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What is CrowdTangle?

CrowdTangle is a social network monitoring and content discovery tool for social networks.

CrowdTangle has developed an intelligence tool that discovers which posts on various social pages are performing best. It enables news outlets to compare their different accounts’ performance on up to five social accounts on Facebook, Instagram, Twitter, or Reddit.

Social marketers can make use of CrowdTangle's user-friendly dashboard to follow viral alerts, trends, internal social reports from more than a million accounts. The service's intelligence function provides charts, graphs, and reports.

Another great feature is the Competitive Analysis. Social media strategists can compare their work to the rest of the industry, and discover other influential profiles. This makes it much easier for them to rank their own brand against the competition.

This service also comes as an extension for Chrome, with the ability to figure out which social accounts have shared user's URL.

CrowdTangle Awards

CrowdTangle currently scores 88/100 in the Social Media category. This is based on user satisfaction (86/100), press buzz (47/100), recent user trends (falling), and other relevant information on CrowdTangle gathered from around the web.

The score for this software has improved over the past month. What is this?
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CrowdTangle Review

Editors' Review by the Social Media Software Review Team

CrowdTangle is a social monitoring and content discovery platform designed for content publishers, brands and businesses trying to grow their presence on social media platforms like Facebook.

CrowdTangle is a social media monitoring tool that gives its users the ability to track, view and conduct analysis on social media content and other activities on Facebook, Instagram and other social networking platforms that are powered by Facebook. As a content discovery solution for the social networks, CrowdTangle provides the easiest and most efficient approach for keeping track of everything that’s happening on Facebook or any other related social media platforms and websites, such as Instagram and Reddit.

The web-based solution allows content discovery and analysis, industry-wise competitor tracking and analysis, as well as the identification of the most relevant social media content trends and influential referrals. CrowdTangle has a clean and well-organized dashboard that consists of various categories and social media accounts with the best content based on traffic, shares, engagement and other performance metrics. The tool lets users setup the notification alerts for key topics that they are interested in or that matches their brand messaging.

In addition to notifications and alerts, CrowdTangle also provides its users with large screen visualizations, photo boards, touchscreen displays and maps. The tool offers an application programming interface (API) that is designed specifically for tapping into the CrowdTangle database. This is often used for updating the internal systems within the business or organization.

The software solution provides cross-platform functionality for spreadsheet reporting, especially in relation to tracking specific brands, businesses and content publishers on social media, as well as for viewing engaging topics that are trending.

CrowdTangle was launched in 2011. It worked by leveraging Facebook’s public API in order to analyze social media content and other related data. The tool has evolved a few times in the following years and in 2016 it was purchased by Facebook. Prior to the acquisition, CrowdTangle was already used by several online media publishers such as BuzzFeed, Mic and Vox to content performance, i.e. how their content is shared on social media.

Today, CrowdTangle’s content discovery and social monitoring platform helps brands, content publishers and businesses to measure their social media performance and identify relevant traffic-generating content and social media influencers.

CrowdTangle Features

CrowdTangle is a powerful and easy-to-use social media monitoring platform that provides a much easier way to search for public posts and trending content across several social media platforms, including Facebook, Instagram and Reddit. The following are some of the core features and capabilities offered by CrowdTangle:

Real-time dashboards

CrowdTangle’s real-time dashboards have the capacity to identify and organize some of the best social content from literally millions of social media accounts on Facebook, Instagram and Reddit, all displayed front and center. All you really have to do is to pick and choose the category that best associates with your business branding or niche. There is no limit to the number of social media accounts you can follow and track. You also have complete freedom on how you want to display and organize the accounts.

With this CrowdTangle feature, you have the power to discover relevant and engaging social content, track specific keywords that are trending, as well as track and monitor links. You also have the capability to access historical data, setup leaderboards and conduct searches on social accounts, content, keywords and more.

Custom alerts and notifications

CrowdTangle provides custom notifications and alerts to keep you in the know of the latest happenings on social media, especially when it pertains to your brand, content or the social accounts that you are following. You can choose from automated internal social reports, trending digests, viral alerts or a Slackbot to get an accurate pulse reading and stay on of all the content and relevant data that is most crucial to your brand and social media team.

With CrowdTangle’s customer alerts and notifications feature, you can take advantage of the weekly digests, viral alerts, daily leaderboards, Slack alerts, referral alerts and many more to better understand the current happenings on social media, specifically as it pertains to trending topics, viral posts and high-traffic content.

Big screen visualizations

In addition to the real-time dashboards, CrowdTangle also provides a wide variety of customizable visualizations that are specifically tailored for bigger screens, including photo boards, maps and touchscreen displays. This means you can share your data and your important findings to your company’s stakeholders and decision-makers as a presentation. You can display the visuals on a big screen TV or send the visualizations directly to them and they can choose to view the visuals in whatever device they prefer, be it a tablet, laptop computer, desktop or smartphone.

CrowdTangle’s big screen visualization function can be customized and used in a variety of ways, such as in-venue displays, live events, newsrooms, social war rooms, on-air broadcasts and so much more.

CrowdTangle Chrome extension

CrowdTangle also provides a Chrome extension, which gives users the easiest and most efficient method of identifying who shared what link and how many times. The Chrome extension is easily accessible. All you have to do is go to CrowdTangle’s website to download and install the extension on your Chrome browser. With this tool, you can easily see how often a link is shared, which social media accounts shared it and what they posted or said about it.

CrowdTangle will provide you and your team with the relevant data and the aggregate share counts, as well as the individual Facebook page posts, Tweets and even the Subreddits that shared the URL. With the CrowdTangle Chrome extension, you will see Facebook interaction data on specific links, you can compare headlines as well as link commentary and you will be able to monitor more than two million influential social accounts with ease and efficiency.

CrowdTangle UI

CrowdTangle Benefits

CrowdTangle has many benefits, especially for businesses, brands and content publisher that want to expand their reach and grow their followers on social media platforms like Facebook, Instagram and Reddit. Perhaps one of the biggest benefits of using this social monitoring and content discovery tool is it allows you to finally get rid of creating reports manually. With the power of automation, you can generate comprehensive and meaningful reports without even breaking a sweat.

Another huge advantage that this web-based software solution offers is that it allows you to gain actionable insights that truly matter and relevant to your niche, your brand message and to your social media followers.

Social media is a modern marketing playground where any business, regardless of its size or industry, can easily market their brand, products and/or services to a target audience without having to spend a ridiculous amount of money and resources. But the keyword here is “target audience” and social media is a huge playground with millions of users—users that can be turned into leads/prospects and eventually, loyal followers and paying customers when targeted and captured effectively.

CrowdTangle is the tool that will help you find and discover your target audience. Not only that, it will also help you find the right content for your audience to appreciate and engage with. The software tool offers a robust API that your team can leverage in order to directly tap into all the information and social data curated by CrowdTangle, including social referrals, competitive benchmarks and complete social account histories. You can use all the available data to feed right into your other existing internal analytics solutions.

Creating cross-platform reports is also easier and more efficient with CrowdTangle. The tool will automate the spreadsheet that contains all the performance metrics that it monitors and tracks, including all of your social assets across all the social media platforms that CrowdTangle supports. This is a much more effective and convenient approach to acquiring a comprehensive view into the health and status of your brand across the top social networks.

Apart from being able to track individual pieces of social content, CrowdTangle also empowers users to monitor trending topics on Google search. This functionality provides a bird’s eye view of the top searches and popular topics of the day or the week, across the web. This can be very useful for users that want to capitalize on trending topics in order to bring more traffic to their social pages, as well as their business websites.

CrowdTangle Pricing

CrowdTangle is completely free to use, but it is only available to Facebook publishing partners. Full access to the social monitoring and content discovery platform is limited to select Facebook partners, which are usually in the business of publishing original content, such as content creators, fact checkers, public figures, music labels, sports leagues, media publishers, etc. Social media managers and agents who administer and manage the social accounts of such entities may also have full access to the web-based platform.

The CrowdTangle Chrome extension, on the other hand, is available for everyone and for free. It is a publicly available tool that allows users to leverage some of the features and capabilities of CrowdTangle, but it doesn’t come with a full CrowdTangle account.


CrowdTangle is a free-to-use social monitoring and content discovery solution designed for social networks such as Facebook, Instagram and Reddit. This web-based solution is quite useful, especially if you want to maximize the potential of your social media marketing efforts. If you’re a content creator and publisher, a business or a brand manager, you should definitely check out this social media tool.

Social Media Market Radar

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CrowdTangle Product Overview

  • Content Discovery

  • Competitive Analysis

  • Social Referrals

  • Real-time Dashboards

  • Custom Notifications

  • Big Screen Visualizations

  • Cross-Platform Reports

Languages Supported: English

Social Media Software Buyer Guide 2022

Product recommendations, vendor rankings, market overview and tips on how to select Social Media software for business. Published in December 2022.

Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understa...


CrowdTangle Features

  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Social Media Monitoring

CrowdTangle FAQs

Does CrowdTangle offer guides, tutorials and or customer support?

Support: Videos, Webinars, FAQs, Help Center.

Does CrowdTangle offer multi-user capability (e.g. teams)?


What platforms does CrowdTangle support?

This is a web-based service.

Does CrowdTangle integrate with any other apps?

It integrates with Slack.

Does CrowdTangle offer an API?

Yes, there is an API available for use.

What is CrowdTangle generally used for?

This service is used for social network monitoring and social influencer discovery.

Who are the main user groups of CrowdTangle?

Main users of CrowdTangle are social media strategists in SMEs and large enterprises.

What are some applications CrowdTangle is commonly used in tandem with?

It is commonly used in tandem with social media.

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