Interactive Market Radar™
<iframe id="market-radar" type="text/html" width="500" height="500" src="" frameborder="0"></iframe>
<p>Source: <a href="" target="_blank">Email Marketing Market Research</a>, Crozdesk</p>
Live Market Infographic preview
<a href="" target="_blank" title="Live Email Marketing Marketing Infographic">
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<p>Source: <a href="" target="_blank">Email Marketing Market Research</a>, Crozdesk</p>

Best Email Marketing Software in 2018

Email Marketing is dominated by a few software vendors that mostly offer comparable full-stack Email Marketing products that focus on simplifying Email Marketing campaigns through automation.

Vendors that distinguish their products in the Crozdesk Market Radar™ offer more advanced functionalities, such as increased email personalization, bespoke dashboards, integrations through powerful APIs, A/B testing, utilization of artificial intelligence to predict customer behaviour, and streamlined work flows that can be incorporated easily by teams.

MailChimp has led the Email Marketing space for years now and still continues to build on to its early mover advantage. However, in the last decade, the landscape has evolved to feature a high number of vendors that focus on specialized solutions aimed at small businesses new to Email Marketing.

In conjunction, the Crozdesk Market Radar™ also portrays a balanced and competitive Email Marketing software market with a wide range of vendors that are dispersed across the spectrum, including some vendors which offer more niche solutions.

The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. This is often paired with detailed reporting functionality, personalizable and customizable email templates, event triggers, A/B testing and content prediction features an external service integrations. Email outreach can help you target new customer bases, as well as retain existing ones. Most importantly, the ability to measure the effectiveness of activities through the use of software ensures cost-effectiveness and a good return on investment.  Read the full software guide...


SendinBlue 77


SendinBlue empowers businesses to build and grow customer relationships through automation, marketing and transactional emails, and SMS messages. More Information...

mailspice analytics

mailspice analytics 34


An email analytics add-on for all email services that tracks more than just opening and click rates, providing you with deep insights into all of your email campaigns. More Information...

Really Simple Systems

Really Simple Systems 82


Designed specifically for small and medium sized business, Really Simple Systems is an easy to use online CRM for sales, support and marketing. More Information...


LimeLeads 57


LimeLeads is used by thousands of B2B companies to fill their outbound pipeline. Users get access to 20M+ contacts with email addresses and phone numbers. More Information...

Constant Contact

Constant Contact 95


Constant Contact is a simple tool for creating professional email campaigns. More Information...


Robly 91


All the email marketing features you want, none of the extra cost. Robly is perfect for beginners and experts alike. More Information...


Mailrelay 89


Mailrelay is an advanced email marketing platform, powerful and easy to use - suitable to any kind of user or business. More Information...


GetResponse 89


GetResponse is All-in-one Online Marketing Platform to Grow Your Business More Information...


ActiveTrail 89


ActiveTrail is 'All-in-one' email marketing software, offering web-based digital marketing solutions and services. More Information...

Campaign Monitor

Campaign Monitor 88


Campaign Monitor is a creative email marketing platform to help attract new subscribers, send newsletters and receive detailed progress reports. More Information...


SendPulse 88


Maximize e-mail marketing open rates automatically. Send marketing and transactional email, sms and webpush. More Information...


MailChimp 87


MailChimp is an email marketing service that helps users design email newsletters, share them on social platforms, and track campaign results. More Information...


AWeber 87


AWeber is an email marketing and auto-responder software. AWeber allows users to easily create, send & track the performance of their email marketing campaigns. More Information...


iContact 85


We’re here to take the stress out of email marketing. iContact offers simple features to consistently get your email to the inbox — plus one revolutionary idea: access to live and knowledgeable team members ... More Information...


dotmailer 85


dotMailer is a flexible email marketing automation platform that helps its users create, automate, test and send emails in minutes. More Information...


MailerLite 84


MailerLite is simple and straightforward email marketing software with a focus on customer support and email design. More Information...


Emma 83


Emma is a powerful email marketing software platform which uses advanced automation to make emails personalized, relevant, and timely. More Information...


Mailjet 82


Mailjet is a web-based marketing and transactional email service. More Information...


Drip 81


Drip is a lightweight email marketing automation tool. More Information...


ExpressPigeon 81


Advanced Email Service Provider focusing on: Email Marketing Transactional Email Advanced Deliverability Customer Solutions Assisting clients in all their email challenges More Information...


Delivra 81


Delivra is the results-driven email marketing automation platform. More Information...

Salesforce Marketing

Salesforce Marketing 81


Salesforce Marketing Cloud is set of digital marketing tools offered by family. More Information...


SendGrid 80


SendGrid is a web-based transactional email delivery and management system. More Information...


Newsletter2Go 79


Newsletter2Go is an email marketing service - a German startup founded in 2011 with headquarters in Berlin. It offers both free and premium email marketing solutions. More Information...

MailGet Bolt

MailGet Bolt 78


MailGet Bolt is an email marketing service for sending emails to your subscribers. With MailGet Bolt, you get an independent SMTP service for sending bulk emails. More Information... 78

(34) helps you send targeted human messages to your users, by utilizing their unique interactions with your business. More Information...


EasySendy 77


EasySendy is a hosting service which enables you to host the bulk email marketing software Sendy. It integrates with the Amazon SES gateway to send emails at a very low price. More Information...


Hunter 77


Email Hunter finds professional email addresses just by entering a company's domain name. More Information...


Autopilot 76


Autopilot is an easy-to-use software for multi-channel marketing automation. More Information...


Omnisend 70


Omnisend empowers ecommerce merchants to build meaningful connections with their customers. More Information...


Retainly 68


Convert leads and retain customers using multi-channel marketing automation software supporting email, SMS, push and in-app notification. More Information...

Email List Verify

Email List Verify 66


Email List Verify is an email list verification tool, that removes hard bounces and email traps. More Information...


NiftyImages 65


Personalize images for your email newsletters, website and landing page More Information...


Toofr 64


Find the email address of any prospect given their first name, last name, and company name. More Information...


MageMail 64


Our SaaS suite of marketing automation products helps online retailers to increase revenue through stronger lead generation, customer conversion, engagement, and retention. More Information...


CartStack 61


A premiere cart & browse abandonment software that captures real-time, actionable site data sends perfectly-timed email reminders to recover lost online sales. More Information...




UseINBOX is a cloud e-mail software. It is easy to use and has smart features to grow your business via email marketing. More Information...


FireDrum 58


FireDrum is a cloud-based email marketing tool designed for businesses of all sizes. It offers mobile friendly email design, list management, and campaign reporting. More Information...


JangoMail 58


JangoMail is an marketing and transactional email platform. More Information...

Winning Email

Winning Email 57


Email Booster is a tool that help improve email deliverability, open rates, and click-through rates. More Information...

Email Booster

Email Booster 57


Email Booster improves your open rates and click-through rates, by analyzing your email subjects, bodies, and HTML, then giving recommendations on improvements to make. More Information...


MPZMail 56


MPZMail is a cutting edge email marketing platform which delivers a hugely powerful suite of tools which will turbo boost your email marketing. More Information...


MoonMail 53


MoonMail is an Email Marketing Software Platform to send Email Marketing Newsletters in the easiest way, it’s so simple to use that your grandma could probably do it. More Information...


Sender 53


Sender makes it easy for e-commerce marketers to send effective email marketing campaigns and drive more revenue. More Information...


SmartMailer 50


Email marketing platform to send email campaigns, manage subscribers and track results. More Information...


MailboxValidator 49


Monitor your bounce rate and improve deliverability by using MailboxValidator Email Validation Service. It can be used to validates and removes the invalid email addresses. More Information...


Cordial 48


Cordial is a marketing communications platform that enables brands to have personalized conversations with their customers throughout the digital journey. More Information...


EasyMail7 48


Powerful, In-House Email Marketing Software for Windows More Information...


Mailblast 42


Email Marketing on a budget using Amazon SES More Information...

Dialog Insight

Dialog Insight 41


Easily build responsive emails using our templates. Create and insert your content without any programming ability. Our drag and drop editor gives you all the freedom you need More Information...

Pepo Campaigns

Pepo Campaigns 39


Pepo Campaigns provides all the email marketing tools you need to succeed, in a single, easy, affordable solution built on Amazon Web Services More Information...


CoffeeSender 38


Launch fully integrated rewards and incentive programs using CoffeeSender. Instantly send Starbucks® within Salesforce, Gmail, SurveyMonkey, and other software/apps. More Information...

Email Opened

Email Opened 37


Email Opened is an email marketing and campaign tool that helps users deliver optimized emails that maximize open and click through rates. More Information...

Webbula cloudHygiene

Webbula cloudHygiene 34


Webbula’s cloudHygiene goes beyond verification and bounces to detect hidden spam traps, honeypots, malicious moles, fraudulent emails, and other nasty threats. More Information...


Superscribe 34


Capture email addresses from site visitor with our discreet popup. Follow up leads and send newsletters fast via our easy to use email sender. More Information...


NewsletterBreeze 32


NewsletterBreeze generates newsletter content in minutes with automated content gathering and curation. More Information...


Goolara 29


Available in on-premise and hosted deployments, Goolara Symphonie's intuitive interface that makes it easy to create sophisticated email marketing campaigns. More Information...

Email List Validation

Email List Validation 25


Email List Validation is an email verification tool to test and validate lists in bulk to remove dangerous or invalid email accounts. More Information... 25

(0) hosts a SaaS platform that lets you match search results from Linkedin to e-mail addresses. More Information...


EmailGreen 24


EmailGreen is a powerful, web-based application that allows business owners to organize their contacts in the EmailGreen CRM, create customized email marketing campaigns. More Information...


ActiveCampaign 90


ActiveCampaign is a powerful and easy-to-use marketing automation, email marketing, and sales/CRM automation platform. More Information...


HubSpot 90


Hubspot is a software product for inbound marketing, featuring social media marketing, email marketing, content management, web analytics and search engine optimization. More Information...


Marketo 88


Marketo is a marketing automation tool that helps companies attract valuable customers. More Information...


Kentico 88


Kentico offers both Kentico EMS, the all-in-one CMS, E-commerce, and Online Marketing platform, and Kentico Cloud, a cloud-first headless CMS and digital experience platform. More Information...


Act-On 86


Act-On is a cloud-based, comprehensive marketing automation software. More Information...


Pepipost 86


Pepipost is the world's only ESP that doesn't charge you for emails opened. All emails opened are free. That's our reward to you for good email senders. More Information...


Ontraport 86


Ontraport is marketing automation and CRM platform for small and medium-sized businesses. More Information...


Yesware 85


Yesware is an email tracking & sales toolkit. Track customer engagement, choose from existing or make your own sales templates, and log calls to CRM right from your inbox. More Information...


Mailigen 84


Mailigen is a professional marketing automation software for email newsletters creation. More Information...


Buzzstream 84


Build Relationships. Build Buzz. Buzzstream helps you to research influencers, manage your relationships, and conduct outreach that’s personalized and efficient. More Information...


SharpSpring 84


SharpSpring is powerful and affordable marketing automation software. More Information...


Pardot 83


Pardot is B2B marketing automation, analytics, and lead generation platform. More Information...


Eloqua 83


Eloqua is a marketing automation software that allows marketers to plan, create, and implement their campaigns. More Information...

Ninja Outreach

Ninja Outreach 83


Ninja Outreach is an outbound marketing software to help businesses generate leads through prospecting and outreach. More Information...


Highrise 82


Highrise helps you build relationships as a simple and flexible cloud based tool to easily track and follow up with leads, customers, suppliers, and more online and on the go. More Information...


Sendoso 82


Sendoso is an engagement platform for account based marketing campaigns. We help you implement virtual and physical gifting into your customer and prospect outreach. More Information...


SalesHandy 82


SalesHandy is a sales communication and analytics tool that make internal sales teams highly productive and efficient in engaging with leads. More Information...

Relenta CRM

Relenta CRM 82


Email-based CRM for people who get things done. More Information...


Campaigner 81


Campaigner is a web-based application to build, launch and track email marketing campaigns. More Information...


Iterable 80


Iterable is the growth and email marketing automation platform. More Information...


SALESmanago 79


SALESmanago is one of the fastest growing cloud based online Marketing Automation platforms used by over 10,000 companies all over the world. More Information...


eSputnik 78


eSputnik is a web-based Marketing Automation Service that allows you to manage cross-channel messaging campaigns via Email, SMS, Web Push, Viber and other instant messengers. More Information...


Yodle 76


Yodle is online marketing tool used by small businesses. More Information...

bpm'online marketing

bpm'online marketing 76


Bpm’online marketing – is a multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue More Information...


Snovio 75


Snovio finds and verifies that email address you need when you need it. More Information...


ToutApp 75


The ToutApp is an email management and sales enablement platform, helping salespeople close deals faster with the power of email tracking. More Information...

SimplyCast 360

SimplyCast 360 74


SimplyCast 360 gives users the ability to easily and automatically connect and engage with clients over multiple channels of communication. More Information...


Salesbox 74


Salesbox, the #1 predictive CRM for mobile & successful teams. Collaborate with colleagues, get agile sales processes that give accurate forecasts and get the #1 pipeline view More Information...


WebEngage 73


WebEngage is a B2C multichannel marketing automation tool. It helps improve user retention and drive conversions without spending $$$ More Information...


Method:CRM 73


Method is the top-rated CRM on Intuit Keep your customer follow-ups and history all in one place. Know each customer's needs and when they need it. More Information... 73


Create your newsroom, a landing page for media contacts. Publish your news, send custom email campaigns and help journalists and bloggers create engaging stories. More Information...


KickOffLabs 72


KickOffLabs is a landing page builder that provides pre-built templates optimized for conversion. More Information...


Sleeknote 72


Sleeknote is a customer engagement tool for ecommerce businesses, used to engage visitors and turn them into customers. Create intelligent lead forms with Sleeknote. More Information...


Picreel 70


Picreel turns your online visitors into buyers and subscribers. It tracks visitors' movements in real time and shows unique offer when they navigate away from your content. More Information...

Netcore Smartech

Netcore Smartech 65


Netcore empowers marketers with an integrated Customer Analytics, Cross-Channel Marketing Automation and Marketing Analytics solution. More Information...


Anyleads 64


Anyleads is a lead generation infrastructure for both small and larger companies. It allows you to find emails, send drip campaigns and sell more! More Information...


Outseta 62


Outseta is the only all-in-one platform integrating subscription billing, email marketing, support, CRM, and reporting tools for start-up subscription businesses. More Information...


Crowdskout 62


Crowdskout is the first CRM and data analytics platform built to help advocacy-driven organizations and activists understand and connect with their supporters. More Information...


Parseur 61


We process your emails automatically, extracting relevant data to automate your workflow in real estate, job applications, deliveries, ride sharing and financial trading. More Information...

Active Demand

Active Demand 57


ActiveDEMAND is an integrated predictive marketing automation platform. More Information...


LeadMaster 57


The LeadMaster CRM Software includes marketing automation, lead management, email marketing, website integration & much more. Get a 30 day Free Trial Today! More Information...


RocketBolt 56


Intelligent lead tracking from RocketBolt helps you sell more, by knowing exactly what your sales leads are doing and when to reach out. More Information...

Aritic PinPoint

Aritic PinPoint 55


Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the brands and relationship with leads. More Information...


CircuPress 54


CircuPress is an email service provider specifically built for and integrated with WordPress. Get seamless WordPress newsletters with no coding necessary! More Information...


Interakt 52


Interakt makes customer engagement easy. Engage and convert all your online site visitors and users via Email, Notifications, Live-Chat, helpdesk and knowledgebase. More Information...


Queue 51


Queue is a viral advocacy and community activation platform for amplifying your brand demand, organic acquisition, revenue acceleration, loyalty, engagement, and awareness. More Information...


REES46 48


The smartest way to increase your online store revenue using real customer insights. Set up once and manage all necessary tools with one click. More Information...

AddressTwo CRM

AddressTwo CRM 44


AddressTwo is a simple CRM that helps your business to generate new relationships, build existing relationships, and track your key relationships that matter most! More Information...


Eventopedia 43


Hospitality Sales & Marketing Software, helping hotels, venues and restaurants increase their event revenues. Increase sales conversion from multiple channels. More Information...


Ambassify 43


Manage and direct online word of mouth and maximize its effect. Create a stable, vibrant community of advocates who will act as your fervent evangelists to drive growth. More Information...


SwiftERM 36


Predictive Analytics – knowing your customer, Identifying what products they’ll buy and when. Using the data to create individually targeted emails. More Information...


KiteDesk 35


KiteDesk uncomplicates lead generation. Effortlessly build lead lists. Imagine saving time and getting better at targeting prospects using our on-demand search tool. More Information...


BackToCart 34


This tool provides a solution for eCommerce businesses to recover their abandoned carts. Integrating Shopify shop with Hubspot CRM, and providing tools and detailed analytics More Information...


QuickPages 33


QuickPages is a free forever landing page generator. More Information...

Au.thor.i.ty. IRM

Au.thor.i.ty. IRM 33


Au.thor.i.ty. IRM is an enterprise advocacy tool used for to handle influencer relationship management and influencer-led advocacy campaigns. More Information...

If No Reply

If No Reply 32


Ridiculously simple email automation that works from your Gmail. Inbound & outbound sales direct from your inbox. Create drip campaigns for new web signups via our API. More Information...


TidyMktr 30


TidyMktr is a platform for Campaign Planning and Communication: From Media Planning to Campaign and Team coordination, we've got you covered. More Information...


Launch6 29


We provide free online tools to help you get more subscribers, generate more sales, & grow your business. More Information...


DealSignal 28


DealSignal helps B2B marketing & sales teams maximize conversions and drive more revenue through targeted, on-demand lead and account discovery + lead and account enrichment. More Information...


MarketingLeo 28


MarketingLeo is an advanced B2B and eCommerce Omnichannel Marketing cloud that helps businesses to engage more customers and boost their sales. More Information...


AccountJoy 24


Execute effective advertising campaigns to exactly the accounts you want to target. More Information...

Crozdesk Software Ranking 2017

Crozdesk Icon Top 20 Email Marketing Software in 2017 View All Products

The right software setup can greatly increase the efficiency and impact associated with Email Marketing activities. Most solutions in this space focus on the automation and compiling/sending of merge field emails or managing email newsletter campaigns. This is often paired with detailed reporting functionality, personalizable and customizable email templates, event triggers, A/B testing, content prediction features and external service integrations. Email outreach can help you target new customer bases, as well as retain existing ones. Most importantly, the ability to measure the effectiveness of activities through the use of software ensures cost-effectiveness and a good return on investment.

This ranking was published on August 16, 2017. For the most up-to-date Crozscores, user reviews and other information have a look at the full Email Marketing product list.


GetResponse (391)

  • Crozdesk Icon Grey

GetResponse makes creating professional emails incredibly easy, with simple drag-and-drop functionality. This email marketing software is packed with comprehensive features, such as in-depth autoresponders, behaviour tracking, webinar support, landing page integration and over 500 email templates which can easily be customised. More Information...


MailChimp (4757)

  • Crozdesk Icon Grey

MailChimp is the world's largest email marketing automation platform, and for good reason. It is notable for its ease of use making it suitable for startups, SMBs, and anyone who is looking to send regular newsletters to subscribers. It contains all the essential tools, as well as advanced functionality such as subscriber tags and re-engagement campaigns. More Information...


Robly (667)

  • Crozdesk Icon Grey

Robly is an innovative email marketing software that utilizes powerful artificial intelligence and has a myriad of smart functions as a result. For example, it can use analytics to determine when a subscriber will be more likely to check their inbox, meaning that messages are received by them at the optimal time. More Information...


ActiveCampaign (398)

  • Crozdesk Icon Grey

Keep your leads and subscribers engaged with ActiveCampaign, an all-in-one email marketing platform. With ActiveCampaign you can automate email workflows, create reports, periodically resend campaigns and more. More Information...


AWeber (317)

  • Crozdesk Icon Grey

AWeber is an email marketing and auto-response software. It will enable you to create and send unique newsletters, host mailing lists and automate communications through autoresponders. From customer relations to e-commerce, AWeber is a great choice as it can be integrated within social media, shopping carts, landing pages and more. More Information...

Constant Contact

Constant Contact (1)

  • Crozdesk Icon Grey

Constant Contact is an innovative email marketing service that has personalization at its core. With Constant Contact, you can assess customer behaviour reports, send personalized and automated emails and integrate your email outreach with social media. More Information...


Emma (1)

  • Crozdesk Icon Grey

Personalisation is at the heart of Emma, a powerful email marketing software platform which uses advanced automation. With Emma, you can create targeted campaigns based on customer information, such as visited websites and purchase history. In addition, you can segment audiences, use A/B testing, and much more. More Information...


SendGrid (175)

  • Crozdesk Icon Grey

SendGrid is a feature-rich email management system. Not only does it tackle all aspects of email marketing, it also has in-depth tools to process transactional emails, ensuring that you only need to use a single unified email management system. In addition, users can also expect easy integration due to its simple API, and excellent live support. More Information...


iContact (427)

  • Crozdesk Icon Grey

iContact is an email marketing service that excels in guidance for those that are new to email marketing. The professionals at iContact will help you at every stage, including template creation, message conversion, message repair and many more. It also has features for seasoned users such as spam-checking and advanced analytics. More Information...


dotmailer (145)

  • Crozdesk Icon Grey

With this easy-to-use email marketing and automation platform, you can build attractive and personalised messages in no time. dotmailer is very flexible and has the functionality to seamlessly integrate with other best-of-breed platforms, such as Salesforce, Magneto and Microsoft Dynamics. More Information...

Campaign Monitor

Campaign Monitor (1)

  • Crozdesk Icon Grey

Campaign Monitor is a creative email marketing platform. It offers over 50 unique email templates, each one as interesting as the last. Drag-and-drop simplicity ensures that Campaign Monitor is a great resource for attracting new subscribers with personalized messages, sending newsletters, receiving detailed progress reports and more. More Information...


Drip (1)

  • Crozdesk Icon Grey

Drip is a lightweight email marketing automation tool that has an informative and easy-to-read workflow. This makes Drip an incredibly engaging and inviting system to use, as you can effortlessly tag subscribers, identify leads, send targeted or one-off emails, initiate drip campaigns and much more. More Information...


SendPulse (53)

  • Crozdesk Icon Grey

SendPulse is an email marketing service that excels in personalised emails because it includes additional customizations based on demographics, giving businesses more opportunities to connect with customers. With A/B testing, and responsive emails you can expect consistent and effective campaigns no matter the device they’re viewed on. More Information...


Autopilot (1)

  • Crozdesk Icon Grey

Make the most out of your email campaigns by contacting customers at the right time. This email marketing service emphasises the customer journey, enabling you to easily create custom triggers and conditions for personalised emails to be sent. Campaign tracking and helpful customer support make Autopilot a complete service. More Information...


Newsletter2Go (1)

  • Crozdesk Icon Grey

Enhance your email campaigns with Newsletter2Go, an email marketing service. You will be able to easily create professional emails and segment your customers. This, coupled with functionalities that allow you to easily import your data with just a few clicks, ensures that your campaigns will run smoothly. More Information...


SendinBlue (105)

  • Crozdesk Icon Grey

SendinBlue enables businesses the ability to build and nurture customer relationships through their automation services. SendinBlue is very feature-rich, as it tackles content management, marketing automation, transactional messaging, campaign reports and more. More Information...


ExpressPigeon (50)

  • Crozdesk Icon Grey

ExpressPigeon is a great choice for those that are new to email marketing. Getting acquainted with the clutter-free UI takes just a few minutes, and you can also take advantage of the transactional email tools, ensuring that you have full creative control in one central software. More Information...


Mailrelay (29)

  • Crozdesk Icon Grey

With powerful visitor tracking and a range of high-quality newsletter templates, Mailrelay offers a complete email marketing solution. You can also utilize A/B testing to test prospective newsletters on a small subsection of your subscribers, giving you the insight to send out the best-performing newsletter to the rest of your audience. More Information...


Campaigner (2)

  • Crozdesk Icon Grey

Campaigner is an application which creates, launches and monitors email marketing campaigns. To accommodate businesses of all sizes, Campaigner offers a powerful API which can upload tens of thousands of contacts within an hour. It has a suite of features including 24/7 customer support services. More Information...

69% (34)

  • Crozdesk Icon Grey is an email marketing service that utilizes event-based e-mail automation. You can observe details about how customers are interacting with your emails, for example, and find out if they clicked on an enclosed link in your email. It also helps you send targeted ‘human’ messages to your users by analysing their unique interactions with your business. More Information...

This Software Ranking was published on August 16, 2017. All Crozscores are fixed as of that date.

Email Marketing Software Guide

What is Email Marketing Software?

Email marketing software is any digital solution that helps businesses create and execute email campaigns successfully. Software often assists marketers through different phases of an email campaign, for instance, in the task of building or growing email subscriber lists, segmenting subscribers based on certain criteria, and creating or designing custom emails.

Products in this category usually come with a library of pre-designed email templates, a visual editor with drag-and-drop functionality, and an all-in-one dashboard that lets you manage subscriber lists and monitor campaign performance. More advanced products feature the ability to automate follow-ups and responses, generate reports with graphs and charts, run A/B tests to improve open and click-through rates, design attractive calls-to-action, and track how many people opened, clicked, subscribed, or forwarded your emails.

Some other factors to consider when choosing email marketing software include ease of use, CRM integration, inbox preview, and personalization capabilities.

What Email Marketing Software Should I Choose?

The email marketing software you should choose depends on the size of your email list, mailing frequency and the degree of personalization, automation and integration you require.

Another thing to consider is how easily you can add contacts and manage subscribers. Most email marketing tools allow you add contacts manually by uploading excel or CSV files, while some products import contacts directly from your Gmail or CRM software. Also, check how easily you can export contacts when leaving the service.

Managing email lists also means managing those who unsubscribe. Look for products that process any email unsubscribe requests timely. This helps avoid sending email newsletters to users who have opted out of your email campaign.

Another important consideration is the product’s ability to create and design emails. You’ll find products that come with a variety of pre-designed email templates, drag-and-drop email builders, and image libraries where you can store the company logo and other important photos.

Choosing the right email delivery features is also important. If you only need to send emails to a large group of contacts, you can choose any email marketing tool capable of sending mass emails. However, if you want to send automated email responses, look for a product with drip email delivery functionality. More advanced tools allow you to set auto-responders based on the recipient’s interaction with your company. For instance, you can send an automated email whenever someone makes a purchase or joins a subscriber list.

Some tools even allow you to segment contact's data based on demographic, purchase history and other factors; and then send a series of targeted emails to a certain group of customers. You’ll also find products that let you track results of your email campaigns.

Common Features of Email Marketing

A/B Testing Run split tests for websites, emails, ads and more by serving different versions of the content to different users.
API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Brand Management Tracking and promotion features for one or more brands of products.
Calendar Management Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.
Contact Management Manage large amounts of personal or business contacts in a centralized system.
Contact Sharing Share contacts across teams or platforms to give access to others or to migrate address books across different systems.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Customer Management Manage customer databases and/or track outstanding shipments, payments and more.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
Email Integration Integration with email clients or providers to create and send emails as well as view received emails within an application.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Google Apps Integration Integration with the G Suite, including Gmail, Google Docs, Google Sheets, Google Calendar, etc.
Lead Management Manage business leads to improve sales outreach processes or stay on top of prospect inquiries.
Lead Scoring Manually or automatically assign quality scores to business leads to target / segment sales outreach efforts.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Scheduling Schedule tasks, resources, appointments, payments, communications, etc.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.
Third-Party Plugins/Add-Ons Offers additional features or integrations built by third-party developers in form of plugins or add-ons.

Latest User Reviews of Email Marketing

Mike Schmidt, Co-Founder - Dovetale, Inc
"Great Product that everyone should try"

Love how simple and cost effective it is. Really nice customer support team too.

Bruce Brown, Owner - Bruce Brown Catering
"Great Service"

Firedrum is always there to assist and repair any problems we run into. I would say ...

Jeremy Small, Digital Marketing Manager - Boost Health Insurance
"Complicated Email Marketing Made Simple"

The thing I like most about Firedrum is that you can do reasonably advanced things, w...

Au.thor.i.ty. IRM
Shlomi Selim Benbasat, Founder, Head of Innovation - SOCIAL-INTERNET
"Infleuncer Marketing as a solution to the ..."

That it brought my organization sales. On average when it helped us to convert our co...

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