- Optimize sales strategy- Gain competitive advantage More Information...


ZoomInfo 85


ZoomInfo is a business intelligence software that provides B2B contact database. More Information...


Pipedrive 84


Pipedrive is a sales management tool that gets sales teams organized. It helps you focus on the activities that drive deals to close. More Information...


dotmailer 84


dotMailer is a flexible email marketing automation platform that helps its users create, automate, test and send emails in minutes. More Information...


Salesforce 84


Salesforce is an all-in-one CRM, lead generation and success monitoring platform - allowing you to acquire and maintain satisfied and happy customers. More Information...


AdEspresso 83


AdEspresso is easy and intuitive Facebook Ad Management and Optimization tool, making Facebook Advertising easy and profitable for small and medium businesses. More Information...


oDASH 83


Event management software built for event organizers for managing and marketing their events. More Information...

Ninja Outreach

Ninja Outreach 83


Ninja Outreach is an outbound marketing software to help businesses generate leads through prospecting and outreach. More Information...


Brand24 83


Brand24 is a reliable, simple and cost-efficient social media monitoring tool that gives you instant access to mentions about your brand across the web. More Information...


Pardot 82


Pardot is B2B marketing automation, analytics, and lead generation platform. More Information...


LaunchBit 48


LaunchBit is a SaaS customer acquisition platform that helps B2B marketers generate new leads from their target audiences. More Information...


LeadGibbon 48


Trying to find someone's email address online can be a waste of precious time. That's why we created LeadGibbon, an easy-to-use, 1 click email address finder. More Information...


Drip 81


Drip is a lightweight email marketing automation tool. More Information...


Campaigner 81


Campaigner is a web-based application to build, launch and track email marketing campaigns. More Information...


Autopilot 78


Autopilot is an easy-to-use software for multi-channel marketing automation. More Information...


Datanyze 77


Datanyze continuously collects and analyzes millions of data points across the web to determine technology usage and other buying signals. More Information...


Tapfiliate 76


Tapfiliate is a cloud-based affiliate tracking software. It enables you to create, track and optimize your own affiliate programs. More Information...


EverString 76


EverString is predictive, AI-Assisted sales and marketing platform. More Information... 74


Maroon is a SaaS product for enterprise demand generation and revenue success by applying predictive analytics at TOFu. More Information...

Help On Click

Help On Click 74


HelpOnClick Live Chat software is a cost-effective solution for SMBs that allows real-time communication with your website visitors. More Information...

bpm'online marketing

bpm'online marketing 74


Bpm’online marketing – is a multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue More Information...


Dialer360 40


Dialer360 is a top Call Center Solution Provider with full Omni-Channel capabilities. Communicate with your customers using Email, Chat, Voice, Sms and Social Media. More Information...


Unomy 72


Unomy is an online business intelligence platform that helps businesses find, retain and process key information about their clients, partners, competitors etc. More Information...


Tanaza 72


Tanaza is the first and only software for multi-vendor cloud-based WiFi management, allowing you to setup and monitor your clients' networks and their free and paid hotspots. More Information...


Sellsy 71


Sellsy is the all-in-one solution to manage every facet of your sales business. It generates leads, manages payments, preserves customers, and much more. More Information...


Riddle 70


We make it easy for brands, bloggers, and publishers to quickly create their own interactive social content (think Buzzfeed-style quizzes, lists, & polls) - in under a minute. More Information...


LeadMine 37


LeadMine is a powerful lead generation platform for any type of business. You can find your target b2b customers from over 200 million contacts. More Information...

OSI Affiliate

OSI Affiliate 69


OSI Affiliate Software helps you get more traffic, leads, and customers by making it easy to set up an affiliate and referral marketing program. Get more sales now. More Information...


CrazyCall 68


CrazyCall helps contact centers and sales teams boost performance of their outbound and inbound projects. More Information...


LeadLake 34


LeadLake has created a unique ecosystem of crawling, text analysis and searching modules which is difficult to replicate. More Information...


Gnatta 67


Gnatta is a multichannel communications tool geared towards customer service with proactive engagement capabilities. More Information...


KiteDesk 33


KiteDesk uncomplicates lead generation. Effortlessly build lead lists. Imagine saving time and getting better at targeting prospects using our on-demand search tool. More Information...


Docsify 65


Gmail & G Suite tool that helps salespeople to take only right sales actions based on recipient’s behavior. More Information...


Anygrowth 32

(1) is a platform offering a suite of Growth Hacking tools that will help growth hackers and web marketers to accelerate their business. More Information...


SalesIntelligent 31


SalesIntelligent is a prospecting automation software that enables sales teams to build sales prospecting lists from professional social networks. More Information...

Agency Spotter

Agency Spotter 64


Agency Spotter is reinventing how brands find and work with creative agencies, design firms and many other marketing service providers. More Information...


Intellifluence 64


Intellifluence is influencer marketing made easy for brands of all sizes. Discover, manage, and optimize your influencer campaigns. More Information...


LeadChat 30


Data-Driven Live Chat Sales Team for Lead Conversions More Information...


Venew 30


Automatically, without an operator, around the clock and seven days a week, Venew converts virtual visitors on your website into real customers. More Information...


Databowl 30


Databowl is a scalable, manageable and secure software that is engineered intelligently to exponentially increase the effectiveness of advertisers lead generation campaigns. More Information...

If No Reply

If No Reply 28


Ridiculously simple email automation that works from your Gmail. Inbound & outbound sales direct from your inbox. Create drip campaigns for new web signups via our API. More Information...


Pipetop 28


All-In-One Prospecting: Find the most relevant Companies, Contacts & E-mails More Information...


CartStack 61


A premiere cart & browse abandonment software that captures real-time, actionable site data sends perfectly-timed email reminders to recover lost online sales. More Information...


Cliently 27


Cliently helps you businesses find better B2B leads from over 150M+ prospects, and engage them with fully automated, personalized sales emails, videos, even physical gifts. More Information...


DealSignal 25


DealSignal helps B2B marketing & sales teams maximize conversions and drive more revenue through targeted, on-demand lead and account discovery + lead and account enrichment. More Information...


SentiOne 58


SentiOne is a social listening and online reputation management platform that helps monitor, analyse and react to whatever is happening online. More Information...


RocketBolt 57


Intelligent lead tracking from RocketBolt helps you sell more, by knowing exactly what your sales leads are doing and when to reach out. More Information... 24


Simplified Sales Prospecting & Lead Generation Software More Information...

Inspire Beats

Inspire Beats 24


Inspire Beats is a lead generation, lead research and personalized prospecting solution for your startup. More Information...

Tweet Full

Tweet Full 56


Tweet Full finds and engages your potential customers on Twitter and sends them to you so that you can successfully convert them. More Information...

Dialog Insight

Dialog Insight 55


Easily build responsive emails using our templates. Create and insert your content without any programming ability. Our drag and drop editor gives you all the freedom you need More Information...


Freshchat 53


Freshchat is a live chat product exclusively for small teams. It helps businesses to do one thing and do it really well — convert website visitors into customers. More Information...


adCore 52


adCore is an advertising technology platform, providing automated solutions for marketing professionals to scale SEM activity and outperform your targets. More Information...


Convertful 52


A SaaS toolkit to acquire subscribers using smart behavior-based sign-up forms. Create subscription forms in minutes using convenient drag and drop builder. No coding needed. More Information...


SalezShark 51


SalesShark CRM is a platform allows sales professionals to effectively interact with their customers and drive engagement. More Information...


boberdoo 47


The boberdoo lead distribution software will save countless hours and position you to maximize your revenue on every lead. More Information...


LeadBI 44


LeadBI is a lead generation software application that uncovers information about your website visitors and turns them into leads. More Information...


SmartMailer 39


Email marketing platform to send email campaigns, manage subscribers and track results. More Information...


SocioAdvocacy 38


SocioAdvocacy is an employee advocacy tool that turns your employees into online marketers by allowing them to discover official marketing communications. More Information...


BackToCart 32


This tool provides a solution for eCommerce businesses to recover their abandoned carts. Integrating Shopify shop with Hubspot CRM, and providing tools and detailed analytics More Information...

Omnistar Tell

Omnistar Tell 32


Easy-to-use referral marketing software for fast-growing businesses. More Information...

Green Lotus SEO

Green Lotus SEO 32


Green Lotus SEO Tools provide a huge set of marketing tools for internet marketers. More Information...


Sopularity 31


Sopularity is a social media management tool that can increase your social popularity by using the right hashtags. More Information...


Saydoc 30


Saydoc is the smartest way to share, track, and control your sales documents. More Information...


WakeBase 30


Contacts of promising startups delivered to your inbox More Information...


Contactous 30


Contactous captures accurate contact data​ from business cards, makes it accessible ​across the organization and transfers it to ​Salesforce, Zoho and and Microsoft 365 CRM More Information...


Campaigned 29


Campaigned helps companies create promotions and referral programs to drive recommendations and sales through word-of-mouth. More Information...


AllProWebTools 28


The complete small business management toolkit. Control your business’s sales, productivity, marketing, and more with one simple solution. More Information...




WEVO platform enables marketers to test and improve website conversion before going live. The AI tech predicts test results, gives audience insight and informs a better site. More Information...

Lead Zeppelin

Lead Zeppelin 25


An easy to use, small business CRM. Lead and deal management. Connect a lead capture form to your website, or use our docking script to track logged in users' activity. More Information...

Nice Chat

Nice Chat 25


eCommerce oriented online chat solution with numerous chat features, visitor tracking, analytics, team management, and more. More Information...


AccountJoy 21


Execute effective advertising campaigns to exactly the accounts you want to target. More Information...

Lead Generation Software Guide

What is Lead Generation Software?

Lead generation software helps identify your prospects and brings them into the sales funnel. The software typically captures lead data from various online channels and stores the data in a CRM database. More advanced products even allow you to automate the task of lead segmentation and lead assignment.

Often, lead generation software helps collect basic information about your prospects such as names, contact details, the name of the company and number of employees. Some products collect even more details that include referral sources and behavioral information. For instance, you can find out what web pages a prospect viewed or downloaded on your website.

Software products for lead generation usually feature the ability to create customized web forms, surveys and contents. Some products provide a variety of customizable call-to-action templates that you can add to your website, blog or landing pages. Products that allow you to use pop-ups, slide-ins and hello bars are also available.

Other important questions to ask include, can the product collect lead data from multiple social media channels, and can it categorize lead data and assign leads to employees based on predefined criteria.

What Lead Generation Software Should I Choose?

What lead generation software you choose should depend on a number of factors, including the type of lead generation campaigns you are planning to run, marketing channels you want to use and your integration needs.

For instance, if you are planning to run B2C campaigns, you can expect much shorter sales cycles and do not need in-depth lead nurturing features. In this case, you simply need a solution that can identify and capture quality leads across multiple channels. However, lead generation software designed for B2B campaigns often needs both lead capturing and lead nurturing capabilities. Most B2B companies have more than one decision maker, hence they require more effort in nurturing leads compared to a B2C lead.

Software products designed specifically for B2B lead generation usually feature the ability to find the most relevant businesses for a particular sales campaign. More advanced products allow you to find decision makers at a specified company and may even provide you with useful information such as name, phone number and email address. Some products also have inbuilt social sharing and email list builder features to facilitate content sharing and on-site visitor engagement. Products that let you automate follow-ups to unresponsive clients are also available.

Another important consideration is the amount of information a piece of software can collect from your prospects. Depending on your business and type of campaign, you may need your prospect’s name, email address, company name, role, country and state. Other common selection criteria are CRM integration, social media integration, lead assignment and lead segmentation capabilities.

Common Features of Lead Generation

A/B Testing Run split tests for websites, emails, ads and more by serving different versions of the content to different users.
API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Calendar Management Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.
Call Disposition Track the result of calls within call center software.
Call Recording Record telephone calls and other audio sources.
Call Tracking Track which of your online and offline marketing efforts are successfully generating calls.
Click-to-Dial Dial telephone numbers with one click.
Contact Management Manage large amounts of personal or business contacts in a centralized system.
Contact Sharing Share contacts across teams or platforms to give access to others or to migrate address books across different systems.
Customer Management Manage customer databases and/or track outstanding shipments, payments and more.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
Email Integration Integration with email clients or providers to create and send emails as well as view received emails within an application.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Forecasting Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.
Google Apps Integration Integration with the G Suite, including Gmail, Google Docs, Google Sheets, Google Calendar, etc.
Inventory Tracking Stay on top of inventory levels, to manage the storing, reordering or production of stock items.
Lead Management Manage business leads to improve sales outreach processes or stay on top of prospect inquiries.
Lead Scoring Manually or automatically assign quality scores to business leads to target / segment sales outreach efforts.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Referral Tracking Track contact-, user- or visitor- referrals from advertising networks, other websites, business partners and other channels for intelligence, revenue sharing or similar purposes.
Sales Motivator Gamification or motivation features within sales and CRM software to increase sales performance.
Scheduling Schedule tasks, resources, appointments, payments, communications, etc.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.
Softphone Similarly to VOIP, Softphone features allow you to make calls via the internet.
Third-Party Plugins/Add-Ons Offers additional features or integrations built by third-party developers in form of plugins or add-ons.
Travel Management Manage travel plans and expenses for employees, prospects or potential recruits through a central environment.

Latest User Reviews of Lead Generation

Adam Wooley, Director of Demand Gen - Prezi
"Powerful Marketing Automation Tool tightly..."

Pardot enables us to do some extremely complex things at scale with a small team. The...

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"Great tool for your sales cycle"

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