Social Media Software

Social Media Software Awards 2017 - Top 20 List View All Products

Social Media marketing budgets are steadily on the rise and software is crucial to get the most out of it. Below you can find the very best Social Media solutions for freelancers, startups, SMEs and mid-sized businesses in 2017. All applications are ranked by the smart Crozscore algorithm - taking into account large amounts of market data. The primary ranking factors are: general user satisfaction and usability, features and overall popularity. Additionally, you can find quotes from our in-house software experts below to get a better idea of each winner's offering.

This ranking was published on July 26, 2017. For the most up-to-date Crozscores, user reviews and other information have a look at the full Social Media product list.


Buffer (679) Simple But Powerful

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Buffer makes collating, scheduling and sharing social media posts across a wide range of social channels a breeze. Apart from its simplicity it is also inexpensive which makes it a great choice for teams of all sizes, lean startups and established SMBs alike. More Information...

90% (426) All Rounder

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Falcon IO excels in community management and publishing capabilities, with handy tools such as the post-calendar. Its extensive set of features makes it one of the prime services to use if you are managing a myriad of social media accounts for different brands. Overall, it’s an excellent all-in-one approach towards social media management. More Information...

Sprout Social

Sprout Social (882)

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Sprout Social is a CRM that bridges communication between businesses and customers across multiple social networks. It makes it easy to provide customer support as well as robust marketing and analytics, and is a great tool to track social media campaigns for companies looking to gain valuable feedback from their customers. More Information...


Agorapulse (441)

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Agorapulse offers some unique features making it an incredible social CRM that is also affordable. Some extremely useful examples: auto-moderation that flags content in accordance with preset criteria, segmented inboxes for every social media account, and the ‘inbox zero’ utility that lets you know when your management tasks are done for the day. More Information...


ReviewTrackers (116)

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Review Trackers is a handy tool that lets businesses track customer feedback by collating data from over 85 review websites, ensuring you have a wealth of insight and comprehensible data. With this software, you can see the full picture, enabling you to confidently assess your customer service strategies. More Information...


MavSocial (40)

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For a social media management software (SMMS), MavSocial has some great visual content storage features on top of scheduling and distribution functionality. Visual content such as videos, images, and infographics are often shared periodically and Mavsocial helps you build media galleries that can be called upon time and time again. More Information...


Hootsuite (143) Team Pick

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Hootsuite is a feature-rich SMMS which can provide deep insights through analytics. While HootSuite can be used by anyone, it makes an even better choice for teams. It allows multiple administrators on different social media accounts making it simpler to delegate tasks and keep track of who is posting what in real time. More Information...


Lithium (33)

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Increase your efficiency and drive up brand engagement with this powerful social media marketing tool that has a focus on customer care. Lithium has a vast range of high-end features, such as extensive language detection, role-based screens, and a unified social inbox. More Information...


SocialPilot (89) Agency Pick

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Social Pilot is a great choice for agencies with a large client base, as it can connect to 200 social media profiles simultaneously while queuing 5000 posts in the scheduler. The ‘branding’ utility is also a unique feature that lets fans know when you have a special message for them. More Information...


Sprinklr (24)

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Sprinklr is a catch-all solution for social media management. The platform allows integration of systems such as Salesforce and Adobe Analytics, and it offers a suite of features that fits the needs customer-facing teams exceptionally well. More Information...


Crowdfire (97) Growth Hacking Pick

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Crowfire is a clever application that helps you grow your Twitter and Instagram follower bases quickly, based on the follow/unfollow method. Following its ‘clean-engage-grow’ philosophy, Crowdfire filters spammy accounts and ensures that you attract the right users, enabling growth and increasing user engagement. More Information...


Klout (1)

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Klout is a tool which enables users to measure social media influence. Through its robust algorithm using 100 different variables, including engagement, followers, content output and more, you will consistently receive valuable feedback. Having a high Klout score will ensure that your hard work is recognized by the social media community at large. More Information...


PromoRepublic (45)

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PromoRepublic is ideally suited to increasing brand awareness, thanks to its social media content builder and posting tool. With over 1000 post ideas and templates, freelancers and marketers with little time on their hands can easily streamline their social channel management. More Information...


OnlyWire (70)

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OnlyWire is a content syndication tool. It is an excellent little helper for bloggers and e-entrepreneurs - especially those running sites based on Wordpress, due to the OnlyWire Wordpress plugin. OnlyWire auto-submits your new content to over 45 different websites, including social bookmarking sites. More Information...

Click to Tweet

Click to Tweet (3)

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With this free service, you have the ability to attach a ‘click to tweet’ tag to any of your posts and/or site assets. When users click on it, your tweet will be generated automatically in their publishing box. Additional features such as click-mapping, user suggestions, and click analytics make Click to Tweet a very comprehensive social media add-on. More Information...


Keyhole (51)

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Hashtags are everywhere, from social media to news articles, and Keyhole helps you stay on top of them. As a visual dashboard that tracks hashtags across Twitter, Facebook, and Instagram, it can easily ascertain who is using your hashtags and how influential they are, enabling you to plan better campaigns and map digital strategies. More Information...


Brand24 (158)

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Brand24 is a social media analytics platform that has many useful functions for businesses, small and large. With an intuitive interface, it allows you to easily find out what customers and competitors are saying about your brand on social media and react instantaneously. More Information...


Publer (20)

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Publer is the ultimate Facebook scheduler. Whether it's a photo album or a video, an infographic or a special offer, it allows its users to post almost anything anywhere on Facebook. This includes event pages and group pages which are generally not supported by most social media tools. More Information...


TweetDeleter (2)

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TweetDeleter is an add-on that lets you delete old tweets in just a few clicks. Even if they are more than six years old, the robust search function is able to find all your unwanted tweets. Other features include a tool that lets you delete all of your tweets at once and another that deletes tweets based on custom parameters. More Information...


Narrow (5)

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Narrow helps you build a targeted audience and increase your influence with that audience on Twitter. It allows you to enter relevant keywords or hashtags and build an audience that fits your business's exact requirements. More Information...

All scores are fixed as of the date of publication.
Additional Notes: TweetDeck was omitted from this list due to it being a service offered by the social media platform, Twitter, itself.

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