Businesses today gather large volumes of data, ranging from customer information to something as basic as the client location. The process of converting the data into actionable information is called analytics. Analytics software analyzes each bit of data your business gathers by filtering out the unnecessary information and using only the data that matters. However, a large amount of software products tend to focus on web analytics exclusively. Methods can range from historical to predictive and a business’ analytical requirements tend to vary based on use and application. The main factor to consider is the analytical model you want to use, such as regression or clustering and the primary channel / location of your data sets. Additionally, there are numerous subcategories of analytics, including, but not limited to, predictive analytics.
Analytics software is any digital solution that helps analyze an organization’s diverse data sets to discover any useful information, patterns, trends, or correlations that aid with decision making. In other words, products in this category help turn raw data into actionable insights, helping businesses make more informed business decisions.
Different types of analytics software are available to suit different requirements. For instance, web analytics software enables you to track your web traffic sources. These products also help monitor the outcomes of PPC and email marketing campaigns. On the other hand, on-site engagement analytics allows you to know what your visitors do on your web pages. You can even find analytics tools specially designed for monitoring backlinks. These products send automated email notifications whenever new backlinks are created.
Other common types of analytics software include social media analytics, marketing analytics, customer analytics, etc. The right product helps an organization identify opportunities, streamline operations, improve marketing efficiency and gain an edge over the competition.
|A/B Testing||Run split tests for websites, emails, ads and more by serving different versions of the content to different users.|
|Analytics||Analyze and gain insights from data including web traffic, campaign conversions, sensoric output and more.|
|API||Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.|
|Conversion Tracking||Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.|
|Dashboard||Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.|
|Data Export||Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.|
|Data Import||Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.|
|Data Visualization||Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.|
|External Integrations||Integrations with other software products or platforms to improve efficiency and compatibility across systems.|
|Forecasting||Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.|
|Keyword Tracking||Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.|
|Link Tracking||Track link performance to your own or to competitor websites.|
|Multi-Site||Support for several different websites in the same application.|
|Multi-User||Supports more than just one user account and generally allows for collaboration with colleagues.|
|Notifications||Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.|
|Referral Tracking||Track contact-, user- or visitor- referrals from advertising networks, other websites, business partners and other channels for intelligence, revenue sharing or similar purposes.|
|SEO||Search Engine Optimization (SEO) refers to the process of producing content or optimizing and promoting webpages to improve their ranking on search engine results pages (SERPs).|
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