Interactive Market Radar™
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<p>Source: <a href="" target="_blank">Business Intelligence (BI) Market Research</a>, Crozdesk</p>
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<p>Source: <a href="" target="_blank">Business Intelligence (BI) Market Research</a>, Crozdesk</p>

Best Business Intelligence (BI) Software in 2018

The Business Intelligence (BI) software market is characterized by a high number of vendors that offer diverse Business Intelligence solutions, some of which focus on taking large volumes of raw data from internal and external sources and transforming them into actionable intelligence, in the form of reports, charts, graphs, visualizations and more.

Business Intelligence software refers to a huge market that is rapidly expanding. In the last decade, the emergence of big data has led to more and more companies investing in BI applications to harness the power of data intelligence to make more informed business decisions.

Vendors that aim to distinguish their products, as revealed by the Crozdesk Market Radar™, offer more advanced functionalities, such as customizable dashboards, cross-platform integrations, increased data interactivity, live data broadcasting, collaboration tools and predictive analytics.

In addition, the BI software market is diverse with a number of vendors focussing on niche solutions, such as lead generation and performance evaluation, or differentiate themselves by focussing on specific markets and/or customer types.

Every business gathers some raw data. Business intelligence (BI) is the process of converting that data into information the business can use for decisions making purposes. BI solutions provide you insights into business performance, commonly focused on measuring the effectiveness of marketing campaigns. Using BI tools, you can get a clear picture of your business performance and make tweaks to your current campaigns and processes. The BI solutions in the analytics and intelligence segment aim to give you a competitive edge in the market.  Read the full software guide...


Looker 89


Looker is a complete data platform that offers data analytics, exploration and insights to every function of a business. More Information...


Domo 79


Domo connects your people with the data they need to improve business results. More Information...

mailspice analytics

mailspice analytics 29


An email analytics add-on for all email services that tracks more than just opening and click rates, providing you with deep insights into all of your email campaigns. More Information...


Prisync 59


Prisync is a competitor price tracking software for all sizes of e-commerce companies from all around the world. More Information...

Revulytics Usage

Revulytics Usage 52


Purpose-built for distributed software applications, Usage Intelligence provides software usage analytics of user activity and computing environments on Windows, Mac & Linux. More Information...


Competera 63


Competera is price tracking tool for all sizes of eCommerce retail needing online pricing intelligence and competitive price monitoring. More Information...


Kitchify 23


Kitchify is the leader in automated vendor price comparison and multi-vendor one click order submission saving businesses significant money and time. More Information...

SAP Crystal Server

SAP Crystal Server 94


SAP Crystal Server is a self-service Business Intelligence tool. More Information...


Mention 90


Mention is a media monitoring software that shows you what's said about your brand, your competitors, and your industry, anywhere online. More Information...


Clearbit 90


Clearbit is a sales intelligence platform that enriches sign-ups, identifies prospects and obtains customer insights. More Information...


Klipfolio 88


Klipfolio is a cloud app for building and sharing real-time business dashboards on web browsers, TV monitors and mobile devices. More Information...


SimilarWeb 88


SimilarWeb is an online, advanced traffic research tool. Uncover your competitors online marketing strategies with ease. More Information...

Moz Analytics

Moz Analytics 93


Moz Analytics is a web-based marketing analytics platform that brings all inbound marketing data into one place. More Information...


Sisense 85


Sisense simplifies every step of the analytics process – from data preparation to discovery of insights. More Information...


ZoomInfo 85


ZoomInfo is a business intelligence software that provides B2B contact database. More Information...

Splunk Enterprise

Splunk Enterprise 84


Splunk Enterprise monitors and analyzes machine data from any source to deliver Operational Intelligence to optimize IT, security and business performance. More Information...


MicroStrategy 84


MicroStrategy is a business intelligence and analytics software, providing cloud-based, desktop and mobile deployment. More Information...


Tableau 84


Tableau is a business intelligence and data analysis system that helps companies visualize and understand their data. More Information...


Statsbot 83


Statsbot is business intelligence and data analytics platform. More Information...


Qlik 83


Qlik offers Business Intelligence and Analytics tools large and mid-sized enterprises. More Information...


Geckoboard 82


Geckoboard is the quickest way to create beautiful dashboards and get an instant overview of your data. Connect your data, build your dashboard & share with your colleagues. More Information...


Datanyze 77


Datanyze continuously collects and analyzes millions of data points across the web to determine technology usage and other buying signals. More Information...


Slemma 76


Slemma is a collaborative, data analytics platform built for small to medium sized businesses. Visualize your data for your company without the servers and long setup times. More Information...


Periscope 76


Periscope Data is a comprehensive data analysis tool and business intelligence tool. More Information...


Meltwater 75


Meltwater is online Media Intelligence platform that provides real-time brand and news monitoring. More Information...


Cloudera 75


Cloudera is an Apache Hadoop platform that processes big data and fulfills business intelligence needs for organizations. It provides a unified storage, processing, and an analytics platform. More Information...


Birst 74


Birst is a cloud Business Intelligence platform. More Information...


DataHero 73


DataHero is a leading cloud business intelligence software platform that specializes in data visualization and data dashboards. More Information...


Unomy 72


Unomy is an online business intelligence platform that helps businesses find, retain and process key information about their clients, partners, competitors etc. More Information...


Adbeat 70


With Adbeat you can uncover any advertiser's online strategy, see advertisers that are spending on each publisher. More Information...

Competitive Business

Competitive Business 70


Enabling CEOs to track their competitors, by monitoring all their website changes, trial emails, newsletters, social media, ads & rankings. More Information...


PromptCloud 68


PromptCloud is a web scraping service provider catering to the big data requirements of enterprises. More Information...


mParticle 68


mParticle is a unified customer data platform. More Information...


Anodot 66


Anodot is an Artificial Intelligence analytics solution that discovers business incidents in real time. More Information...


Izenda 62


Izenda is an OEM-ready BI platform designed for embedding by software companies. It provides self-service BI to end users inside the applications they use every day. More Information...


Sheetgo 61


Sheetgo helps to import, centralize or distribute spreadsheet data and to establish live links from any Google Sheets, Excel file and CSV file to your Google Sheets. More Information...


Equidam 61


Calculate and present your company valuation professionally, no financial knowledge required. More Information...




A scalable, rapid and relevant performance intelligence platform, combining DWaaS and machine learning, for users to share insights across the whole business. More Information...


Datadeck 59


Datadeck puts everyone in sync with beautiful dashboards of all your data sources. Making your company happier and more productive. More Information...


Ahrefs 91


Ahrefs allows the user to discover competitor SEO rankings and replicate their back link profiles. More Information...


DocSend 88


Docsend provides actionable document insights for sales and marketing. More Information...


InsightSquared 86


InsightSquared is a suite that offers marketing, sales, and business intelligence tools. More Information...


Chartio 86


Chartio is a cloud-based analytics and business intelligence tool. More Information...


Segment 86


Segment provides a single hub to collect, translate and route your customer data with the flip of a switch. More Information...


IP2Location 86


IP2Location is a non-intrusive IP geolocation solution to help you to identify visitor's geographical location. The solution is available as database, API and hosted. More Information...


Hotjar 86


Hotjar is an all-in-one analytics and feedback platform, at a fraction of the price. More Information...


SEMrush 85


SEMrush is global tool for top-rated keyword research, business intelligence and online competitor analysis. More Information...


BuiltWith 84


BuiltWith is a website profiler, lead generation, competitive analysis and business intelligence tool. More Information...

Monitor Backlinks

Monitor Backlinks 83


Monitor Backlinks is a tool for tracking the SEO performance of your own website and your competitors. More Information...


iDashboards 83


Easy-to-use, beautiful, and cost-effective dashboard software. Business users can create stunning data visualizations from multiple data sources, no IT background needed. More Information...


Quantcast 82


Quantcast is an AI-driven audience behavior for the open Internet that today directly quantifies over 100 million mobile and web destinations. More Information... 82


Funnel gathers data from all advertising platforms and connects it with Google Analytics. Funnel allows you to send and visualise this data anywhere you want. More Information...

Exago BI

Exago BI 49


Exago BI is a 100% web-based, seamlessly embedded solution for software companies looking to provide ad hoc reporting, dashboards and business analysis to their clients. More Information...


Heap 81


Heap is a mobile and web analytics software. More Information...


LivePlan 80


LivePlan helps build a comprehensive business plan, analyzes accounting information in real-time, and provides actionable business insights. More Information...


Keyhole 79


Keyhole is a hashtag tracking tool for Twitter, Facebook and Instagram. More Information...


Inspectlet 76


Inspectlet lets you analyze user behavior instantly with eye tracking heatmaps, screen capture, and user-interaction analytics. More Information...

Adaptive Insights

Adaptive Insights 75


Adaptive Suite enables you to collaboratively plan & model, easily access real-time analytics, streamline complex financial reporting and accelerate financial consolidation. More Information...


Greetly 74


Greet visitors, accept packages, and get more done! Start your free trial without a credit card. More Information...


Mattermark 74


Mattermark is list building, customer intelligence, lead enrichment, and prospecting platform. More Information...

Easy Insight

Easy Insight 41


Intuitive, powerful, and affordable, Easy Insight is your solution for creating stylish visualizations from your existing SaaS products. More Information...

Treasure Data

Treasure Data 73


Treasure Data is a Customer Data Management software. More Information...


OnePulse 39


Fast, cost-effective, mobile based consumer research. Send out a mini-survey (a pulse) and get results back in minutes to make business decisions faster and with confidence. More Information...

Parker Software

Parker Software 38


Parker Software unlocks digital efficiencies. With a hybrid, fully integrated software suite, we cover all your digital transformation needs within a single platform. More Information...


iGoStartup 37


Instant business guidance for entrepreneurs and small business owners. More Information...


TalentIQ 36


TalentIQ is an enrichment, normalization, and deduplication APIs enable enterprises to make better use of the data they already have. More Information...


Vainu 69


Sales intelligence, prospecting, and account insights platform with a database of +108 million companies enriched with open data, helping you find the best leads and prospects. More Information...


Arachnys 69


Arachnys simplifies enhanced due diligence, managing regulatory and reputation based risk, beyond basic sanctions and PEP list screening. More Information...


Printavo 69


Printavo is simple, online shop management software for screen printers, embroiderers, sign manufacturers, digital printers and more. It helps shops become more productive. More Information...


Capstera 35


Capstera is a business architecture and capability modeling software, which helps enterprises create, manage, and harness the power of business architecture. More Information...

BQE Core

BQE Core 67


BQE Core is available as a stand-alone solution, self-hosted or a cloud service, and offers integrated business accounting, project management, and business intelligence. More Information...


DealCloud 66


The DealCloud Platform offers the finest capabilities to power the deal making process, going beyond the limitations of traditional CRMs putting clients capital to work. More Information...


Indicative 66


Indicative is an intuitive analytics software designed to assist companies in optimizing their operations. More Information...


Intutel 33


Intutel is a market intelligence cloud monitoring & analytics tools to help brands/marketers/market research companies to analyse a brand's overall online presence. More Information...

Teamgate CRM

Teamgate CRM 66


Teamgate is an inbound sales CRM for startups and SMBs to connect, research, present and close more sales. It’s a full-stack solution to accommodate a complete sales process. More Information...

Roambi Analytics

Roambi Analytics 33


Roambi re-designs the way you interact with, share, and present data from a completely mobile perspective. More Information...


SellerPrime 65


SellerPrime helps Amazon FBA sellers to conduct product research, identify product ideas, track competitors, do keyword research, analyze listings, ASIN Lookup, and more. More Information...

Logi Info

Logi Info 65


Logi Info is for application owners who need to build analytic applications. More Information...


Genview3d 32


Genview3d is a decision making software for executives to efficiently control, pilot and ensure alignment with business objectives. More Information...


JobsPikr 32


JobsPikr is a job data delivery platform that extracts data directly from the company websites. More Information...


Saydoc 30


Saydoc is the smartest way to share, track, and control your sales documents. More Information...


Userbrain 63


Userbrain is an efficient tool for fixing your website’s usability problems. More Information...


Querona 29


Make BI and Big Data easier and faster. Deploy a logical data warehouse in a fraction of time and use the built-in Apache Spark big data engine to accelerate reports. More Information...


SeekTable 29


Free web BI tool for ad-hoc reporting with online pivot tables and pivot charts by CSV/TSV files or database (SQL Server, MySql, PostgreSql, MongoDb). More Information...

Decibel Insight

Decibel Insight 62


Decibel Insight is analytics software that records and shows on-site visitor behavior in innovative and compelling ways that are impossible to ignore. More Information...

Blink Surveys

Blink Surveys 29


Blink Surveys provides an enterprise data collection platform to collect user data from a single screen in 20 seconds. Forget those long boring & tedious surveys. More Information...

Intelligence Node

Intelligence Node 61


Intelligence Note offers a retail intelligence platform for merchandisers, retailers, and e-Commerce websites. More Information...


SqlDBM 61


Online Database Designing tool, which offers: intuitive UI in Dark & Light, database Export & Import, subject areas, view modes, share project, and revisions. More Information...

ESM Suite

ESM Suite 27


The ESM Suite is an integrated set of applications that help organizations design and track organizational strategy through the Balanced Scorecard and employee reviews. More Information...

Essence Intelligence

Essence Intelligence 26


Essence Intelligence is a state-of-the-art content harvesting, analysis, and ranking platform, powered by a proprietary Artificial Intelligence (AI) engine. More Information...

DataPlay Suite

DataPlay Suite 26


DataPlay is an integrated suite of intelligent and user-friendly applications designed to automate your research, data analysis and visualization process. More Information...


Launchcloud 26


Launchcloud is a database and app builder for business automation for non-technical people. More Information...

Hosted Graphite

Hosted Graphite 58


Hosted Graphite is a highly scalable application monitoring tool. You can capture what is happening on your servers and applications on beautiful dashboards. More Information...

Kyubit BI

Kyubit BI 25


Kyubit BI is on-premise, web based, collaborative BI tool designed for user friendly OLAP Analysis & Reports, Dashboards and KPI management. More Information... 58


Hull is a unified customer database to transform, enrich, segment the data of all your services in real-time. More Information...


Pawke 25


Point 'n click data collection from any website. Convert any website into an API. More Information...


myPresences 58


We help local businesses get the most from online by helping them build the best online presence & reputation possible and then manage everything from everywhere in one place. More Information...


Open-School 56


Open-School is an Educational ERP. We help you manage Enrollment, Attendance, Examinations and Fee Payments for educational institutions of all sizes. More Information...


Tenjin 54


Growth Data Infrastructure for mobile apps, providing marketers with a platform for app analytics, attribution, aggregation, and data warehousing for direct access to data. More Information...


Scoreboard 48


Web-based KPI software. Create informative KPI management dashboards. Align business activities to strategy and improve internal and external communications. More Information...


Jibestream 46


Jibestream's indoor mapping platform gives developers the tools to create map-enabled applications that support multiple use cases, such as wayfinding and asset tracking. More Information...


Qvinci 42


Qvinci is a powerful web-based financial reporting, consolidation and benchmarking tool that provides complete visibility into a client or organization's finances. More Information...


AppBi 41


AppBi is an Intelligent Apple Search Ads Bidding Platform. AppBi Data have helped hundreds of developers around the world to reduce the average cost of Search Ads. More Information...


Transform 37


Transform's Revenue Data Platform predicts & optimizes all aspects of revenue growth, including marketing, sales & product strategies. More Information...


Algo 37


Algo is the world’s first AI enabled Virtual Business Analyst. Algo wrangles Big Data to help people get answers to their questions quickly and easily. More Information...


webLyzard 37


A Big Data and Visual Analytics Platform for Web Intelligence, Semantic Search and Social Media Monitoring. More Information...


ZyloTech 37


We offer a customer analytics platform for omni-channel marketers. It uses A.I. and machine learning to solve data quality issues and analyze customer data. More Information...


Emex 35


Incidents, Risk Assessments, Audits & Inspections, Behavioural Based Safety Observations, Actions, Enviro' data capture, BI reports, dynamic dash-boards More Information...


VIPhawk 35


VIPhawk watches your signups and detects when there's interest from VIPs like journalists, celebrities, investors, or anyone you think is important. More Information...


Diggernaut 34


Diggernaut is a cloud based service for web scraping, data extraction and other ETL tasks. More Information...


ConnSuite 33


ConnSuite is an online platform that provides an upgrade to the classic business card. Link your social accounts and showcase articles about yourself all under one single username. More Information...


Retailflux 33


RetailFlux provides complete set of retail analytic products such as: People Counting Heat Map Shopper Flow Route Map Zone Analysis Queue Monitoring More Information...

Turnkey Lender

Turnkey Lender 32


Turnkey Lender is an intelligent SaaS for automatic borrowers’ evaluation, decision making and loan management automation. More Information...

Andara BI

Andara BI 32


Balanced Scorecard approach to dashboarding and reporting KPIs and business performance indicators. More Information...


SoftLedger 32


SoftLedger is tech-forward cloud accounting software for growing small and mid-sized businesses, with GL, AR, AP, purchasing, inventory management, reporting, and more. More Information...




BEAD converts commercial buildings into human-less operated intelligent buildings. It is an AI platform that learns the bildings day-cycle, occupancy zones and occupancy. More Information...

SharePoint Vitals

SharePoint Vitals 30


SharePoint Vitals provides detailed, real-time SharePoint site usage and activity reports using a user-friendly cloud-based interface. More Information...

Ninja Reports

Ninja Reports 30


Ninja Reports sends automated email reports for your favorite online apps. More Information... 29

(0) is an online interactive chart editor. More Information...

Market Locator

Market Locator 29


Market Locator allows data rich industries such as telcos to monetize their big data in the form of a self service location intelligence and mobile marketing solution. More Information...

Fluid BPM

Fluid BPM 29


AN application that brings BPM: document, object, data management; and integrability together into one elegant, agile solution. More Information...

Agreeable Research

Agreeable Research 29


Agreeable Research is the world’s only provider of Networked Surveys™, mapping the connection of opinions within your audiences, and uncovering hidden points of influence. More Information...

GDS Mobile

GDS Mobile 28


The enterprise mobility app that didn't come with your ERP More Information...

Approyo Ignite

Approyo Ignite 28


Ignite by Approyo provides you a strong out of the box SAP HANA dashboard solution that integrates SAP HANA and the data you need to review instantly. More Information...

KPI Watchdog

KPI Watchdog 27


KPI Watchdog is an online reporting tool for online businesses. More Information...


Dunforce 26


Dunforce is an invoice collection software that helps companies gain cash flows through improved system of payment collection. More Information...


RetailOptimizer 26


RetailOptimizer allows users to optimize inventory purchasing amounts and timing to maximize gross profit. It includes open-to-buy and WSSI/MSSI reports. More Information...


Datapo 25


Datapo is a changelog for worldwide companies that helps competitors to analyze activities at homeland and foreign markets. More Information...


Accordingly 25


Accordingly is a complete time tracking and project management solution for individuals and small businesses. More Information...


Fraudhunt 25


FraudHunt helps companies to monitor their traffic quality, mitigate malicious bot activity, and prevent click fraud, account fraud, and other types of online fraud. More Information...


Visualr 24


Visualr is a state-of-the-art data visualization tool with simple drag and drop functionality, coupled with enhanced custom features. More Information...


superQuery 24


Serverless BigData optimization engine designed for Google BigQuery, AWS Athena, AWS Spark & Oracle 18c More Information...


SimpleHeatmaps 23


Stop guessing and see what visitors are doing on on your website. Track clicks, mouse movement, and scrolls with no impact to user experience. More Information...


GroupThinq 23


Cloud-based software application for consulting firms (and students) providing tools that require an virtual office to run projects, teams, and companies profitably. More Information...


Wisdom 21


Wisdom is the most accurate live website session recorder available. Wisdom reconstructs a virtual desktop screen for every visitor to capture the true visitor experience. More Information...


RateBoard 9


Automated price optimisation for Hotels & Resorts of all sizes! Increase your hotel revenue through better price decisions powered by machine learning. More Information...


Vortini 7


Vortini is an analytics solution for sales forecasting and business insight. More Information...

Crozdesk Software Ranking 2017

Crozdesk Icon Top 15 Business Intelligence (BI) Software in 2017 View All Products

With the right information available to business managers at the right time, efficiency increases, KPIs can be measured and targets can be achieved. Business Intelligence software makes it possible to get those key insights from consumer behavior that drive business decisions through reporting dashboards, browser plugins, cross-platform integrations, and real-time reporting. One key element driving Business Intelligence is tied in with sales and has to do with obtaining rich lead information that is filtered to be relevant and hence easily convertible by qualified sales teams. In this regard, the ability to crawl the web and gather large amounts of data can also lead to insightful information for a business.

This ranking was published on September 4, 2017. For the most up-to-date Crozscores, user reviews and other information please have a look at the full list of Business Intelligence products.


SimilarWeb (31)

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SimilarWeb is a digital marketing intelligence solution that will give you valuable insights into a competitor’s website metrics. All you need to do is key in a specific website URL into the browser and you can gain a wealth of useful data that is visualized and includes traffic sources, social traffic, keywords and related websites. More Information...


Klipfolio (65)

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A cloud-based business dashboard application, Klipfolio will enable your business to create informative business performance dashboards. With drag-and-drop functionality, you can easily create custom visualizations. Klipfolio integrates with over 500 varied data sources such as Buffer, Gmail, Google Analytics, and social media channels. More Information...


Tableau (393) Data Visualization Guru

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An all-encompassing business intelligence system with powerful analytics. Tableau utilizes drag-and-drop functionality, enabling you to create varied and experimental visualizations while deploying analytical dashboards efficiently. You can really tell a story with data when you deep-dive into it with Tableau. More Information...


Domo (505)

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Domo is a self-service business intelligence solution that is characterized by its attractive dashboard widgets and focus on social collaboration tools. In addition to the expected business intelligence features, Domo can alert you to real-time business metrics via mobile, ensuring that you are ahead of the game no matter where you are. More Information...


Unomy (13)

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A sales intelligence application that is used to process information from web sources, Unomy can enable businesses to enhance their lead enrichment, lead generation and lead research capabilities. Unomy also has an extensive database, greatly enhancing your ability to further enrich leads with useful information. More Information...


ZoomInfo (748) Sales Pick

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Easily reach potential clients with Zoomlnfo, a widely used business intelligence application. Zoomlnfo is a contact database engine that intelligently crawls the web for information related to a specific person or business. Zoomlnfo greatly streamlines search for contact information giving you valuable lead data within seconds. More Information...


Geckoboard (25)

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With Geckoboard, you can broadcast important live business metrics in just a few minutes. By utilizing data from over 80 different services, such as Salesforce, Google Analytics, Facebook and more, Geckoboard will enable you to create custom dashboards that transform raw data into intuitive visualizations that anyone can understand. More Information...


Izenda (0)

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Izenda is a business intelligence platform that is suitable for small, medium and large businesses. Izenda can enable your business to create custom reports and dashboards without any training. Whether it's a report on sales, marketing or finance, you will be able to ensure that it will be accessible regardless of the audience. More Information...


Slemma (29)

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Slemma is a reporting solution that enables users to utilize dynamic reports derived from a high number of data sources. In addition to the expected functions of a reporting solution, Slemma comes with a chart editor that guides users step-by-step, enabling quick and efficient visualizations of data. More Information...


Datanyze (272)

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Datanyze is a sales intelligence and lead generation application that is useful for web-based technology businesses. Datanyze will track the technologies that have been installed by leads. You can use filters to discover when a particular technology was dropped or added, opening the doors to valuable information for your business strategy. More Information...

SAP Crystal Server

SAP Crystal Server (0)

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SAP Crystal Server is one of the most widely used reporting solutions and it is easy to see why. Powerful and diverse, with SAP Crystal Server, you can utilize reports that are richly formatted, highly interactive, and deliverable in a myriad of different formats. Easily ensure that complex corporate data is presented clearly with SAP Crystal Server. More Information...


Sisense (143)

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Sisense is a business intelligence platform that has a clean user-interface and easily accessible visual reports. It is highly regarded for its incredibly fast 64-bit parallelization architecture, enabling it to produce high-quality insights into even the most unstructured data in less than a minute. More Information...


PromptCloud (1)

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PromptCloud is a Data as a Service (DaaS) system that focuses on large-scale data crawls and extraction. PromptCloud utilizes machine learning to offer big-data solutions for startups, SMEs, agencies and enterprises. More Information...


Equidam (3)

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Equidam is a business valuation solution. Used by over 30,000 businesses, Equidam enables you to instantly ascertain the value of your company and broadcast it to whomever you wish. Best of all, Equidam is remarkably easy to use and only requires you to key in basic business information. More Information...


Competera (8)

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As a vendor specialising in intelligence for pricing and branding, Competera has a unique angle on giving its users sustainable competitive advantages by giving them the insights they need to close the gap between brand perception and customer satisfaction. More Information...

This Software Ranking was published on September 04, 2017. All Crozscores are fixed as of that date.

Business Intelligence (BI) Software Guide

What is Business Intelligence (BI) Software?

Business intelligence software helps turn raw business data into actionable intelligence to help organizations make more informed business decisions. The software usually collects data from within the company as well as external sources, then transforms, re-structures and analyzes the data, generating reports and making the key findings available to decision makers through dashboards and easy-to-digest data visualizations.

The right business intelligence software not only improves decision-making but also helps businesses identify market trends, problem areas and opportunities, optimize business processes and improve operational efficiency while responding quickly to unforeseen situations if any.

Often, business intelligence software combines a variety of data management, data analysis, data discovery and reporting tools. Some notable features include online analytical processing (OLAP), predictive analytics, data mining, data quality management, data visualization, text analytics and the ability to extract, transform and load (ETL) data.

BI software is no longer used by IT professionals only. Thanks to the development of new user-friendly applications, even non-IT staff and business executives are using these products to analyze data nowadays.

Which Business Intelligence (BI) Software Should I Choose?

Business Intelligence solutions often combine a broad set of features into one application. Almost every product comes with some features for data management, data discovery, data analysis and reporting. What features you need depend on your data volume, data collection process, and how you want to manage and analyze data.

For instance, if you collect data from various outside sources regularly, you may need advanced data management features like Extract, Transform and Load (ETL) to standardize and centralize your data. Once this is done, you’ll need data mining features to identify patterns. At this stage, you may also use online analytical processing (OLAP) tools to analyze your multidimensional data from different points of view. For instance, you can analyze your sales figures by year or store location.

Predictive analytics is another important feature that lets users consider potential risks and opportunities before making a final decision. It is also important to consider the reporting capability of a product and to check whether the software provides multiple reporting options. For instance, you may need custom and ad-hoc reporting capability, a dashboard for real-time view of your operations and advanced visualization features for creating graphs and charts that are easy-to-read .

Other important considerations include self-service capability, mobility, ease-of-use and the integration capabilities of the product. It is also worth checking security features such as how the program supports varied menu options for different user groups or individuals, or if it provides role-based access and single sign-on features.

Common Features of Business Intelligence (BI)

A/B Testing Run split tests for websites, emails, ads and more by serving different versions of the content to different users.
Analytics Analyze and gain insights from data including web traffic, campaign conversions, sensoric output and more.
API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Customer Management Manage customer databases and/or track outstanding shipments, payments and more.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Forecasting Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.
Inventory Tracking Stay on top of inventory levels, to manage the storing, reordering or production of stock items.
Keyword Tracking Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.
Link Tracking Track link performance to your own or to competitor websites.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Project Management Manage projects from conception through the planning stage to delivery and post-project reporting phases. This allows organisation teams to organise resources, plan budgets and improve efficiency in the delivery of project objectives.
SEO Search Engine Optimization (SEO) refers to the process of producing content or optimizing and promoting webpages to improve their ranking on search engine results pages (SERPs).
Supplier Management Manage suppliers and purchases required in the day-to-day operation of a business.

Latest User Reviews of Business Intelligence (BI)

Filip Podstavec, Stavbyvedoucí - Marketing Miner
"Awesome tool for linkbuilders"

Simple way how to obtain a lot of data about your competitors and your own website. K...

Jacob Koshy, Content writer and Social media marketer - PromptCloud
"One of the best web scraping services out ..."

They take full ownership of the web scraping process including crawler setup, data cl...

Muthu Kumar A E, SEO Specialist - ProdEx Technologies
"Simply usage & indepth backlink analysis tool"

Shows date gained, dates lost, etc. Shows broken backlinks. Great ability to view gai...

Competitive Business
Daniel Damian, Project Manager - M&A - Better Collective
"Finally a solution to monitor my competition"

I had to manually check my competitors to see if they made any new changes on design/...

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