Primary category: Email Marketing Software
User Ratings: 4.5/5 (1816 ratings)
Related Categories: Campaigns & Targeting
Pricing Model: freemium
Social Followers: 301k likes
Generally used by: Personal, Freelance, Startups, SMEs, Enterprises

What is MailChimp?

MailChimp is an email marketing service provider with more than 7 million users worldwide who send some 10 billion emails through the service each month.

MailChimp allows its users to design great looking email newsletters through a wide range of different templates and drag-and-drop features. Once newsletters have been designed and filled with content, MailChimp allows its users to send their newsletters, manage subscriber lists, and track campaign performance.

MailChimp offers a variety of plug-ins for other programs and integrates with many systems such as PayPal, Shopify, Google Analytics, Salesforce, etc.


The Email Marketing application MailChimp scored 91/100. This is based on user satisfaction (89/100), expert reviews (83/100), press buzz (72/100) and other relevant information on MailChimp gathered from around the web.

The score for this service has improved over the past month. What is this?
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MailChimp Features, Audience & Platforms

  • Analytics
  • API
Who uses MailChimp:
Desktop Platforms:
Web App
Mobile Platforms:

Stats & Other Information on MailChimp

Company Info
Founded 2001
Based in Atlanta
Employees 201-500
3 Month Trend
Alexa Rank: 341
3 Months Change: 14

Languages: Spanish, English

MailChimp Alternatives

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MailChimp User Reviews

Average User Rating:
4.45 /5 based on 1816 user ratings.
Your Rating:
User profile picture

very usefull tool for email marketing

(5/5) (Administrator at Self-Employed)

What do you like about MailChimp?

It is a perfect tool for email marketing, especially if you have 2000 or less clients since it's free. Lots of cool templates and a lot of features.

What do you dislike about MailChimp?

I would really like to have up to 5000 free clients, but hey 2000 is more than enough

Rating Breakdown
Ease of use:
Value for money:
Customer service:

User profile picture

(5/5) (Sales Champ at Crozdesk)

We've been using it in the company for a while and there's nothing to complain about! Simple, easy to use, some powerful features to speed up the newsletter process and it does great analytics of opens, click-throughs, industry averages, etc.

User profile picture


For a freemium service, you'd expect there to be noticeable feature gaps in a piece of software like MailChimp. Anything I've ever needed to do or measure is presented clearly in the free version, and the drag and drop nature of their templates is easy enough for anyone to use (with the option to write your own html code if you are comfortable doing so). Every email is fully responsive and mobile ready.

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