These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such as Google AdWords or Rakuten. Real-time metrics, contact management, discovery facilitation of impactful ads and links, affiliate network result analyses, and payout management via multiple gateways are just some of the features advertising & affiliate software is used for. Read the full software guide...
Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in December 2018.
These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...FREE DOWNLOAD Advertising-&-Affiliate-Software-Buyer-Guide-2018.pdf
Advertising & Affiliate software draws together a range of digital tools to help marketers build, manage, track and optimize their advertising and/or affiliate networks. Companies that own these networks can use the software to identify the most profitable ads or affiliate links. The software achieves this by tracking the clicks and conversions on every affiliate website in the network.
More advanced products help advertisers manage an affiliate program every step of the way, by screening applications for new affiliates, giving affiliates access to the necessary marketing materials, tracking the sales statistics of individual affiliates, generating invoices and making payments to affiliates. On the other hand, affiliates can use the software to see how many clicks and conversions they have generated and how much they have earned through their referred clicks and sales.
Other key functionalities of these products include contact management, real-time monitoring of affiliate programs, fraud detection and reporting and analysis of affiliate performance.
When choosing advertising & affiliate software, the key is to find a product that comes with all the features you would need to manage your advertising campaigns and/or affiliate networks.
Products in this category usually come with some common features, however, not all of them offer the same level of functionality. For instance, most products rely on user cookies for affiliate tracking, but more advanced software can track the affiliates even without cookies, such as, through their IP address. This option is perfect for those looking for a more reliable affiliate tracking solution. Since reliability is a critical factor, they may also want to check if the product has a good track record of ‘tracking uptime.’
If you think your affiliates may require recruiting other affiliates under them, consider choosing a product that provides multi-level marketing. Depending on your advertising and affiliate marketing requirements, you may need other features, such as, multilingual support, affiliate payout function, click fraud detection and landing page split testing.
More advanced products come with multi-dimensional reporting and analytics system. Some products even allow you to track your affiliates and advertising campaigns in real time. You can track clicks and conversions, and measure the performance of each affiliate and the network as a whole. Some products even offer custom reporting tools, allowing you to specify the most important information for your campaign.
|A/B Testing||Run split tests for websites, emails, ads and more by serving different versions of the content to different users.|
|API||Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.|
|Audience Targeting||Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.|
|BitCoin||BitCoin support - a digital currency operating independently of a central bank.|
|Brand Management||Tracking and promotion features for one or more brands of products.|
|Budgeting||Planning and tracking capabilities for financial budgets and plans often used to manage funds across different departments or for investor / shareholder oversight.|
|Calendar Management||Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.|
|Conversion Tracking||Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.|
|Dashboard||Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.|
|Data Export||Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.|
|Data Import||Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.|
|Data Visualization||Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.|
|External Integrations||Integrations with other software products or platforms to improve efficiency and compatibility across systems.|
|Forecasting||Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.|
|Marketing Automation||Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.|
|Multi-User||Supports more than just one user account and generally allows for collaboration with colleagues.|
|Notifications||Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.|
|PayPal||PayPal support allowing for the transfer funds electronically or online payments.|
|Scheduling||Schedule tasks, resources, appointments, payments, communications, etc.|
|Social-Media Integration||Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.|
|Stripe||Stripe support as a payment gateway allowing you to accept payments online and via mobile apps.|
|Third-Party Plugins/Add-Ons||Offers additional features or integrations built by third-party developers in form of plugins or add-ons.|
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