Best Marketing Analytics Software in 2018

This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include features such as visual reporting, prediction and forecasting of customer behavior, identification of social trends, real-time campaign insights and optimization solutions for ill-performing activities.  Read the full software guide...


mailspice analytics

mailspice analytics 34

(1)

An email analytics add-on for all email services that tracks more than just opening and click rates, providing you with deep insights into all of your email campaigns. More Information...

Falcon.io

Falcon.io 87

(181)

Social media monitoring, engagement, publishing, analytics & customer experience management. All on one unified, easy-to-use platform. More Information...

Looker

Looker 88

(227)

Looker is a complete data platform that offers data analytics, exploration and insights to every function of a business. More Information...

Revulytics Usage

Revulytics Usage 53

(0)

Purpose-built for distributed software applications, Usage Intelligence provides software usage analytics of user activity and computing environments on Windows, Mac & Linux. More Information...

Adverity DataTap

Adverity DataTap 70

(39)

Adverity DataTap is a next generation marketing and media ETL platform. More Information...

MavSocial

MavSocial 88

(36)

MavSocial is a social media visual content management & advertising platform for brands and agencies More Information...

Majestic

Majestic 84

(42)

Majestic is a marketing search engine developed mainly for SEO and marketing professionals More Information...

Funnel.io

Funnel.io 82

(32)

Funnel gathers data from all advertising platforms and connects it with Google Analytics. Funnel allows you to send and visualise this data anywhere you want. More Information...

Sendoso

Sendoso 82

(14)

Sendoso is an engagement platform for account based marketing campaigns. We help you implement virtual and physical gifting into your customer and prospect outreach. More Information...

Branch

Branch 77

(0)

Branch unifies user measurement across different devices, platforms, and channels. More Information...

Indicative

Indicative 72

(11)

Indicative is an intuitive analytics software designed to assist companies in optimizing their operations. More Information...

Bounce Exchange

Bounce Exchange 70

(0)

Bounce Exchange is automated customer acquisition and website behavior software. More Information...

Grytics

Grytics 69

(0)

Grytics is a SaaS analytics to measure, analyze and improve your employee's engagement on Workplace by Facebook More Information...

Swydo

Swydo 68

(0)

Swydo is web-based marketing reporting, monitoring, and workflow software. More Information...

AdClarity

AdClarity 67

(7)

AdClarity is a competitive ad intelligence tool. More Information...

IdSurvey

IdSurvey 66

(9)

A survey software to collect data through telephone (CATI), web (CAWI) and face to face (CAPI) surveys. More Information...

Ensighten Manage

Ensighten Manage 66

(0)

Lead enterprise tag management system.1100+ turnkey vendor tag wizards to optimize marketing technology stack & improve site engagement+conversion.Security+privacy+governance. More Information...

Welovroi

Welovroi 55

(0)

Our platfrom specializes in optimizing digital marketing solutions which helps measure Web, SEM, SEO, and social media outlets through the digital dashboards. More Information...

Quaero CDP

Quaero CDP 51

(0)

Customer data points blend into a single, coherent human centric data model regardless of type, volume, velocity or source, enabling ease of use for marketers and analysts. More Information...

AudienceReport

AudienceReport 50

(0)

AudienceReport validates your campaigns in real-time based on real people. More Information...

RedTrack

RedTrack 49

(0)

RedTrack is the leading affiliate marketing tracking & analytics platform, helping affiliates and media buying teams around the world get higher ROI. More Information...

Maroon.ai

Maroon.ai 44

(5)

Maroon is a SaaS product for enterprise demand generation and revenue success by applying predictive analytics at TOFu. More Information...

Weelytics

Weelytics 32

(1)

Weelytics makes it easy to track your website visitors interactions as clicks and events. No more developers required for this. More Information...

VIPhawk

VIPhawk 31

(1)

VIPhawk watches your signups and detects when there's interest from VIPs like journalists, celebrities, investors, or anyone you think is important. More Information...

Traaqr

Traaqr 31

(0)

Traaqr is the first fully automated platform to track online to offline sales with the same precision as e-commerce & then improve advertising ROI with machine learning & AI More Information...

Hunch

Hunch 28

(0)

Your marketing metrics in Slack - automated More Information...

Mention

Mention 91

(28)

Mention is a media monitoring software that shows you what's said about your brand, your competitors, and your industry, anywhere online. More Information...

Moz Analytics

Moz Analytics 91

(3)

Moz Analytics is a web-based marketing analytics platform that brings all inbound marketing data into one place. More Information...

Agorapulse

Agorapulse 88

(401)

Agorapulse allows you to manage Facebook pages, Instagram and Twitter accounts as well as LinkedIn personal profiles and company pages and Google+ company pages. More Information...

InsightSquared

InsightSquared 86

(245)

InsightSquared is a suite that offers marketing, sales, and business intelligence tools. More Information...

Crowdfire

Crowdfire 84

(15)

Crowdfire is a social media marketing product that allows you to clean and grow Twitter and Instagram accounts with ease. More Information...

Lithium

Lithium 83

(0)

Lithium Social Media Management is an integrated platform which combines powerful publishing and response feature sets. More Information...

Pardot

Pardot 83

(1227)

Pardot is B2B marketing automation, analytics, and lead generation platform. More Information...

SocialPilot

SocialPilot 83

(40)

SocialPilot is a one-stop social media scheduling and marketing tool for social media professionals and digital agencies with the extensive set of features to amaze each user. More Information...

SalesHandy

SalesHandy 82

(19)

SalesHandy is a sales communication and analytics tool that make internal sales teams highly productive and efficient in engaging with leads. More Information...

Dovetale

Dovetale 82

(29)

Dovetale is a data focused influencer platform for growing brands on social media. Discover online trends, save time and build relationships with people to drive results. More Information...

Sprinklr

Sprinklr 80

(3)

Sprinklr allows you to effectively manage customer experiences across +20 digital channels. More Information...

Newsletter2Go

Newsletter2Go 79

(1)

Newsletter2Go is an email marketing service - a German startup founded in 2011 with headquarters in Berlin. It offers both free and premium email marketing solutions. More Information...

Dareboost

Dareboost 79

(0)

Dareboost is an online tool to test, analyze and monitor your website speed and quality. We offer the best of Synthetic Monitoring with Real Browser Testing. More Information...

Infusionsoft

Infusionsoft 77

(406)

Infusionsoft is a powerful sales and marketing solution for small businesses. More Information...

SentiOne

SentiOne 76

(8)

SentiOne is a social listening and online reputation management platform that helps monitor, analyse and react to whatever is happening online. More Information...

bpm'online marketing

bpm'online marketing 76

(1)

Bpm’online marketing – is a multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue More Information...

Countly

Countly 73

(39)

360° Web and Mobile Analytics platform. It collects data from applications, processes this data in real-time and gives you advanced tools to understand your users better. More Information...

Scrunch

Scrunch 73

(6)

Scrunch is a data-driven influencer marketing platform that enables brands and agencies to discover the right bloggers and social media influencers. More Information...

Pr.co

Pr.co 73

(1)

Create your newsroom, a landing page for media contacts. Publish your news, send custom email campaigns and help journalists and bloggers create engaging stories. More Information...

UserReport

UserReport 72

(0)

UserReport is a set of flexible tools, that tell you who your users are, and what they want to achieve. More Information...

Rival IQ

Rival IQ 72

(0)

Rival IQ is a social media analytics software. More Information...

GrowSumo

GrowSumo 71

(0)

GrowSumo powers influencer, ambassador, customer advocacy, and referral programs using fully automated and highly customized software. More Information...

Competitive Business

Competitive Business 70

(54)

Enabling CEOs to track their competitors, by monitoring all their website changes, trial emails, newsletters, social media, ads & rankings. More Information...

Adbeat

Adbeat 68

(1)

With Adbeat you can uncover any advertiser's online strategy, see advertisers that are spending on each publisher. More Information...

Flockler

Flockler 68

(0)

Flockler platform enables brands to collate, analyse and display user-generated social content on their services, increasing conversion rates and dwell time. More Information...

Convert

Convert 64

(0)

The most affordable and fastest enterprise a/b testing and personalization solution for conversion optimization and data driven decisions in high-traffic websites. More Information...

ContentKing

ContentKing 63

(1)

ContentKing provides real-time SEO auditing and content change tracking. Thanks to 24/7 monitoring you won't be bitten by nasty SEO surprises anymore! More Information...

Crowdskout

Crowdskout 62

(0)

Crowdskout is the first CRM and data analytics platform built to help advocacy-driven organizations and activists understand and connect with their supporters. More Information...

Intelligence Node

Intelligence Node 60

(0)

Intelligence Note offers a retail intelligence platform for merchandisers, retailers, and e-Commerce websites. More Information...

StartupFlux

StartupFlux 58

(1)

StartupFlux Content Intelligence curates and analyses content from web sources to identify Engagement, Authors, Influencers, Entities, and Track Competitors & Customers. More Information...

Marketing Miner

Marketing Miner 55

(1)

Data mining tool for SEO specialists and marketers. More Information...

Topvisor

Topvisor 54

(2)

Topvisor is an all-in-one platform for better PPC and SEO. It includes free and paid tools to automate daily marketing routine and boost performance. More Information...

Facelift Cloud

Facelift Cloud 53

(0)

Facelift is an integrated social media marketing platfrom which is optimized to be used on Facebook. More Information...

Queue

Queue 51

(0)

Queue is a viral advocacy and community activation platform for amplifying your brand demand, organic acquisition, revenue acceleration, loyalty, engagement, and awareness. More Information...

Lightspeed

Lightspeed 50

(0)

Get a complete solution for your online store: complete order management, CRM, marketing & reporting tools. Over 40,000 businesses use our system start your free trial today! More Information...

TrackingDesk

TrackingDesk 49

(0)

TrackingDesk is a full feature campaign management platform for media buyers and affiliate marketers. More Information...

Retailflux

Retailflux 42

(0)

RetailFlux provides complete set of retail analytic products such as: People Counting Heat Map Shopper Flow Route Map Zone Analysis Queue Monitoring More Information...

InfiSecure

InfiSecure 41

(0)

InfiSecure is a bot protection platform. It protects businesses from bot fraud like web scraping, click fraud, price scraping, account hijacking, form spam & comment spam. More Information...

Bouncezap

Bouncezap 38

(0)

Bouncezap is an easy-to-use, lead generation, and marketing tool that does the heavy lifting for you. More Information...

Pepo Campaigns

Pepo Campaigns 38

(1)

Pepo Campaigns provides all the email marketing tools you need to succeed, in a single, easy, affordable solution built on Amazon Web Services More Information...

OpenBack

OpenBack 36

(0)

OpenBack enables apps to access hundreds of user data points and machine learning to deliver notifications at the best moment for each user. More Information...

SEOCrawler

SEOCrawler 35

(2)

SEOCrawler is an all-in-one SEO tool designed to help you boost your websites' rankings, visibility and conversions. More Information...

Action Recorder

Action Recorder 35

(0)

Action Recorder is an alternative to Google Tag Manager and Segment where no coding knowledge required to track events for E-commerce, SaaS, and Form submits. More Information...

Webbula cloudHygiene

Webbula cloudHygiene 35

(0)

Webbula’s cloudHygiene goes beyond verification and bounces to detect hidden spam traps, honeypots, malicious moles, fraudulent emails, and other nasty threats. More Information...

Ad Badger

Ad Badger 34

(0)

Ad Badger uses intelligent automation to help Amazon sellers dramatically improve their Amazon PPC campaigns. Never log into Seller Central again. More Information...

QuickPages

QuickPages 33

(0)

QuickPages is a free forever landing page generator. More Information...

Transform

Transform 33

(0)

Transform's Revenue Data Platform predicts & optimizes all aspects of revenue growth, including marketing, sales & product strategies. More Information...

Orangear

Orangear 33

(1)

Profit-proven SaaS solution for launching and scaling up your own performance marketing network More Information...

LinkStrategy

LinkStrategy 32

(0)

LinkStrategy helps to find effective link building strategies, valuable backlinks, and anchors in a few clicks. More Information...

SimpleHeatmaps

SimpleHeatmaps 30

(0)

Stop guessing and see what visitors are doing on on your website. Track clicks, mouse movement, and scrolls with no impact to user experience. More Information...

PerfectPage

PerfectPage 30

(0)

PerfectPage is an online platform geared towards small business owners and bloggers who manage their own websites but don’t have corporate budgets. More Information...

Intempt

Intempt 28

(0)

Intempt is a visitor journey and predictive notifications platform - generate engagement and revenue for your sites and apps. More Information...

MarketingLeo

MarketingLeo 28

(0)

MarketingLeo is an advanced B2B and eCommerce Omnichannel Marketing cloud that helps businesses to engage more customers and boost their sales. More Information...

Foll.

Foll. 27

(1)

Foll. is a web service designed to improve and ease Twitter marketing. It enables individuals and businesses to grow their audience, analyze, engage, and improve it. More Information...

MetaEyes

MetaEyes 26

(0)

MetaEyes is a reporting service that, with the help of image recognition, analyzes Instagram (and other services) photos, revealing a wealth of actionable information. More Information...

Irayo

Irayo 25

(0)

Irayo is the DIY SEO Software for small business owners. More Information...

Vaizle

Vaizle 21

(0)

VAIZLE is a cloud-based social media analytics tool giving actionable insights in the simplest possible way. More Information...

Marketing Analytics Software Guide

What is Marketing Analytics Software?

Marketing analytics software is any digital solution that helps marketers measure the effectiveness of their marketing campaigns, using metrics such as, return on investment (ROI), click-through rates, conversion rates, bounce rates and search engine referrals. The software usually consolidates data collected from multiple marketing channels in one place, making it easy to analyze and compare the results of your different campaigns.

For instance, you can identify the marketing channel or campaign delivering the highest ROI or maximum revenues, and allocate your marketing resources accordingly. Unlike web analytics or social media analytics tools that focus on one particular channel, marketing analytics software analyzes all your marketing initiatives across multiple channels over a period of time. This enables you to get a comprehensive picture of your marketing performance for more effective decision making.

Marketing analytics tools not only report on the past marketing campaigns but also have the ability to perform real-time and predictive analysis. Other important features include the ability to track the entire customer lifecycle, to create detailed reports on each marketing channel you use, to design visual reports using drag-and-drop functionality and to identify trends and recommend the next best action.


What Marketing Analytics Software Should I Choose?

The first thing to consider is how many marketing channels you’re currently using and if you have any plans to use other channels in future. Your marketing analytics software should have the ability to track all of your marketing channels.

Also, consider your company’s average time to complete a single sale. If sales tend to happen quickly after the first interaction, you can choose a basic product that simply aggregates data without identifying your anonymous leads. However, if most sales in your company occur after several interactions, you need a marketing analytics tool that has the ability to track every step of the customer buying cycle. This helps you gain insight into individual customer behavior after every successful transaction.

Choosing a product also depends on the nature of your business. B2B companies, for instance, often need to focus on customer retention. If your business mainly relies on long-term customer relationships, you need a product that integrates seamlessly with your existing CRM. Online retailers, on the other hand, should look for a product with strong eCommerce integration capabilities.

Ease of use is another major factor to consider. Look for marketing analytics software that requires a minimal learning curve, has an easy-to-use interface and provides easy-to-understand visual reports.


Common Features of Marketing Analytics

API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Brand Management Tracking and promotion features for one or more brands of products.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Keyword Tracking Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.
Lead Management Manage business leads to improve sales outreach processes or stay on top of prospect inquiries.
Lead Scoring Manually or automatically assign quality scores to business leads to target / segment sales outreach efforts.
Link Tracking Track link performance to your own or to competitor websites.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Net Promoter Score The Net Promoter Score (NPS) is a tool that can be used to gauge the loyalty of a firm's customer relationships.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.

Latest User Reviews of Marketing Analytics

SEOCrawler
Clayton Johnson, SEO Expert - Clayton Johnson SEO
"Excellent"

I like the entire suite of tools available. I can keep track of linking, do SEO audit...

Crowdfire
Sarang Pharate, Inside Sales Executive - Qliktag Software Inc.
"Simple alternative to grow your Social med..."

Crowdfire is particularly useful if you're starting out a new social media account an...

Crowdfire
Manhattan Residential Group, Co-Founder - Manhattan Residential Group
"Set, Engage, Forget it."

Crowdfire is one of the few social media helpers out there that can truly be used by ...

ContentKing
Neil Andrew, Marketing Director - PPC Protect Limited
"Amazingly userful, helped us diagnose some..."

Super easy to understand interface, very helpful support and the pricing structure is...


Back to top