A Review of Brevo Email Marketing Software Solution
Brevo is a web-based email management software solution best suited for businesses and organizations of any size, specifically those small- to medium-sized enterprises and nonprofit organizations that feel they’re paying too much on their existing email marketing platforms.
The Brevo email marketing solution comes with an impressive utility kit, tools and templates specifically tailored for marketing automation, email campaign design and strategies, transactional emails and SMS messages.
How Brevo email marketing solution works
Brevo is essentially an email marketing platform that helps users to create engaging mobile-friendly emails, using tools and services uniquely designed to facilitate specific tasks and processes. It is a software solution that enables you to schedule and automate the marketing campaign process, lets you pre-test the deliverability of your email messages before you actually send your email campaigns to target recipients.
With Brevo, you will be able to send transactional emails through the platform’s simple mail transfer protocol (SMTP) service or via its application program interface (API). And most countries or territories where Brevoe is available, marketing and transactional SMS services are available as well.
The software solution has a contact management feature, which allows users to import contacts, categorize email lists, collect forms, behavioral forms and so much more. The platform is also capable of providing real-time analysis of campaign reports and performance, including key statistics like open rate (how many of your recipients actually opened the email), click-throughs and so on.
Brevo is an email marketing tool that empowers companies and nonprofit organizations to create and sustain relationships with their target market by utilizing email campaigns, transactional emails and SMS messages. The software solution comes with a wide variety of features, including:
Contact manager – A fully functional contact management system that allows users to efficiently manage their contact list from one convenient location.
Social media marketing – A tool that allows you to integrate your campaigns and strategies to various social networking platforms and services.
Autoresponder – A vital component in any email marketing solution that enables users to autorespond to certain queries sent in by customers and clients on their contact list.
Google analytics integration – A support feature that allows you to integrate Google analytics into the software solution, giving you more insights and data about your campaign.
User-friendly email editor – create professional, responsive and engaging emails using an easy to use email editor with a drag-and-drop feature.
Easy import/export – Quickly and effortlessly import, export and manage email lists and individual contacts using this surprisingly simple yet highly functional tool.
These are just a few of the many different features that make Brevo one of the most comprehensive email marketing solutions available today. But how do these practical features actually benefit the user? How will the platform, as a whole, give you an advantage with your email campaigns and strategies?
The benefits of Brevo email marketing software solution
With Brevo Email Marketing Software Solution, you will have the right tools and services to effectively design, create and launch your email marketing campaigns with great potential for success. It is a platform that provides you with the best utility to improve your marketing performance.
If you want to build a strong and lasting relationship with your customers, or if you feel your connection with your target audience is somehow lacking, you need a software solution like Brevo.
Ease-of-use and user-friendly design are probably among the top benefits provided by the Brevo software solution. With this platform, users can easily manage and launch company marketing campaigns with no boundaries. You can effectively manage your SMS messages and transactional emails using a single robust platform that has a relatively short learning curve.
Brevo is a useful email marketing platform with great potential. It is a solution that offers reliable and very innovative solutions to help small- to mid-sized businesses, large enterprises and nonprofit organizations grow and become more successful in their marketing efforts.
The platform also provides a variety of independent modules you can implement in your system to further enhance your marketing process. Modules for marketing campaigns, transactional text/SMS messages and transactional emails, just to name a few, can help improve future campaigns and strategies.
Another benefit that can be obtained from choosing Brevo as your email marketing solution is the fact that it can help you save time and money. Because the platform is designed with ease-of-use in mind, there’s no need to invest in special training or tutorials. Users can start creating and sending out email campaigns almost immediately after the implementation of the program.
Pricing for Brevo
Brevo offers several affordable pricing plans that match the varying needs of each individual company or organization. There are four paid email plans and a completely free email subscription to help you get started.
The free version comes with 9,000 emails per month and unlimited contacts, among other features which include a few marketing and transactional tools, contact management, marketing automation, reporting and support and integrations.
The four paid email plans are as follows:
Lite/Micro: $7.37 per month (great for new marketers)
- 40,000 emails per month
- All features from the Free version
- No daily sending limit
Essential/Bronze: $39 per month (perfect for growing businesses)
- 60,000 emails per month
- All features from Lite
- No Brevo logo
- Advanced statistics
Premium/Silver: starts at $66 per month (ideal for marketing professionals)
- Starts at 120,000 emails per month (can be adjusted to up to 3 million emails per month at $603 per month)
- All features from Essential
- No limit for marketing automation
Enterprise: Custom pricing to meet your business needs
- Tailored email volume per month
- All features from Premium
- Dedicated account manager
There are also SMS plans and a dedicated IP plan available. You may visit the Brevo official website for more details on their subscription packages, custom pricing and a more in-depth look of the features and services that come with each plan.
Is Brevo a good choice for email marketing?
As an Email Marketing Software Solution, Brevo is packed with great features and services for a fairly decent price range. Sure it has a few drawbacks, but the platform has several core elements that make it standout from the rest of the pack.
If your business needs a reliable and innovative email marketing solution that has all the necessary tools you need to make a compelling and highly effective campaign, you should consider Brevo and see whether or not it’s the right solution for you.
