Not all companies require a complete overhaul of their customer service. Simple changes like sending automated acknowledgement emails or creating a knowledge base for self service can go a long way to wow the customers. You need to compare and choose the right solution for you. In general, customer service software helps keep track of customer requests, automate certain customer support tasks, generate reports, route the right request to the right person, collate customer information in one place and prioritize customer requests. Some products are specifically designed to manage customer interactions on social media platforms, while others come with advanced features, such as, the ability to schedule emergency services and integrate with other programs.