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What is MailChimp?

"MailChimp is an email marketing service that helps users design email newsletters, share them on social platforms, and track campaign results."

MailChimp is an email marketing service provider with more than 7 million users worldwide who send some 10 billion emails through the service each month.

MailChimp allows its users to design great looking email newsletters through a wide range of different templates and drag-and-drop features. Once newsletters have been designed and filled with content, MailChimp allows its users to send their newsletters, manage subscriber lists, and track campaign performance.

MailChimp offers a variety of plug-ins for other programs and integrates with many systems such as PayPal, Shopify, Google Analytics, Salesforce, etc.

MailChimp scored 91/100 in the Email Marketing category. This is based on user satisfaction (89/100), expert reviews (83/100), press buzz (72/100), recent user trends (falling) and other relevant information on MailChimp gathered from around the web.

The score for this service has declined over the past month. What is this?

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MailChimp Product Overview

Languages: Spanish, English

MailChimp Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
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MailChimp User Reviews

Average User Rating:
4.45 /5 based on 2708 user ratings.
Your Rating:
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very usefull tool for email marketing

(5/5) (Administrator at Self-Employed)

What do you like about MailChimp?

It is a perfect tool for email marketing, especially if you have 2000 or less clients since it's free. Lots of cool templates and a lot of features.

What do you dislike about MailChimp?

I would really like to have up to 5000 free clients, but hey 2000 is more than enough

Rating Breakdown
Ease of use:
Value for money:
Customer service:

User profile picture

(5/5) (Sales Champ at Crozdesk)

We've been using it in the company for a while and there's nothing to complain about! Simple, easy to use, some powerful features to speed up the newsletter process and it does great analytics of opens, click-throughs, industry averages, etc.

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For a freemium service, you'd expect there to be noticeable feature gaps in a piece of software like MailChimp. Anything I've ever needed to do or measure is presented clearly in the free version, and the drag and drop nature of their templates is easy enough for anyone to use (with the option to write your own html code if you are comfortable doing so). Every email is fully responsive and mobile ready.

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