Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understanding existing ones via engagement on various social channels like Facebook, Instagram and Twitter. Software in this space generally helps with gaining insight into trends and customer opinions, resulting in better and more targeted segmentation / personalization for current & future campaigns or automating parts of the management required for these channels. Other features include aiding online reputation management (ORM), analysing social trends, customer engagement, creation of social ads and unification of strategies. Lastly, many solutions provide analytical features such as detailed reports on social media metrics like virality, reach and conversions to ensure a focus on strategies with high ROI.


Falcon.io

Falcon.io 86

(2)

Social media monitoring, engagement, publishing, analytics & customer experience management. All on one unified, easy-to-use platform. More Information...

NiceJob

NiceJob

(0)

NiceJob helps companies get more reviews and build a great reputation online. Then we spread that reputation through automated social media and web publishing. More Information...

Publicfast

Publicfast

(0)

Publicfast is an influencer marketing tool, which helps to create branded social media campaigns via influencers on Facebook, Twitter, Instagram, Youtube and Vkontakte. More Information...


trial/premium
Hootsuite

Hootsuite 75

(216)

Hootsuite is a web-based application allowing users to manage multiple social media accounts and platforms. More Information...

OnlyWire

OnlyWire 77

(2)

OnlyWire is a social media management platform that allows users to post content to 50 leading social media networks at the same time. More Information...

Keyhole

Keyhole 65

(7)

Keyhole is a hashtag tracking tool for Twitter, Facebook and Instagram. More Information...

Buffer

Buffer 84

(4)

Buffer simplifies social media sharing and message scheduling to increase the time you have to make and curate great online content. More Information...

TweetDeck

TweetDeck 89

(173)

TweetDeck is a social media management tool for the real-time tracking, organizing and engagement of Twitter accounts. More Information...

Narrow

Narrow 69

(5)

Narrow helps you build a targeted audience and increase your influence on twitter. Enter relevant keywords or hashtags and we’ll begin building the right audience for you. More Information...


trial/premium
BitHub

BitHub

(0)

Real-time, embeddable, social hubs. Gather and display all the content produced by you and your social media fans. More Information...


trial/premium
Twitfox

Twitfox 59

(4)

Twitfox is a growth hacking tool that automates Twitter favoriting, retweeting and un-favoriting to generate real followers and high-quality traffic. More Information...


trial/premium
Crowdfire

Crowdfire 76

(13)

Crowdfire is a social media marketing product that allows you to clean and grow Twitter and Instagram accounts with ease. More Information...

Sprout Social

Sprout Social 86

(78)

Sprout Social is a social media management platform assisting businesses with their social media engagement, publishing and analytics. More Information...


trial/premium
AdHipster

AdHipster 75

(4)

AdHipster is a free social media cross-promotion service, which helps you reach more people on social media. More Information...

MoreFollow

MoreFollow

(0)

MoreFollow is a Twitter management tool that makes social media marketing easy. Quickly grow and manage your followers, schedule your tweets, and analyze your results. More Information...

Reador

Reador

(0)

Keep track of Twitter users and get a daily report on who they follow and who follows them. More Information...

TweetDeleter

TweetDeleter 67

(1)

SaaS Twitter service allowing users to manage their account and tweets - including the ability to delete and remove unwanted tweets from their history. More Information...

TweetFavy

TweetFavy 78

(3)

An automated growth-hacking tool for Twitter! More Information...


trial/premium
Tweet Full

Tweet Full

(0)

Tweet Full finds and engages your potential customers on Twitter and sends them to you so that you can successfully convert them. More Information...

PhantomPost

PhantomPost 73

(1)

PhantomPost is a social media management platform for Twitter, Facebook and LinkedIn. PhantomPost offers users the ability to repeat posts daily to their social media networks More Information...

Klout

Klout 75

(35)

The best way to have an impact online is to create and share great content. Klout helps you do exactly that. More Information...

Brand24

Brand24 82

(100)

Brand24 is a reliable, simple and cost-efficient social media monitoring tool that gives you instant access to mentions about your brand across the web. More Information...

RapidTwitter

RapidTwitter

(0)

The most comprehensive tool to fulfill your twitter experience. We provide lots of tools for follow and unfollow management. More Information...


completely free
Linkwik

Linkwik

(0)

Linkwik is an online tool that helps users quickly share a URL or a link with their whatsapp contacts. More Information...

Click to Tweet

Click to Tweet 84

(1)

Click to Tweet is the easiest way to promote, share & track content on Twitter. More Information...

Sopularity

Sopularity

(0)

Sopularity is a social media management tool that can increase your social popularity by using the right hashtags. More Information...

River

River

(0)

River in the Instagram search and engagement tool on steroids. More Information...

ReviewTrackers

ReviewTrackers 84

(80)

Track, Manage and Generate Online Reviews from Your Happiest Customers. More Information...

JellyChip

JellyChip

(0)

JellyChip is a social network that wants to connect people and change lives. Earn points and buy free charitable gifts on the social network with a cause. More Information...


completely free
Planogr.am

Planogr.am

(0)

The First Visual Planner and Scheduler for Instagram. More Information...

Publer

Publer 86

(1)

Let a Superhero help you manage your Facebook More Information...


freemium
crozdesk discount
Agorapulse

Agorapulse 84

(215)

Agorapulse allows you to manage Facebook pages, Instagram and Twitter accounts as well as LinkedIn personal profiles and company pages and Google+ company pages. More Information...

Intellifluence

Intellifluence

(0)

Intellifluence is influencer marketing made easy for brands of all sizes. Discover, manage, and optimize your influencer campaigns. More Information...

Reach Raven

Reach Raven

(0)

Reach Raven is a social media lead generation software, that helps solve the ever increasing need to filter out the noise on social media and generate new customers online More Information...

PromoRepublic

PromoRepublic 80

(3)

PromoRepublic is a Social Media Content Builder and Posting Tool with more than 100,000 ideas, templates, and visuals for Facebook, Instagram, Twitter and LinkedIn posts. More Information...


trial/premium
Stack Accomplice

Stack Accomplice

(0)

Streamline your social media marketing processes including social stacking, posting updates & SEO. More Information...


premium only
SocialPilot

SocialPilot

(0)

SocialPilot is a one-stop social media scheduling and marketing tool for social media professionals and digital agencies with the extensive set of features to amaze each user. More Information...

SocialEngine

SocialEngine 84

(1)

SocialEngine is a web-based tool to build social networks and online communities without the need for code. More Information...

SocialBro

SocialBro 68

(18)

SocialBro is an online analytics and management platform to grow and get the most out of your Twitter community. More Information...

myPresences

myPresences 59

(5)

We help local businesses get the most from online by helping them build the best online presence & reputation possible and then manage everything from everywhere in one place. More Information...


trial/premium
crozdesk discount
Karmalytics

Karmalytics 63

(1)

Karmalytics lets you track keywords on Reddit and Hacker News and get email alerts when changes occur. More Information...

Swayy

Swayy 78

(2)

Swayy helps users discover the most engaging content to share with users on social media and around the web. More Information...

Sniply

Sniply 73

(1)

Sniply is a conversion driving link shortener that embeds call-to-actions into every page you share. More Information...

Scoop.it

Scoop.it 72

(24)

Scoop.it is a content marketing platform that helps users discover, curate and publish great online content. More Information...

Unrollme

Unrollme

(0)

Unrollme combines all your favorite subscriptions into a single beautiful daily digest email. More Information...


completely free
Catvertiser

Catvertiser 69

(1)

Catvertiser offers smarter Facebook advertising. It allows you to create, run and optimize advertising campaigns on Facebook more effectively than other standard tools. More Information...

Sitefly

Sitefly 76

(1)

Sitefly is a simple, fast, easy, and affordable way for small businesses to create beautiful websites by leveraging their Facebook pages. More Information...

CoSchedule

CoSchedule 80

(5)

A social media editorial calendar for WordPress that makes planning, creating, and sharing your content easy. More Information...

Colibri IO

Colibri IO 67

(4)

Colibri.IO provides a set of growth hacking & inbound marketing tools to improve your visibility on Social Media & your SEO rankings. More Information...

Batchbook

Batchbook 75

(7)

Batchbook is a cloud-based social CRM. It has all the standard features of a CRM plus it can take in Twitter streams, Facebook updates, RSS feeds and more. More Information...

AdEspresso

AdEspresso 95

(1)

AdEspresso is easy and intuitive Facebook Ad Management and Optimization tool, making Facebook Advertising easy and profitable for small and medium businesses. More Information...

HubSpot

HubSpot 84

(97)

Hubspot is a software product for inbound marketing, featuring social media marketing, email marketing, content management, web analytics and search engine optimization. More Information...

Nimble

Nimble 77

(479)

Nimble is an insightful customer relationship manager created to help professionals build better relationships across all social channels. More Information...


trial/premium
Agency platform

Agency platform

(0)

Be it SEO, PPC or Social, our professional white label Audits will help you quickly create in-depth Audit on client’s website. More Information...

OSI Affiliate Software

OSI Affiliate Software

(0)

OSI Affiliate Software helps you get more traffic, leads, and customers by making it easy to set up an affiliate and referral marketing program. Get more sales now. More Information...

TidyMktr

TidyMktr

(0)

TidyMktr is a platform for Campaign Planning and Communication: From Media Planning to Campaign and Team coordination, we've got you covered. More Information...

Enplug

Enplug 77

(21)

Enplug is the #1 open software for digital displays. Connect our powerful media player to any HD screen to manage a variety of content from our secure App Market. More Information...

Noplag

Noplag

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Noplag - online plagiarism checker for writers, students, educators, companies and website owners. More Information...

Ambassador

Ambassador

(0)

Ambassador empowers marketing teams to increase revenue by leveraging the power of word-of-mouth. Our marketer-friendly software simplifies affiliate marketing. More Information...

Rocketium

Rocketium 83

(2)

Rocketium is a free online application that helps you create beautiful videos in minutes with text, images, videos and share directly to social media channels. More Information...

Social Media Software Guide

What is Social Media Software?

Social Media software is any digital solution that helps organizations successfully engage in social media with a goal to improve brand awareness, increase inbound traffic, boost search rankings, monitor competitors, and enhance customer satisfaction.

Most products in this category enable you to manage all your social media accounts from a single dashboard. For instance, you can publish the same post on Facebook, Twitter, and LinkedIn with a single click. Other common functionalities include the ability to pre-plan and schedule social content, automate pre-approved responses to common customer queries, monitor and analyze online conversations, conduct sentiment analysis, run targeted social marketing campaigns, and manage paid social campaigns.

More advanced products allow you to measure the effectiveness of your social campaigns and collaborate across internal departments. You’ll also find solutions that help monitor regional social marketing campaigns and meet industry-specific compliance regulations.


What Social Media Software should I Choose?

Typically, social media software combines a multitude of the above features into one application. However, products focused on one particular aspect of social media management are also available. For instance, some solutions are specially designed for social listening, scheduling, or competitor analysis. This means you should choose a product depending on your priorities and goals.

Once you know what goals you want to accomplish with your social media software, you can choose the features accordingly. For instance, if you are more concerned about social media publishing, you should look for features like content libraries, geo-location targeting, content suggestion, and the ability to create custom posting schedules. On the other hand, if your aim is to analyze the effectiveness of social campaigns, you may want to look for a product that allows you to identify key performance metrics, measure team performance, create and share custom reports, and track what content your customers are liking, sharing, or retweeting.

If, however, you are looking for a solution that offers a little bit of everything, you’ll still need to decide on the must-have features. Some essential features to look for in a one-size-fits-all solution include platform integration, social listening, influencer identification, publishing, scheduling, social analytics, and reporting capabilities.

Some other factors to consider include mobility, usability, scalability, user access control, and whether the product can seamlessly integrate with other software products, such as CRM and analytics software.


Common Features of Social Media

API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Brand Management Tracking and promotion features for one or more brands of products.
Calendar Management Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Keyword Tracking Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-Account Support for several different accounts, for example different social media platform accounts.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Scheduling Schedule tasks, resources, appointments, payments, communications, etc.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.
Third-Party Plugins/Add-Ons Offers additional features or integrations built by third-party developers in form of plugins or add-ons.

Latest User Reviews of Social Media

Crowdfire
Justin Matthew, Senior Partner - IBoom Media
"CrowdFire Rocks & makes me Money!"

Crowdfire
Katy Stalcup, -
"Simple, does what it needs to"

It's easy to find and follow new followers; and unfollow people who don't follow up. ...

Rocketium
Abhishek Gupta, Head Of Innovation and Creative Operations - Entrepreneurship Development Cell IIT Roorkee
"Great for content writers, bloggers and ma..."

Having no previous experience in designing and video-editing, the UI was pretty simpl...

MavSocial
Julie Anne Gniadek, PMP, Owner and Founder - J. H. Language Solutions
"MavSocial WORKS!"

My favorite thing about using MavSocial is having everything easily accessible and or...


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