Best Marketing Analytics Software 2017

This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include features such as visual reporting, prediction and forecasting of customer behavior, identification of social trends, real-time campaign insights and optimization solutions for ill-performing activities.  Read the full software guide...


mailspice analytics

mailspice analytics 29

(1)

An email analytics add-on for all email services that tracks more than just opening and click rates, providing you with deep insights into all of your email campaigns. More Information...

Falcon.io

Falcon.io 89

(169)

Social media monitoring, engagement, publishing, analytics & customer experience management. All on one unified, easy-to-use platform. More Information...

Looker Data Platform

Looker Data Platform 83

(1)

Looker is a complete data platform that offers data analytics, exploration and insights to every function of a business. More Information...

Revulytics Usage Intelligence

Revulytics Usage Intelligence 50

(0)

Purpose-built for distributed software applications, Usage Intelligence provides software usage analytics of user activity and computing environments on Windows, Mac & Linux. More Information...

Adverity DataTap

Adverity DataTap 21

(0)

Adverity DataTap is a next generation marketing and media ETL platform. More Information...

Funnel.io

Funnel.io 84

(23)

Funnel gathers data from all advertising platforms and connects it with Google Analytics. Funnel allows you to send and visualise this data anywhere you want. More Information...

Sendoso

Sendoso 81

(12)

Sendoso is an engagement platform for account based marketing campaigns. We help you implement virtual and physical gifting into your customer and prospect outreach. More Information...

Ensighten Manage

Ensighten Manage 72

(0)

Lead enterprise tag management system.1100+ turnkey vendor tag wizards to optimize marketing technology stack & improve site engagement+conversion.Security+privacy+governance. More Information...


trial/premium
Grytics

Grytics 70

(0)

Grytics is a SaaS analytics to measure, analyze and improve your employee's engagement on Workplace by Facebook More Information...


trial/premium
Swydo

Swydo 70

(0)

Swydo is web-based marketing reporting, monitoring, and workflow software. More Information...


trial/premium
AdClarity

AdClarity 58

(1)

AdClarity is a competitive ad intelligence tool. More Information...


trial/premium
AudienceReport

AudienceReport 51

(0)

AudienceReport validates your campaigns in real-time based on real people. More Information...

IdSurvey

IdSurvey 49

(0)

A survey software to collect data through telephone (CATI), web (CAWI) and face to face (CAPI) surveys. More Information...

Quaero CDP

Quaero CDP 48

(0)

Customer data points blend into a single, coherent human centric data model regardless of type, volume, velocity or source, enabling ease of use for marketers and analysts. More Information...

Maroon.ai

Maroon.ai 42

(5)

Maroon is a SaaS product for enterprise demand generation and revenue success by applying predictive analytics at TOFu. More Information...

Weelytics

Weelytics 34

(1)

Weelytics makes it easy to track your website visitors interactions as clicks and events. No more developers required for this. More Information...


freemium
crozdesk discount
VIPhawk

VIPhawk 27

(0)

VIPhawk watches your signups and detects when there's interest from VIPs like journalists, celebrities, investors, or anyone you think is important. More Information...

Moz Analytics

Moz Analytics 92

(2)

Moz Analytics is a web-based marketing analytics platform that brings all inbound marketing data into one place. More Information...

Agorapulse

Agorapulse 88

(395)

Agorapulse allows you to manage Facebook pages, Instagram and Twitter accounts as well as LinkedIn personal profiles and company pages and Google+ company pages. More Information...

Pardot

Pardot 85

(1069)

Pardot is B2B marketing automation, analytics, and lead generation platform. More Information...

Crowdfire

Crowdfire 84

(14)

Crowdfire is a social media marketing product that allows you to clean and grow Twitter and Instagram accounts with ease. More Information...

SocialPilot

SocialPilot 82

(35)

SocialPilot is a one-stop social media scheduling and marketing tool for social media professionals and digital agencies with the extensive set of features to amaze each user. More Information...

Sprinklr

Sprinklr 81

(1)

Sprinklr allows you to effectively manage customer experiences across +20 digital channels. More Information...

Dovetale

Dovetale 81

(22)

Dovetale is a data focused influencer platform for growing brands on social media. Discover online trends, save time and build relationships with people to drive results. More Information...

SalesHandy

SalesHandy 81

(16)

SalesHandy is a Data analytics and Communication tool which helps to improve Inside sales team’s Performance and Productivity. More Information...

Lithium

Lithium 81

(42)

Lithium Social Media Management is an integrated platform which combines powerful publishing and response feature sets. More Information...

Newsletter2Go

Newsletter2Go 80

(1)

Newsletter2Go is an email marketing service - a German startup founded in 2011 with headquarters in Berlin. It offers both free and premium email marketing solutions. More Information...

bpm'online marketing

bpm'online marketing 79

(1)

Bpm’online marketing – is a multichannel marketing software to deliver demand generation excellence. More Information...

Dareboost

Dareboost 79

(0)

Dareboost is an online tool to test, analyze and monitor your website speed and quality. We offer the best of Synthetic Monitoring with Real Browser Testing. More Information...

Countly

Countly 76

(16)

360° Web and Mobile Analytics platform. It collects data from applications, processes this data in real-time and gives you advanced tools to understand your users better. More Information...

Adbeat

Adbeat 73

(0)

With Adbeat you can uncover any advertiser's online strategy, see advertisers that are spending on each publisher. More Information...

Pr.co

Pr.co 73

(0)

Create your newsroom, a landing page for media contacts. Publish your news, send custom email campaigns and help journalists and bloggers create engaging stories. More Information...

UserReport

UserReport 72

(0)

UserReport is a set of flexible tools, that tell you who your users are, and what they want to achieve. More Information...

Scrunch

Scrunch 71

(5)

Scrunch is a data-driven influencer marketing platform that enables brands and agencies to discover the right bloggers and social media influencers. More Information...

GrowSumo

GrowSumo 70

(0)

GrowSumo powers influencer, ambassador, customer advocacy, and referral programs using fully automated and highly customized software. More Information...

Convert

Convert 67

(0)

The most affordable and fastest enterprise a/b testing and personalization solution for conversion optimization and data driven decisions in high-traffic websites. More Information...

Netcore Smartech

Netcore Smartech 67

(0)

India’s leading full-spectrum omni-channel marketing automation solution to deliver exceptional 1:1 customer experiences. More Information...

Flockler

Flockler 66

(0)

Flockler platform enables brands to collate, analyse and display user-generated social content on their services, increasing conversion rates and dwell time. More Information...

SentiOne

SentiOne 62

(1)

SentiOne is a social listening and online reputation management platform that helps monitor, analyse and react to whatever is happening online. More Information...

Facelift Cloud

Facelift Cloud 61

(0)

Facelift is an integrated social media marketing platfrom which is optimized to be used on Facebook. More Information...

Queue

Queue 59

(0)

Queue is a viral advocacy and community activation platform for amplifying your brand demand, organic acquisition, revenue acceleration, loyalty, engagement, and awareness. More Information...

Intelligence Node

Intelligence Node 59

(0)

Intelligence Note offers a retail intelligence platform for merchandisers, retailers, and e-Commerce websites. More Information...

Crowdskout

Crowdskout 59

(0)

Crowdskout is the first CRM and data analytics platform built to help advocacy-driven organizations and activists understand and connect with their supporters. More Information...

Topvisor

Topvisor 55

(2)

Topvisor is an all-in-one platform for better PPC and SEO. It includes free and paid tools to automate daily marketing routine and boost performance. More Information...

Lightspeed eCommerce

Lightspeed eCommerce 54

(0)

Get a complete solution for your online store: complete order management, CRM, marketing & reporting tools. Over 40,000 businesses use our system start your free trial today! More Information...

TrackingDesk

TrackingDesk 54

(0)

TrackingDesk is a full feature campaign management platform for media buyers and affiliate marketers. More Information...

ContentKing

ContentKing 54

(0)

ContentKing provides real-time SEO auditing and content change tracking. Thanks to 24/7 monitoring you won't be bitten by nasty SEO surprises anymore! More Information...

Pepo Campaigns

Pepo Campaigns 47

(1)

Pepo Campaigns provides all the email marketing tools you need to succeed, in a single, easy, affordable solution built on Amazon Web Services More Information...

SEOCrawler

SEOCrawler 44

(1)

SEOCrawler is an all-in-one SEO tool designed to help you boost your websites' rankings, visibility and conversions. More Information...

OpenBack Smart Notifications

OpenBack Smart Notifications 38

(0)

OpenBack enables apps to access hundreds of user data points and machine learning to deliver notifications at the best moment for each user. More Information...

Orangear

Orangear 38

(0)

Profit-proven SaaS solution for launching and scaling up your own performance marketing network More Information...

InfiSecure

InfiSecure 34

(0)

InfiSecure is a bot protection platform. It protects businesses from bot fraud like web scraping, click fraud, price scraping, account hijacking, form spam & comment spam. More Information...

Webbula cloudHygiene

Webbula cloudHygiene 31

(0)

Webbula’s cloudHygiene goes beyond verification and bounces to detect hidden spam traps, honeypots, malicious moles, fraudulent emails, and other nasty threats. More Information...

Intempt

Intempt 30

(0)

Intempt is a visitor journey and predictive notifications platform - generate engagement and revenue for your sites and apps. More Information...

Action Recorder

Action Recorder 30

(0)

Action Recorder is an alternative to Google Tag Manager and Segment where no coding knowledge required to track events for E-commerce, SaaS, and Form submits. More Information...

PerfectPage

PerfectPage 29

(0)

PerfectPage is an online platform geared towards small business owners and bloggers who manage their own websites but don’t have corporate budgets. More Information...

LinkStrategy

LinkStrategy 29

(0)

LinkStrategy helps to find effective link building strategies, valuable backlinks, and anchors in a few clicks. More Information...

Transform

Transform 26

(0)

Transform's Revenue Data Platform predicts & optimizes all aspects of revenue growth, including marketing, sales & product strategies. More Information...

SimpleHeatmaps

SimpleHeatmaps 25

(0)

Stop guessing and see what visitors are doing on on your website. Track clicks, mouse movement, and scrolls with no impact to user experience. More Information...

Foll.

Foll. 24

(1)

Foll. is a web service designed to improve and ease Twitter marketing. It enables individuals and businesses to grow their audience, analyze, engage, and improve it. More Information...

Marketing Analytics Software Guide

What is Marketing Analytics Software?

Marketing analytics software is any digital solution that helps marketers measure the effectiveness of their marketing campaigns, using metrics such as, return on investment (ROI), click-through rates, conversion rates, bounce rates and search engine referrals. The software usually consolidates data collected from multiple marketing channels in one place, making it easy to analyze and compare the results of your different campaigns.

For instance, you can identify the marketing channel or campaign delivering the highest ROI or maximum revenues, and allocate your marketing resources accordingly. Unlike web analytics or social media analytics tools that focus on one particular channel, marketing analytics software analyzes all your marketing initiatives across multiple channels over a period of time. This enables you to get a comprehensive picture of your marketing performance for more effective decision making.

Marketing analytics tools not only report on the past marketing campaigns but also have the ability to perform real-time and predictive analysis. Other important features include the ability to track the entire customer lifecycle, to create detailed reports on each marketing channel you use, to design visual reports using drag-and-drop functionality and to identify trends and recommend the next best action.


What Marketing Analytics Software Should I Choose?

The first thing to consider is how many marketing channels you’re currently using and if you have any plans to use other channels in future. Your marketing analytics software should have the ability to track all of your marketing channels.

Also, consider your company’s average time to complete a single sale. If sales tend to happen quickly after the first interaction, you can choose a basic product that simply aggregates data without identifying your anonymous leads. However, if most sales in your company occur after several interactions, you need a marketing analytics tool that has the ability to track every step of the customer buying cycle. This helps you gain insight into individual customer behavior after every successful transaction.

Choosing a product also depends on the nature of your business. B2B companies, for instance, often need to focus on customer retention. If your business mainly relies on long-term customer relationships, you need a product that integrates seamlessly with your existing CRM. Online retailers, on the other hand, should look for a product with strong eCommerce integration capabilities.

Ease of use is another major factor to consider. Look for marketing analytics software that requires a minimal learning curve, has an easy-to-use interface and provides easy-to-understand visual reports.


Common Features of Marketing Analytics

API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Audience Targeting Allows for audience segmentation, generally to tailor marketing or advertising messages to target specific user groups.
Brand Management Tracking and promotion features for one or more brands of products.
Conversion Tracking Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
Keyword Tracking Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.
Lead Management Manage business leads to improve sales outreach processes or stay on top of prospect inquiries.
Lead Scoring Manually or automatically assign quality scores to business leads to target / segment sales outreach efforts.
Link Tracking Track link performance to your own or to competitor websites.
Marketing Automation Automate marketing processes, such as outreach emails, customer engagement, chat replies through the use of chatbots and others.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Notifications Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.

Latest User Reviews of Marketing Analytics

Crowdfire
Katy Stalcup, -
"Simple, does what it needs to"

It's easy to find and follow new followers; and unfollow people who don't follow up. ...

MavSocial
Julie Anne Gniadek, PMP, Owner and Founder - J. H. Language Solutions
"MavSocial WORKS!"

My favorite thing about using MavSocial is having everything easily accessible and or...

SEOCrawler
Clayton Johnson, SEO Expert - Clayton Johnson SEO
"Excellent"

I like the entire suite of tools available. I can keep track of linking, do SEO audit...

Crowdfire
Sarang Pharate, Inside Sales Executive - Qliktag Software Inc.
"Simple alternative to grow your Social med..."

Crowdfire is particularly useful if you're starting out a new social media account an...


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