Sprout Social

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What is Sprout Social?

Sprout Social’s social media management solutions help you find and form real connections with the people who love your brand.

Sprout Social is a social media management platform that allows teams to collaborate and easily publish content across multiple social platforms and networks. Sprout Social also gives users a breakdown of detailed analytics allowing social media managers to track progress and see a return on efforts.

Sprout Social integrates with key platforms including Pinterest, LinkedIn, Twitter, Facebook, Instagram, Feedly, HubSpot, Bit.ly, Zendesk, Google Analytics and Uservoice.

Sprout Social scored 89/100 in the Social Media category. This is based on user satisfaction (87/100), press buzz (68/100), recent user trends (rising), and other relevant information on Sprout Social gathered from around the web.

The score for this software has declined over the past month. What is this?

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Social Media Market Radar

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Sprout Social Product Overview

  • Social Media Analytics & Reporting

  • Social Media Listening

  • Social Media Management & Collaboration

  • Social Media Customer Service & CRM

  • Social Content Publishing, Scheduling, & Planning

  • Social Media Monitoring & Engagement

  • Integrates with Pinterest, Facebook, Instagram, LinkedIn, Twitter, & YouTube

Languages Supported: English, Spanish, Portuguese

Social Media Software Buyer Guide 2021

Product recommendations, vendor rankings, market overview and tips on how to select Social Media software for business. Published in September 2021.

Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understa...


Sprout Social Features

  • 2-Factor Authentication
  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Feedback Management
  • File Sharing
  • File Transfer
  • Forecasting
  • Google Apps Integration
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-Site
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Call Tracking
  • Click-to-Dial
  • Social Media Monitoring
  • Sentiment Analysis
  • Review Monitoring
  • Net Promoter Score
  • Sales Automation
  • Pipeline Management
Sprout Social Pricing

Sprout Social Pricing Plans


1 user(s) / month
  • Complete social media management
  • All-in-one social inbox
  • Monitor profiles, keywords and locations
  • Tasking and social CRM toolset
  • Publish, schedule, draft and queue posts
  • Social content calendar
  • Group, profile and post-level reporting
  • iOS and Android mobile apps
  • Includes 5 social profiles


1 user(s) / month
  • Tag, categorize and report on inbox messages
  • Trends and engagement reports
  • Team and productivity reporting
  • Approval workflow and audience targeting
  • Campaign tagging and reporting
  • Competitive benchmark reporting
  • Add-on: Advanced social listening suite*
  • Includes 10 social profiles


1 user(s) / month
  • Advanced customer care tools and reports
  • Advanced keyword report
  • Custom chatbots with automation tools
  • Custom URL tracking
  • Store media in a shared asset library
  • Report builder and scheduled report delivery
  • Add-on: Advanced social listening suite*
  • Includes 10 social profiles

Plans starting from: $99.00/month Credit card required: No

Sprout Social User Reviews

Average User Rating:
4.33/5 based on 1471 user ratings.
Your Rating:
User profile picture

"Very good social media management"

What do you like about Sprout Social?

It is not a new tool, but it is an excellent alternative to manage your social profiles. Sprout Social is a tremendous monitoring tool that gives us an overview of all the interactions and conversations that are happening around our brand. It works very well with all social networks. You can designate members of your social media team in your company, (Previous invitation will be able to carry out their task). You can calculate the level of participation of each member by measuring the tasks. This option is quite attractive, you can control the performance of each member and congratulate or give observations about the work. Sprout Social allows us to post messages simultaneously to your connected profiles, grouping the answers in one place and adding them to a calendar, helping your weekly planning.

What do you dislike about Sprout Social?

Doesn't have unlimited historical data. Others software have Listening and influencer identification tools betters.
I wish it could post giphs.
I wish it could post multiple photos on Instagram automatically.
Sometimes posts will fail to upload and there is no explanation why.
I wish it could tag pages in Facebook posts.
I think better options would be available if we were at a higher program tier
If they take into account these recommendations, it could probally be one of the most complete and easy to use softwares in the current market. It's a pity that they do not present these qualities right now, because I love working with them.

What have you been using it for and what problems did Sprout Social solve?

With Sprout Social we do not have the need to program the campaigns for social networks in each platform We can manage and control all our campaigns with just using this tool. This tool has become a very useful asset, for the time and effort saving that it gives us in the hour to manage shows social networks. It's able to efficiently organize and schedule all our social media posts on all various platforms.

Ease of use
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"SproutSocial is the BEST for Social Media Scheduling"

What do you like about Sprout Social?

The absolutely best feature is the calendar that you can use for scheduling social media posts for many days. For example, if you want a tweet to go out at the same time for the next 60 days, you enter the tweet and a calendar pops up where you can click the next 60 days to schedule it.

There are no clumsy spreadsheet uploads and no "duplicate" error messages like other services create when you want to do bulk scheduling.

It's also user-friendly, visually appealing and affordably priced.

Also, unlike other services I've tried, Sprout Social "sent messages" report shows me ALL the messages sent, not just the ones through their service. Other services I've used only shows me what I sent through their service.

I get instant emails when a post fails, which is very helpful.

Their support team is quickly responsive, helpful and polite. I usually get a response within minutes.

They constantly add new features without major changes that can create a learning curve. They are a company that makes changes with their clients in mind and their carefully thought out updates are much appreciated as they add value to the service.

What do you dislike about Sprout Social?

There really isn't a lot to dislike about Sprout Social, it's a fantastic service that's affordably priced, but there are a few small points I'd make.

Getting back to scheduling for the long term - I'd rather be able to click a date on the calendar, hold the shift key, and then click an end date and have all the dates in between selected.

Also, I get "robot check" a lot when i am posting to G+, and I can't add my own picture to G+ posts. Other services do allow this, so I am puzzled as to why Sprout Social does not.

What have you been using it for and what problems did Sprout Social solve?

I use Sprout Social to schedule posts about my business and for clients. It's a heavy schedule with tweets going out every several minutes across 10 feeds. The service helps me manage all of this in an easy to use, easy to read, and always "online" interface.

Without Sprout Social, it would have been much more difficult to grow my business as easily as I have on a small budget. it's been invaluable to me, and I am grateful they exist because I was able to save large amounts of time doing scheduling and more on marketing and growth.

Ease of use
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