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Best Business Intelligence (BI) Software in 2018

The Business Intelligence (BI) software market is characterized by a high number of vendors that offer diverse Business Intelligence solutions, some of which focus on taking large volumes of raw data from internal and external sources and transforming them into actionable intelligence, in the form of reports, charts, graphs, visualizations and more.

Business Intelligence software refers to a huge market that is rapidly expanding. In the last decade, the emergence of big data has led to more and more companies investing in BI applications to harness the power of data intelligence to make more informed business decisions.

Vendors that aim to distinguish their products, as revealed by the Crozdesk Market Radar™, offer more advanced functionalities, such as customizable dashboards, cross-platform integrations, increased data interactivity, live data broadcasting, collaboration tools and predictive analytics.

In addition, the BI software market is diverse with a number of vendors focussing on niche solutions, such as lead generation and performance evaluation, or differentiate themselves by focussing on specific markets and/or customer types.


Every business gathers some raw data. Business intelligence (BI) is the process of converting that data into information the business can use for decisions making purposes. BI solutions provide you insights into business performance, commonly focused on measuring the effectiveness of marketing campaigns. Using BI tools, you can get a clear picture of your business performance and make tweaks to your current campaigns and processes. The BI solutions in the analytics and intelligence segment aim to give you a competitive edge in the market.  Read the full software guide...


Crozdesk Software Ranking 2017

Crozdesk Icon Top 15 Business Intelligence (BI) Software in 2017 View All Products

With the right information available to business managers at the right time, efficiency increases, KPIs can be measured and targets can be achieved. Business Intelligence software makes it possible to get those key insights from consumer behavior that drive business decisions through reporting dashboards, browser plugins, cross-platform integrations, and real-time reporting. One key element driving Business Intelligence is tied in with sales and has to do with obtaining rich lead information that is filtered to be relevant and hence easily convertible by qualified sales teams. In this regard, the ability to crawl the web and gather large amounts of data can also lead to insightful information for a business.

This ranking was published on September 4, 2017. For the most up-to-date Crozscores, user reviews and other information please have a look at the full list of Business Intelligence products.

1
94%
SimilarWeb

SimilarWeb (57)

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SimilarWeb is a digital marketing intelligence solution that will give you valuable insights into a competitor’s website metrics. All you need to do is key in a specific website URL into the browser and you can gain a wealth of useful data that is visualized and includes traffic sources, social traffic, keywords and related websites. More Information...

2
89%
Klipfolio

Klipfolio (80)

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A cloud-based business dashboard application, Klipfolio will enable your business to create informative business performance dashboards. With drag-and-drop functionality, you can easily create custom visualizations. Klipfolio integrates with over 500 varied data sources such as Buffer, Gmail, Google Analytics, and social media channels. More Information...

3
88%
Tableau

Tableau (423) Data Visualization Guru

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An all-encompassing business intelligence system with powerful analytics. Tableau utilizes drag-and-drop functionality, enabling you to create varied and experimental visualizations while deploying analytical dashboards efficiently. You can really tell a story with data when you deep-dive into it with Tableau. More Information...

4
87%
Domo

Domo (764)

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Domo is a self-service business intelligence solution that is characterized by its attractive dashboard widgets and focus on social collaboration tools. In addition to the expected business intelligence features, Domo can alert you to real-time business metrics via mobile, ensuring that you are ahead of the game no matter where you are. More Information...

5
85%
Unomy

Unomy (13)

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A sales intelligence application that is used to process information from web sources, Unomy can enable businesses to enhance their lead enrichment, lead generation and lead research capabilities. Unomy also has an extensive database, greatly enhancing your ability to further enrich leads with useful information. More Information...

6
85%
ZoomInfo

ZoomInfo (818) Sales Pick

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Easily reach potential clients with Zoomlnfo, a widely used business intelligence application. Zoomlnfo is a contact database engine that intelligently crawls the web for information related to a specific person or business. Zoomlnfo greatly streamlines search for contact information giving you valuable lead data within seconds. More Information...

7
83%
Geckoboard

Geckoboard (31)

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With Geckoboard, you can broadcast important live business metrics in just a few minutes. By utilizing data from over 80 different services, such as Salesforce, Google Analytics, Facebook and more, Geckoboard will enable you to create custom dashboards that transform raw data into intuitive visualizations that anyone can understand. More Information...

8
82%
Izenda

Izenda (49)

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Izenda is a business intelligence platform that is suitable for small, medium and large businesses. Izenda can enable your business to create custom reports and dashboards without any training. Whether it's a report on sales, marketing or finance, you will be able to ensure that it will be accessible regardless of the audience. More Information...

9
80%
Slemma

Slemma (98)

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Slemma is a reporting solution that enables users to utilize dynamic reports derived from a high number of data sources. In addition to the expected functions of a reporting solution, Slemma comes with a chart editor that guides users step-by-step, enabling quick and efficient visualizations of data. More Information...

10
79%
Datanyze

Datanyze (343)

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Datanyze is a sales intelligence and lead generation application that is useful for web-based technology businesses. Datanyze will track the technologies that have been installed by leads. You can use filters to discover when a particular technology was dropped or added, opening the doors to valuable information for your business strategy. More Information...

11
78%
SAP Crystal Server

SAP Crystal Server (21)

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SAP Crystal Server is one of the most widely used reporting solutions and it is easy to see why. Powerful and diverse, with SAP Crystal Server, you can utilize reports that are richly formatted, highly interactive, and deliverable in a myriad of different formats. Easily ensure that complex corporate data is presented clearly with SAP Crystal Server. More Information...

12
78%
Sisense

Sisense (157)

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Sisense is a business intelligence platform that has a clean user-interface and easily accessible visual reports. It is highly regarded for its incredibly fast 64-bit parallelization architecture, enabling it to produce high-quality insights into even the most unstructured data in less than a minute. More Information...

13
70%
PromptCloud

PromptCloud (1)

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PromptCloud is a Data as a Service (DaaS) system that focuses on large-scale data crawls and extraction. PromptCloud utilizes machine learning to offer big-data solutions for startups, SMEs, agencies and enterprises. More Information...

14
66%
Equidam

Equidam (3)

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Equidam is a business valuation solution. Used by over 30,000 businesses, Equidam enables you to instantly ascertain the value of your company and broadcast it to whomever you wish. Best of all, Equidam is remarkably easy to use and only requires you to key in basic business information. More Information...

15
57%
Competera

Competera (11)

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As a vendor specialising in intelligence for pricing and branding, Competera has a unique angle on giving its users sustainable competitive advantages by giving them the insights they need to close the gap between brand perception and customer satisfaction. More Information...


This Software Ranking was published on September 04, 2017. All Crozscores are fixed as of that date.

Business Intelligence (BI) Software Guide

What is Business Intelligence (BI) Software?

Business intelligence software helps turn raw business data into actionable intelligence to help organizations make more informed business decisions. The software usually collects data from within the company as well as external sources, then transforms, re-structures and analyzes the data, generating reports and making the key findings available to decision makers through dashboards and easy-to-digest data visualizations.

The right business intelligence software not only improves decision-making but also helps businesses identify market trends, problem areas and opportunities, optimize business processes and improve operational efficiency while responding quickly to unforeseen situations if any.

Often, business intelligence software combines a variety of data management, data analysis, data discovery and reporting tools. Some notable features include online analytical processing (OLAP), predictive analytics, data mining, data quality management, data visualization, text analytics and the ability to extract, transform and load (ETL) data.

BI software is no longer used by IT professionals only. Thanks to the development of new user-friendly applications, even non-IT staff and business executives are using these products to analyze data nowadays.


Which Business Intelligence (BI) Software Should I Choose?

Business Intelligence solutions often combine a broad set of features into one application. Almost every product comes with some features for data management, data discovery, data analysis and reporting. What features you need depend on your data volume, data collection process, and how you want to manage and analyze data.

For instance, if you collect data from various outside sources regularly, you may need advanced data management features like Extract, Transform and Load (ETL) to standardize and centralize your data. Once this is done, you’ll need data mining features to identify patterns. At this stage, you may also use online analytical processing (OLAP) tools to analyze your multidimensional data from different points of view. For instance, you can analyze your sales figures by year or store location.

Predictive analytics is another important feature that lets users consider potential risks and opportunities before making a final decision. It is also important to consider the reporting capability of a product and to check whether the software provides multiple reporting options. For instance, you may need custom and ad-hoc reporting capability, a dashboard for real-time view of your operations and advanced visualization features for creating graphs and charts that are easy-to-read .

Other important considerations include self-service capability, mobility, ease-of-use and the integration capabilities of the product. It is also worth checking security features such as how the program supports varied menu options for different user groups or individuals, or if it provides role-based access and single sign-on features.


Common Features of Business Intelligence (BI)

A/B Testing Run split tests for websites, emails, ads and more by serving different versions of the content to different users.
Analytics Analyze and gain insights from data including web traffic, campaign conversions, sensoric output and more.
API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Customer Management Manage customer databases and/or track outstanding shipments, payments and more.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Forecasting Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.
Inventory Tracking Stay on top of inventory levels, to manage the storing, reordering or production of stock items.
Keyword Tracking Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.
Link Tracking Track link performance to your own or to competitor websites.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Project Management Manage projects from conception through the planning stage to delivery and post-project reporting phases. This allows organisation teams to organise resources, plan budgets and improve efficiency in the delivery of project objectives.
SEO Search Engine Optimization (SEO) refers to the process of producing content or optimizing and promoting webpages to improve their ranking on search engine results pages (SERPs).
Supplier Management Manage suppliers and purchases required in the day-to-day operation of a business.

Latest User Reviews of Business Intelligence (BI)

Ahrefs
Muthu Kumar A E, SEO Specialist - ProdEx Technologies
"Simply usage & indepth backlink analysis tool"

Shows date gained, dates lost, etc. Shows broken backlinks. Great ability to view gai...

Competitive Business
Daniel Damian, Project Manager - M&A - Better Collective
"Finally a solution to monitor my competition"

I had to manually check my competitors to see if they made any new changes on design/...

Competera
Aynar Aslanov, PA to Founder - OMG International
"Effective price optimization tool for onli..."

Our company collaborates with Competera from 2016. I am a new user of Competera repri...

SEMrush
Ellen Robertson, Web Software Developer - DXC Technology
"SEMRush is well suited for any company or ..."

What I like best is that you can see the entire SERP ecosystem of a website. In addit...


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