Social Media Software

Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understanding existing ones via engagement on various social channels like Facebook, Instagram and Twitter. Software in this space generally helps with gaining insight into trends and customer opinions, resulting in better and more targeted segmentation / personalization for current & future campaigns or automating parts of the management required for these channels. Other features include aiding online reputation management (ORM), analysing social trends, customer engagement, creation of social ads and unification of strategies. Lastly, many solutions provide analytical features such as detailed reports on social media metrics like virality, reach and conversions to ensure a focus on strategies with high ROI.  Read the full software guide...


Best Social Media Software 2019 - Market Radar™

The rapidly evolving Social Media software market is dominated by quite a few vendors, some of which offer full-stack Social Media management solutions (SMMS).

The landscape also features some vendors which offer niche solutions that are geared towards more specific use cases as per buyer needs.

Among the market leaders, differentials primarily reside in more specialized and advanced functionalities such as flexible APIs to allow integration to other platforms, automation across Social Media channels, streamlined publishing workflows to enhance content review functions, advertising functionalities, improved reporting on analytics, and compliance with security measures.

Overall, the Crozdesk Market Radar™ for Social Media software portrays a balanced market with a range of vendors in each sector including smaller vendors offering differentiated Social Media solutions.

Feature Comparison

The table below compares the features of the top-ranked Social Media software products side-by-side.

  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Ad...
  • Social Media Monitoring
eClincher

eClincher

95%
Statusbrew

Statusbrew

93%
Dovetale

Dovetale

92%
Brand24

Brand24

91%
Buffer

Buffer

89%
PromoRepublic

PromoRe...

90%
Oktopost

Oktopost

89%
BuzzSumo

BuzzSumo

89%
Brandwatch

Brandwatch

89%
Planable

Planable

89%

Social Media Software Awards 2017 - Top 20 List View All Products

Social Media marketing budgets are steadily on the rise and software is crucial to get the most out of it. Below you can find the very best Social Media solutions for freelancers, startups, SMEs and mid-sized businesses in 2017. All applications are ranked by the smart Crozscore algorithm - taking into account large amounts of market data. The primary ranking factors are: general user satisfaction and usability, features and overall popularity. Additionally, you can find quotes from our in-house software experts below to get a better idea of each winner's offering.

This ranking was published on July 26, 2017. For the most up-to-date Crozscores, user reviews and other information have a look at the full Social Media product list.

1
95%
Buffer

Buffer (6) Simple But Powerful

  • Crozdesk Icon Grey

Buffer makes collating, scheduling and sharing social media posts across a wide range of social channels a breeze. Apart from its simplicity it is also inexpensive which makes it a great choice for teams of all sizes, lean startups and established SMBs alike. More Information...

2
90%
Falcon.io

Falcon.io (26) All Rounder

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Falcon IO excels in community management and publishing capabilities, with handy tools such as the post-calendar. Its extensive set of features makes it one of the prime services to use if you are managing a myriad of social media accounts for different brands. Overall, it’s an excellent all-in-one approach towards social media management. More Information...

3
89%
Sprout Social

Sprout Social (11)

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Sprout Social is a CRM that bridges communication between businesses and customers across multiple social networks. It makes it easy to provide customer support as well as robust marketing and analytics, and is a great tool to track social media campaigns for companies looking to gain valuable feedback from their customers. More Information...

4
87%
Agorapulse

Agorapulse (737)

  • Crozdesk Icon Grey

Agorapulse offers some unique features making it an incredible social CRM that is also affordable. Some extremely useful examples: auto-moderation that flags content in accordance with preset criteria, segmented inboxes for every social media account, and the ‘inbox zero’ utility that lets you know when your management tasks are done for the day. More Information...

5
87%
ReviewTrackers

ReviewTrackers (143)

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Review Trackers is a handy tool that lets businesses track customer feedback by collating data from over 85 review websites, ensuring you have a wealth of insight and comprehensible data. With this software, you can see the full picture, enabling you to confidently assess your customer service strategies. More Information...

6
87%
MavSocial

MavSocial (44)

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For a social media management software (SMMS), MavSocial has some great visual content storage features on top of scheduling and distribution functionality. Visual content such as videos, images, and infographics are often shared periodically and Mavsocial helps you build media galleries that can be called upon time and time again. More Information...

7
84%
Hootsuite

Hootsuite (484) Team Pick

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Hootsuite is a feature-rich SMMS which can provide deep insights through analytics. While HootSuite can be used by anyone, it makes an even better choice for teams. It allows multiple administrators on different social media accounts making it simpler to delegate tasks and keep track of who is posting what in real time. More Information...

8
84%
Lithium

Lithium (142)

  • Crozdesk Icon Grey

Increase your efficiency and drive up brand engagement with this powerful social media marketing tool that has a focus on customer care. Lithium has a vast range of high-end features, such as extensive language detection, role-based screens, and a unified social inbox. More Information...

9
84%
SocialPilot

SocialPilot (76) Agency Pick

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Social Pilot is a great choice for agencies with a large client base, as it can connect to 200 social media profiles simultaneously while queuing 5000 posts in the scheduler. The ‘branding’ utility is also a unique feature that lets fans know when you have a special message for them. More Information...

10
83%
Sprinklr

Sprinklr (133)

  • Crozdesk Icon Grey

Sprinklr is a catch-all solution for social media management. The platform allows integration of systems such as Salesforce and Adobe Analytics, and it offers a suite of features that fits the needs customer-facing teams exceptionally well. More Information...

11
83%
Crowdfire

Crowdfire (20) Growth Hacking Pick

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Crowfire is a clever application that helps you grow your Twitter and Instagram follower bases quickly, based on the follow/unfollow method. Following its ‘clean-engage-grow’ philosophy, Crowdfire filters spammy accounts and ensures that you attract the right users, enabling growth and increasing user engagement. More Information...

12
83%
Klout

Klout (1)

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Klout is a tool which enables users to measure social media influence. Through its robust algorithm using 100 different variables, including engagement, followers, content output and more, you will consistently receive valuable feedback. Having a high Klout score will ensure that your hard work is recognized by the social media community at large. More Information...

13
77%
PromoRepublic

PromoRepublic (39)

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PromoRepublic is ideally suited to increasing brand awareness, thanks to its social media content builder and posting tool. With over 1000 post ideas and templates, freelancers and marketers with little time on their hands can easily streamline their social channel management. More Information...

14
76%
OnlyWire

OnlyWire (70)

  • Crozdesk Icon Grey

OnlyWire is a content syndication tool. It is an excellent little helper for bloggers and e-entrepreneurs - especially those running sites based on Wordpress, due to the OnlyWire Wordpress plugin. OnlyWire auto-submits your new content to over 45 different websites, including social bookmarking sites. More Information...

15
76%
Click to Tweet

Click to Tweet (2)

  • Crozdesk Icon Grey

With this free service, you have the ability to attach a ‘click to tweet’ tag to any of your posts and/or site assets. When users click on it, your tweet will be generated automatically in their publishing box. Additional features such as click-mapping, user suggestions, and click analytics make Click to Tweet a very comprehensive social media add-on. More Information...