Best Marketing Automation Software in 2018

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically generated content, real-time engagement, customer and data analytics, sales intelligence, the measuring and optimizing of campaign aspects and data integrations with other parts of the business.  Read the full software guide...


Livestorm

Livestorm 85

(18)

Livestorm is an all-in-one web-based webinar solution. We help companies scale their product demonstration and customer training. More Information...

mailspice analytics

mailspice analytics 34

(1)

An email analytics add-on for all email services that tracks more than just opening and click rates, providing you with deep insights into all of your email campaigns. More Information...

bpm'online CRM

bpm'online CRM 81

(4)

Bpm’online is a provider of the most agile CRM platform for midsize and large enterprises to accelerate sales, marketing, service and operations. More Information...

TLDCRM

TLDCRM 52

(7)

An easy to use and affordable SaaS Platform for Insurance Agencies & Call Centers. A combination of CRM, Marketing Tools & VoIP Technology. More Information...

NiceJob

NiceJob 42

(0)

NiceJob helps companies get more reviews and build a great reputation online. Then we spread that reputation through automated social media and web publishing. More Information...

SendinBlue

SendinBlue 77

(105)

SendinBlue empowers businesses to build and grow customer relationships through automation, marketing and transactional emails, and SMS messages. More Information...

SAS Institute

SAS Institute 93

(0)

SAS Marketing Automation enables users to plan, test , put in order, and use campaigns to improve marketing automation. More Information...

Instapage

Instapage 90

(193)

Instapage is a cloud platform that helps marketing teams and agencies to build landing pages. More Information...

ActiveCampaign

ActiveCampaign 90

(398)

ActiveCampaign is a powerful and easy-to-use marketing automation, email marketing, and sales/CRM automation platform. More Information...

ClickFunnels

ClickFunnels 90

(33)

ClickFunnels is cloud-based funnel builder and landing page designer. More Information...

Marketo

Marketo 88

(0)

Marketo is a marketing automation tool that helps companies attract valuable customers. More Information...

Act-On

Act-On 86

(539)

Act-On is a cloud-based, comprehensive marketing automation software. More Information...

Ontraport

Ontraport 86

(86)

Ontraport is marketing automation and CRM platform for small and medium-sized businesses. More Information...

Leadsquared

Leadsquared 85

(123)

LeadSquared is a Marketing Automation and Lead Conversion platform. More Information...

Mailigen

Mailigen 84

(31)

Mailigen is a professional marketing automation software for email newsletters creation. More Information...

SharpSpring

SharpSpring 84

(173)

SharpSpring is powerful and affordable marketing automation software. More Information...

Pardot

Pardot 83

(1227)

Pardot is B2B marketing automation, analytics, and lead generation platform. More Information...

Eloqua

Eloqua 83

(290)

Eloqua is a marketing automation software that allows marketers to plan, create, and implement their campaigns. More Information...

Drift

Drift 81

(1)

Drift is a conversation-driven live-chat marketing platform. More Information...

Iterable

Iterable 80

(43)

Iterable is the growth and email marketing automation platform. More Information...

iZooto

iZooto 79

(6)

Re-target your website visitors with personalized notifications and drive conversions. More Information...

SALESmanago

SALESmanago 79

(49)

SALESmanago is one of the fastest growing cloud based online Marketing Automation platforms used by over 10,000 companies all over the world. More Information...

eSputnik

eSputnik 78

(5)

eSputnik is a web-based Marketing Automation Service that allows you to manage cross-channel messaging campaigns via Email, SMS, Web Push, Viber and other instant messengers. More Information...

Perfect Audience

Perfect Audience 78

(0)

Perfect Audience is mobile, web, Twitter, and Facebook audience retargeting tool. More Information...

Infusionsoft

Infusionsoft 77

(405)

Infusionsoft is a powerful sales and marketing solution for small businesses. More Information...

Yodle

Yodle 76

(0)

Yodle is online marketing tool used by small businesses. More Information...

StoreYa

StoreYa 75

(4)

StoreYa is marketing automation and social commerce software for online stores. More Information...

PushEngage

PushEngage 74

(2)

Send targeted Web Push Notifications to your user & drive more revenue. PushEngage allows you to send abandon cart, drip, alert notifications on desktop & mobile without app. More Information...

SimplyCast 360

SimplyCast 360 74

(2)

SimplyCast 360 gives users the ability to easily and automatically connect and engage with clients over multiple channels of communication. More Information...

WebEngage

WebEngage 73

(3)

WebEngage is a B2C multichannel marketing automation tool. It helps improve user retention and drive conversions without spending $$$ More Information...

Fomo

Fomo 71

(0)

Fomo is a plugin to display orders in real time to create buyer validation and social proof. It helps increase conversion. More Information...

GrowSumo

GrowSumo 71

(0)

GrowSumo powers influencer, ambassador, customer advocacy, and referral programs using fully automated and highly customized software. More Information...

Marketing 360

Marketing 360 70

(0)

Marketing 360 is cloud-based multi-channel marketing software. More Information...

Braze

Braze 67

(11)

Braze is a lifecycle engagement platform for marketing teams. More Information...

Netcore Smartech

Netcore Smartech 65

(1)

Netcore empowers marketers with an integrated Customer Analytics, Cross-Channel Marketing Automation and Marketing Analytics solution. More Information...

ListenLoop

ListenLoop 65

(5)

ListenLoop is an Account Based Marketing (ABM) automation platform. More Information...

Active Demand

Active Demand 57

(0)

ActiveDEMAND is an integrated predictive marketing automation platform. More Information...

Printfection

Printfection 57

(1)

Printfection offers centralized printing, inventory, and fulfillment of marketing swag. It is a promotional product platform for the digital age. More Information...

Aritic PinPoint

Aritic PinPoint 55

(0)

Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the brands and relationship with leads. More Information...

Lead Liaison

Lead Liaison 53

(0)

Our marketing automation suite includes a number of solutions to help track, qualify, distribute and convert more leads. More Information...

Queue

Queue 51

(0)

Queue is a viral advocacy and community activation platform for amplifying your brand demand, organic acquisition, revenue acceleration, loyalty, engagement, and awareness. More Information...

Linkgage

Linkgage 51

(0)

Linkgage is a tool that allows users to promote their products, services, events or anything by adding a branded Call-To-Action to the links they share. More Information...

PPC Bee

PPC Bee 49

(4)

PPC Bee is a tool to manage pay per click product campaigns. Automatically and dynamically helps agencies and online stores to reach the highest possible performance. More Information...

Engagespot

Engagespot 43

(0)

Engagespot is a web push notification marketing automation platform that allows websites to send personalised and targeted push notifications based on user behaviour. More Information...

FoxMetrics

FoxMetrics 38

(0)

FoxMetrics is a marketing analytics and personalization solution that allows you to easily collect and use the data you collected with our built-in widgets. More Information...

OpenBack

OpenBack 36

(0)

OpenBack enables apps to access hundreds of user data points and machine learning to deliver notifications at the best moment for each user. More Information...

Action Recorder

Action Recorder 34

(0)

Action Recorder is an alternative to Google Tag Manager and Segment where no coding knowledge required to track events for E-commerce, SaaS, and Form submits. More Information...

Vibetrace

Vibetrace 34

(0)

Vibetrace serves online retailers with a full marketing automation cloud to help them increase sales and conversion rate in the long term, as well as keep customers engaged. More Information...

Ad Badger

Ad Badger 34

(0)

Ad Badger uses intelligent automation to help Amazon sellers dramatically improve their Amazon PPC campaigns. Never log into Seller Central again. More Information...

LeadBI

LeadBI 34

(2)

LeadBI is a lead generation software application that uncovers information about your website visitors and turns them into leads. More Information...

Inkit

Inkit 33

(1)

Direct Mail Software - From Acquisition to Advocacy, Drive Measurable Results. Find out how you can accelerate growth with Inkit. See our website for more information. More Information...

Journey Flow

Journey Flow 31

(0)

JourneyFlow is a free web and mobile app designed to help marketers and customer experience managers develop and visualize customer journeys. More Information...

Launch6

Launch6 29

(0)

We provide free online tools to help you get more subscribers, generate more sales, & grow your business. More Information...

MarketingLeo

MarketingLeo 28

(0)

MarketingLeo is an advanced B2B and eCommerce Omnichannel Marketing cloud that helps businesses to engage more customers and boost their sales. More Information...

Foll.

Foll. 28

(1)

Foll. is a web service designed to improve and ease Twitter marketing. It enables individuals and businesses to grow their audience, analyze, engage, and improve it. More Information...

GetResponse

GetResponse 89

(391)

GetResponse is All-in-one Online Marketing Platform to Grow Your Business More Information...

ActiveTrail

ActiveTrail 89

(53)

ActiveTrail is 'All-in-one' email marketing software, offering web-based digital marketing solutions and services. More Information...

SendPulse

SendPulse 88

(53)

Maximize e-mail marketing open rates automatically. Send marketing and transactional email, sms and webpush. More Information...

Kentico

Kentico 88

(74)

Kentico offers both Kentico EMS, the all-in-one CMS, E-commerce, and Online Marketing platform, and Kentico Cloud, a cloud-first headless CMS and digital experience platform. More Information...

AWeber

AWeber 87

(317)

AWeber is an email marketing and auto-responder software. AWeber allows users to easily create, send & track the performance of their email marketing campaigns. More Information...

Omniconvert

Omniconvert 82

(47)

Omniconvert allows marketers to increase conversion rate using A/B testing, behavioral surveys, real-time web personalization and advanced segmentation. More Information...

SAP CRM

SAP CRM 79

(140)

SAP CRM is a platform that manages customer communication from multiple channels. More Information...

Kapost

Kapost 78

(35)

Kapost is a web-based platform marketing content and campaigns management. More Information...

Adroll

Adroll 77

(152)

AdRoll is retargeting, advertising and prospecting platform. More Information...

bpm'online marketing

bpm'online marketing 76

(1)

Bpm’online marketing – is a multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue More Information...

Mention Me

Mention Me 75

(2)

Mention Me is a powerful referral marketing solution chosen by 200+ top brands. Our unique software enables brands to harness customer advocacy to drive customer acquisition. More Information...

Pr.co

Pr.co 73

(1)

Create your newsroom, a landing page for media contacts. Publish your news, send custom email campaigns and help journalists and bloggers create engaging stories. More Information...

Demio

Demio 73

(0)

A smart webinar platform on a simple mission. Use Demio to engage, communicate, and build relationships with your prospects and customers. More Information...

prismic.io

prismic.io 72

(1)

prismic.io is an API-based digital content management platform focusing on developers' productivity and writers' experience. More Information...

Bounce Exchange

Bounce Exchange 71

(0)

Bounce Exchange is automated customer acquisition and website behavior software. More Information...

Picreel

Picreel 70

(1)

Picreel turns your online visitors into buyers and subscribers. It tracks visitors' movements in real time and shows unique offer when they navigate away from your content. More Information...

SuperReceptionist

SuperReceptionist 70

(0)

Replaces physical PBX systems with ‘plug-and-play’ telephony system that allows businesses to put in place a professional call-handling solution for communications. More Information...

Retainly

Retainly 68

(0)

Convert leads and retain customers using multi-channel marketing automation software supporting email, SMS, push and in-app notification. More Information...

Anyleads

Anyleads 64

(1)

Anyleads is a lead generation infrastructure for both small and larger companies. It allows you to find emails, send drip campaigns and sell more! More Information...

Convert

Convert 64

(0)

The most affordable and fastest enterprise a/b testing and personalization solution for conversion optimization and data driven decisions in high-traffic websites. More Information...

MageMail

MageMail 64

(0)

Our SaaS suite of marketing automation products helps online retailers to increase revenue through stronger lead generation, customer conversion, engagement, and retention. More Information...

Parseur

Parseur 61

(7)

We process your emails automatically, extracting relevant data to automate your workflow in real estate, job applications, deliveries, ride sharing and financial trading. More Information...

CartStack

CartStack 61

(0)

A premiere cart & browse abandonment software that captures real-time, actionable site data sends perfectly-timed email reminders to recover lost online sales. More Information...

Winning Email

Winning Email 57

(16)

Email Booster is a tool that help improve email deliverability, open rates, and click-through rates. More Information...

LeadMaster

LeadMaster 57

(8)

The LeadMaster CRM Software includes marketing automation, lead management, email marketing, website integration & much more. Get a 30 day Free Trial Today! More Information...

MPZMail

MPZMail 56

(3)

MPZMail is a cutting edge email marketing platform which delivers a hugely powerful suite of tools which will turbo boost your email marketing. More Information...

Reputation Loop

Reputation Loop 55

(0)

Our proprietary reputation management dashboard sets Reputation Loop apart from all companies. As a technology innovator, we've raised the bar on Reputation Management. More Information...

Instavast

Instavast 55

(0)

Instavast is a smart web-based service for Instagram Management and Promotion. We help people and businesses to grow their social impact. More Information...

Topvisor

Topvisor 54

(2)

Topvisor is an all-in-one platform for better PPC and SEO. It includes free and paid tools to automate daily marketing routine and boost performance. More Information...

Lately

Lately 53

(0)

Lately is the only all-in-one Marketing Dashboard that pulls together content, project management, analytics and more in one place, at a small-business price. More Information...

Sender

Sender 53

(0)

Sender makes it easy for e-commerce marketers to send effective email marketing campaigns and drive more revenue. More Information...

SmartMailer

SmartMailer 50

(1)

Email marketing platform to send email campaigns, manage subscribers and track results. More Information...

RedTrack

RedTrack 49

(0)

RedTrack is the leading affiliate marketing tracking & analytics platform, helping affiliates and media buying teams around the world get higher ROI. More Information...

Cordial

Cordial 48

(0)

Cordial is a marketing communications platform that enables brands to have personalized conversations with their customers throughout the digital journey. More Information...

BannerBoo

BannerBoo 45

(0)

BannerBoo is an online HTML5 Banner Maker. Create animated HTML5/GIF banners without coding skills. Build your own custom banner ads or use professional templates. More Information...

Maroon.ai

Maroon.ai 44

(5)

Maroon is a SaaS product for enterprise demand generation and revenue success by applying predictive analytics at TOFu. More Information...

Dialog Insight

Dialog Insight 41

(0)

Easily build responsive emails using our templates. Create and insert your content without any programming ability. Our drag and drop editor gives you all the freedom you need More Information...

Pepo Campaigns

Pepo Campaigns 39

(1)

Pepo Campaigns provides all the email marketing tools you need to succeed, in a single, easy, affordable solution built on Amazon Web Services More Information...

SwiftERM

SwiftERM 36

(0)

Predictive Analytics – knowing your customer, Identifying what products they’ll buy and when. Using the data to create individually targeted emails. More Information...

Ops Calendar

Ops Calendar 35

(0)

A smart marketing calendar to manage content marketing, social media, and more. Use it for yourself, your team, or your clients. More Information...

Marketing Content Hub

Marketing Content Hub 32

(0)

Our Marketing Content Hub is one of the most powerful and user-friendly content marketing tool available, blending DAM, MRM, PIM, Marketing Portal and Web-to-Print expertise. More Information...

Market Locator

Market Locator 32

(0)

Market Locator allows data rich industries such as telcos to monetize their big data in the form of a self service location intelligence and mobile marketing solution. More Information...

Traaqr

Traaqr 31

(0)

Traaqr is the first fully automated platform to track online to offline sales with the same precision as e-commerce & then improve advertising ROI with machine learning & AI More Information...

PerfectPage

PerfectPage 30

(0)

PerfectPage is an online platform geared towards small business owners and bloggers who manage their own websites but don’t have corporate budgets. More Information...

Call Logic

Call Logic 30

(0)

Call Logic is a web-based outbound calling platform and sales tool. More Information...

Goolara

Goolara 29

(0)

Available in on-premise and hosted deployments, Goolara Symphonie's intuitive interface that makes it easy to create sophisticated email marketing campaigns. More Information...

DealSignal

DealSignal 28

(1)

DealSignal helps B2B marketing & sales teams maximize conversions and drive more revenue through targeted, on-demand lead and account discovery + lead and account enrichment. More Information...

Reach Raven

Reach Raven 28

(0)

Reach Raven is a social media lead generation software, that helps solve the ever increasing need to filter out the noise on social media and generate new customers online More Information...

Intempt

Intempt 28

(0)

Intempt is a visitor journey and predictive notifications platform - generate engagement and revenue for your sites and apps. More Information...

Chatbots Builder

Chatbots Builder 28

(0)

ChatbotsBuilder is an online platform for easily building complete, effective and advanced autonomous chatbots for Facebook Messenger. More Information...

FLOW

FLOW 26

(0)

FLOW Partner Automation from TIE Kinetix removes all boundaries and blockers in marketing, sales, and fulfilment through your partner community. More Information...

DigitalCRM

DigitalCRM 25

(0)

DigitalCRM automates the workflow process of lead management, sales pipeline, marketing and customer acquisition. More Information...

Eyemail.io

Eyemail.io 25

(0)

Eyemail.io hosts a SaaS platform that lets you match search results from Linkedin to e-mail addresses. More Information...

Irayo

Irayo 24

(0)

Irayo is the DIY SEO Software for small business owners. More Information...

AccountJoy

AccountJoy 24

(0)

Execute effective advertising campaigns to exactly the accounts you want to target. More Information...

Marketing Automation Software Guide

What is Marketing Automation Software?

Marketing automation software helps automate repetitive marketing tasks and processes, such as, campaign management, campaign monitoring, customer segmentation, lead scoring and lead data integration. The right marketing automation solutions help marketers save time and money on marketing. For instance, you can schedule a series of social media posts for future dates, automate the posting of same brand messages across multiple channels and get more work done by less staff. Products in this category help reduce human errors and improve operational efficiency.

Most products come with a number of standard workflow templates that allow you to automate customer communication. For instance, a software product can automatically send a ‘Thank you’ email whenever someone makes a purchase. More advanced products allow you to create custom workflows for different if/then scenarios. For instance, if someone opens a welcome email or clicks on a specific link, then the system will automatically start sending periodic newsletters to them.

Most products also feature an analytics engine that helps analyze the results of your past marketing campaigns and spot the areas of improvement. You can measure ROI and identify the most profitable marketing channels for your business.


What Marketing Automation Software Should I Choose?

The first thing to consider is the nature of your business. B2B companies, for instance, usually have a longer sales cycle and require long-term customer relationship building. This means marketing automation software for B2B firms should have an advanced lead nurturing capabilities. Look for a product that assigns scores to leads based on their demographic and online behavior, so that your sales team can quickly identify the most promising leads.

On the other hand, B2C companies usually cater to a larger customer base, hence they tend to look for products that can collect and organize huge volumes of customer data. Marketing automation software for B2C firms should also have advanced reporting and analytics, and customer segmentation capabilities. Once they segment their customers into different groups, it would be easier for them to create a tailored marketing plan for each customer group.

Another important thing to consider is how the software integrates with your existing customer relationship management (CRM) system. Some products offer native CRM integration, making it easier to import contacts from your marketing tools to your sales tools.

If you want to build highly relevant and personalized marketing campaigns for different customer groups, look for a product that allows you to create custom workflows with an unlimited number of sequences.

Other features to look for include the ability to generate reports using attributes such as user profile, user journey and events, ability to design and execute email campaigns, and the ability provide in-depth analysis of campaigns.


Common Features of Marketing Automation

API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Batch Permissions & Access Control user or group access and permission settings for software or other systems.
Brand Management Tracking and promotion features for one or more brands of products.
Contact Management Manage large amounts of personal or business contacts in a centralized system.
Contact Sharing Share contacts across teams or platforms to give access to others or to migrate address books across different systems.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Customer Management Manage customer databases and/or track outstanding shipments, payments and more.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Email Integration Integration with email clients or providers to create and send emails as well as view received emails within an application.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Lead Management Manage business leads to improve sales outreach processes or stay on top of prospect inquiries.
Lead Scoring Manually or automatically assign quality scores to business leads to target / segment sales outreach efforts.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Password & Access Management Manage passwords or access to systems for yourself or your organisation.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.

Latest User Reviews of Marketing Automation

PPC Bee
Jan Chalupecký, -
"PPC BEE"

Its really friendly software for marketing automation. Our company was suprised by cu...

PPC Bee
petr brach, -
"Customer care is a bonus"

I would like to appreciate the customer care approach - they are really available for...

Livestorm
Akusti Jauhiainen, Project Secretary/Marketing assistant - Konsulttitoimisto Seppo Hoffrén Oy Consultancy
"Livestorm"

Web-based, easy and fast to use. Setting up webinar and inviting people or sharing li...

LeadBI
Fabio De Luca, Sales and Marketing - Tirasa
"An amazing new platform no one knows about"

LeadBI is an all-around platform, it includes lots of features to help me with market...


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