Customer experience is how customers perceive a brand based on their past interactions with the company. These could be direct or indirect interactions at any point in the customer lifecycle. Software products for improving customer experience work in many ways, with different products focusing on different aspects of customer experience. For instance, one product could help create a guided tour for the first-time visitors to your website, making it easy for the visitors to understand what you offer and your specialties. Other important features include live chat, social media support, self service, and mobile support.