Web analytics software can be used to streamline and enhance the process of performing website analysis. These solutions are primarily used by analysts, marketers, or developers to generate reports on user experience based on how these users interacted with a website. This can include metrics such as the number of page views, frequency of returning visitors, rate of click-throughs, path analysis, and much more. The data is then often used to enhance customer relationship management in a variety of ways, allowing businesses to gain insight into how effective their SEO or UI/UX website content has been. As such, the web analytics vertical can be classified as a subset of analytics software since its focus is solely placed on website performance.
