Best Marketing Automation Software 2017

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically generated content, real-time engagement, customer and data analytics, sales intelligence, the measuring and optimizing of campaign aspects and data integrations with other parts of the business.  Read the full software guide...


Livestorm

Livestorm 84

(13)

Livestorm is an all-in-one web-based webinar solution. We help companies scale their product demonstration and customer training. More Information...

mailspice analytics

mailspice analytics 32

(1)

An email analytics add-on for all email services that tracks more than just opening and click rates, providing you with deep insights into all of your email campaigns. More Information...

bpm'online CRM

bpm'online CRM 83

(4)

Bpm’online is a provider of CRM for marketing, sales and service. Its core value is the agility to change processes and align marketing, sales and service on one platform. More Information...

TLDCRM

TLDCRM 53

(7)

An easy to use and affordable SaaS Platform for Insurance Agencies & Call Centers. A combination of CRM, Marketing Tools & VoIP Technology. More Information...

NiceJob

NiceJob 51

(0)

NiceJob helps companies get more reviews and build a great reputation online. Then we spread that reputation through automated social media and web publishing. More Information...

SendinBlue

SendinBlue 81

(88)

SendinBlue empowers businesses to build and grow customer relationships through automation, marketing and transactional emails, and SMS messages. More Information...

SAS Institute

SAS Institute 92

(0)

SAS Marketing Automation enables users to plan, test , put in order, and use campaigns to improve marketing automation. More Information...

ActiveCampaign

ActiveCampaign 91

(337)

ActiveCampaign is a powerful and easy-to-use marketing automation, email marketing, and sales/CRM automation platform. More Information...

Marketo

Marketo 90

(0)

Marketo is a marketing automation tool that helps companies attract valuable customers. More Information...

Instapage

Instapage 90

(147)

Instapage is a cloud platform that helps marketing teams and agencies to build landing pages. More Information...

ClickFunnels

ClickFunnels 89

(12)

ClickFunnels is cloud-based funnel builder and landing page designer. More Information...

Ontraport

Ontraport 88

(87)

Ontraport is marketing automation and CRM platform for small and medium-sized businesses. More Information...

Act-On

Act-On 87

(504)

Act-On is a cloud-based, comprehensive marketing automation software. More Information...

Pardot

Pardot 85

(1069)

Pardot is B2B marketing automation, analytics, and lead generation platform. More Information...

Leadsquared

Leadsquared 84

(121)

LeadSquared is a Marketing Automation and Lead Conversion platform. More Information...

Mailigen

Mailigen 84

(31)

Mailigen is a professional marketing automation software for email newsletters creation. More Information...

Eloqua

Eloqua 83

(224)

Eloqua is a marketing automation software that allows marketers to plan, create, and implement their campaigns. More Information...

SALESmanago

SALESmanago 79

(49)

SALESmanago is one of the fastest growing cloud based online Marketing Automation platforms used by over 10,000 companies all over the world. More Information...

iZooto

iZooto 78

(5)

Re-target your website visitors with personalized notifications and drive conversions. More Information...

WebEngage

WebEngage 75

(2)

WebEngage is a B2C multichannel marketing automation tool. It helps improve user retention and drive conversions without spending $$$ More Information...

Fomo

Fomo 73

(0)

Fomo is a plugin to display orders in real time to create buyer validation and social proof. It helps increase conversion. More Information...

SimplyCast 360

SimplyCast 360 72

(0)

SimplyCast 360 gives users the ability to easily and automatically connect and engage with clients over multiple channels of communication. More Information...

GrowSumo

GrowSumo 70

(0)

GrowSumo powers influencer, ambassador, customer advocacy, and referral programs using fully automated and highly customized software. More Information...

Marketing 360

Marketing 360 69

(0)

Marketing 360 is cloud-based multi-channel marketing software. More Information...

StoreYa

StoreYa 67

(0)

StoreYa is marketing automation and social commerce software for online stores. More Information...

Netcore Smartech

Netcore Smartech 67

(0)

India’s leading full-spectrum omni-channel marketing automation solution to deliver exceptional 1:1 customer experiences. More Information...

Active Demand

Active Demand 59

(0)

ActiveDEMAND is an integrated predictive marketing automation platform. More Information...

Queue

Queue 59

(0)

Queue is a viral advocacy and community activation platform for amplifying your brand demand, organic acquisition, revenue acceleration, loyalty, engagement, and awareness. More Information...

Lead Liaison

Lead Liaison 53

(0)

Our marketing automation suite includes a number of solutions to help track, qualify, distribute and convert more leads. More Information...

Aritic PinPoint

Aritic PinPoint 51

(0)

Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the brands and relationship with leads. More Information...

LeadBI

LeadBI 47

(0)

LeadBI is a lead generation software application that uncovers information about your website visitors and turns them into leads. More Information...

PPC Bee

PPC Bee 45

(1)

PPC Bee is a tool to manage pay per click product campaigns. Automatically and dynamically helps agencies and online stores to reach the highest possible performance. More Information...

Engagespot

Engagespot 44

(0)

Engagespot is a web push notification marketing automation platform that allows websites to send personalised and targeted push notifications based on user behaviour. More Information...

Linkgage

Linkgage 44

(0)

Linkgage is a tool that allows users to promote their products, services, events or anything by adding a branded Call-To-Action to the links they share. More Information...

FoxMetrics

FoxMetrics 39

(0)

FoxMetrics is a marketing analytics and personalization solution that allows you to easily collect and use the data you collected with our built-in widgets. More Information...

OpenBack Smart Notifications

OpenBack Smart Notifications 38

(0)

OpenBack enables apps to access hundreds of user data points and machine learning to deliver notifications at the best moment for each user. More Information...

Vibetrace

Vibetrace 32

(0)

Vibetrace serves online retailers with a full marketing automation cloud to help them increase sales and conversion rate in the long term, as well as keep customers engaged. More Information...

Inkit

Inkit 32

(0)

Direct Mail Software - From Acquisition to Advocacy, Drive Measurable Results. Find out how you can accelerate growth with Inkit. See our website for more information. More Information...

Journey Flow

Journey Flow 31

(0)

JourneyFlow is a free web and mobile app designed to help marketers and customer experience managers develop and visualize customer journeys. More Information...

Action Recorder

Action Recorder 30

(0)

Action Recorder is an alternative to Google Tag Manager and Segment where no coding knowledge required to track events for E-commerce, SaaS, and Form submits. More Information...

Launch6

Launch6 26

(0)

We provide free online tools to help you get more subscribers, generate more sales, & grow your business. More Information...

Foll.

Foll. 24

(1)

Foll. is a web service designed to improve and ease Twitter marketing. It enables individuals and businesses to grow their audience, analyze, engage, and improve it. More Information...

GetResponse

GetResponse 90

(368)

GetResponse is All-in-one Online Marketing Platform to Grow Your Business More Information...

Kentico

Kentico 88

(58)

Kentico offers both Kentico EMS, the all-in-one CMS, E-commerce, and Online Marketing platform, and Kentico Cloud, a cloud-first headless CMS and digital experience platform. More Information...

AWeber

AWeber 88

(277)

AWeber is an email marketing and auto-responder software. AWeber allows users to easily create, send & track the performance of their email marketing campaigns. More Information...

SendPulse

SendPulse 88

(44)

Maximize e-mail marketing open rates automatically. Send marketing and transactional email, sms and webpush. More Information...

Omniconvert

Omniconvert 82

(47)

Omniconvert allows marketers to increase conversion rate using A/B testing, behavioral surveys, real-time web personalization and advanced segmentation. More Information...

Kapost

Kapost 79

(32)

Kapost is a web-based platform marketing content and campaigns management. More Information...

SAP CRM

SAP CRM 79

(122)

SAP CRM is a platform that manages customer communication from multiple channels. More Information...

ActiveTrail

ActiveTrail 79

(4)

ActiveTrail is 'All-in-one' email marketing software, offering web-based digital marketing solutions and services. More Information...

bpm'online marketing

bpm'online marketing 79

(1)

Bpm’online marketing – is a multichannel marketing software to deliver demand generation excellence. More Information...

Adroll

Adroll 75

(92)

AdRoll is retargeting, advertising and prospecting platform. More Information...

Mention Me

Mention Me 74

(1)

Mention Me is a powerful referral marketing solution chosen by 200+ top brands. Our unique software enables brands to harness customer advocacy to drive customer acquisition. More Information...

SuperReceptionist

SuperReceptionist 74

(0)

Replaces physical PBX systems with ‘plug-and-play’ telephony system that allows businesses to put in place a professional call-handling solution for communications. More Information...

Pr.co

Pr.co 73

(0)

Create your newsroom, a landing page for media contacts. Publish your news, send custom email campaigns and help journalists and bloggers create engaging stories. More Information...

Demio

Demio 73

(0)

A smart webinar platform on a simple mission. Use Demio to engage, communicate, and build relationships with your prospects and customers. More Information...

prismic.io

prismic.io 72

(1)

prismic.io is an API-based digital content management platform focusing on developers' productivity and writers' experience. More Information...

Picreel

Picreel 69

(0)

Picreel turns your online visitors into buyers and subscribers. It tracks visitors' movements in real time and shows unique offer when they navigate away from your content. More Information...

Phorest

Phorest 69

(0)

Phorest Salon Software helps salons & spas get their clients in more often, spending more, through online bookings, loyalty & a full marketing suite. More Information...

Convert

Convert 67

(0)

The most affordable and fastest enterprise a/b testing and personalization solution for conversion optimization and data driven decisions in high-traffic websites. More Information...

Retainly

Retainly 66

(0)

Convert leads and retain customers using multi-channel marketing automation software supporting email, SMS, push and in-app notification. More Information...


freemium
crozdesk discount
MageMail

MageMail 63

(0)

Our SaaS suite of marketing automation products helps online retailers to increase revenue through stronger lead generation, customer conversion, engagement, and retention. More Information...

Anyleads

Anyleads 63

(1)

Anyleads is a lead generation infrastructure for both small and larger companies. It allows you to find emails, send drip campaigns and sell more! More Information...

CartStack

CartStack 62

(0)

A premiere cart & browse abandonment software that captures real-time, actionable site data sends perfectly-timed email reminders to recover lost online sales. More Information...

MPZMail

MPZMail 60

(2)

MPZMail is a cutting edge email marketing platform which delivers a hugely powerful suite of tools which will turbo boost your email marketing. More Information...

Topvisor

Topvisor 55

(2)

Topvisor is an all-in-one platform for better PPC and SEO. It includes free and paid tools to automate daily marketing routine and boost performance. More Information...

Reputation Loop

Reputation Loop 55

(0)

Our proprietary reputation management dashboard sets Reputation Loop apart from all companies. As a technology innovator, we've raised the bar on Reputation Management. More Information...

Sender

Sender 52

(0)

Sender makes it easy for e-commerce marketers to send effective email marketing campaigns and drive more revenue. More Information...

Pepo Campaigns

Pepo Campaigns 47

(1)

Pepo Campaigns provides all the email marketing tools you need to succeed, in a single, easy, affordable solution built on Amazon Web Services More Information...

Cordial

Cordial 46

(0)

Cordial is a marketing communications platform that enables brands to have personalized conversations with their customers throughout the digital journey. More Information...

BannerBoo

BannerBoo 43

(0)

BannerBoo is an online HTML5 Banner Maker. Create animated HTML5/GIF banners without coding skills. Build your own custom banner ads or use professional templates. More Information...

Maroon.ai

Maroon.ai 42

(5)

Maroon is a SaaS product for enterprise demand generation and revenue success by applying predictive analytics at TOFu. More Information...

Dialog Insight

Dialog Insight 39

(0)

Easily build responsive emails using our templates. Create and insert your content without any programming ability. Our drag and drop editor gives you all the freedom you need More Information...

Parseur

Parseur 38

(2)

We process your emails automatically, extracting relevant data to automate your workflow in real estate, job applications, deliveries, ride sharing and financial trading. More Information...

Instavast

Instavast 37

(0)

Instavast is a smart web-based service for Instagram Management and Promotion. We help people and businesses to grow their social impact. More Information...

SwiftERM

SwiftERM 31

(0)

Predictive Analytics – knowing your customer, Identifying what products they’ll buy and when. Using the data to create individually targeted emails. More Information...

Intempt

Intempt 30

(0)

Intempt is a visitor journey and predictive notifications platform - generate engagement and revenue for your sites and apps. More Information...

FLOW Partner Automation

FLOW Partner Automation 30

(0)

FLOW Partner Automation from TIE Kinetix removes all boundaries and blockers in marketing, sales, and fulfilment through your partner community. More Information...

DigitalCRM

DigitalCRM 30

(0)

DigitalCRM automates the workflow process of lead management, sales pipeline, marketing and customer acquisition. More Information...

Call Logic

Call Logic 30

(0)

Call Logic is a web-based outbound calling platform and sales tool. More Information...

PerfectPage

PerfectPage 29

(0)

PerfectPage is an online platform geared towards small business owners and bloggers who manage their own websites but don’t have corporate budgets. More Information...

Goolara

Goolara 27

(0)

Available in on-premise and hosted deployments, Goolara Symphonie's intuitive interface that makes it easy to create sophisticated email marketing campaigns. More Information...

DealSignal

DealSignal 27

(0)

DealSignal helps B2B marketing & sales teams maximize conversions and drive more revenue through targeted, on-demand lead and account discovery + lead and account enrichment. More Information...

Reach Raven

Reach Raven 26

(0)

Reach Raven is a social media lead generation software, that helps solve the ever increasing need to filter out the noise on social media and generate new customers online More Information...

Chatbots Builder

Chatbots Builder 25

(0)

ChatbotsBuilder is an online platform for easily building complete, effective and advanced autonomous chatbots for Facebook Messenger. More Information...

Winning Email

Winning Email 24

(0)

Email Booster is a tool that help improve email deliverability, open rates, and click-through rates. More Information...

Marketing Automation Software Guide

What is Marketing Automation Software?

Marketing automation software helps automate repetitive marketing tasks and processes, such as, campaign management, campaign monitoring, customer segmentation, lead scoring and lead data integration. The right marketing automation solutions help marketers save time and money on marketing. For instance, you can schedule a series of social media posts for future dates, automate the posting of same brand messages across multiple channels and get more work done by less staff. Products in this category help reduce human errors and improve operational efficiency.

Most products come with a number of standard workflow templates that allow you to automate customer communication. For instance, a software product can automatically send a ‘Thank you’ email whenever someone makes a purchase. More advanced products allow you to create custom workflows for different if/then scenarios. For instance, if someone opens a welcome email or clicks on a specific link, then the system will automatically start sending periodic newsletters to them.

Most products also feature an analytics engine that helps analyze the results of your past marketing campaigns and spot the areas of improvement. You can measure ROI and identify the most profitable marketing channels for your business.


What Marketing Automation Software Should I Choose?

The first thing to consider is the nature of your business. B2B companies, for instance, usually have a longer sales cycle and require long-term customer relationship building. This means marketing automation software for B2B firms should have an advanced lead nurturing capabilities. Look for a product that assigns scores to leads based on their demographic and online behavior, so that your sales team can quickly identify the most promising leads.

On the other hand, B2C companies usually cater to a larger customer base, hence they tend to look for products that can collect and organize huge volumes of customer data. Marketing automation software for B2C firms should also have advanced reporting and analytics, and customer segmentation capabilities. Once they segment their customers into different groups, it would be easier for them to create a tailored marketing plan for each customer group.

Another important thing to consider is how the software integrates with your existing customer relationship management (CRM) system. Some products offer native CRM integration, making it easier to import contacts from your marketing tools to your sales tools.

If you want to build highly relevant and personalized marketing campaigns for different customer groups, look for a product that allows you to create custom workflows with an unlimited number of sequences.

Other features to look for include the ability to generate reports using attributes such as user profile, user journey and events, ability to design and execute email campaigns, and the ability provide in-depth analysis of campaigns.


Common Features of Marketing Automation

API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Batch Permissions & Access Control user or group access and permission settings for software or other systems.
Brand Management Tracking and promotion features for one or more brands of products.
Contact Management Manage large amounts of personal or business contacts in a centralized system.
Contact Sharing Share contacts across teams or platforms to give access to others or to migrate address books across different systems.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Customer Management Manage customer databases and/or track outstanding shipments, payments and more.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Email Integration Integration with email clients or providers to create and send emails as well as view received emails within an application.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Lead Management Manage business leads to improve sales outreach processes or stay on top of prospect inquiries.
Lead Scoring Manually or automatically assign quality scores to business leads to target / segment sales outreach efforts.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Password & Access Management Manage passwords or access to systems for yourself or your organisation.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.

Latest User Reviews of Marketing Automation

ActiveTrail
Cassie Martin, Content Marketing Writer - Freelance
"User-friendly. Customizable. Great Custome..."

ActiveTrail allows me to optimize my emails with customization. I has made my job eas...

ActiveTrail
Martin Smucker, Project Manager - Dominion Energy
"Free and worth buying full plan"

I love that it offers a free trial for people trying to build their email lists. Not ...

Mention Me
Dave McKean, Member Marketing Manager, EMEA - Zipcar
"Excellent product."

Fantastic USP that really delivers, easy integration, ease of use for the customer, f...

SendinBlue
Mo Cusato, -
"Easy to Use, Horrible Customer Service"

SendInBlue was reasonably priced and didn't have the list member pricing like MailChi...


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