Best Marketing Automation Software 2017

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically generated content, real-time engagement, customer and data analytics, sales intelligence, the measuring and optimizing of campaign aspects and data integrations with other parts of the business.  Read the full software guide...

mailspice analytics

mailspice analytics 28


An email analytics add-on for all email services that tracks more than just opening and click rates, providing you with deep insights into all of your email campaigns. More Information...

bpm'online CRM

bpm'online CRM 81


Bpm’online is a provider of CRM for marketing, sales and service. Its core value is the agility to change processes and align marketing, sales and service on one platform. More Information...


NiceJob 48


NiceJob helps companies get more reviews and build a great reputation online. Then we spread that reputation through automated social media and web publishing. More Information...


SendinBlue 80


SendinBlue empowers businesses to build and grow customer relationships through automation, marketing and transactional emails, and SMS messages. More Information...


Fomo 66


Fomo is a plugin to display orders in real time to create buyer validation and social proof. It helps increase conversion. More Information...


Vibetrace 33


Vibetrace serves online retailers with a full marketing automation cloud to help them increase sales and conversion rate in the long term, as well as keep customers engaged. More Information...


Engagespot 48


Engagespot is a web push notification marketing automation platform that allows websites to send personalised and targeted push notifications based on user behaviour. More Information...


ActiveCampaign 92


ActiveCampaign is a powerful and easy-to-use marketing automation, email marketing, and sales/CRM automation platform. More Information...


FoxMetrics 51


FoxMetrics is a marketing analytics and personalization solution that allows you to easily collect and use the data you collected with our built-in widgets. More Information...

Netcore Smartech

Netcore Smartech 66


India’s leading full-spectrum omni-channel marketing automation solution to deliver exceptional 1:1 customer experiences. More Information...


Inkit 29


Direct Mail Software - From Acquisition to Advocacy, Drive Measurable Results. Find out how you can accelerate growth with Inkit. See our website for more information. More Information...


Foll. 23


Foll. is a web service designed to improve and ease Twitter marketing. It enables individuals and businesses to grow their audience, analyze, engage, and improve it. More Information...


GrowSumo 68


GrowSumo powers influencer, ambassador, customer advocacy, and referral programs using fully automated and highly customized software. More Information...


Eloqua 83


Eloqua is a marketing automation software that allows marketers to plan, create, and implement their campaigns. More Information...

SAS Institute

SAS Institute 91


SAS Marketing Automation enables users to plan, test , put in order, and use campaigns to improve marketing automation. More Information...

SimplyCast 360

SimplyCast 360 72


SimplyCast 360 gives users the ability to easily and automatically connect and engage with clients over multiple channels of communication. More Information...

Action Recorder

Action Recorder 26


Action Recorder is an alternative to Google Tag Manager and Segment where no coding knowledge required to track events for E-commerce, SaaS, and Form submits. More Information...


SALESmanago 79


SALESmanago is one of the fastest growing cloud based online Marketing Automation platforms used by over 10,000 companies all over the world. More Information...


Ontraport 85


Ontraport is marketing automation and CRM platform for small and medium-sized businesses. More Information...


ClickFunnels 91


ClickFunnels is cloud-based funnel builder and landing page designer. More Information...


StoreYa 68


StoreYa is marketing automation and social commerce software for online stores. More Information...


Marketo 90


Marketo is a marketing automation tool that helps companies attract valuable customers. More Information...


AWeber 90


AWeber is an email marketing and auto-responder software. AWeber allows users to easily create, send & track the performance of their email marketing campaigns. More Information...


ActiveTrail 79


ActiveTrail is 'All-in-one' email marketing software, offering web-based digital marketing solutions and services. More Information...


Kentico 87


Kentico offers both Kentico EMS, the all-in-one CMS, E-commerce, and Online Marketing platform, and Kentico Cloud, a cloud-first headless CMS and digital experience platform. More Information...

Winning Email

Winning Email 25


Email Booster is a tool that help improve email deliverability, open rates, and click-through rates. More Information... 74


Create your newsroom, a landing page for media contacts. Publish your news, send custom email campaigns and help journalists and bloggers create engaging stories. More Information...


Convert 66


The most affordable and fastest enterprise a/b testing and personalization solution for conversion optimization and data driven decisions in high-traffic websites. More Information...


Goolara 33


Available in on-premise and hosted deployments, Goolara Symphonie's intuitive interface that makes it easy to create sophisticated email marketing campaigns. More Information...

Pepo Campaigns

Pepo Campaigns 51


Pepo Campaigns provides all the email marketing tools you need to succeed, in a single, easy, affordable solution built on Amazon Web Services More Information...


Irayo 23


Irayo optimizes the On-page elements of your website and maps them to your user’s search intent. More Information...

Reach Raven

Reach Raven 28


Reach Raven is a social media lead generation software, that helps solve the ever increasing need to filter out the noise on social media and generate new customers online More Information...

Dialog Insight

Dialog Insight 37


Easily build responsive emails using our templates. Create and insert your content without any programming ability. Our drag and drop editor gives you all the freedom you need More Information...


MPZMail 61


MPZMail is a cutting edge email marketing platform which delivers a hugely powerful suite of tools which will turbo boost your email marketing. More Information...


Sender 49


Sender makes it easy for e-commerce marketers to send effective email marketing campaigns and drive more revenue. More Information...

bpm'online marketing

bpm'online marketing 75


Bpm’online marketing – is a multichannel marketing software to deliver demand generation excellence. More Information...


Omniconvert 82


Omniconvert allows marketers to increase conversion rate using A/B testing, behavioral surveys, real-time web personalization and advanced segmentation. More Information...


SendPulse 88


Maximize e-mail marketing open rates automatically. Send marketing and transactional email, sms and webpush. More Information...


Retainly 68


Convert leads and retain customers using multi-channel marketing automation software supporting email, SMS, push and in-app notification. More Information...

crozdesk discount

Picreel 69


Picreel turns your online visitors into buyers and subscribers. It tracks visitors' movements in real time and shows unique offer when they navigate away from your content. More Information... 70

(1) is an API-based digital content management platform focusing on developers' productivity and writers' experience. More Information...


PerfectPage 21


PerfectPage is an online platform geared towards small business owners and bloggers who manage their own websites but don’t have corporate budgets. More Information...


MageMail 63


Our SaaS suite of marketing automation products helps online retailers to increase revenue through stronger lead generation, customer conversion, engagement, and retention. More Information...


Anyleads 58


Anyleads is a lead generation infrastructure for both small and larger companies. It allows you to find emails, send drip campaigns and sell more! More Information...


Intempt 26


Intempt is a visitor journey and predictive notifications platform - generate engagement and revenue for your sites and apps. More Information...

Mention Me

Mention Me 72


Mention Me is a powerful referral marketing solution chosen by 200+ top brands. Our unique software enables brands to harness customer advocacy to drive customer acquisition. More Information...


BannerBoo 36


BannerBoo is an online HTML5 Banner Maker. Create animated HTML5/GIF banners without coding skills. Build your own custom banner ads or use professional templates. More Information...




SAP CRM is a platform that manages customer communication from multiple channels. More Information...


SuperReceptionist 75


Replaces physical PBX systems with ‘plug-and-play’ telephony system that allows businesses to put in place a professional call-handling solution for communications. More Information...


Topvisor 51


Topvisor is an all-in-one platform for better PPC and SEO. It includes free and paid tools to automate daily marketing routine and boost performance. More Information...


Adroll 73


AdRoll is retargeting, advertising and prospecting platform. More Information...

Reputation Loop

Reputation Loop 53


Our proprietary reputation management dashboard sets Reputation Loop apart from all companies. As a technology innovator, we've raised the bar on Reputation Management. More Information...


DigitalCRM 28


DigitalCRM automates the workflow process of lead management, sales pipeline, marketing and customer acquisition. More Information...

Marketing Automation Software Guide

What is Marketing Automation Software?

Marketing automation software helps automate repetitive marketing tasks and processes, such as, campaign management, campaign monitoring, customer segmentation, lead scoring and lead data integration. The right marketing automation solutions help marketers save time and money on marketing. For instance, you can schedule a series of social media posts for future dates, automate the posting of same brand messages across multiple channels and get more work done by less staff. Products in this category help reduce human errors and improve operational efficiency.

Most products come with a number of standard workflow templates that allow you to automate customer communication. For instance, a software product can automatically send a ‘Thank you’ email whenever someone makes a purchase. More advanced products allow you to create custom workflows for different if/then scenarios. For instance, if someone opens a welcome email or clicks on a specific link, then the system will automatically start sending periodic newsletters to them.

Most products also feature an analytics engine that helps analyze the results of your past marketing campaigns and spot the areas of improvement. You can measure ROI and identify the most profitable marketing channels for your business.

What Marketing Automation Software Should I Choose?

The first thing to consider is the nature of your business. B2B companies, for instance, usually have a longer sales cycle and require long-term customer relationship building. This means marketing automation software for B2B firms should have an advanced lead nurturing capabilities. Look for a product that assigns scores to leads based on their demographic and online behavior, so that your sales team can quickly identify the most promising leads.

On the other hand, B2C companies usually cater to a larger customer base, hence they tend to look for products that can collect and organize huge volumes of customer data. Marketing automation software for B2C firms should also have advanced reporting and analytics, and customer segmentation capabilities. Once they segment their customers into different groups, it would be easier for them to create a tailored marketing plan for each customer group.

Another important thing to consider is how the software integrates with your existing customer relationship management (CRM) system. Some products offer native CRM integration, making it easier to import contacts from your marketing tools to your sales tools.

If you want to build highly relevant and personalized marketing campaigns for different customer groups, look for a product that allows you to create custom workflows with an unlimited number of sequences.

Other features to look for include the ability to generate reports using attributes such as user profile, user journey and events, ability to design and execute email campaigns, and the ability provide in-depth analysis of campaigns.

Common Features of Marketing Automation

API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Batch Permissions & Access Control user or group access and permission settings for software or other systems.
Brand Management Tracking and promotion features for one or more brands of products.
Contact Management Manage large amounts of personal or business contacts in a centralized system.
Contact Sharing Share contacts across teams or platforms to give access to others or to migrate address books across different systems.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Customer Management Manage customer databases and/or track outstanding shipments, payments and more.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Email Integration Integration with email clients or providers to create and send emails as well as view received emails within an application.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Lead Management Manage business leads to improve sales outreach processes or stay on top of prospect inquiries.
Lead Scoring Manually or automatically assign quality scores to business leads to target / segment sales outreach efforts.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Password & Access Management Manage passwords or access to systems for yourself or your organisation.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.

Latest User Reviews of Marketing Automation

mailspice analytics
Steffen Busch, Consultant - Summit Sportmarketing
"Mailspice for customer centric steering "

Deepak Gupta, Growth Hacker, Digital Marketing , Email Marketing Expert ,PPC, AdWords Certified, Startup Marketing - InviteReferrals
"Simplest Software For Web and Mobile Push ..."

Jhonson Thomas, Marketing Manager - Thomas Marketing Solutions
"Affordable and Effecient"

. There is no hustle in registering and the good thing about it was its simple yet po...

Cassie Martin, Content Marketing Writer - Freelance
"User-friendly. Customizable. Great Custome..."

ActiveTrail allows me to optimize my emails with customization. I has made my job eas...

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