Best Campaigns & Targeting Software in 2018

Software in this group typically helps launch, track, and manage a wide variety of ad channels. These solutions also ensure the right customers are targeted and retargeted to ensure a high ROI. Key features include the provision of a collaborative work environment, comparison and optimization of campaigns, management of customer data, unification of social marketing channels, customer segmentation, and the overall simplification of campaign workflows and activities.  Read the full software guide...


SendinBlue 77


SendinBlue empowers businesses to build and grow customer relationships through automation, marketing and transactional emails, and SMS messages. More Information...


MavSocial 88


MavSocial is a social media visual content management & advertising platform for brands and agencies More Information...


StackAdapt 86


StackAdapt is the advertising platform that helps agencies and brands reach their ideal customers through highly engaging native and video advertising units. More Information...


Net-Results 82


Over 13,000 people and businesses use Net-Results to automate marketing and grow their revenues. More Information...


Campaigner 81


Campaigner is a web-based application to build, launch and track email marketing campaigns. More Information...

bpm'online marketing

bpm'online marketing 76


Bpm’online marketing – is a multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue More Information...


Simplaex 42


At Simplaex, we build smarter tools for the programmatic advertising ecosystem activations. More Information...


TidyMktr 30


TidyMktr is a platform for Campaign Planning and Communication: From Media Planning to Campaign and Team coordination, we've got you covered. More Information...


Key2cell 30


Our SaaS platform lets Agencies and Brands easily reach any mobile phones instantly, and engage their audience with high-quality multimedia content using MMS technology. More Information...


Intempt 28


Intempt is a visitor journey and predictive notifications platform - generate engagement and revenue for your sites and apps. More Information...


Brandkoop 27


Brandkoop is the developer of the first brand personality analysis tool for online brands. Monitor and optimize your content, and partner with like-minded brands, with co-marketing. More Information...


KISSmetrics 87


KISSmetrics is an analytics solution that allows users to see the entire customer journey — across campaigns, web and mobile — and take actions that get results. More Information...


MailChimp 87


MailChimp is an email marketing service that helps users design email newsletters, share them on social platforms, and track campaign results. More Information...


AWeber 87


AWeber is an email marketing and auto-responder software. AWeber allows users to easily create, send & track the performance of their email marketing campaigns. More Information...


IP2Location 86


IP2Location is a non-intrusive IP geolocation solution to help you to identify visitor's geographical location. The solution is available as database, API and hosted. More Information...


Hootsuite 85


Hootsuite is a web-based application allowing users to manage multiple social media accounts and platforms. More Information...


Buzzstream 84


Build Relationships. Build Buzz. Buzzstream helps you to research influencers, manage your relationships, and conduct outreach that’s personalized and efficient. More Information...


Crowdfire 84


Crowdfire is a social media marketing product that allows you to clean and grow Twitter and Instagram accounts with ease. More Information...


SharpSpring 84


SharpSpring is powerful and affordable marketing automation software. More Information...


Woopra 83


Woopra is a real-time customer analytics service helping organizations to optimize the customer lifecycle by providing a wide range of behavioral data for site visitors. More Information...


Eloqua 83


Eloqua is a marketing automation software that allows marketers to plan, create, and implement their campaigns. More Information...

Ninja Outreach

Ninja Outreach 83


Ninja Outreach is an outbound marketing software to help businesses generate leads through prospecting and outreach. More Information...


Sendoso 82


Sendoso is an engagement platform for account based marketing campaigns. We help you implement virtual and physical gifting into your customer and prospect outreach. More Information...


SalesHandy 82


SalesHandy is a sales communication and analytics tool that make internal sales teams highly productive and efficient in engaging with leads. More Information...


BrightLocal 82


BrightLocal provides seven tools to speed up and automate important local SEO tasks such as Google+ Local Optimization, Local Search Rank Checkings, Citation Discovery, etc. More Information...


Dovetale 82


Dovetale is a data focused influencer platform for growing brands on social media. Discover online trends, save time and build relationships with people to drive results. More Information...


Drip 81


Drip is a lightweight email marketing automation tool. More Information...


SendGrid 80


SendGrid is a web-based transactional email delivery and management system. More Information...


Sprinklr 80


Sprinklr allows you to effectively manage customer experiences across +20 digital channels. More Information...


iZooto 79


Re-target your website visitors with personalized notifications and drive conversions. More Information...


Keyhole 79


Keyhole is a hashtag tracking tool for Twitter, Facebook and Instagram. More Information...


Workfront 79


Workfront is a web-based work management and project management software. More Information...

Perfect Audience

Perfect Audience 78


Perfect Audience is mobile, web, Twitter, and Facebook audience retargeting tool. More Information...


Kapost 78


Kapost is a web-based platform marketing content and campaigns management. More Information...


Animatron 77


Animatron is an easy­-to­-use and powerful online HTML5 animation maker that enables users to create stunning animations and videos right in the browser. More Information...


ClickMeter 76


Clickmeter is a real-time web app that monitors, compares and optimises your ad campaigns. More Information...

Mention Me

Mention Me 75


Mention Me is a powerful referral marketing solution chosen by 200+ top brands. Our unique software enables brands to harness customer advocacy to drive customer acquisition. More Information...


OnlyWire 74


OnlyWire is a social media management platform that allows users to post content to 50 leading social media networks at the same time. More Information...


PushEngage 74


Send targeted Web Push Notifications to your user & drive more revenue. PushEngage allows you to send abandon cart, drip, alert notifications on desktop & mobile without app. More Information...

SimplyCast 360

SimplyCast 360 74


SimplyCast 360 gives users the ability to easily and automatically connect and engage with clients over multiple channels of communication. More Information...


Scrunch 73


Scrunch is a data-driven influencer marketing platform that enables brands and agencies to discover the right bloggers and social media influencers. More Information... 73


Create your newsroom, a landing page for media contacts. Publish your news, send custom email campaigns and help journalists and bloggers create engaging stories. More Information...


SenderGen 73


SenderGen helps sales and marketing teams enhance human email. It provides enterprises a platform that gives visibility and analytics on human-to-human email. More Information...


Sleeknote 72


Sleeknote is a customer engagement tool for ecommerce businesses, used to engage visitors and turn them into customers. Create intelligent lead forms with Sleeknote. More Information...


Improvely 72


Improvely is a conversion tracking and click fraud monitering app that works with AdWords, Bing Ads, Twitter Ads and Facebook Ads. More Information... 72

(1) is an API-based digital content management platform focusing on developers' productivity and writers' experience. More Information...


Riddle 71


We make it easy for brands, bloggers, and publishers to quickly create their own interactive social content (think Buzzfeed-style quizzes, lists, & polls) - in under a minute. More Information...


GrowSumo 71


GrowSumo powers influencer, ambassador, customer advocacy, and referral programs using fully automated and highly customized software. More Information...

Referral SaaSquatch

Referral SaaSquatch 69


Referral SaaSquatch builds modern customer referral software. Companies use our software to reward customers for their positive word of mouth with a variety of incentives. More Information...


LinkTrackr 67


LinkTrackr is a web-based marketing tool to help discover which ads and links are making money and which are not. More Information...

Netcore Smartech

Netcore Smartech 65


Netcore empowers marketers with an integrated Customer Analytics, Cross-Channel Marketing Automation and Marketing Analytics solution. More Information...


Intellifluence 64


Intellifluence is influencer marketing made easy for brands of all sizes. Discover, manage, and optimize your influencer campaigns. More Information...

Twinword Ideas

Twinword Ideas 63


First AI-powered keyword research tool that can automatically detect user intent for each keyword suggestion. A better alternative to Google Keyword Planner. More Information...


OroCRM 63


OroCRM is an open-source Customer Relationship Management (CRM) with robust customer management tools, powerful reporting & analytics, and many other necessary CRM features. More Information...


CartStack 61


A premiere cart & browse abandonment software that captures real-time, actionable site data sends perfectly-timed email reminders to recover lost online sales. More Information...

Agency Spotter

Agency Spotter 60


Agency Spotter is reinventing how brands find and work with creative agencies, design firms and many other marketing service providers. More Information...


1CRM 60


1CRM enables businesses to create long-lasting customer relationships and experiences with the most intuitive, customizable and cost-effective CRM solution on the market. More Information...




UseINBOX is a cloud e-mail software. It is easy to use and has smart features to grow your business via email marketing. More Information...


FireDrum 58


FireDrum is a cloud-based email marketing tool designed for businesses of all sizes. It offers mobile friendly email design, list management, and campaign reporting. More Information...

Winning Email

Winning Email 57


Email Booster is a tool that help improve email deliverability, open rates, and click-through rates. More Information...


MPZMail 56


MPZMail is a cutting edge email marketing platform which delivers a hugely powerful suite of tools which will turbo boost your email marketing. More Information...

Aritic PinPoint

Aritic PinPoint 55


Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the brands and relationship with leads. More Information...

Marketing Miner

Marketing Miner 55


Data mining tool for SEO specialists and marketers. More Information...


Admation 53


approval workflow, project management and resource management software for marketing teams and ad agencies More Information...


LaunchBit 53


LaunchBit is a SaaS customer acquisition platform that helps B2B marketers generate new leads from their target audiences. More Information...

Facelift Cloud

Facelift Cloud 53


Facelift is an integrated social media marketing platfrom which is optimized to be used on Facebook. More Information...


SalezShark 52


SalesShark CRM is a platform allows sales professionals to effectively interact with their customers and drive engagement. More Information...


Queue 51


Queue is a viral advocacy and community activation platform for amplifying your brand demand, organic acquisition, revenue acceleration, loyalty, engagement, and awareness. More Information...


Papermine 51


We are a small AI-driven digital agency. Papermine is a fully automated solution that allows non-experts to create, deliver and market branded content. More Information...

Quaero CDP

Quaero CDP 51


Customer data points blend into a single, coherent human centric data model regardless of type, volume, velocity or source, enabling ease of use for marketers and analysts. More Information...


Pro MLM 50


PRO MLM is a full featured and user friendly mlm script enables you to setup an extremely sophisticated online shopping mlm website More Information...


AudienceReport 50


AudienceReport validates your campaigns in real-time based on real people. More Information...


REES46 49


The smartest way to increase your online store revenue using real customer insights. Set up once and manage all necessary tools with one click. More Information...


PPC Bee 49


PPC Bee is a tool to manage pay per click product campaigns. Automatically and dynamically helps agencies and online stores to reach the highest possible performance. More Information...


TrackingDesk 49


TrackingDesk is a full feature campaign management platform for media buyers and affiliate marketers. More Information...


Eventopedia 43


Hospitality Sales & Marketing Software, helping hotels, venues and restaurants increase their event revenues. Increase sales conversion from multiple channels. More Information...

Pepo Campaigns

Pepo Campaigns 38


Pepo Campaigns provides all the email marketing tools you need to succeed, in a single, easy, affordable solution built on Amazon Web Services More Information...


New/Mode 37


The world's most advanced campaign engagement tools, at a price your advocacy cause can afford. Empower your supporters, shape public decisions and win your campaigns. More Information...

Email Opened

Email Opened 37


Email Opened is an email marketing and campaign tool that helps users deliver optimized emails that maximize open and click through rates. More Information...


Pressfarm 36


Pressfarm helps startups find journalists to write about their business. Build a list of reporters in seconds using our media database. More Information...

Webbula cloudHygiene

Webbula cloudHygiene 35


Webbula’s cloudHygiene goes beyond verification and bounces to detect hidden spam traps, honeypots, malicious moles, fraudulent emails, and other nasty threats. More Information...

Ad Badger

Ad Badger 34


Ad Badger uses intelligent automation to help Amazon sellers dramatically improve their Amazon PPC campaigns. Never log into Seller Central again. More Information...


Inkit 33


Direct Mail Software - From Acquisition to Advocacy, Drive Measurable Results. Find out how you can accelerate growth with Inkit. See our website for more information. More Information...

Au.thor.i.ty. IRM

Au.thor.i.ty. IRM 33


Au.thor.i.ty. IRM is an enterprise advocacy tool used for to handle influencer relationship management and influencer-led advocacy campaigns. More Information...


QuickPages 33


QuickPages is a free forever landing page generator. More Information...


Linkfool 32


Linkfool is an inbound marketing and SEO service to help grow your site's rankings. More Information...


Campaigned 31


Campaigned helps companies create promotions and referral programs to drive recommendations and sales through word-of-mouth. More Information...


Traaqr 31


Traaqr is the first fully automated platform to track online to offline sales with the same precision as e-commerce & then improve advertising ROI with machine learning & AI More Information...


Goolara 30


Available in on-premise and hosted deployments, Goolara Symphonie's intuitive interface that makes it easy to create sophisticated email marketing campaigns. More Information...


DealSignal 28


DealSignal helps B2B marketing & sales teams maximize conversions and drive more revenue through targeted, on-demand lead and account discovery + lead and account enrichment. More Information...

Reach Raven

Reach Raven 28


Reach Raven is a social media lead generation software, that helps solve the ever increasing need to filter out the noise on social media and generate new customers online More Information...


Hunch 28


Your marketing metrics in Slack - automated More Information...


MarketingLeo 28


MarketingLeo is an advanced B2B and eCommerce Omnichannel Marketing cloud that helps businesses to engage more customers and boost their sales. More Information...


Kritter 27


Highly scalable and customizable on-location white-label ad-tech trading systems: Ad Exchange, Supply-side Platform, Demand-side Platform, Data Management Platform, and Ad-Server. More Information...


cooala 27


With cooala you can create websites as interactive, mobile and snackable as Social Media. More Information...


Talu 26


Getting real insights from your marketing data is hard. Talu makes it easy, with a simple online tool, providing better insights for better marketing. More Information...

Campaigns & Targeting Software Guide

What is Campaigns & Targeting Software?

Software solutions for campaigns & targeting help in the planning, targeting, managing, monitoring and analysis of marketing campaigns across multiple advertising channels. Products in this category usually focus on areas such as customer segmentation, lead management, omnichannel marketing automation, campaign optimization and campaign analysis.

More often than not, campaign & targeting software features data mining tools that help to collect, organize and segment customer data by location, age, income, etcetera. Most products also feature the ability to monitor and analyze your marketing campaigns, predict customer behavior and assign scores to your contacts, so that you can identify prospects that are likely to respond to specific marketing campaigns.

This helps you optimize marketing campaigns for specific customer groups with a goal to improve return on investment (ROI). You can also analyze your current and past campaigns to find out what works for your business. Other features to look for include social media management, email marketing, CRM integration, and real-time interaction management capabilities.

What Campaigns & Targeting Software Should I Choose?

In order to get the most out of campaign & targeting software, your company should have an IT department and a dedicated marketing department. Even SMBs with at least one of those two departments can implement and utilize the software. Otherwise, you should look for a generic marketing automation tool or products focused on a particular type of marketing campaign, such as, email marketing software and social media management software.

Whether you need a robust campaign management tool or a basic product depends on your company’s size and growth potential. Larger companies usually need an integrated suite that delivers a range of functionalities, such as, audience segmentation, email automation, content development, message personalization and marketing analytics.

Considering the degree of automation you need in particular areas of campaign management is also important. For instance, most campaign and targeting tools automate website tracking, but some products even automate the tracking of anonymous site visitors by looking at their IP address. More advanced products provide complete visibility into customer profiles, including their name, contact details, the types of content they shared and the amount of time they spent on different pages of a website.

Another thing to consider is the campaign optimization capability of a product. For instance, some products come with built-in SEO tools that help identify relevant keywords and provide information regarding page optimization. You’ll also find products that recommend the next best action based on a customer’s purchase history, interests and online behavior.

Other important considerations include ease-of-use, integration capability, content marketing features, lead management capability, reporting and analytics and the ability to track campaign performance.

Common Features of Campaigns & Targeting

A/B Testing Run split tests for websites, emails, ads and more by serving different versions of the content to different users.
API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Brand Management Tracking and promotion features for one or more brands of products.
Budgeting Planning and tracking capabilities for financial budgets and plans often used to manage funds across different departments or for investor / shareholder oversight.
Calendar Management Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Forecasting Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.
Lead Management Manage business leads to improve sales outreach processes or stay on top of prospect inquiries.
Lead Scoring Manually or automatically assign quality scores to business leads to target / segment sales outreach efforts.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Scheduling Schedule tasks, resources, appointments, payments, communications, etc.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.

Latest User Reviews of Campaigns & Targeting

Jan Chalupecký, -

Its really friendly software for marketing automation. Our company was suprised by cu...

petr brach, -
"Customer care is a bonus"

I would like to appreciate the customer care approach - they are really available for...

Manhattan Residential Group, Co-Founder - Manhattan Residential Group
"Set, Engage, Forget it."

Crowdfire is one of the few social media helpers out there that can truly be used by ...

Au.thor.i.ty. IRM
Shlomi Selim Benbasat, Founder, Head of Innovation - SOCIAL-INTERNET
"Infleuncer Marketing as a solution to the ..."

That it brought my organization sales. On average when it helped us to convert our co...

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