Audiense


What is Audiense?

Audiense is the world’s pioneering Audience Intelligence platform, helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies

Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale.

Culture is always on the move, making it difficult for existing consumer segmentation to keep up. Audiense's social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities, and become a powerful new input to the segmentation strategy.

Marketers can use Audiense to rapidly identify unique approaches to marketing to consumers that, because they stem from rich and varied social data, provide competitive differentiation.

What are we trying to solve?
1. Traditional consumer research is time-consuming, static and very expensive.
2. Organisations are struggling to incorporate social data into their strategy. For instance, Social Listening is keyword-based and not audience-based
3. Brand strategy & personalisation have become very tactical at the expense of performance marketing


Audiense scored 89/100 in the Marketing Analytics category. This is based on user satisfaction (87/100), press buzz (51/100), recent user trends (rising), and other relevant information on Audiense gathered from around the web.

The score for this software has improved over the past month. What is this?


Audiense Awards

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Audiense Review

Editors' Review by the Marketing Analytics Software Review Team

Audiense is a social marketing software that’s built to help users make the most of their social media accounts such as Twitter for marketing purposes. It enables them to engage with their audience more effectively while providing them with a tool to analyze data gathered from these social media sites.

The customer engagement software, which was formerly known as SocialBro, is designed to enhance the three main areas of social marketing online. It provides core solutions in social advertising, marketing and social insights. The main purpose of the software is to help various types of businesses by providing them with tools to connect with their audience in a way that allows them to understand online consumer behaviour as well as the necessary features to attract more audience and prompt them to take action.

Audiense review

What does Audiense do?

This web-based solution works to serve as a platform from which businesses can identify and target their audience. With Audiense, businesses can analyze the quality of traffic they are receiving, which helps them in customizing their marketing strategies and online approach. The software comes with a range of useful social marketing and advertising features that help businesses optimize their customer engagement while allowing them to broaden their search for prospective clients through social media. Audiense also enables businesses to track their ROI for all paid advertisements so they’ll know which ones are doing well.

Schedule tweets

By having the means to gather in-depth information about their growing social media communities such as their following in Twitter, businesses can set up a workable schedule to post tweets that will reach the most number of people. It also allows them to know when to post specific tweets that will target a specific group of audience. With this feature, businesses become more effective in delivering their message.

Analyze Twitter campaigns

Anyone who’s dealing with online marketing knows the importance of running a solid Twitter campaign. To make sure it’s effective, these campaigns have to be monitored closely. This task is made easier through Audiense. The software enables users to keep track of their Twitter campaign’s progress. It also helps them identify new followers and key influencers as well as analyze data coming from them. Additionally, the software also helps businesses monitor how well their competition is doing in terms of social media strategy as compared to their own.

Increase Targeted Followers

Audiense helps users look for new followers based on predefined criteria. For an online marketer, this is certainly a helpful software solution.

Benchmarking tool

This feature makes it possible for users to compare growth between their accounts and other similar accounts. It helps them get ahead in the competition by helping them assess their current status in terms of how well or bad other accounts are doing.

Automated direct messaging

Direct messaging is one of those areas in social marketing that require repetition. Although this is an easy task, it is quite time consuming especially for accounts that have a large following. Audiense helps businesses save time by enabling them to automate the sending of direct messages on Twitter to specific sets of targeted audience.

Accessibility and ease of use

As mentioned, Audiense provides users with key insights on several important marketing aspects such as an overview of their activity on Twitter, behaviour of similar accounts, competition, key influencers and followers. For the users’ convenience, Audiense developers have made all these information easily accessible by allowing users to view them through the Twitter dashboard. Users will get to see an overview of their growing Twitter community by knowing where their followers are from, from which industries they work in, and around which time they are online.

What are the benefits of using Audiense?

Businesses can make the most out of their social media campaigns and marketing approaches with the help of Audiense. They can use the software to tailor their content in order to attract their targeted audiences. Audiense helps them take full advantage of Twitter’s Analytics report to analyze their followers’ online behaviour as well as to gauge the performance of any existing content or campaign they are running. The software helps businesses discover which type of contents gets the most positive responses or reception from the audience. Apart from that, it also helps businesses get an idea of how their competition is doing at the same time, it also helps them discover any similar accounts to them. By having the means to analyze their followers’ timelines, businesses are able to schedule the best time of the day to post tweets or send DMs.

With the help of the software, businesses are better able to segment their targeted market as well as their existing followers. It provides them with the right tools to promote their business by effectively spotting their target audience and similar influencers in the field. It also helps them connect and engage with their audience in a more efficient manner that reflects their brand.

With Audiense, businesses are not only bombarded with data after data, they are also provided with the tools to take action and make the most out of those data. Users are provided with the right information to help them determine the quality of responses they get, the type of audience they attract and at which times they are most responsive. They get to experience the convenience of being able to analyze both content and follower engagement analysis. It puts all the information they need to promote an effective campaign at their disposal.

Pricing

The software is offered in three types of marketing plans starting from $3,575/year to $15,600/year. All packages are exclusive to one user per account only. The first package, the Marketing Intelligence Report plan, is offered at $3,575 per year. It includes customizable reports that are suited to the business’ unique preferences. The Audience Intelligence Report plan, which is offered at $6,500 per year, includes key intelligence data on any type of marketing strategy the user wants to implement. Finally, the Audiense Insights Platform package is offered at $15,600 per year and includes a total of 12 insights reports and an advanced audience manager. Any additional reports can be purchased separately. For more information regarding their services and pricing, you can contact the company directly.

Conclusion

Although the software is a bit on the pricey side, it proves to be a highly useful program for both medium and large enterprises who wish to take their online/social marketing strategies to the next level. It offers a wide range of tools that make it easier for online marketers to promote and broaden their reach and influence online. Smaller businesses may benefit from the software as well. However, in order to make the most out of the software’s offerings, the user has to take on their marketing approach seriously.

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Audiense Product Overview

  • Identify and understand any audience, no matter how specific or unique it is.

  • Social Consumer Segmentation

  • Great data-foundation to Persona development

  • Influencer and Sponsorship selection

  • Media planning in the cookie-less world (e.g. contextual advertising strategy)

  • Used hand-in-hand with other tools becoming the "bridge for intelligence" to stack sources of insights: existing Social Listening, 3rd-party Survey Platforms and 1st party data


Languages Supported: English, Spanish

Audiense Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • CRM Integration
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Click-to-Dial
  • Social Media Monitoring
  • Cloud Deployment
  • Optimized Search Processing
  • Collaboration Support
  • Net Promoter Score
  • Software Integration
  • Campaign Management
Audiense Pricing

Audiense Pricing Plans

Marketing Intelligence Report

$3,575.00
1 user(s) / year
  • Reports adapted to your needs

Audience Intelligence Report

$6,500.00
1 user(s) / year
  • Key intelligence on any strategy

Audiense Insights Platform

$15,600.00
1 user(s) / year
  • 12 Insights reports
  • Advanced Audience Manager
  • Additional reports purchased separately

Credit card required: No

Audiense FAQs

Does Audiense offer an API?

Yes.

Does Audiense offer guides, tutorials and or customer support?

You can find valuable info and support through our series of resources: Knowledge Base, InApp Product Guides, Demos, Webinars, Reports, eBooks, Online Support...

What is Audiense generally used for?

Audiense is an Audience intelligence platform, providing also a Twitter Marketing tool.

Who are the main user groups of Audiense?

The main users of this service are marketers, consumer researchers and agencies.

Does Audiense integrate with any other apps?

Our Audience Connect product has integrations with Hootsuite & Buffer.
Audiense Insights can be used

What platforms does Audiense support?

This is web-based platform.

Does Audiense offer multi-user capability (e.g. teams)?

Yes

Audiense User Reviews

Average User Rating:
4.36/5 based on 108 user ratings.
Your Rating:
User profile picture

"Improve My Community Report"


What do you like about Audiense?

The possibility of knowing in a segmented way the people connected on Twitter, Those who post criteria or ratio of followed followers you can evaluate; also the report of best hours to post on twitter and the other reports (Best time to tweet)

What do you dislike about Audiense?

My community report is not robust or complete. I need other segmentation elements. For example I am evaluating the IBM Whatson tool and seeing other elements of Big Data that are not only gender, age or followers, I am talking that they must include other elements of behavior and use of the platform.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
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