SEO software is a tool designed for marketing professionals to help with their organic search marketing process. The software solution enables users to easily identify, analyze and organize keywords relevant to their industry and the target audience. It allows them to plan strategies around keywords in order to improve search results rankings.
While most big companies utilize paid SEO software solutions, opting for a free version of the product is still a viable option for small and medium-sized businesses and startups looking to increase their organic search rankings on the top search engines like Google, Yahoo! and Bing.
In addition to helping you identify relevant keywords, this type of software also offers other equally important functions to help maximize your SEO and content marketing strategy, including link building, backlink analysis and of course content optimization.
Free SEO software provides many of the basic features that paid solutions offer, so you don’t necessarily have to opt for a premium plan to get what you need from the platform. If you’re a small business, a startup or a freelance SEO marketer, a free version of the best SEO software solution in the market can do the job just as well as any premium service.
SEO software is an important tool for optimizing content to make sure your website and landing pages get better ranking positions on search results. Paying for placement on search engine result pages (SERP) is always an option for businesses, but it may not be the right approach for everyone, especially small businesses and startups.
This kind of software solution provides businesses and marketers with SEO insights through the features and functionalities available. Free SEO software solutions, even though they are free-to-use, do have quite a few features available for SMBs and independent marketers to help them improve their rankings on the top search engines. Some of these features include keyword analysis and reporting, backlink tracking, trend analysis and SEO reporting and analysis.
Keyword research tools are among the most basic features that you can find in any free SEO software solution. This tool allows you to identify the right keywords related to your specific niche that you can use in your content.
CanIRank offers up to five total keyword reports in the free version of the software. For most startups and small marketing firms, this might be enough. However, there’s always the option to upgrade to a paid version that offers up to five, 20 or even 80 keyword reports per day when the need arises for your specific situation. CanIRank’s free plan is suitable for only one website, so if you manage multiple domains, a paid option may be better for you.
Rank or change tracking is another feature commonly available in free SEO software solutions. You can use this to keep track of any changes in your ranking in the search results. Any change in your ranking or in the SEO metrics is constantly being monitored by the system and reported instantly. The metrics that are covered include global and local SEO ranking, page views, keyword rankings, website traffic, backlinks (identify healthy and broken links), return visits and bounce rate.
Limited SEO reporting and website auditing are also offered in many free SEO software products. When you’re implementing an SEO marketing strategy, you need some type of tool to help you figure out whether or not your strategy is working or not, how you can improve the strategy and find opportunities to help ensure its success. You can find most of the important information you need through Google Analytics, as well as in the SEO reporting and site auditing feature of your solution.
This particular tool analyzes your website’s inbound links, page rankings and SEO opportunities that may be available. Site audits are a good way to get the complete picture of how your website is performing, especially with regard to the search rankings. It’s also a good solution to help identify broken links on your website so they can be addressed immediately, determine the health and integrity of backlinks and ensure the consistency of your content and SEO strategy.
Finally, there’s the performance reporting feature. For many free SEO software solutions, this feature might be available in a limited capacity. Considering that you’re not spending anything to acquire the information you need, this is actually a good feature to have regardless of its limitations.
SEO software products that offer performance reporting can generate summarized reports pertaining to your SEO strategies. They can provide details about your search ranking status per keyword set as well as generate comparison statistics that allow you to compare your content marketing performance against those of your competitors.
Not having any kind of SEO solution isn’t ideal for businesses of all sizes and industries, especially if you’re relying on content marketing to increase your website’s ranking on search engines. While premium software products are good, they’re not always the most reasonable approach for SMBs, startups and small marketing firms.
There are many benefits of using free SEO software, including:
The most obvious advantage of using free SEO tools is that you get the chance to utilize the product and get a feel of how it performs without investing any money. Utilizing a free trial, you can see whether the software is a good fit for your business and make the decision to invest in a solution from here.
Another benefit is the fact that it can help increase traffic to your website without any serious financial investment. Remember that you’re using a free product and even though it may have a few limitations, it can make a huge difference to your SEO campaigns when used properly. If you’re running a small business or a startup, you may not need all of the features and capabilities available in the premium packages. You might end up paying for premium SEO software with features that you’re not actually using.
With keyword research tools, you will have the ability to identify, analyze and organize relevant keywords you can use in your content marketing strategy. You can use free SEO software to find the right keywords that relate to your niche so you can incorporate them into your content, thus improving your organic search rankings.
Using free SEO software solutions will also provide you with better link insights. Link building and backlink nurturing are key components to a good SEO marketing strategy. If you have an active link building campaign, this tool can help you organize all your links by identifying healthy and broken links, having adequate space to manage your link partners and organizing your website’s search performance from a single location.
When used effectively, businesses using free SEO software can benefit from increased traffic at a minimal cost and initial investment, advanced insights and reporting metrics and improved rankings on SERPS and search engines.