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Best SEO & SEM Software in 2018

The software landscape for search engine optimization (SEO) and search engine marketing (SEM) is dominated by a small number of vendors that offer a broad range of SEO & SEM solutions. Most of them focus on boosting a website's position on the Search Engine Results Page (SERP), increasing visibility through keyword analysis, rank monitoring, and backlink analysis.

Most vendors offer various solutions for keyword research, competitors’ analysis and content exploration. Others are better known for their crawling or outreach abilities.

Some vendors offer more advanced functionalities such as Google Analytics integrations, site audits, influencer outreach and even lead management. Moz Analytics, for example, has a browser extension called MozBar which is widely used to see the domain authority (DA) of a website.

The SEO & SEM software market is fairly diverse, in part due to the periodic changes to Google's search algorithms (such as Hummingbird, Panda and Penguin) that have improved mileage for high-quality content. This has left vendors with many avenues to distinguish themselves based on their whitehat SEO solutions, drawing a user base roughly proportional to the strength of their product offerings.


Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas - Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In order to ensure a low Cost Per Click (CPC) through paid SEM channels, software often combines SEO and SEM principles to fine-tune the content and architecture of a website prior to the promotion of it. Besides leading to a potential decrease of the CPC across different channels, SEM software can increase the click-through rate and quality score of search ads and assist with bid management. While SEO is primarily the practice of promoting the visibility of a web page or website in a search engine’s organic results, it can have ancillary benefits in decreasing the costs of paid channels as well. Software can help improve the ranking of all types of content, including images, videos, and written content.  Read the full software guide...


THE ULTIMATE Software Buyer Guide 2018

The Ultimate SEO & SEM Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select SEO & SEM software for business. Published in September 2018.

Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas - Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In ord...

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Crozdesk Software Ranking 2017

Crozdesk Icon Top 15 SEO & SEM Software in 2017 View All Products

It can be difficult to weed through all the software solutions out there that help you optimize your website for better readability and marketing with respect to search engines. Search Engine Marketing (SEM) covers diverse areas such as Search Engine Optimization (SEO), Social Media Marketing (SMM) and Pay Per Click (PPC), so most people prefer to use a cocktail of software solutions to improve their website’s domain authority and rank. What we have here is a mix of the top SEO & SEM software that will help you make your company brand more visible in search results, drive more traffic to your website(s) and impact conversion rates. More advanced software can also track backlinks, keywords and competitors’ websites.

This ranking was published on September 6, 2017. For the most up-to-date Crozscores, user reviews and other information have a look at the full list of SEO & SEM products.

1
95%
HubSpot

HubSpot (173)

  • Crozdesk Icon Grey

Hubspot Marketing is an all-in-one inbound marketing software that has some excellent features for SEO and SEM. With HubSpot, you can identify the right keywords with its keyword strategy suite, which dynamically gives SEO advice. Users will also be able to easily assess the competition by comparing SEO metrics and rankings. More Information...

2
93%
Ahrefs

Ahrefs (20)

  • Crozdesk Icon Grey

Ahrefs features a suite of solutions for SEO. It is one of the most in-depth and widely-used crawlers on the market as it maintains a staggeringly large catalogue of backlinks which has set the standard for backlink analysis. Other useful solutions include ad-hoc keyword research capabilities, domain and competitor comparisons. More Information...

3
93%
Moz Analytics

Moz Analytics (21)

  • Crozdesk Icon Grey

One of the biggest authorities in the SEO sector, Moz analytics is the leading product from Moz.com. Moz Analytics enhances your ability to measure your SEO efforts with its MozRank and Domain Authority metrics. Moz Analytics will impart actionable insights such as keyword opportunities and crawl errors on your site with suggestions on how to resolve them. More Information...

4
91%
Serpstat

Serpstat (28)

  • Crozdesk Icon Grey

Characterized by its slick user-interface and its ability to track SEO metrics in real-time, Serpstat will take care of just about every area of SEO. Its standout solutions include its PPC analysis and competitor research, as Serpstat will enable you to easily get long-tail keywords, target certain countries, and analyze trends. More Information...

5
87%
SEMrush

SEMrush (96)

  • Crozdesk Icon Grey

An all-in-one digital marketing platform which features historical SEO records dating back to 2012, SEMrush enhances the effectiveness of SEO campaigns. It does so with pro-active keyword suggestions, in-depth data visualizations and thorough audits to maximize optimization. More Information...

6
84%
WebCEO

WebCEO (3)

  • Crozdesk Icon Grey

A great solution for businesses of all sizes, WebCEO has a wealth of SEO features that cover key areas such as link-building, marketing analytics and social media. There are also a number of modules that can be used to enhance your backlink strategies. For example, it makes it simple to disavow links. More Information...

7
81%
Monitor Backlinks

Monitor Backlinks (6) Backlink Pro

  • Crozdesk Icon Grey

With a slick and easy-to-use interface, Monitor Backlinks goes one step further when its comes to monitoring backlinks. This solution will update you after a myriad of different scenarios, such as when you receive links, when links are removed, how good your links are for SEO and much more, ensuring that you are constantly on top of your backlink profile. More Information...

8
81%
Advanced Web Ranking

Advanced Web Ranking (0)

  • Crozdesk Icon Grey

Advanced Web Ranking ensures that your ranking metrics are up-to-date and accurate. This service utilizes geo-located proxy servers which flood search engines with queries. These are then posted to your website which ensures that you have unbiased and up-to-date ranking data. More Information...

9
81%
BrightLocal

BrightLocal (271)

  • Crozdesk Icon Grey

BrightLocal can provide you with up-to-date local SEO metrics. Important data, such as search rankings, reviews and social media interactions can all be accessed easily. Best of all, BrightLocal data can be filtered from a citywide search to a single postcode, ensuring that you get the data that is most relevant to you. More Information...

10
76%
AuthorityLabs

AuthorityLabs (1)

  • Crozdesk Icon Grey

AuthorityLabs is a flexible and powerful SEO monitoring solution. Authority Labs will let you track the competition, check your own rankings, receive local data and much more. They offer multiple packages at different price points to cater to budding startups and large enterprises alike. More Information...

11
72%
CanIRank

CanIRank (1)

  • Crozdesk Icon Grey

Understand more with CanlRank, an SEO software solution that utilizes AI which can give users SEO suggestions and recommendations. CanlRank has functionality to let users discover the changes that will increase SEO performance, understand why pages rank the way they do, and get notifications for new ideas. More Information...

12
65%
Mangools

Mangools (1)

  • Crozdesk Icon Grey

SERPWatcher is a rank-tracking solution that emphasizes usability through its simple user-interface that gives you the most pertinent information all on one screen. SERPWatcher will let you easily track your overall progress by taking key metrics into account, such as estimated visits, keyword rankings etc. More Information...

13
61%
Marketing Miner

Marketing Miner (1)

  • Crozdesk Icon Grey

Primarily a data-mining solution, Marketing Miner will extract data from domains, URLs, products and keywords to give you important information that will help you with keyword research, rank-tracking and much more. More Information...

14
59%
HitTail

HitTail (0)

  • Crozdesk Icon Grey

HitTail is a keyword suggestion tool. It will analyze the keywords that are most effective at bringing traffic to your site, and then suggest other long-tail keywords based on what works for your niche. HitTail is an easy-to-use SEO resource that will give you content ideas you need to increase your traffic. More Information...

15
57%
SEO4Ajax

SEO4Ajax (1)

  • Crozdesk Icon Grey

SEO4Ajax does what it says on the tin. It is a solution that will make AJAX applications visible on Google and social media platforms for SEO purposes. AJAX-based applications generally lack crawler support, but SEO4AJAX capitalizes on this by giving users the ability to easily view SEO metrics on AJAX applications. More Information...


This Software Ranking was published on September 06, 2017. All Crozscores are fixed as of that date.

SEO & SEM Software Guide

What is SEO & SEM Software?

Search engine optimization (SEO) software helps you improve a website’s online search visibility.

Search engine marketing (SEM) software allows you to automate and optimize your paid search advertisements.

Although the terms SEM and SEO are often used interchangeably, they actually have distinct meanings.

SEM is a category, which includes search engine optimization (SEO) as well as several other search marketing tactics, such as, pay per click (PPC) and social media marketing (SMM).

SEO, on the other hand, is a component of SEM that focuses exclusively on helping businesses rank higher in organic search results.

Software products in the SEM and SEO category usually feature the ability to automate keyword research and analysis, social signal tracking and backlink monitoring. Other key functionalities include the ability to generate custom reports and recommend actions for better performance. More advanced products often allow you to compare your search marketing performance with that of your competitors.

The right SEO and SEM tools help improve your brand visibility, drive more traffic to your websites, increase conversion rates and lower your overall spending on search marketing.


Types of SEO and SEM Software

Due to the changing SEO and SEM landscape, vendors use different avenues to distinguish themselves based on their whitehat SEO solutions, drawing a user base roughly proportional to the strength of their product offerings.

  • Keyword research: Products focused on keyword research often allow you to track keyword rankings, know what keywords your competitors are targeting and identify the most relevant keywords for your business.
  • Backlink Tracking: Backlink tracking often helps you identify the links driving maximum traffic to your website. Most products send automated email notifications whenever backlinks are created or removed. You can also compare your link growth over a period of time with that of your competitors. More advanced products make link management easier by keeping your link data, including tags, expiration dates and disavow links status, in one place.
  • Competitor analysis: SEO software allows you to analyze your competitors’ search engine strategy with a view to reverse engineer their efforts.
  • Content exploration: Explore content that currently ranks well on the search engine and the keywords it ranks for.
  • Paid advertising: Within the SEM space, you might use software to improve and optimize your paid search campaigns.

How to choose SEO or SEM software for your business

Choosing SEO and SEM software will largely depend on the features you plan to make use of. If you’re looking to improve your paid advertising, then an SEM software solution will be right for you. If you’re not interested in paid advertising, but want to improve your organic search results, an SEO software solution will be a good choice.

Small businesses usually look for a combo package which has a mix of different solutions. For instance, a startup without a dedicated SEO team may look for a smart combination of self-service tools, including a keyword research tool, a rank checking tool, and a website crawler.

Large enterprises generally look for an end-to-end solution that combines the best features of every solution. For instance, you may need a single product for checking daily rankings, creating customized reports, monitoring competitors and doing domain analysis, among other things.

Key features that all users should consider when deciding on a solution are as follows:

  • Workflow – Does the software offer customized reporting, bulk uploads of data, or automation and alerts
  • Optimization and reporting options – Consider whether your business needs basic or advanced reporting and optimization features. You may want to check if the software solution offers, for example, conversion tracking, data insights, or attribution.
  • Integrations – Advanced SEO and SEM software products will allow users to integrate with other tools, allowing them to conduct a variety of duties such as influencer outreach or even lead management. When choosing an SEO or SEM software solution, consider whether the platform supports cross-channel opportunities and real-time integration.

Benefits of SEO and SEM Software

SEO Software

Improve your organic search engine visibility. When you use SEO software, you will be able to understand which keywords are easy best to rank for within your specific niche. You will be able to tailor your content towards those keywords and acquire backlinks from sites with high domain authority to increase your overall organic search visibility.

Gain greater insight into yours and your competitor’s current SEO efforts. SEO software will provide you with the intelligence needed to analyze both your own and your competitors entire SEO strategy. You can then use this intelligence to improve and refine your own efforts to rank higher than the competitors in your industry for the keywords of your choice.

SEM Software

Reduce overall paid advertising spend. SEM software solutions that help you optimize and refine your ads when used with SEO leads to a decrease in cost per click (CPC) and an increase in click-through rate.

Raises brand awareness. When used properly, SEM will get your ads in front of your target audience with content that is highly relevant to them, all for free until they click on your ad. The higher you rank in the search engines, the higher the number of people who visit your website.


Common Features of SEO & SEM

API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Brand Management Tracking and promotion features for one or more brands of products.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Keyword Tracking Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.
Link Tracking Track link performance to your own or to competitor websites.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-Account Support for several different accounts, for example different social media platform accounts.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.

Latest User Reviews of SEO & SEM

Moz Analytics
Edward Skinner, Web Developer - Teleperformance
"Good software"

Moz Analytics interface is clearly looking first-rate. Authorisation with Google Ana...

HubSpot
Edward McCallister, Co CEO - E*TRADE
"HubSpot and the great control it has."

I like HubSpot because this platform has absolutely everything a company needs to hav...

EngageBay
Sandeep Das, Digital Marketing Manager - Clorder
"Easy to use and well thought out."

The integration between Engagebay marketing and sales has really helped our inside sa...

EngageBay
Charlotte Sparks, -
"Great job"

Great software, easy to get started with. Engagebay has been a great option for our c...


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