Best Analytics Software 2017

Businesses today gather large volumes of data, ranging from customer information to something as basic as the client location. The process of converting the data into actionable information is called analytics. Analytics software analyzes each bit of data your business gathers by filtering out the unnecessary information and using only the data that matters. However, a large amount of software products tend to focus on web analytics exclusively. Methods can range from historical to predictive and a business’ analytical requirements tend to vary based on use and application. The main factor to consider is the analytical model you want to use, such as regression or clustering and the primary channel / location of your data sets. Additionally, there are numerous subcategories of analytics, including, but not limited to, predictive analytics.  Read the full software guide...


Zarget

Zarget 65

(4)

Zarget is a new age conversion rate optimization software that lets you increase website conversions with ease - with an industry first Chrome plugin. More Information...


trial/premium
mailspice analytics

mailspice analytics 28

(1)

An email analytics add-on for all email services that tracks more than just opening and click rates, providing you with deep insights into all of your email campaigns. More Information...

Prisync

Prisync 65

(0)

Prisync is a competitor price tracking software for all sizes of e-commerce companies from all around the world. More Information...

Revulytics Usage Intelligence

Revulytics Usage Intelligence 45

(0)

Purpose-built for distributed software applications, Usage Intelligence provides software usage analytics of user activity and computing environments on Windows, Mac & Linux. More Information...

CanIRank

CanIRank 72

(3)

CanIRank is an SEO intelligence tool that blends data and metrics to deliver actionable insights, opportunities, and personalized recommendations. More Information...

Woopra

Woopra 83

(59)

Woopra is a real-time customer analytics service helping organizations to optimize the customer lifecycle by providing a wide range of behavioral data for site visitors. More Information...

SocialBro

SocialBro 46

(3)

SocialBro is an online analytics and management platform to grow and get the most out of your Twitter community. More Information...

Mixpanel

Mixpanel 87

(88)

Mixpanel is a mobile and web-based analytics platform that allows users to ask more of their data without needing to write SQL queries. More Information...

KISSmetrics

KISSmetrics 87

(137)

KISSmetrics is an analytics solution that allows users to see the entire customer journey — across campaigns, web and mobile — and take actions that get results. More Information...

Crazy Egg

Crazy Egg 89

(6)

Crazy Egg is an analytics tool that works like an x-ray on your website to see where users click and scroll on your site. More Information...

Google Analytics

Google Analytics 96

(1261)

Google Analytics measures website visitors, sales and conversions. It provides valuable data on how visitors use a site, where they came from, and how to keep them coming back. More Information...


freemium
Gamma Analytics

Gamma Analytics 23

(0)

Gamma Analytics is the first big data company to incorporate domain intelligence and data science across a suite of solutions for the communications industry. More Information...


freemium
Karmalytics

Karmalytics 37

(1)

Karmalytics lets you track keywords on Reddit and Hacker News and get email alerts when changes occur. More Information...

Ruler Analytics

Ruler Analytics 56

(0)

Ruler Analytics exposes the exact source of every sale, lead and phone call that arrive through your website. More Information...

Hotjar

Hotjar 86

(53)

Hotjar is an all-in-one analytics and feedback platform, at a fraction of the price. More Information...

Inspectlet

Inspectlet 76

(7)

Inspectlet lets you analyze user behavior instantly with eye tracking heatmaps, screen capture, and user-interaction analytics. More Information...

Segment

Segment 85

(2)

Segment provides a single hub to collect, translate and route your customer data with the flip of a switch. More Information...

SessionCam

SessionCam 73

(2)

SessionCam provides session replay, heat-mapping and conversion funnel technology to some of the world’s top brands, More Information...

AddCharts

AddCharts 27

(0)

AddCharts - Adding charts and analytics dashboards to Intercom.io More Information...

Talu

Talu 21

(0)

Getting real insights from your marketing data is hard. Talu makes it easy, with a simple online tool, providing better insights for better marketing. More Information...

ConverTiger

ConverTiger 29

(0)

ConverTiger lets you see video recordings of what users do on your website - Fix money-leaking issues - Convert them into customers. You need 0$ and less than a minute to start. More Information...


freemium
crozdesk discount
Analytics Toolkit

Analytics Toolkit 60

(0)

This is the swiss-army knife equivalent for the Google Analytics professional. Speed up or fully automate many daily tasks with the tools in the toolkit. More Information...


trial/premium
Whatagraph

Whatagraph 65

(0)

Whatagraph automatically converts website and social analytics data into visual infographic reports. More Information...

Decibel Insight

Decibel Insight 65

(0)

Decibel Insight is analytics software that records and shows on-site visitor behavior in innovative and compelling ways that are impossible to ignore. More Information...

SimpleHeatmaps

SimpleHeatmaps 35

(0)

Stop guessing and see what visitors are doing on on your website. Track clicks, mouse movement, and scrolls with no impact to user experience. More Information...

Performance Analyzer

Performance Analyzer 64

(0)

Monitor and Analyze Data Center configuration and performance metrics. Correlate events and metrics in guest applications. More Information...

Logi Info

Logi Info 67

(0)

Logi Info is for application owners who need to build analytic applications. More Information...

Cubeplan

Cubeplan 42

(0)

Cubeplan integrates business planning. Enterprises can develop plans in minutes using powerful modeling, robust analytics, and data visualizations. More Information...


premium only
IQLECT

IQLECT 46

(0)

Actionable insights with real-time big data analytics. Fully converged platform and solutions for organizations of any size. More Information...


trial/premium
Cluvio

Cluvio 50

(0)

Cluvio is a cloud analytics platforms that allows you to very quickly create interactive dashboards based on SQL and R and share them within your team. More Information...


freemium
Footprints for Retail

Footprints for Retail 26

(0)

We are harnessing the power of machine learning and the Internet of Things to transform brick & mortar retail into a data-driven environments that generate more buyers, faster More Information...

Cipher

Cipher 36

(0)

Cipher connects assets and sensors (wired or wireless) to existing systems through edge devices using the latest Industrial IoT technology. More Information...

Wisdom

Wisdom 23

(0)

Wisdom is the most accurate live website session recorder available. Wisdom reconstructs a virtual desktop screen for every visitor to capture the true visitor experience. More Information...

Quantum Metric

Quantum Metric 37

(0)

Quantum Metric simplifies discovery of digital customer struggle, helping enterprises identify and prioritize customer experience improvements. More Information...

LinkTrackr

LinkTrackr 68

(0)

LinkTrackr is a web-based marketing tool to help discover which ads and links are making money and which are not. More Information...

ClickMeter

ClickMeter 77

(2)

Clickmeter is a real-time web app that monitors, compares and optimises your ad campaigns. More Information...

Improvely

Improvely 75

(0)

Improvely is a conversion tracking and click fraud monitering app that works with AdWords, Bing Ads, Twitter Ads and Facebook Ads. More Information...

Monitor Backlinks

Monitor Backlinks 83

(5)

Monitor Backlinks is a tool for tracking the SEO performance of your own website and your competitors. More Information...

Moz Analytics

Moz Analytics 93

(2)

Moz Analytics is a web-based marketing analytics platform that brings all inbound marketing data into one place. More Information...

Roambi Analytics

Roambi Analytics 35

(1)

Roambi re-designs the way you interact with, share, and present data from a completely mobile perspective. More Information...

Sisense

Sisense 78

(2)

Sisense’s unique end-user tools enable non-technical users to perform tasks that once required support from a team of database admins, engineers, and data scientists. Data mash-ups, interactive browser-based... More Information...

iGoStartup

iGoStartup 33

(3)

Instant business guidance for entrepreneurs and small business owners. More Information...


freemium
crozdesk discount
Pingometer

Pingometer 41

(0)

Pingometer monitors the uptime, downtime, and performance of websites. It alerts you if something happens -- 24/7/365. More Information...

Grip

Grip 11

(0)

Grip is an analytics platform that helps people responsible for software development make data-driven decisions. More Information...

Logit.io

Logit.io 55

(1)

Logit.io is a hosted ELK (ElasticSearch, Logstash, Kibana) provider, allowing users to collect/log data in a simple way! More Information...


trial/premium
VMO

VMO 81

(0)

VMO (Visual Website Optimizer) is the world's easiest A/B testing tool. Quickly test landing pages, websites, online stores, and more with minimal IT help. More Information...


trial/premium
SEMrush

SEMrush 87

(118)

SEMrush is global tool for top-rated keyword research, business intelligence and online competitor analysis. More Information...

Qualaroo

Qualaroo 77

(9)

Qualaroo gives marketers a complete solution for collecting and acting on visitor insights to improve website performance. More Information...

Feedbackify

Feedbackify 51

(0)

Feedbackify is the quickest and easiest way to receive private, real-time feedback from your website visitors. More Information...

3 Minute Optimizer

3 Minute Optimizer 24

(0)

Easy A/B split testing & conversion tracking for small businesses & online marketers. More Information...

AuthorityLabs

AuthorityLabs 76

(4)

AuthorityLabs is a simple and scalable search-engine rank monitoring software. Track and analyze performance in Google, Yahoo!, and Bing. More Information...


trial/premium
Peek

Peek 25

(0)

Test and monitor your websites for SEO, social, accessibility, speed, mobile, performance and more. More Information...

Testlauncher

Testlauncher 32

(0)

Testlauncher is a full-service web and mobile testing platform completely removing the need to hire in-house QA testers. More Information...

Slemma

Slemma 80

(25)

Slemma is a collaborative, data analytics platform built for small to medium sized businesses. Visualize your data for your company without the servers and long setup times. More Information...

Ahrefs

Ahrefs 93

(70)

Ahrefs allows the user to discover competitor SEO rankings and replicate their back link profiles. More Information...

SumoMe

SumoMe 73

(27)

SumoMe is a suite of free(mium) tools that grow your website's traffic. All SumoMe tools are easy to install and compatible with any page or site. More Information...

Stackify

Stackify 77

(0)

Stackify offers the only developers-friendly solution that fully integrates error and log management with application performance monitoring and management. More Information...

Hosted Graphite

Hosted Graphite 64

(0)

Hosted Graphite is a highly scalable application monitoring tool. You can capture what is happening on your servers and applications on beautiful dashboards. More Information...

Nicereply

Nicereply 78

(10)

Nicereply.com is a customer service app and web-based analytic tool used to determine customer satisfaction with company's agents, products or services. More Information...

LogEntries

LogEntries 79

(11)

Logentries is a real-time log management and analytics service built for the cloud that utilizes log-level data and the accessibility of log data to any member of your team. More Information...

e-Commerce Dashboard

e-Commerce Dashboard 60

(0)

Complete solution to keep an eye on your web store performance in a single place. More Information...

Super Monitoring

Super Monitoring 38

(0)

Monitoring our customers' websites for their uptime and basic functions. Instant email & SMS alerts, regular reports, full data renention. Powered by superheroes! More Information...

SerpYou

SerpYou 48

(1)

Daily Keyword Rank Tracker for Google, Bing and Yahoo. More Information...


trial/premium
Planogr.am

Planogr.am 31

(0)

The First Visual Planner and Scheduler for Instagram. More Information...

Klipfolio

Klipfolio 89

(51)

Klipfolio is a cloud app for building and sharing real-time business dashboards on web browsers, TV monitors and mobile devices. More Information...

Equidam

Equidam 64

(3)

Calculate and present your company valuation professionally, no financial knowledge required. More Information...

Salsify

Salsify 85

(75)

Salsify is a cloud-based product content management and syndication platform driving sales across ecommerce channels. More Information...

ParkMyCloud

ParkMyCloud 46

(0)

ParkMyCloud is a simple, single-purpose SaaS tool that connects to AWS and enables users to automatically schedule on/off times for their idle servers. More Information...

SPS Commerce

SPS Commerce 60

(0)

SPS Commerce operates the broadest trading community in the retail industry with solutions for supplier onboarding, EDI compliance, item management, sourcing and analytics. More Information...

Taskworld

Taskworld 85

(25)

Trusted by over 4000 teams across 80 countries, Taskworld allows you to finish work on time, communicate seamlessly and get real time performance insights. More Information...

Capabiliti

Capabiliti 30

(2)

Capabiliti is a mobile-first training assessment and engagement platform used by organizations to deliver trainings across geography in any format, at any scale, on any device More Information...

Weelytics

Weelytics 33

(1)

Weelytics makes it easy to track your website visitors interactions as clicks and events. No more developers required for this. More Information...


freemium
crozdesk discount
Enalyzer

Enalyzer 72

(0)

Enalyzer provides a survey web app that is versatile, user-friendly, and attractive and does not compromise on professionalism and functionality. More Information...

Appsee

Appsee 73

(12)

Appsee is a simple and powerful visual in-app analytics platform that enables companies to measure, understand and improve the user experience in their mobile apps. More Information...

FinPro

FinPro 11

(0)

Providing timely analysis and insight that drives profitability; the 100% Excel-based, real-time interface empowers businesses with meaningful reporting to optimize operations More Information...

ExpressPigeon

ExpressPigeon 84

(49)

Advanced Email Service Provider focusing on: Email Marketing Transactional Email Advanced Deliverability Customer Solutions Assisting clients in all their email challenges More Information...

Dialog Insight

Dialog Insight 37

(0)

Easily build responsive emails using our templates. Create and insert your content without any programming ability. Our drag and drop editor gives you all the freedom you need More Information...

SEOCrawler

SEOCrawler 56

(1)

SEOCrawler is an all-in-one SEO tool designed to help you boost your websites' rankings, visibility and conversions. More Information...

Izenda

Izenda 82

(40)

Izenda is an OEM-ready BI platform designed for embedding by software companies. It provides self-service BI to end users inside the applications they use every day. More Information...

REES46

REES46 57

(0)

The smartest way to increase your online store revenue using real customer insights. Set up once and manage all necessary tools with one click. More Information...

SutiSoft Spend Platform

SutiSoft Spend Platform 61

(0)

Managing spend efficiently requires you to analyze various spend areas to make better informed decisions. More Information...

Serpstat

Serpstat 91

(118)

Serpstat is an All-in-One marketing intelligence tool that covers: Rank Tracking Backlink Analysis, SEO-audit, Keyword Research and Competitor Analysis. More Information...

HaltDos

HaltDos 35

(0)

HaltDos is a software-based service that can defend against a wide range of DDoS attacks within seconds to ensure high uptime of your website / web services. More Information...

Adaptive Insights

Adaptive Insights 78

(0)

Adaptive Suite enables you to collaboratively plan & model, easily access real-time analytics, streamline complex financial reporting and accelerate financial consolidation. More Information...

Fraudhunt

Fraudhunt 11

(0)

FraudHunt is the prime anti-fraud solution for detecting bots and fraudulent traffic across all devices. We'll help your website get rid of fraudsters. More Information...

SocialPilot

SocialPilot 84

(33)

SocialPilot is a one-stop social media scheduling and marketing tool for social media professionals and digital agencies with the extensive set of features to amaze each user. More Information...

Funnel.io

Funnel.io 86

(21)

Funnel gathers data from all advertising platforms and connects it with Google Analytics. Funnel allows you to send and visualise this data anywhere you want. More Information...

DJUBO

DJUBO 67

(0)

The DJUBO Property Management System - Everything you need to run and manage your Hotel all in single dashboard. More Information...

TravelTime platform

TravelTime platform 46

(0)

TravelTime platform is a site search API that analyses location data using minutes, not miles. Ask where's within 30 minutes drive, not 5 miles radius. Converts 3x more users. More Information...

Kyubit Business Intelligence

Kyubit Business Intelligence 52

(8)

Kyubit BI is on-premise, web based, collaborative BI tool designed for user friendly OLAP Analysis & Reports, Dashboards and KPI management. More Information...

Initial State

Initial State 59

(1)

Data Analytics for the Internet of Things: Stream data from your devices and applications to beautiful visualizations in your web browser. More Information...


freemium
crozdesk discount
Tableau

Tableau 88

(206)

Tableau is a business intelligence and data analysis system that helps companies visualize and understand their data. More Information...

Mopinion

Mopinion 54

(0)

Improve the performance, user experience, and increase online sales of your website and mobile apps by collecting, analyzing, and managing online customer feedback. More Information...

Natero

Natero 69

(25)

Natero is a Customer Success platform that helps SaaS businesses reduce churn, increase adoption, and maximize customer lifetime value. More Information...

AVORA

AVORA 34

(2)

A scalable, rapid and relevant performance intelligence platform, combining DWaaS and machine learning, for users to share insights across the whole business. More Information...

Crowdskout

Crowdskout 50

(0)

Crowdskout is the first CRM and data analytics platform built to help advocacy-driven organizations and activists understand and connect with their supporters. More Information...

Analance

Analance 12

(0)

Analance is a revolutionary platform with advanced analytics capabilities to dive deeper into data and gain valuable insights that drive decisions. More Information...

Statapile

Statapile 8

(0)

StataPile is an artificial intelligence platform designed to improve your sales and service. Drive sales and service performance by analyzing every customer interaction. More Information...

Analytics Software Guide

What is Analytics Software?

Analytics software is any digital solution that helps analyze an organization’s diverse data sets to discover any useful information, patterns, trends, or correlations that aid with decision making. In other words, products in this category help turn raw data into actionable insights, helping businesses make more informed business decisions.

Different types of analytics software are available to suit different requirements. For instance, web analytics software enables you to track your web traffic sources. These products also help monitor the outcomes of PPC and email marketing campaigns. On the other hand, on-site engagement analytics allows you to know what your visitors do on your web pages. You can even find analytics tools specially designed for monitoring backlinks. These products send automated email notifications whenever new backlinks are created.

Other common types of analytics software include social media analytics, marketing analytics, customer analytics, etc. The right product helps an organization identify opportunities, streamline operations, improve marketing efficiency and gain an edge over the competition.


Common Features of Analytics

A/B Testing Run split tests for websites, emails, ads and more by serving different versions of the content to different users.
Analytics Analyze and gain insights from data including web traffic, campaign conversions, sensoric output and more.
API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Forecasting Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.
Keyword Tracking Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.
Link Tracking Track link performance to your own or to competitor websites.
Multi-Site Support for several different websites in the same application.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Referral Tracking Track contact-, user- or visitor- referrals from advertising networks, other websites, business partners and other channels for intelligence, revenue sharing or similar purposes.
SEO Search Engine Optimization (SEO) refers to the process of producing content or optimizing and promoting webpages to improve their ranking on search engine results pages (SERPs).

Latest User Reviews of Analytics

Serpstat
Elena Kyrzhilova, Web Content Manager - COMFY consumer electronics retail
"Using for tracking competitors’ backlink s..."

mailspice analytics
Steffen Busch, Consultant - Summit Sportmarketing
"Mailspice for customer centric steering "

Google Analytics
Monica Cherry, Administrator - Self-Employed
"very useful tool"

i really like all the data that it provides and how I can break it down by specific a...

SEOCrawler
Clayton Johnson, SEO Expert - Clayton Johnson SEO
"Excellent"

I like the entire suite of tools available. I can keep track of linking, do SEO audit...


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