Content Marketing is a very essential part in the advertising space. It involves the creation and distribution of content, with an aim of attracting customers and driving search traffic to target websites. Common types of web content include infographics, articles, podcasts and videos, among others. Content marketing software is often geared towards sourcing, designing, distributing and monitoring content on an ongoing basis and tends to allow for collaboration between marketing team members. Tracking of content performance and optimization based on impact analyses are often crucial to effective content creation. Read the full software guide...
Content marketing software is a solution that assists the creation, curation and distribution of content across multiple online channels, with a goal to build and nurture relationships with a targeted customer group. More advanced products help measure the effectiveness of content marketing campaigns, so you can develop or revise your content strategy accordingly.
A content marketing platform centralizes marketing processes, from the conceptualization and planning all the way to the actual collaboration and content distribution phase. Instead of pitching products, marketers create content that is relevant and can attract and keep their targeted customers and audiences interested in what they have to offer.
Organizations often use content marketing as a tool to generate and nurture leads, develop brand awareness, build brand loyalty and increase conversion rates. Most products in this category help create and distribute different types of content, such as text, images, videos, infographics, brochures, reports, case studies and white papers.
With the help of good content marketing tools, marketers and businesses will be able to nurture and sustain customer engagement for their brands, resulting in better lead conversion and increased revenues for their companies.
Other common features include the ability to set deadlines for content creation, schedule launch dates for content publishing, automate workflows for content approval, control user access to important content pieces, store content to a searchable file repository and publish the same content to multiple channels.
Content marketing solutions can also generate insights based on information gathered from customers’ content experience. These insights are then used to come up with plans, strategies and content marketing campaigns that increase customer and audience satisfaction.
There are different types of content marketing solutions available for businesses to choose from. Key aspects to consider include the deployment you need, the features that you require and the scalability of the software.
This type of software can be deployed in two different ways, either locally hosted on-premise or via a cloud-based SaaS solution. With an on-premise solution, the software is installed on the company or office server. Users are to manage the system on their own; without the assistance of a vendor or its technical support team.
On-premise software has a one-time license fee, but businesses also have to consider costs for maintenance and servers. Any software maintenance will also have to be handled by an internal tech team, as well as for data backups and upgrades. All the data is kept on the vendor’s server, meaning greater control and visibility over data collected.
Cloud-based platforms are often SaaS services, meaning that this software is more suitable for SMEs because the package comes with an affordable monthly fee and the use of a technical support team provided by the service you choose.
Software-as-a-Service content marketing software comes with different price packages that are calculated according to the features used, the scale of your project and the number of clients who use the tool.
For small and medium-sized businesses, the software should include the basic features and functions required to do what they need for their content marketing needs. However, they may not need more advanced features or the capability for a large number of users on the platform as they may operate in a smaller team and have fewer resources available.
For larger companies, content marketing software can assist them in generating more awareness about the positive aspects of their products and services. They may have the budget and need for a larger best-in-breed solution, so choosing the right platform for your needs and size is imperative here.
When choosing the right content marketing software for your business, you need to consider what you need the software for, the size and scale of your business and the features and functions you require from the solution. Most solutions offer free trials so you can test the product and see whether it’s suitable for your business.
Different content marketing tools are focused on different stages of the content lifecycle, such as content creation, content publishing, reporting and analytics.
For instance, if you need help in content creation, look for a product that allows your content teams to share ideas and create content collaboratively. You may also look for other features, such as approval workflows, content calendar, content editor and resource management.
Most marketing teams use this type of software to monitor and analyze content performance, particularly in relation to their sales activities. Knowing the impact of your content on your target audience and your customer base is essential information.
In addition, content marketing software allows teams to keep their content in an automated, centralized system that helps them work and communicate together seamlessly on collaborative projects.
This will make it easy for you to manage and monitor your content from one central location and view information on the impact of your content, leads generated and updated sales performance.
Products focused on content publishing often allow you to set up web forms for lead generation, create embedded CTAs, distribute content automatically across social media and other online channels, promote content to paid or earned media channels and target a particular customer group with personalized content.
Content marketing software with reporting and analytics capability enables businesses to track content performance and generate reports on bounce rates, clicks, downloads, shares and conversions. This helps you understand what type of content works best for which type of customers so you can optimize your marketing content accordingly.
Ideally, your content marketing software should integrate well with existing content management systems, marketing automation software, social media management tools, CRM and email marketing software.
The software should also be accessible through a cloud-based or browser web app or mobile platforms in case changes need to be made remotely.
Using content marketing software benefits businesses of all sizes, especially SMEs. The features and functions of this type of software ensure that businesses can improve their content marketing campaigns and processes and increase productivity.
Content management software helps your marketing teams and business create and distribute higher quality content. By fully utilizing the features and functions of the software, businesses can get better insights into the effectiveness of a campaign, analyze the data and modify future campaigns to better appeal to their target audience.
This software also uses a centralized system to store the content and allows for greater feedback, visibility and review processes of all content created. This improves the standards and quality of the content and helps improve communication throughout various departments.
Using content marketing software, coming up with a good brand visibility campaign will be simpler and can yield better results as the data and analysis features ensure that you better understand your customers and target audience.
Another major advantage of content marketing tools can give you is better targeting of customers and audiences. Since you can disseminate content to a wide and diverse audience, you’ll have more opportunities to find customers to convert into leads.
Once you’ve identified your targets, creating a content marketing campaign according to the buying behavior and preferences of your customers is made much easier. Gathering customer data and behavior can be done quickly and easily.
Organized and efficient content distribution is also a big advantage for content marketing software users. As everything is centralized and automated, work is quicker and the quality of the work done improves greatly. You’ll be able to distribute and publish content to various content platforms and channels, so they can reach more audiences.
Analytics and reporting features offer benefits because you’ll have an easier time gathering performance and production data that you can use to examine and understand problems and flaws. This data is also essential in helping you determine performance achievements and milestones as well as strategies that need to be improved for better customer satisfaction.
You and your team can conveniently collaborate, coordinate and communicate on multiple projects better when using a content marketing solution.
Using content marketing software assists with the creation, curation and distribution of content to your overall and target audiences and further nurture and develop relationships with them easily and quickly. Businesses can measure the reach and success of their content marketing, analyze data and work collaboratively to help further increase the effectiveness of future campaigns.
|A/B Testing||Run split tests for websites, emails, ads and more by serving different versions of the content to different users.|
|API||Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.|
|Audience Targeting||Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.|
|Brand Management||Tracking and promotion features for one or more brands of products.|
|Calendar Management||Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.|
|Conversion Tracking||Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.|
|Dashboard||Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.|
|Data Export||Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.|
|Data Import||Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.|
|Data Visualization||Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.|
|External Integrations||Integrations with other software products or platforms to improve efficiency and compatibility across systems.|
|Marketing Automation||Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.|
|Multi-User||Supports more than just one user account and generally allows for collaboration with colleagues.|
|Notifications||Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.|
|Scheduling||Schedule tasks, resources, appointments, payments, communications, etc.|
|Social-Media Integration||Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.|
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