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Best Analytics Software in 2018

Analytics software is fast becoming one of the most vital tools across all of the IT industries. The market for analytics software is set to increase substantially to reach $22 billion by 2020. At its core, analytics software is defined by the use of algorithms which can be used to discern relationships between various units of historical data.

One of the key drivers in the increased investment into Analytics software is big data. The ability to derive insights hidden deep within structured data is propelling interest among businesses. In conjunction, the increasing sophistication of analytics software has resulted in products that are more agile, easier to use and have the ability prescribe actions for a wide range of businesses.

The Crozdesk Market Radar™ reveals a market that is dominated by Google Analytics which has consistently been popular since its launch in 2005. That said, the market is competitive with a high number of vendors that are on the precipice of the leader segment, and a substantial amount of vendors in the challenger segment who are offering more niche solutions, such as error analytics and form analytics.

A fairly recent trend in the market is the demand for analytics that can make customer behavior more comprehensible. In the last few years, there has been a high degree of vendors offering features such as heat maps, visitor session replay, and behavior alerts. All of which gives businesses the ability to pinpoint problem areas of their websites.


Businesses today gather large volumes of data, ranging from customer information to something as basic as the client location. The process of converting the data into actionable information is called analytics. Analytics software analyzes each bit of data your business gathers by filtering out the unnecessary information and using only the data that matters. However, a large amount of software products tend to focus on web analytics exclusively. Methods can range from historical to predictive and a business’ analytical requirements tend to vary based on use and application. The main factor to consider is the analytical model you want to use, such as regression or clustering and the primary channel / location of your data sets. Additionally, there are numerous subcategories of analytics, including, but not limited to, predictive analytics.  Read the full software guide...


Crozdesk Software Ranking 2017

Crozdesk Icon Top 15 Analytics Software in 2017 View All Products

Analytics software is a must for any business that has a large volume of structured data. New business models, improvements in website operational performance, the discovery of new markets and more can be discerned with Analytics software. There are a wide array of metrics that can help businesses make sense of their data from past and present campaigns, and customer behavior, ensuring that businesses can make more informed decisions by being able to self-evaluate their performance. The following is a list of the best Analytics software.

This ranking was published on November 09, 2017. For the most up-to-date Crozscores, user reviews and other information please have a look at the full list of Analytics products.

1
97%
Google Analytics

Google Analytics (79)

  • Crozdesk Icon Grey

The most widely used web analytics solution and one of the most powerful, Google Analytics has a wide array of analytics metrics that will be useful for any website. It has solutions for eCommerce, Adwords, campaigns and much more. In addition, it is cost-effective as it operates on a freemium pricing plan. More Information...

2
89%
Crazy Egg

Crazy Egg (6)

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Crazy Egg is an analytics software that has excellent A/B testing & heatmaps capabilities. With Crazy Egg, you can find out what works for your website and what doesn’t, and it does this by tracking how visitors interact with your website, even down to mouse movements and clicks. You can find out what users clicked on, what they ignored, and where they came from. More Information...

3
87%
KISSmetrics

KISSmetrics (148)

  • Crozdesk Icon Grey

KISSmetrics is an analytics platform that will help you understand how people are interacting with your website. At its core, KISSmetrics is a behavioral analytics and email campaign automation software. It has in depth behavior reports, funnel leak identification and A/B testing among a range of other features that give you the insight to identify roadblocks and the confidence to remove them. More Information...

4
86%
Mixpanel

Mixpanel (144)

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Understand every user’s journey, with Mixpanel. This product will give you a wealth of insights and the ability to analyze complex behavior and get answers within a matter of minutes. Best of all, Mixpanel is easy to use. Every snippet of information is comprehensible and easily digestible. More Information...

5
86%
Hotjar

Hotjar (103)

  • Crozdesk Icon Grey

Hotjar is a software that provides an intuitive way of determining how users interact with your website. It has a wide range of features, including heatmaps, conversion analysis, feedback polls, surveys, and even recordings, which gives you the ability to watch the playback of real visitors interacting with your website. More Information...