Interactive Market Radar™
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<p>Source: <a href="" target="_blank">SEO & SEM Market Research</a>, Crozdesk</p>
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<p>Source: <a href="" target="_blank">SEO & SEM Market Research</a>, Crozdesk</p>

Best SEO & SEM Software 2017

The software landscape for search engine optimization (SEO) and search engine marketing (SEM) is dominated by a small number of vendors that offer a broad range of SEO & SEM solutions. Most of them focus on boosting a website's position on the Search Engine Results Page (SERP), increasing visibility through keyword analysis, rank monitoring, and backlink analysis.

Most vendors offer various solutions for keyword research, competitors’ analysis and content exploration. Others are better known for their crawling or outreach abilities.

Some vendors offer more advanced functionalities such as Google Analytics integrations, site audits, influencer outreach and even lead management. Moz Analytics, for example, has a browser extension called MozBar which is widely used to see the domain authority (DA) of a website.

The SEO & SEM software market is fairly diverse, in part due to the periodic changes to Google's search algorithms (such as Hummingbird, Panda and Penguin) that have improved mileage for high-quality content. This has left vendors with many avenues to distinguish themselves based on their whitehat SEO solutions, drawing a user base roughly proportional to the strength of their product offerings.

Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas - Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In order to ensure a low Cost Per Click (CPC) through paid SEM channels, software often combines SEO and SEM principles to fine-tune the content and architecture of a website prior to the promotion of it. Besides leading to a potential decrease of the CPC across different channels, SEM software can increase the click-through rate and quality score of search ads and assist with bid management. While SEO is primarily the practice of promoting the visibility of a web page or website in a search engine’s organic results, it can have ancillary benefits in decreasing the costs of paid channels as well. Software can help improve the ranking of all types of content, including images, videos, and written content.  Read the full software guide...


CanIRank 72


CanIRank is an SEO intelligence tool that blends data and metrics to deliver actionable insights, opportunities, and personalized recommendations. More Information...


Linkfool 27


Linkfool is an inbound marketing and SEO service to help grow your site's rankings. More Information...


BrightLocal 78


BrightLocal provides seven tools to speed up and automate important local SEO tasks such as Google+ Local Optimization, Local Search Rank Checkings, Citation Discovery, etc. More Information...

Monitor Backlinks

Monitor Backlinks 83


Monitor Backlinks is a tool for tracking the SEO performance of your own website and your competitors. More Information...

Moz Analytics

Moz Analytics 93


Moz Analytics is a web-based marketing analytics platform that brings all inbound marketing data into one place. More Information...


HitTail 58


HitTail is an SEO tool that helps users to increase organic traffic by revealing the best and worst keywords in existing traffic sources. More Information...

Green Lotus SEO

Green Lotus SEO 32


Green Lotus SEO Tools provide a huge set of marketing tools for internet marketers. More Information...


SEMrush 87


SEMrush is global tool for top-rated keyword research, business intelligence and online competitor analysis. More Information...


AuthorityLabs 76


AuthorityLabs is a simple and scalable search-engine rank monitoring software. Track and analyze performance in Google, Yahoo!, and Bing. More Information...


SEO4Ajax 57


SEO4Ajax is a SaaS that allows you to get full visibility of Ajax and Javascript based websites on search engines and social networks. More Information...


Ahrefs 93


Ahrefs allows the user to discover competitor SEO rankings and replicate their back link profiles. More Information...

Colibri IO

Colibri IO 47


Colibri.IO provides a set of growth hacking & inbound marketing tools to improve your visibility on Social Media & your SEO rankings. More Information...


HubSpot 95


Hubspot is a software product for inbound marketing, featuring social media marketing, email marketing, content management, web analytics and search engine optimization. More Information...

Agency platform

Agency platform 53


Be it SEO, PPC or Social, our professional white label Audits will help you quickly create in-depth Audit on client’s website. More Information...


SerpYou 48


Daily Keyword Rank Tracker for Google, Bing and Yahoo. More Information...

Advanced Web Ranking

Advanced Web Ranking 81


Rank tracking made easy. Fresh rankings daily, weekly and on demand. For desktop, mobile and local searches. Packed nicely into white label reports. More Information...


Irayo 23


Irayo optimizes the On-page elements of your website and maps them to your user’s search intent. More Information...


SEOCrawler 56


SEOCrawler is an all-in-one SEO tool designed to help you boost your websites' rankings, visibility and conversions. More Information...


Serpstat 91


Serpstat is an All-in-One marketing intelligence tool that covers: Rank Tracking Backlink Analysis, SEO-audit, Keyword Research and Competitor Analysis. More Information...


WebCEO 76


WebCEO is a set of 15 tools for SEO, social media analytics and competitor research. It offers white-label solutions and lead generation tools loved by digital agencies. More Information...


SERPWatcher 65


Stop wasting time with conventional rank trackers. SERPWatcher is built with focus on effectivity. Enjoy all critical data on one screen and interactive online reports. More Information...


PerfectPage 21


PerfectPage is an online platform geared towards small business owners and bloggers who manage their own websites but don’t have corporate budgets. More Information...


ContentKing 48


ContentKing provides real-time SEO auditing and content change tracking. Thanks to 24/7 monitoring you won't be bitten by nasty SEO surprises anymore! More Information...


Sitechecker 53


Sitechecker gives free SEO report based on over 100 parameters. Detailed site auditing will help to find errors and grow your SEO score due to exact tips. More Information...


Topvisor 52


Topvisor is an all-in-one platform for better PPC and SEO. It includes free and paid tools to automate daily marketing routine and boost performance. More Information...


Kparser 51


Kparser is a professional keyword research and long tail suggestion tool. More Information...


Woorank 73


WooRank is a SEO tool that helps its users increase traffic, generate leads and boost sales. More Information...


SimilarWeb 94


SimilarWeb is an online, advanced traffic research tool. Uncover your competitors online marketing strategies with ease. More Information...


Peek 25


Test and monitor your websites for SEO, social, accessibility, speed, mobile, performance and more. More Information...


Anygrowth 29

(1) is a platform offering a suite of Growth Hacking tools that will help growth hackers and web marketers to accelerate their business. More Information...


SumoMe 73


SumoMe is a suite of free(mium) tools that grow your website's traffic. All SumoMe tools are easy to install and compatible with any page or site. More Information...


adCore 53


adCore is an advertising technology platform, providing automated solutions for marketing professionals to scale SEM activity and outperform your targets. More Information...


TrackingDesk 56


TrackingDesk is a full feature campaign management platform for media buyers and affiliate marketers. More Information...


StackAdapt 85


StackAdapt is the advertising platform that helps agencies and brands reach their ideal customers through highly engaging native and video advertising units. More Information...


Noplag 67


Noplag - online plagiarism checker for writers, students, educators, companies and website owners. More Information...

Text United

Text United 29


Text United is a Translation Management System for continuous translation that allows you to translate while you are developing your products and content. More Information...


Dareboost 78


Dareboost is an online tool to test, analyze and monitor your website speed and quality. We offer the best of Synthetic Monitoring with Real Browser Testing. More Information...


TripsCommerce 28


An e-commerce solution for travel operators to manage and automate their business more efficiently and economically. More Information...

Crozdesk Software Ranking 2017

Crozdesk Icon Top 15 SEO & SEM Software in 2017 View All Products

It can be difficult to weed through all the software solutions out there that help you optimize your website for better readability and marketing with respect to search engines. Search Engine Marketing (SEM) covers diverse areas such as Search Engine Optimization (SEO), Social Media Marketing (SMM) and Pay Per Click (PPC), so most people prefer to use a cocktail of software solutions to improve their website’s domain authority and rank. What we have here is a mix of the top SEO & SEM software that will help you make your company brand more visible in search results, drive more traffic to your website(s) and impact conversion rates. More advanced software can also track backlinks, keywords and competitors’ websites.

This ranking was published on September 6, 2017. For the most up-to-date Crozscores, user reviews and other information have a look at the full list of SEO & SEM products.


HubSpot (1733)

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Hubspot Marketing is an all-in-one inbound marketing software that has some excellent features for SEO and SEM. With HubSpot, you can identify the right keywords with its keyword strategy suite, which dynamically gives SEO advice. Users will also be able to easily assess the competition by comparing SEO metrics and rankings. More Information...


Ahrefs (70)

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Ahrefs features a suite of solutions for SEO. It is one of the most in-depth and widely-used crawlers on the market as it maintains a staggeringly large catalogue of backlinks which has set the standard for backlink analysis. Other useful solutions include ad-hoc keyword research capabilities, domain and competitor comparisons. More Information...

Moz Analytics

Moz Analytics (2)

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One of the biggest authorities in the SEO sector, Moz analytics is the leading product from Moz Analytics enhances your ability to measure your SEO efforts with its MozRank and Domain Authority metrics. Moz Analytics will impart actionable insights such as keyword opportunities and crawl errors on your site with suggestions on how to resolve them. More Information...


Serpstat (118)

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Characterized by its slick user-interface and its ability to track SEO metrics in real-time, Serpstat will take care of just about every area of SEO. Its standout solutions include its PPC analysis and competitor research, as Serpstat will enable you to easily get long-tail keywords, target certain countries, and analyze trends. More Information...


SEMrush (118)

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An all-in-one digital marketing platform which features historical SEO records dating back to 2012, SEMrush enhances the effectiveness of SEO campaigns. It does so with pro-active keyword suggestions, in-depth data visualizations and thorough audits to maximize optimization. More Information...


WebCEO (0)

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A great solution for businesses of all sizes, WebCEO has a wealth of SEO features that cover key areas such as link-building, marketing analytics and social media. There are also a number of modules that can be used to enhance your backlink strategies. For example, it makes it simple to disavow links. More Information...

Monitor Backlinks

Monitor Backlinks (5) Backlink Pro

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With a slick and easy-to-use interface, Monitor Backlinks goes one step further when its comes to monitoring backlinks. This solution will update you after a myriad of different scenarios, such as when you receive links, when links are removed, how good your links are for SEO and much more, ensuring that you are constantly on top of your backlink profile. More Information...

Advanced Web Ranking

Advanced Web Ranking (0)

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Advanced Web Ranking ensures that your ranking metrics are up-to-date and accurate. This service utilizes geo-located proxy servers which flood search engines with queries. These are then posted to your website which ensures that you have unbiased and up-to-date ranking data. More Information...


BrightLocal (18)

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BrightLocal can provide you with up-to-date local SEO metrics. Important data, such as search rankings, reviews and social media interactions can all be accessed easily. Best of all, BrightLocal data can be filtered from a citywide search to a single postcode, ensuring that you get the data that is most relevant to you. More Information...


AuthorityLabs (4)

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AuthorityLabs is a flexible and powerful SEO monitoring solution. Authority Labs will let you track the competition, check your own rankings, receive local data and much more. They offer multiple packages at different price points to cater to budding startups and large enterprises alike. More Information...


CanIRank (3)

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Understand more with CanlRank, an SEO software solution that utilizes AI which can give users SEO suggestions and recommendations. CanlRank has functionality to let users discover the changes that will increase SEO performance, understand why pages rank the way they do, and get notifications for new ideas. More Information...


SERPWatcher (0)

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SERPWatcher is a rank-tracking solution that emphasizes usability through its simple user-interface that gives you the most pertinent information all on one screen. SERPWatcher will let you easily track your overall progress by taking key metrics into account, such as estimated visits, keyword rankings etc. More Information...

Marketing Miner

Marketing Miner (0)

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Primarily a data-mining solution, Marketing Miner will extract data from domains, URLs, products and keywords to give you important information that will help you with keyword research, rank-tracking and much more. More Information...


HitTail (1)

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HitTail is a keyword suggestion tool. It will analyze the keywords that are most effective at bringing traffic to your site, and then suggest other long-tail keywords based on what works for your niche. HitTail is an easy-to-use SEO resource that will give you content ideas you need to increase your traffic. More Information...


SEO4Ajax (1)

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SEO4Ajax does what it says on the tin. It is a solution that will make AJAX applications visible on Google and social media platforms for SEO purposes. AJAX-based applications generally lack crawler support, but SEO4AJAX capitalizes on this by giving users the ability to easily view SEO metrics on AJAX applications. More Information...

This Software Ranking was published on September 06, 2017. All Crozscores are fixed as of that date.

SEO & SEM Software Guide

What is SEO & SEM Software?

Any digital tool designed to help improve a website’s online visibility through optimization and/or advertising can be called search engine marketing (SEM) software. Although the terms SEM and SEO are often used interchangeably, they actually have distinct meanings.

SEM is a parent category, which includes search engine optimization (SEO) as well as several other search marketing tactics, such as, pay per click (PPC) and social media marketing (SMM). SEO, on the other hand, is a component of SEM that focuses exclusively on helping businesses rank higher in organic search results.

Software products in the SEM & SEO category usually feature the ability to automate keyword research and analysis, social signal tracking and backlink monitoring. Other key functionalities include the ability to generate custom reports and recommend actions for better performance. More advanced products often allow you to compare your search marketing performance with that of your competitors.

The right SEO/SEM tools help improve your brand visibility, drive more traffic to your websites, increase conversion rates and lower your overall spending on search marketing.

What SEO & SEM Software Should I Choose?

Different types of SEO and SEM tools are available for different needs. Some products are ideal for SMBs, while some are more suitable for large enterprises. Small businesses usually look for a combo package which has a mix of different solutions. For instance, a startup without a dedicated SEO team may look for a smart combination of self-service tools, including a keyword research tool, a rank checking tool and a website crawler.

Large enterprises generally look for an end-to-end solution that combines the best features of every solution. For instance, you may need a single product for checking daily rankings, creating customized reports, monitoring competitors and doing domain analysis, among other things.

You’ll also find products focused on one particular area of SEO or search marketing. These tools usually come with in-depth features in that particular area. For instance, products focused on keyword research often allow you to track keyword rankings, know what keywords your competitors are targeting and identify the most relevant keywords for your business.

On the other hand, SEO software for backlink tracking often helps you identify the links driving maximum traffic to your website. Most products send automated email notifications whenever backlinks are created or removed. You can also compare your link growth over a period of time with that of your competitors. More advanced products make link management easier by keeping your link data, including tags, expiration dates and disavow links status, in one place.

Common Features of SEO & SEM

API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Brand Management Tracking and promotion features for one or more brands of products.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Keyword Tracking Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.
Link Tracking Track link performance to your own or to competitor websites.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-Account Support for several different accounts, for example different social media platform accounts.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.

Latest User Reviews of SEO & SEM

Alex Tall, Professional Freelancer - My Own
"Great tool for getting insights into traff..."

Elena Kyrzhilova, Web Content Manager - COMFY consumer electronics retail
"Using for tracking competitors’ backlink s..."

Kevin Grant, IT and SAP director - Winland Electronics, Inc.
"Great tools for marketers pretty good tool..."

Clayton Johnson, SEO Expert - Clayton Johnson SEO

I like the entire suite of tools available. I can keep track of linking, do SEO audit...

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