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What is Zapier?

Zapier connects various applications to make automated workflows.

Zapier is an automation platform that moves between apps, creating workflows and automated tasks. The main goal of this service is increasing individual's or team's productivity by creating processes, so users can focus on their most important work.

This is an integration platform, that triggers the previously defined action when a certain event happens. The trigger could be a received email, while the action could be moving the attachment to Dropbox, and alert in Slack, or SMS notifications. These automated tasks are named "Zaps".

Zapier offers many features like task history, import/export via Google Sheets, dashboards, connected accounts, calendar synchs, zap templates, user community, and so on. It is possible to replay tasks depending on user's decisions, along with numerous seamless integrations with different apps. The pricing is flexible, so users can tailor it to their needs.

Zapier Awards

Zapier currently scores 91/100 in the Marketing Automation category. This is based on user satisfaction (90/100), press buzz (71/100), and other relevant information on Zapier gathered from around the web.

The score for this software has improved over the past month. What is this?
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Zapier Review

Editors' Review by the Marketing Automation Software Review Team

Zapier is a cloud-based platform that offers automation features to a workforce, allowing for productivity and efficiency in their daily operations. It’s open to most industries, such as small and medium businesses, developers, salespeople, marketers and designers.

What it does is it brings together multiple applications (e.g. Mailchimp, Slack and Gmail) through an API and connects them to accelerate the flow of information being passed from one platform to another. With the help of this platform, businesses can focus more on their products and improve the productivity of their workforce.

Zapier Features

Zapier offers many features to users, including:


When setting up your Zapier with your connected applications, you’ll come across the Zap feature, which refers to a component that automates repetitive tasks in the workflow happening between your applications. You get to set up what these Zaps are supposed to do and what trigger needs to take place for the Zaps to do their jobs. Depending on your subscription, you have two levels of Zaps to work with: Single-step Zaps and multi-step Zaps.


Tasks refer to the actions Zapier finishes for you. For example, if Zapier has automatically added 50 emails to your Dropbox, it means Zapier has finished 50 tasks. Each pricing plan offered by this software solution relies heavily on the number of expected tasks in your business. It’s crucial to know the level of your workload to ensure you’ll find the right plan that’ll fit your business needs.

Import and export through Google Sheets

A downside to Zapier is its inability to mass import/export data from most of the applications it integrates with. However, you can use Google Sheets as an alternative to this problem. Just export your CSV file and paste it on Google Sheets. Afterward, you can set up triggers to ensure your Zap will automatically create leads, contacts and opportunities for you. But this requires a different Action from the Zaps.

Zapier Homepage

Zapier Benefits

Zapier also provides users with many benefit, including:

Automation and efficiency

You don’t want to waste time manually following up on leads, updating your Google Sheets and checking your emails for you. With Zapier, you can benefit from a cloud-based tool that will ensure the productivity of your workforce. Since they don’t have to do repetitive tasks, they can focus on other important matters of the business and allocate resources elsewhere.

Easy-to-navigate dashboard

Zapier offers a capable and scalable dashboard that lets users manage their applications and Zaps easily. Seeing details regarding the actions and tasks finished by the Zaps is made easier with the dashboard. Additionally, these details are updated every few minutes. Depending on your subscriptions, you’re updated every 15 minutes or every minute.

Task history

Knowing the history behind each task is helpful in determining which actions were successful. It also lets you know if any errors have been made and what you can do to fix the triggers behind each Zap. You have the option to replay these tasks automatically or manually.

Zapier Features

Zapier Pricing

When it comes to Zapier, its pricing packages are designed to address your time-saving automation needs regardless of the size of your business. Because of this, it offers five packages with different levels of functionalities. Also, the plans are based around the number of tasks you get to do per month, which is the main feature of Zapier. Tasks refer to the actions Zapier finishes for you. The larger your workforce, the more expensive your plans get. In line with this, here are the details behind each pricing bundle:


Completely free of charge, this plan is suitable for individuals who need a simple and basic software solution to automate their work. For each month, they get to benefit from 100 tasks. Additional features include five Zaps (workflow connections) inside your workforce and 15-minute update time. You also get to benefit from single-step Zaps, which only allow for one trigger and one action.


The next plan is priced at $19.99 per month under the annual payment plan. If you pay monthly, the price increases to $24.99. Compared to the previous plan, you get to benefit from more tasks, specifically 750 of them and 20 Zaps. You still have the 15-minute update plan in which Zapier checks up on new data. Other features include Multi-step zaps, three premium applications, filters, formatting and custom integrations.


With the Professional plan, you pay $49 per month, if billed annually. Otherwise, the monthly price shifts to $61.25. This plan is perfect for companies and businesses that need advanced tools to optimize their workflows to the next level. They get to use 2,000 tasks per month, have unlimited Zaps and two-minute update time. This keeps them updated and productive in their daily operations. Additionally, this plan includes the features found in Starter but with add-ons such as unlimited use of premium apps, custom logic—paths and auto replay.


Priced at $299 per month under the annual plan and $373.75 under the monthly subscription, Team is perfect for industries that have several teams working together and require advanced collaboration tools. It offers 50,000 tasks per month, unlimited Zaps and one-minute update time. Other functionalities include unlimited users, folder permissions, premier support, shared app connections and shared workplace. This assists teams in sharing documents but also highlighting the roles each team member has.


The last plan is priced at $599 per month, if billed annually. For the monthly subscription, this package is priced at $748.75. This is catered to large enterprises and introduces enterprise-grade features to its users.

With 100,000 tasks per month, unlimited zaps and one-minute update time, users are given a powerful feature to increase the efficiency and productivity of their workforce.

Under this plan, you also have access to application access control, user provisioning, unlimited workspaces, account capture, custom data retention and SAML single sign-on.


If you’re looking for a simple and intuitive platform for your business where you can focus more on finishing projects and completing tasks, then you should consider Zapier as one of your top options.

With powerful features designed to automate an entire enterprise system and an easy-to-navigate dashboard, users won’t have trouble connecting apps together. As they offer affordable pricing packages, people from different industries can benefit from this platform.

Additionally, the main priority of Zapier is to lessen the amount of time it takes for you to run or set up your system. You don’t have to rely on freelancers or developers to create a tool to connect your applications together. You don’t even have to hire and pay for virtual assistants to inform you of any updates regarding your applications.

Instead of manually checking your emails and saving them to Dropbox, you can rely on Zapier to do these tasks for you. With automation features, you can focus more on converting customer leads, publishing content related to your products or managing a team to finish projects faster.

Zapier is an asset to have in your daily operations. With the ability to connect more than 1,500 applications and save up to 20 hours per week from the business perspective, users get to experience a tool that improves efficiency via automation. Overall, Zapier helps users accomplish more work in less time.

Marketing Automation Market Radar

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Zapier Product Overview

  • Publically Share Apps

  • Set Up Triggers and Actions

  • Automatic "Zap" Running

  • Ongoing Maintenance of All APIs

  • Activity Dashboard

  • Ongoing Sync Among Apps

  • On/Off "Zap" Control

  • Add 250+ Integrations to Apps

  • Connected Accounts Management

  • Online Zap Templates

Languages Supported: English

Marketing Automation Software Buyer Guide 2022

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in October 2022.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...


Zapier Features

  • 2-Factor Authentication
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Project Management
  • Social-Media Integration
  • Supplier Management
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Malware Protection
  • Bug Tracking
  • Migration to Cloud
  • Network Traffic Monitoring
  • Network Visualization
  • Network Device Performance Monitoring
  • Sales Automation
  • Process Modeling
  • Process Reporting
  • Access Management
  • Status Notifications
  • Reports
Zapier Pricing

Zapier Pricing Plans

Free Forever

  • Make two-step Zaps.
  • Get help from our support team.
  • Connect the tools you use most.

For Work

1 user(s) / month
  • Make Zaps with 3+ steps.
  • Get priority support.
  • Access all of our 750+ apps.
  • Filter data for precise automation.
  • One month free for paying annually.

For Teams

1 user(s) / month
  • Unlimited Zaps.
  • All our premium features.
  • Everyone’s Zaps on one bill.

Credit card required: No

Zapier FAQs

What platforms does Zapier support?

Zapier is a web-based platform.

Does Zapier offer multi-user capability (e.g. teams)?

Yes, there is multi-user capability offered.

Does Zapier offer an API?

Yes, it offers an API.

What is Zapier generally used for?

It is used for automating workflows between applications.

What are some applications Zapier is commonly used in tandem with?

It is commonly used in tandem with Gmail, Dropbox, Mailchimp, Slack.

Who are the main user groups of Zapier?

Users of Zapier are Small Businesses, Marketers, Salespeople, Designers, Developers.

Does Zapier offer guides, tutorials and or customer support?

Support: Knowledge Base, Online Support, Support Documentation.

Does Zapier integrate with any other apps?

Zapier integrates with the following applications:

Emma, Twitter, Wordpress, Xero, Redbooth, ActiveCampaign, SurveyMonkey, Producteev, BigCommerce, MailChimp, SugarCRM, Shopify, FreshBooks, UserVoice, Zendesk, Formstack, Base CRM, FreeAgent, SurveyGizmo,, Zoho CRM, Basecamp, FogBugz, JIRA Software, Wrike, Zoho Creator, Zoho Invoice, Yammer, Highrise CRM, Recurly ®, HipChat, Dropbox, Podio, JotForm, QuickBase, Freshdesk, Pivotal Tracker, Smartsheet, Capsule, AWeber, Nimble, QuickBooks Online, GetResponse, HubSpot Marketing, GoToMeeting, GoToWebinar, SendGrid, Harvest, Infusionsoft, Salesforce Sales Cloud, Evernote, Microsoft OneNote, Help Scout, LeanKit, Pipedrive, GitHub, Insightly, Constant Contact, Asana, Twilio, Chargebee, 123ContactForm, Teamwork Projects, Trello, Microsoft Office 365, Box, G Suite, Google Drive, Toggl, Campaign Monitor, Wufoo, Unbounce, Cyfe, LinkedIn, Magento, Stripe, Square Point of Sale, Wunderlist, Nutshell CRM, Geckoboard, PayPal, Kanban Tool, Targetprocess, Knack, Facebook,, Mandrill, Streak, Intercom, Google Docs, Clio, Pingdom, Toodledo, Gravityforms, Google Calendar, Eventbrite, Convo, Bitbucket, Slack, Typeform, WebMerge, OneDrive, SalesforceIQ, Buffer, Contactually, NetSuite SRP (Service Resource Planning), Mailgun, WooCommerce, Flowdock, Todoist

Zapier Competitors Zapier Alternatives

Zapier Alternatives & Competitors

Zoho Marketing Automation
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  40 86/100
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  805 89/100
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  238 84/100
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Odoo Marketing Automation
Odoo Marketing Automation
  16 91/100
Marketing Automation Software
  17 90/100
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Zapier User Reviews

Average User Rating:
4.5/5 based on 896 user ratings.
Your Rating:

Sentiment Scale

User Sentiment Map

The sentiment map shows a snapshot of how Crozdesk users have rated Zapier over time. It shows how existing users see Zapier with regards to its usefulness, ease of use, value for money and customer service.

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Ease of use
Value for money
Customer service
User profile picture

"Makes life so much easier"

What do you like about Zapier?

Without Zapier, my marketing reports would take hours longer every week. The whole process of building a Zap is so easy and there are so many different variables for how you can filter data out and in and just have so much control. I use Zapier to automate tasks and pass data between so many other apps. It is a bona fide Godsend.

What do you dislike about Zapier?

Only thing is how team accounts are set up. It seemed a little unintuitive and confusing at first that you have a separate individual account that gets associated with a team account, as opposed to just being an added user on a team account like most other applications. The whole individual vs team account vs private vs shared folders thing threw us off at first, but was all fine once we got used to it.

What have you been using it for and what problems did Zapier solve?

Automating day-to-day tasks, passing data between apps where a direct integration doesn't exist (E.g. Intercom >> ActiveCampaign)

Ease of use
Value for money
Customer service
User profile picture

"Integrate "anything" seamlessly and save lots of time"

What do you like about Zapier?

Zapier makes it easy to use with their very user-friendly interface and thousands of apps availability. We can automate repeated tasks without specific programming or someone else's help. We can easily select triggers, actions and integrate between most of the commonly used software and applications. The account dashboard and items within it are easy to navigate with helpful descriptions near each field, which allows us to move around and use Zapier without having to constantly look up functionality details. There are predefined templates for each app which suits most of the requirements and within just a few clicks the integration will be live.

What do you dislike about Zapier?

Few software connections don't have enough required triggers. We will be stuck at some point and there are no solutions.

What have you been using it for and what problems did Zapier solve?

When running an organization we will be having different tools and data will be spread all over the software. Zapier makes it easy to control the data in different systems.

Ease of use
Value for money
Customer service
User profile picture

"It's like having an extra member of your team"

// Customer Success Manager at SmileBack

What do you like about Zapier?

Zapier makes it simple to connect and automate a whole range of apps so that information can get where it needs to. You don’t need any coding knowledge to do this (although you can run snippets of code in Zapier for more complex tasks).
The practical importance of this is that you can automate numerous repetitive or boring tasks, so you can focus on other things. For example: adding new records to a spreadsheet when someone signs up to a trial.
Once you're used to it most Zaps can be set up in under 10 minutes.

What do you dislike about Zapier?

The integrations are usually high quality, but I have come across a small number which fall short – usually because they don’t have all the features which they need.
Zapier not having an integration at all is pretty rare – I think it’s only happened to me once – but an annoyance when it does happen.
Zapier lets you know when a zap runs into a problem and stops but it's not alway clear about why.

What have you been using it for and what problems did Zapier solve?

Creating tasks and reminders when something important happens, broadcasting updates to where the team can see them, logging events in spreadsheets.

Ease of use
Value for money
Customer service
User profile picture

"Great and easy to setup"

// Co-Founder at Dovetale, Inc

What do you like about Zapier?

I love the visual interface. i signed up to zapier a couple years ago and its gotten a hole lot better.

What do you dislike about Zapier?

service reps take a long time to get back to you even for simple questions. their online documentation is a bit confusing to use as well.

What have you been using it for and what problems did Zapier solve?

i index all my attachments on dropbox from my corporate gmail and follow people on linkedin that i message on gmail.

Ease of use
Value for money
Customer service
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