Best A/B Testing Software 2017

A/B Testing, also referred to as split testing, is an important component of business analytics. Using A/B Testing, businesses compare two different versions of their website, outreach emails, or other testable components for optimization purposes. Software in this segment analyzes conversion rates and other engagement factors of multiple versions and offers comparative analytics about each of them. You can decide which version works best for your campaign based on A/B test results. A/B Testing removes much of the guesswork when creating a marketing campaign or optimizing a website and provides quantifiable data based on which you can select the best course of action. 


Zarget

Zarget 63

(4)

Zarget is a new age conversion rate optimization software that lets you increase website conversions with ease - with an industry first Chrome plugin. More Information...


trial/premium
Looker Data Platform

Looker Data Platform 83

(1)

Looker is a complete data platform that offers data analytics, exploration and insights to every function of a business. More Information...

Optimizely

Optimizely 91

(3)

Create A/B landing page tests in minutes without the need for coding or engineering. More Information...


freemium
Unbounce

Unbounce 87

(137)

Build, publish and A/B test landing pages without the need for developers or IT departments. More Information...

VMO

VMO 84

(1)

VMO (Visual Website Optimizer) is the world's easiest A/B testing tool. Quickly test landing pages, websites, online stores, and more with minimal IT help. More Information...


trial/premium
Omniconvert

Omniconvert 82

(47)

Omniconvert allows marketers to increase conversion rate using A/B testing, behavioral surveys, real-time web personalization and advanced segmentation. More Information...

Convert

Convert 67

(0)

The most affordable and fastest enterprise a/b testing and personalization solution for conversion optimization and data driven decisions in high-traffic websites. More Information...

AdNgin

AdNgin 60

(2)

AdNgin is a turn-key solution that boosts AdSense revenue and optimizes user experience through continuous testing More Information...

Convertize

Convertize 40

(1)

Convertize is an optimisation platform based on consumer psychology. Main features are Predictive notifications, Web Personalization and A/B Testing. More Information...


trial/premium
WEVO

WEVO 32

(0)

WEVO platform enables marketers to test and improve website conversion before going live. The AI tech predicts test results, gives audience insight and informs a better site. More Information...

3 Minute Optimizer

3 Minute Optimizer 22

(0)

Easy A/B split testing & conversion tracking for small businesses & online marketers. More Information...

ExpressPigeon

ExpressPigeon 85

(50)

Advanced Email Service Provider focusing on: Email Marketing Transactional Email Advanced Deliverability Customer Solutions Assisting clients in all their email challenges More Information...

SALESmanago

SALESmanago 79

(49)

SALESmanago is one of the fastest growing cloud based online Marketing Automation platforms used by over 10,000 companies all over the world. More Information...

WebEngage

WebEngage 75

(2)

WebEngage is a B2C multichannel marketing automation tool. It helps improve user retention and drive conversions without spending $$$ More Information...

Pagewiz

Pagewiz 72

(1)

Pagewiz is the do-it-yourself landing page generator that lets its users create, publish, and split-test landing pages on the fly. More Information...

prismic.io

prismic.io 71

(1)

prismic.io is an API-based digital content management platform focusing on developers' productivity and writers' experience. More Information...

UserTest.io

UserTest.io 62

(0)

UserTest.io is a remote user testing tool, that allows you to gain an insight to how your users use your website/prototype and what they think. See the how and hear the why. More Information...


premium only
MPZMail

MPZMail 60

(2)

MPZMail is a cutting edge email marketing platform which delivers a hugely powerful suite of tools which will turbo boost your email marketing. More Information...

Analytics Toolkit

Analytics Toolkit 59

(0)

This is the swiss-army knife equivalent for the Google Analytics professional. Speed up or fully automate many daily tasks with the tools in the toolkit. More Information...


trial/premium
TrackingDesk

TrackingDesk 54

(0)

TrackingDesk is a full feature campaign management platform for media buyers and affiliate marketers. More Information...

Aritic PinPoint

Aritic PinPoint 51

(0)

Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the brands and relationship with leads. More Information...

Pepo Campaigns

Pepo Campaigns 47

(1)

Pepo Campaigns provides all the email marketing tools you need to succeed, in a single, easy, affordable solution built on Amazon Web Services More Information...

Cordial

Cordial 46

(0)

Cordial is a marketing communications platform that enables brands to have personalized conversations with their customers throughout the digital journey. More Information...

OpenBack Smart Notifications

OpenBack Smart Notifications 38

(0)

OpenBack enables apps to access hundreds of user data points and machine learning to deliver notifications at the best moment for each user. More Information...

SimpleHeatmaps

SimpleHeatmaps 25

(0)

Stop guessing and see what visitors are doing on on your website. Track clicks, mouse movement, and scrolls with no impact to user experience. More Information...

Statapile

Statapile 9

(0)

StataPile is an artificial intelligence platform that automates quality assurance and scores every call. Drive sales and service by analyzing all customer interactions. More Information...

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