Brand management software is used by companies and agencies to build and protect their brand image across all the channels used to connect with customers. This software makes it easier and more effective to manage the chaos of multi-channel content creation and distribution, mention monitoring and brand building - allowing marketers to better approach the challenges they face in the modern, always-online world. Brand management tools utilize their centralization by providing self-serve portals for anyone who may need marketing collateral. This reduces the requirement for one-off asset creation, and gives more quality control to marketing managers.
