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What is MailChimp?

"MailChimp is an email marketing service that helps users design email newsletters, share them on social platforms, and track campaign results."

MailChimp is an email marketing service provider with more than 7 million users worldwide who send some 10 billion emails through the service each month.

MailChimp allows its users to design great looking email newsletters through a wide range of different templates and drag-and-drop features. Once newsletters have been designed and filled with content, MailChimp allows its users to send their newsletters, manage subscriber lists, and track campaign performance.

MailChimp offers a variety of plug-ins for other programs and integrates with many systems such as PayPal, Shopify, Google Analytics, Salesforce, etc.


MailChimp scored 89/100 in the Email Marketing category. This is based on user satisfaction (86/100), expert reviews (83/100), press buzz (72/100), recent user trends (rising), and other relevant information on MailChimp gathered from around the web.

The score for this service has declined over the past month. What is this?

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MailChimp Product Overview


Languages: Spanish, English

MailChimp Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
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MailChimp User Reviews

Average User Rating:
4.31 /5 based on 3484 user ratings.
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Poor Customer Support

(3/5) (Editor at AlphaDigits)

What do you like about MailChimp?

"Forever Free" plan is completely free and is better than a lot of other services...

What do you dislike about MailChimp?

Their customer support. You can never get a response from them if you use a free service.

What have you been using it for and what problems did MailChimp solve?

I have been using to sell my service through their email marketing. When you send mails through Mailchimp, your mails won't land in Spam. That is something very impressive...


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Useful tool with tonnes of ready-to-use email templates

(4/5) (Content writer and Social media marketer at PromptCloud)

What do you like about MailChimp?

The huge collection of ready-to-use email templates. They are beautiful and easy to edit and create too.

What do you dislike about MailChimp?

The flow is not very smooth and many a times, you will have trouble finding important buttons and options on their interface.

What have you been using it for and what problems did MailChimp solve?

Sending email newsletters to clients and employees. They took away the time and effort that could've gone into designing them.


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PERFECT EMAIL MARKETING AND AUTOMATION SOFTWARE

(5/5) (Inside Sales Executive at Qliktag Software Inc.)

What do you like about MailChimp?

I like the most of the features include Mobile Inbox preview,browser-wise preview ..ready-made templates..email ab/testing and export report features

What do you dislike about MailChimp?

Personally, I don't mine any dislike but still lack of spam rule, the free account isn’t really free after all …

What have you been using it for and what problems did MailChimp solve?

We used it for sending promotional and enforcement email to new customer and existing customer ..we got too many leads.


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Mail Chimp makes mail easy

(5/5)

What do you like about MailChimp?

I love the themes, and the ease of use. More than that I love the A/B testing. Using different headlines to get higher open rates. Segmenting is also brilliant.

What do you dislike about MailChimp?

I've been using MC for about 5 years now. At first, I found it a little difficult to use, and understand. Over time I used it more and more, and now there is nothing that I can really complain about.

What have you been using it for and what problems did MailChimp solve?

We use MC for everything to basic marketing, feature releases, and setting up automation for e-courses.


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very usefull tool for email marketing

(5/5) (Administrator at Self-Employed)

What do you like about MailChimp?

It is a perfect tool for email marketing, especially if you have 2000 or less clients since it's free. Lots of cool templates and a lot of features.

What do you dislike about MailChimp?

I would really like to have up to 5000 free clients, but hey 2000 is more than enough


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(5/5) (Sales Champ at Crozdesk)

We've been using it in the company for a while and there's nothing to complain about! Simple, easy to use, some powerful features to speed up the newsletter process and it does great analytics of opens, click-throughs, industry averages, etc.



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(5/5)

For a freemium service, you'd expect there to be noticeable feature gaps in a piece of software like MailChimp. Anything I've ever needed to do or measure is presented clearly in the free version, and the drag and drop nature of their templates is easy enough for anyone to use (with the option to write your own html code if you are comfortable doing so). Every email is fully responsive and mobile ready.



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