Odoo Email Marketing

This innovative application helps users build truly awesome campaigns that resonate with prospects, even if they have no prior IT knowledge. Don’t feel like designing newsletters on your own? No problem! Just select one of our many templates, readjust the layout, add your message (and images), and you’re ready to send out a new campaign!

Just choose your building blocks and drop them exactly where you want them to appear on your email. Enrich your content with titles, calls-to-action, social media buttons, or footers - all in just one click.

This app also helps users segment their database in the most efficient way imaginable. Optimize your results by sending your campaigns to targeted groups within your database. Select leads, customers, or any other group from your contacts list (by country, by date, by function, etc). All of these aspects are specifically designed to make sure you send your content only to the people you want to share your campaign with - it’s that simple!

Worried if it’ll work on any device? Don’t be! You can rest assured that your email newsletter will automatically be optimized to be displayed on any and every screen - whether it’s a tablet, mobile phone, laptop, or desktop computer. Odoo’s dynamic content will adapt instantly to your subscriber’s screen, by adjusting spacing and optimizing images, which results in an incredibly comfortable reading experience on any device.

Odoo Email Marketing is the best way to improve your company’s campaign. You can get accurate, real-time statistics on every single email sent out. Easily track orders, the number of leads created, the amount of revenue generated, your open rate, bounce rate, and click-through rate. All of which help you improve your overall marketing strategy. You can also follow the opportunities generated and track the expected revenues.

In Odoo 14, email and SMS activities are now clearly separated, emojis can be added to email subjects, and the scheduled date is now clearly displayed when using the Kanban view. With our new version, you can encourage your recipients to open your emails by showing them custom preview texts in their mailboxes. Also, 24 hours after a campaign is launched, a recap is sent to the user responsible for it to share the initial results.

Users can also add a tracking code to the links within their email campaigns. That way, they can get a complete view of the performance of each campaign on a dedicated dashboard, thanks to Odoo Link Tracker. In addition, you can follow opportunities through Odoo CRM, and analyze the conversion rate, the expected revenue, and the generated revenue of each campaign. And feel free to use Odoo’s incredible filters for more in-depth analysis.