Email marketing software is a solution used by individuals and marketing teams and departments to help them plan, design, execute and keep track of email marketing campaigns.
Most free solutions come with many features that you can use to create and initiate your own email marketing campaigns, including an email editor with free email templates, email scheduling with reminders as well as email campaign automation tools designed to facilitate your day-to-day operation.
Additionally, free email marketing software can also provide you with reporting and analytics capabilities. These will enable you to properly gauge the key metrics surrounding your strategy and improve the overall efficiency of your marketing campaign.
While there are many different email marketing tools in the market, there are two options. Paid versions are mostly equipped with a plethora of features and capabilities, from unlimited emails to unlimited contacts, or at least a larger pool of contacts compared to the cheaper alternative.
Free email marketing services are more suited to any developing small business or startup with limited resources. If you’re still a growing company, you might as well utilize a more cost-effective solution that suits your needs. This is where you will find true value in using free email marketing software.
Email marketing is crucial to any business these days as its purpose goes beyond the simple act of making an offer to prospective customers. A successful email campaign enhances customer satisfaction, builds loyalty, nurtures leads, improves brand awareness and increases sales. However, all these successes can’t be achieved without the right email marketing software.
The type of solution you use depends on what you need, the features and functions you want from your software solution and what you can afford. If you’re running a small business or if you’re an independent marketer with limited resources, using free email marketing software might be the more reasonable approach for you to take.
There are many startups and small businesses that utilize free versions of best-in-class email marketing software such as MailChimp, MailerLite and EmailOctopus.
MailChimp is one of the most recognizable email marketing tools in the market today. The platform is well known for its simplistic, user-friendly interface. The platform serves small businesses by providing easy-to-use campaign builder and email editor that lets you create emails that fit your brand and your message.
While MailChimp offers premium plans to its customers, one of its most appealing features is the free plan. MailChimp’s free plans include up to 12,000 emails a month for up to 2,000 subscribers, built-in signup forms, reporting and analytics, automation and the campaign builder tool with no coding required. For a small business that doesn’t require large amounts of email to be sent, this free email marketing software is perfect.
Many free email marketing services offer a wide variety of features, similar to that of the premium or paid versions. Where they differ is generally in the number of emails you can send out in a given time (usually per month), the number of subscribers, availability of technical support and other exclusive functions. For the most part, you will have everything you need to run a successful email campaign when using free email marketing software.
Some of the basic features you can expect from free plans include mailing list management capabilities, analytics and reporting, auto-responding function, CAN-SPAM compliance tool, email editor, CRM integration, social media integration and more. In some free email marketing services, you will also get limited A/B testing tools.
You can also send bulk emails more frequently and easily using this type of free software. Your email marketing software limits the manual processes involved in sending bulk emails and automates most of it, saving you time and effort.
Using free email marketing software offers many benefits that businesses of all sizes can take advantage of, including:
This type of software makes for a highly efficient email campaign process. From the development stage to the feedback report creation process, you can expect a streamlined workflow that doesn’t waste any time, money and effort. Being able to send bulk emails easily helps save large amounts of time and resources for any marketing department.
Another great advantage is the fact that you will be able to expand your reach, improve lead generation and maximize direct sales with minimal investment. The software helps businesses achieve affordable market reach expansion, which is what most small businesses and startups are looking for in their early stages of growth.
Finally, since you’re not investing a lot of money on an expensive software solution, there’s little to no risk involved when using free email marketing services. This is a less risky and more prudent approach to trying out a product and once you are familiar with the platform and know its strengths and weaknesses, you can decide whether to invest money on it by upgrading to a premium version of the product.
Free email marketing software can help businesses of all sizes and budgets improve their email marketing and outreach campaigns. With many features being offered that are ideal for small businesses and startups, this type of software can be utilized effectively and fully by marketing departments and teams to encourage growth and better processes when it comes to email marketing.