Social Media Monitoring Software

Top Ranked Products

Oktopost
  37 ratings 93/100
Social Media
Keyhole
  27 ratings 92/100
Social Media
Audiense
  24 ratings 90/100
Social Media
Sendible
  29 ratings 90/100
Social Media
Agorapulse
  442 ratings 88/100
Social Media

Monitoring Software for Social Media

Social media monitoring software provides businesses and marketers the ability to listen, track, and collect relevant content across various social media platforms. These monitoring tools are generally used by marketing teams, communications specialists, and social media managers to find and identify useful trends, keep track of the competition, as well as figure out the consensus of their target market, as far as customer satisfaction and overall sentiments are concerned.

Social media monitoring tools can also be used in marketing research to help find useful information faster and more efficiently, especially when it comes to social trends. Media outlets may also use such products to facilitate the gathering of breaking news.

Social media monitoring software enables marketers to easily personalize content to specific demographics or a particular group of social media users. It can help them clearly identify what is referred to as social media influencers or thought leaders. These products may also be used to help companies respond more effectively whenever their brand/product is mentioned on social media posts, regardless of whether it’s in a positive or negative context.

The majority of these social media monitoring products support multiple languages, which means they can track and monitor posts in various languages across different countries. Such capabilities will also allow brands to localize their marketing campaigns, strategies, and advertisements. Moreover, these tools are capable of providing demographic data, they can help marketers engage users more effectively, get a better understanding of social media presence, and improve a brand’s reputation across the vast social media landscape.


Expert Pick

Rival IQ

Rival IQ 85

2 ratings

Rival IQ is a social media analytics software. View Listing...

Rival IQ is a powerful social media monitoring tool that enables its users to track social trends and their competition. Rival IQ helps marketers identify the best performing content, what drives engagement and improve their posting schedule based on time/impact metrics.


How is social media monitoring software used in marketing?

Social media monitoring is a process of listening and keeping track of the goings-on in the social media landscape, specifically information related to your business and/or industry. Social media monitoring software can help you gather all the relevant data you need for an effective marketing campaign.

A good way to use these types of products is for when you want to monitor brand mentions, particularly whenever social media users mentions your brand, with or without direct tagging. Whether it’s a positive or negative mention, it’s important to the marketing process of any business to figure out how many people are actively talking about their brand and/or product, and how often.

Say you’ve found out that there’s very little mention regarding your brand on Facebook, for example. With that information, you can come up with a target marketing campaign that promotes your brand and increases visibility on the said social network. Perhaps you can use specific hashtags that relate to your brand and/or product. This will greatly improve your social media presence and your relevance as a company when it comes to your target audience.

Speaking of hashtags, social media monitoring software is also a great tool for identifying relevant hashtags, branded or otherwise. Hashtags group similar content together, making it easier for people to get the information they want in one location. The problem for marketers is figuring out which hashtags are currently popular and widely used.

If there are around two million posts that contain the hashtag #justdoit, for example, you can assume the majority of those posts are talking about the Nike brand, given that it’s their slogan. This can help push the brand up the trending list. If your brand is at the bottom end of the list, using social media monitoring tools to find relevant hashtags will certainly help improve customer engagement as well as brand visibility.

Social media monitoring software solutions may also help marketers monitor social media mentions of competitors and general trends that apply to their specific industry.

Many different social media monitoring software solutions are available, including Rival IQ, Brand24, and CrowdTangle. These three examples have their own strengths and weaknesses when it comes to available features, capabilities, pricing, and so on. CrowdTangle, for instance, is a great tool for monitoring news content in social media. It can help users gather relevant news based on specific keywords and mentions.

Brand24 is equipped with a wide range of features like the mentions feed, which allows for faster interactions and engagement through an organized stream of brand mentions. There’s also a discussion volume chart, which enables you to get a better view of how much people are talking about your brand. This will allow you to quickly spot abrupt changes in the discussion volume of your brand, helping to protect your company’s image. It will also help identify potential problems before they escalate, thus maximize the potential for positive publicity.

Data exploring, alerts, and filtering capabilities are the remaining key features of Brand24. These will help you refine your social media monitoring process by gathering only relevant data, receiving all the necessary notifications, and maintaining focus on what is more crucial to your business.

Of the three examples of social media monitoring software, Rival IQ can be considered the most comprehensive. Rival IQ is ideal for businesses in highly competitive markets, as it provides complete competitive analysis, alerts and insights, hashtag analytics, and social listening capabilities. Competitive benchmarking allows brands to keep a close eye on the performance of competitors, thus helping them to develop context and measure their own social success.

Rival IQ provides machine learning capabilities for boosted post detection. If a competitor boosts a Facebook post, for example, the software will be able to show you this action so you can react appropriately. You may even copy the strategy they have employed if it’s proven to be successful. The platform also supports all major channels, allowing you to compare every like, share, comment, and post from all major social networks in one location, including Instagram, Twitter, Facebook, and Pinterest.

What are the benefits of social media monitoring software?

Regardless of what kind of social media monitoring software you’re using, there are a number of benefits that such tools can provide when it comes to social media visibility, brand awareness, customer engagement, PR management, and brand marketing as a whole. Here are a few benefits to help you decide whether you should invest in social media monitoring tools:

Gain competitive advantage

In a highly competitive market, information is crucial. Social media monitoring tools can help you obtain competitive intelligence, meaning you can effectively monitor your competitors. Simply checking the competition’s website doesn’t really provide you with enough data as to the marketing strategies and PR tactics your competitor is using. Businesses can obtain a wealth of useful competitive intelligence by utilizing social media monitoring tools.

Modernize market research

There have been many companies that have fallen behind due to the rapidly changing market and their failure to catch up with competitors. Traditional market research methods just won’t cut it anymore, especially with the prominence of social media. A good social media monitoring solution can supplement traditional market research processes, perhaps even replace it with the right product.

There is certain information that can’t be obtained accurately through traditional market research like surveys, focus groups, and interviews. More often than not, the data collected from these methods are time-constrained, generally selective, and somewhat skewed. The analytics provided by most social media monitoring software is obtained shortly after the information becomes available so you will be able to react and/or change your strategy more efficiently.

Connect with customers on a personal level

Successful marketing, nowadays, means connecting to your audience on a more personal level. The goal is for the brand to become more approachable to its customers, so proper customer service can be provided, which results in higher customer satisfaction. Excellent customer satisfaction breeds loyal customers and brand ambassadors.

Good social media monitoring tools can help businesses get a better understanding of their target audience. And with a good understanding of the customer base comes more effective and personalized marketing strategies. You see, customers today prefer reaching out to brands through social media. Based on a study by Sprout Social, 34.5% of consumers prefer the social media approach for customer care, beating out live chat with 24.7%, email with 19.4%, and voice calls (1-800 numbers) with 16.1%.

The bottom line is social media monitoring software is an extremely useful tool for SMBs, sole entrepreneurs, and marketers in terms of acquiring relevant customer data on various social media platforms. It can help identify trends, competitor strategies and performance, useful viral content, and keep track of how customers feel about your brand.

Businesses can gain marketing and PR benefits, as well as improve their products and/or services, enhance PR and marketing campaigns, collect relevant data through effective market research, and find new leads to convert into customers.


All Software Products

Oktopost 93

37 ratings

Oktopost is social media management platform for B2B marketers. View Listing...

93%
1 Award(s)
Champion

Keyhole 92

27 ratings

Keyhole is a hashtag tracking tool for Twitter, Facebook and Instagram. View Listing...

92%
1 Award(s)
Champion

Audiense 90

24 ratings

Audiense is a social marketing platform that enables marketers to conduct efficient social media campaigns. View Listing...

90%
1 Award(s)
Champion

Sendible 90

29 ratings

Sendible is a social media marketing platform for engaging with customers across multiple social media channels at any time. View Listing...

90%
1 Award(s)
Champion

Agorapulse 88

442 ratings

Easily manage your Facebook, Instagram, Twitter, LinkedIn, and YouTube accounts from one intuitive, team-friendly tool. View Listing...

88%
2 Award(s)
Champion

BuzzSumo 88

51 ratings

BuzzSumo is the world’s most-loved content marketing software View Listing...

88%
1 Award(s)
Champion

Brandwatch 87

123 ratings

Brandwatch is a social listening and digital consumer intelligence company that provides consumer and market insights by analyzing conversations across multiple platforms. View Listing...

87%
1 Award(s)
Champion

Brand24 87

23 ratings

Brand24 is a reliable, simple and cost-efficient social media monitoring tool that gives you instant access to mentions about your brand across the web. View Listing...

87%
2 Award(s)
Champion

Reputation.com 86

1 ratings

Reputation.com is a straightforward, location-based, and social platform-based solution for managing company reputation. The solution's main purpose is to improve the user's online presence by managing its o... View Listing...

86%
1 Award(s)

Falcon.io 86

4 ratings

Social media monitoring, engagement, publishing, analytics & customer experience management. All on one unified, easy-to-use platform. View Listing...

86%
2 Award(s)
Champion

CrowdTangle 86

0 ratings

CrowdTangle is a social network monitoring and content discovery tool for social networks. View Listing...

86%
Champion

Lithium 86

135 ratings

Lithium Social Media Management is an integrated platform which combines powerful publishing and response feature sets. View Listing...

86%
1 Award(s)
Champion

Mention 85

41 ratings

Mention is a media monitoring software that shows you what's said about your brand, your competitors, and your industry, anywhere online. View Listing...

85%

Statusbrew 85

1 ratings

Statusbrew is a complete social media marketing platform for businesses, brands, and agencies. View Listing...

85%
1 Award(s)
Champion

e-clincher 85

8 ratings

e-clincher is a complete social media management tool, helping you manage social media presence from A to Z. View Listing...

85%
Champion

Rival IQ 85

2 ratings

Rival IQ is a social media analytics software. View Listing...

85%
1 Award(s)
Champion

Sprinklr 84

146 ratings

Sprinklr allows you to effectively manage customer experiences across +20 digital channels. View Listing...

84%
1 Award(s)
Champion

Sprout Social 84

15 ratings

Sprout Social’s social media management solutions help you find and form real connections with the people who love your brand. View Listing...

84%
2 Award(s)
Champion

Lately 83

5 ratings

Welcome to the NEW (and totally more awesome) way to do Social Media – powered by Artificial Intelligence, loved by humans :-) View Listing...

83%
Product Leader

Hootsuite 82

696 ratings

Hootsuite is a web-based application allowing users to manage multiple social media accounts and platforms. View Listing...

82%
1 Award(s)
Champion

OnlyWire 82

64 ratings

OnlyWire is a social media management platform that allows users to post content to 50 leading social media networks at the same time. View Listing...

82%
1 Award(s)
Product Leader

Meltwater 82

112 ratings

Meltwater is online Media Intelligence platform that provides real-time brand and news monitoring. View Listing...

82%

Dovetale 82

1 ratings

Dovetale is a data focused influencer platform for growing brands on social media. Discover online trends, save time and build relationships with people to drive results. View Listing...

82%
1 Award(s)
Product Leader

Amplifr 81

0 ratings

Amplifr helps social media managers post to all the social accounts that they manage, create insightful reports and organize team collaboration on social media. View Listing...

81%
Product Leader

YouScan 81

0 ratings

Highly accurate and smart, YouScan helps brands to listen to social media and get visual insights to make data-backed decisions. View Listing...

81%
1 Award(s)
Product Leader

Vaizle 79

0 ratings

VAIZLE is a cloud-based social media analytics tool giving actionable insights in the simplest possible way. View Listing...

79%
1 Award(s)
Product Leader

SentiOne 77

1 ratings

SentiOne is a social listening and online reputation management platform that helps monitor, analyse and react to whatever is happening online. View Listing...

77%

Websays 59

0 ratings

Websays develops online services to monitor, measure and understand online presence and opinions about brands, businesses, institutions and people. View Listing...

59%
Challenger

TweetDeck

2 ratings

TweetDeck is a social media management tool for the real-time tracking, organizing and engagement of Twitter accounts. View Listing...

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