Advertising & Affiliate Software

These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such as Google AdWords or Rakuten. Real-time metrics, contact management, discovery facilitation of impactful ads and links, affiliate network result analyses, and payout management via multiple gateways are just some of the features advertising & affiliate software is used for.  Read the full software guide...

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What is Advertising & Affiliate Software?

Advertising & affiliate software is a platform designed to help advertising firms and marketers create, manage, monitor and optimize their affiliate networks, programs and advertising campaigns.

Marketing firms, businesses and organizations that manage vast affiliate networks can use the solution to help determine the effectiveness of affiliate links within the network and the profitability of the company’s advertising campaigns. Advertising and affiliate software systems accomplish this by keeping track of the clicks and conversions on all websites participating in the company’s affiliate program.

More comprehensive and robust affiliate software solutions may also serve as a management tool, facilitating your company’s affiliate program at every stage. The software achieves this through automating processes like screening applications for new affiliates, providing affiliates easy access to the required marketing materials, monitoring sales statistics of every affiliate, creating invoices and paying affiliate earnings and shares.

Apart from businesses, online marketers and advertising firms, affiliates may leverage the software solution to obtain key statistics like the number of clicks and conversions they have generated over a specific period and the total amount they have earned from the affiliate marketing programs they participated in.

Advanced advertising & affiliate software systems provide other important functions and tools such as real-time monitoring of multiple affiliate programs, reporting and analysis of affiliate links and performance, contact management, affiliate tracking and fraud detection.

How To Choose Advertising And Affiliate Software

The key to choosing the right advertising & affiliate software is finding a product or service provider that offers all of the features you need to effectively manage and optimize your advertising campaigns and/or your affiliate marketing programs and networks.

These features could be some, if not all, of those mentioned above. It all depends on the type of business you’re running, the affiliate networks you’re engaged in and what you want to accomplish with your advertising and affiliate program.

Here are some key factors to consider when choosing the right s oftware for your business:

Product functionality and capability

There are many reputable products, vendors and service providers in the market that offer good affiliate software solutions, with core features designed to get you started with managing a stable affiliate program. However, not all of these products provide the same level of functionality or capability.

Some are specifically tailored to cater medium to large businesses with advanced affiliate marketing programs, while others are more appropriate to smaller marketing firms and companies.

A good example is the affiliate tracking tool. Most affiliate software products in the market rely on user cookies to be effective in tracking affiliates. More advanced advertising and affiliate software systems can keep track of affiliates even without enabling user cookies. Instead, the system uses the IP address of affiliates to track them.

If you’re looking for a more reliable solution for tracking your affiliates, then you might want to look into products with advanced affiliate tracking capabilities.

Tracking uptime and multi-level marketing

Another factor to consider is the product or service track record in terms of tracking uptime. If you want to have your existing affiliates recruit other potential affiliates under them, referred to as sub-affiliates, opting for an affiliate management tool that offers multi-tier marketing and commissions might be worth the investment.

Advanced features and tools

There are more advanced affiliate management solutions in the market. These products often come with multi-dimensional reporting and analytics capabilities. Now, you don’t have to invest in such advanced features unless you really need them to streamline your affiliate marketing program and improve the effectiveness and integrity of your affiliate links.

As part of its advanced features, some products are fully capable of tracking your affiliates as well as your marketing campaigns in real-time. With the software solution, you will be able to keep track of clicks and conversions. You will also have the ability to measure individual affiliate performance and evaluate your affiliate networks as a whole.

Other advanced advertising & affiliate software solutions provide custom reporting tools, which will allow you to focus on more important data and trends regarding your affiliate marketing campaign. Click fraud detection, multilingual support, landing page split testing and affiliate payout function are among the crucial features you might also want to take into account when choosing a product or service for your business.

Types Of Advertising And Affiliate Software

As this type of software is essentially a combination of multiple digital products and services designed to facilitate affiliate marketing, systems like this can only be categorized by the features, tools, and functions they provide to online businesses and marketers.

Most solutions of this type are deployed via a cloud-based service and can be accessed through a web browser, application or compatible mobile device. This is the best deployment method for businesses as they’re easy to access and provide full control and access to the data and information that’s needed.

Here are some of the core features that comprise most affiliate management solutions in the market offer:

Direct link tracking tool

This feature allows affiliates to mask their page’s URL, thus maintaining the appearance of all pages containing the affiliate links, be it a blog page, product or service page or a landing page The tool also helps to maintain the credibility of all your affiliates while improving the conversion rates for your company.

This is important for businesses and organizations running an affiliate marketing program, as the majority of leads are often hesitant to follow links they believe to be affiliate links. Every consumer that refuses to click on your link is a potential sales opportunity lost, so utilizing a direct link tracking tool can help mitigate this behavior.

Affiliate process automation

Automated affiliate processing is an invaluable feature that can help streamline your entire affiliate program. Automation can help reduce the time-consuming process of filtering affiliate applications and eliminate a huge chunk of your affiliate payment workload.

This type of affiliate management tool also provides self-service functionality, which allows affiliates to check their earnings and collect payments through the platform.

In addition to process automation, this feature also offers communication tools and a unified banking interface. This means you don’t have to exit or close the affiliate software and open another program to manage affiliate offers, get in touch with them or process their payments.

Tax compliance management

Some advertising & affiliate solutions in the market offer a built-in tax compliance management feature. This tool can help you manage local, national and international tax-related processes. This is a useful feature as it allows you to manage not just your affiliate marketing programs, but you can collect important forms as well including VAT ID forms, W-8s and W-9 forms.

Moreover, the management tool also enables you to produce 1099 and 1042-S reports that are essentially submission-ready. Tax compliance management functions as an added module for a number of affiliate software solutions, designed to complement the advertising and affiliate marketing platform for online businesses and marketing firms.

Advanced affiliate tracking

Affiliate tracking is a standard feature in all affiliate marketing programs. While affiliate tracking tools are capable of monitoring a number of factors including the performance of multiple affiliates in your program, advanced affiliate tracking has the ability to go more in-depth when it comes to managing user acquisitions, affiliate networks and multiple marketing channels.

This type of affiliate software is an essential feature for marketing teams in businesses of any size and scope that want to have greater visibility over their marketing channels and are looking to streamline their affiliate marketing efforts.

Real-time reporting

This feature will enable you to track your advertising/marketing campaign and affiliate program in real-time. You will also have the capability to produce real-time statistics and reports with customized content. Other custom reports you can generate using the software include comparison reports, fraud reports and goal-oriented or team objective reports.

This type of affiliate software feature allows for conversion tracking and it lets you create publishers and advertisers to help make sure the security and integrity of your affiliate program are never at risk. It also comes with notification and alert functions for publishers to let them know of any critical status changes that might affect their processes.

Customized landing page builder

When consumers click and follow affiliate links, it usually redirects them to a landing page. The landing page is where first contact happens and is a potential lead's first introduction to your business. When a lead decides to follow a link, it means they are interested in what you’re offering. With an optimized landing page, it's more likely that a lead will convert into a paying customer.

A landing page builder will allow you to create custom landing pages for affiliate links to attract leads, also referred to as potential customers. You want that landing page to be enticing, grabbing the visitor’s attention every step of the way. In addition to creating custom landing pages, this feature will also allow you to customize the direction of each individual link. This means you can set which affiliate link will redirect to which landing page.

Benefits Of Advertising And Affiliate Software

Affiliate software systems are among the most cost-effective advertising solutions available in the market today. It is a marketing management tool that provides incentives for online businesses as well as their affiliates. There are many benefits you can expect from investing in a feature-rich advertising & affiliate software platform, including:

Low costs

Starting an affiliate program from the ground up is not at all a financially challenging endeavor, although you still have to carefully consider which product or service you invest money in. Make sure you invest in an affiliate software and management tool that you are actually going to use. Small online businesses and marketers can slowly but surely build strong affiliate networks at a minimal cost.

To promote products using conventional marketing strategies and online ads, you often have to pay a large starting investment. This may not be an issue for larger and more established entities, but it is certainly inaccessible to most startups, independent online marketers, small businesses and advertising firms.

Only pay for ads that bring you sales

Paying affiliate partners is a necessity. However, you don’t have to pay for affiliate ads that don’t bring in successful sales to your business. The software will make sure only affiliates that deliver quality traffic to your business website will earn money. This way, you don’t spend unnecessarily on affiliates and affiliate links that don’t perform.

Quality SEO through inbound links

Affiliate marketing programs can help bring in free extra traffic to your main website. However, more web traffic does not guarantee higher page rankings. Most search engines, specifically Google, rate quality inbound links highly for page ranking. So building high performing affiliate networks linking to your business website will produce high-quality inbound links and backlinks, helping improve your page rank.

As your affiliates are likely to be in the same industry or field as your business, their relevance will also reflect on you, giving more prestige to your brand in the long run.

In-depth reporting and analytics

The right advertising and affiliate software can provide you with detailed reports and analysis regarding affiliate performance and other activities. You will also get valuable data with regards to the integrity and security of your affiliate networks and all of your affiliate links, making sure there are no links that lead to abandoned or dead landing pages.

The affiliate software system can provide you with in-depth information on other areas of your affiliate program as well, including affiliate registration, successful sales, payments they have collected and the effectiveness of your current affiliate offers.

Product promotion through social media

Businesses promoting their products and/or services on social media are always looking for ways to get more visibility and brand exposure. Whether you’re a small, medium or large business, if you want to increase the number of leads you’re getting, you need to get more visibility of what you’re offering. An affiliate software system with social media integration will allow you to create strong affiliate networks on various social networking platforms.

Another factor that may benefit you when it comes to affiliate marketing programs and social media is the influence factor. If you have affiliates that boast a strong influence on social media, they can direct their huge following to their blog or business website and there they might find affiliate links that will lead them to your own site.

When used effectively, advertising & affiliate software can help advertising firms and marketers create, manage, monitor and optimize their affiliate networks, programs and advertising campaigns. The software automates processes, improves and optimizes their affiliate marketing network and ensures better sales and brand recognition.

Common Features of Advertising & Affiliate

A/B Testing Run split tests for websites, emails, ads and more by serving different versions of the content to different users.
API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
BitCoin BitCoin support - a digital currency operating independently of a central bank.
Brand Management Tracking and promotion features for one or more brands of products.
Budgeting Planning and tracking capabilities for financial budgets and plans often used to manage funds across different departments or for investor / shareholder oversight.
Calendar Management Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Forecasting Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
PayPal PayPal support allowing for the transfer funds electronically or online payments.
Scheduling Schedule tasks, resources, appointments, payments, communications, etc.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.
Stripe Stripe support as a payment gateway allowing you to accept payments online and via mobile apps.
Third-Party Plugins/Add-Ons Offers additional features or integrations built by third-party developers in form of plugins or add-ons.

Latest User Reviews of Advertising & Affiliate Products

Prateek Agnihotri
26 Oct 2020
"Quality services at affordable cost"

The services offered by offer18 are better than the other companies with the same pricing model. Support is excellent and regular up...

Pulkit Aggarwal
27 Oct 2020
"Easy to use"

Offer18 is the best performance marketing platform. You can easily access all the reports on the platform. The customer support is a...

Priyanka Gupta
28 Oct 2020
"Affordable Platform"

Easy to use. Simple integration. Affordable price. technical support is very good.

Ujjwal Singh
01 Nov 2020
"Offer18- Full Of Features, Best In Price,E..."

Offer18 Team has done a wonderful job in terms of availing the features to it's customers. The best part for team Econnectmobi is t...

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