SEO Tracking Software

Top SEO Tracking Software

Semrush
Semrush
  1534 92/100
SEO & SEM Software

SEO Tracking Software

Search engine optimization (SEO) tracking software, a subset of SEO & SEM software, is used by businesses that want to gauge the ranking of a website in organic search results. They can provide data on a range of website metrics, including the overall internet ranking, domain rating, number of referring domains, number of backlinks, quantity of organic traffic, value of the traffic, and number of organic keywords.

SEO tracking software is not limited solely to a user’s website. Companies can also use them to monitor and benchmark against their competitors. As such, insights can be generated into both parties’ SEO strengths, weaknesses, and opportunities. Some SEO tracking solutions can also provide users with notifications when significant SEO changes are recorded so they can react in a timely manner.

These solutions may also be used to track the popularity of certain keywords. These keywords are generally accompanied by metrics such as the total number of searches and the difficulty to rank highly on search engine results pages (SERPs) for that keyword. Advanced solutions may also offer content optimization capabilities that provide keyword suggestions to users that would help improve their SEO.


Expert Pick

Ahrefs

Ahrefs 92

395

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic. View Listing...

Ahrefs is a powerful SEO tracking solution offering a variety of features including a site explorer, backlink checker, crawl report, social metrics, batch analysis and domain comparison.


How is SEO tracking software used?

SEO tracking software is used as a marketing strategy to reach more customers. Instead of actively pursuing them, you can let them come to you with the aid of search engines. It’s a known fact that many people find what they’re looking for on the first page of Google search engines. When you have a higher rank based on SEO, it becomes easier for people to find you online.

Businesses and enterprises conduct SEO campaigns, which are designed to ensure your website ranks high in search rankings. In order to do this, most adopt SEO tools as a means to gather information regarding keyword research and rank tracking. By analyzing the most common words users scout for in Google searches and how high-ranking websites use keywords in their content, you can work your way to the top of the SERPs.

One of the most powerful SEO software solutions in the market is Ahrefs. It has a variety of tools that allow you to perform several tasks such as doing backlink audits, finding link prospects, researching keywords and analyzing the competition. It has several shared features with most software solutions. They’re highlighted in the following:

Keyword rank tracker

Keyword rank tracker allows you to know everything about a single keyword such as its monthly display volume, average CPC, the competition’s performance and other included metrics. By being able to research specific keywords, you are able to make decisions based on what’s trending. With tools such as SERP tracking and competition tracking, you can easily gain insight into these factors. It even lets you track according to search engines (Google, Bing, Yahoo and more), locations (country, city and postcode) and lastly, devices (desktop or mobile).

Social media management

The power of social media will never cease to be critical, especially in online marketing. SEO software has social media management qualities to its system, allowing you to auto-post on all online platforms and to improve engagement with backlinks. Statistics and analysis give you vital information on when and what to post. It needs to be relevant enough to spark an interest in customers but not frequent enough that they’d feel annoyed.

Backlink management

Backlinks are off-site optimization factors that need to be properly monitored in order to benefit you. SEO solutions let you import backlinks automatically with the help of Google Search Console or SE Rankings. Lesser time is spent on copy-pasting links as a disavow feature is made available. You can also assign a budget to your backlinks. This helps build link partners while making sure it stays within an assigned cost.

Change tracking

This feature is critical as you will be notified when any changes in the SEO metrics have been made. This includes an increase or decrease in existing factors that include the following: country and global website ranking, keyword rankings, backlinks, visitors and bounce rates. By tracking these changes, it is ensured you’ll be well informed of your site’s performance.

What are the benefits of SEO tracking software?

SEO software has become an integrated part of many companies and businesses. Without it, social media sites could easily deteriorate in terms of online presence and website visibility. What this does is it ensures customers view you as valid and reliable sources of information. Staying on top of results pages means you offer content people are looking for. The more traffic you have, the higher your conversion rate goes.

Other than having a strong online presence, SEO tracking software also has the following benefits:

Increased website traffic

SEO software has several tools that are designed to increase website traffic by making you more visible to your target market. This is crucial, as customers can’t buy products from you if they have difficulty finding you in the first place. Paired with social media backlinks, SEO tracking software increases the opportunities for the business.

Keyword analysis

Analyzing keywords is crucial in SEO as it searches and matches specific words according to its relevance, value, competition and other varieties. Not only does it give you an idea of which keywords are best to use, but it is also automated as well. Through automated processes, you don’t have to manually search and compare these keywords one at a time. Additionally, it offers organizational methods as well, grouping and categorizing keywords according to their metrics.

Link insights

Besides keywords, link building is another important factor to consider in SEO software. Since they redirect customers to another landing page, it means backlinks serve as votes of confidence to your content. By having other sites vouch for you, customers can be reassured about the validity of your site. Not only does the software solution provide you with link platforms, but it also provides insights on managing your existing link partners. Features such as backlink analysis and backlink tracking develop insights regarding your competitors’ performance. Additionally, it helps spot any broken links and tracks inbound and outbound links.

SEO content ideas

With SEO, it is easier to find relevant and popular topics on the web. This allows writers or producers to base their content around these topics. Most software solutions adopt trending analytics on keywords and search engines to discover which topics are trending. By using SEO tools, you’re able to push out content with relevance in today’s market.

Lesser time-consuming tasks

A web-based software solution always offers automation and optimization in everyday activities. One of the best benefits you can receive from SEO tracking software is the lesser time you spend on doing daily tasks. Building a strong online presence takes up time and effort that can easily be done through automated features offered by SEO tools.

At the end of the day, SEO tracking software is a valuable tool to have in a competitive industry. Tracking features and monitoring functionalities help keep you relevant in the eyes of your visitors. Keywords, backlinks and social media platforms aren’t taken for granted when using SEO software. Not only does the software solution increase web visibility, but it also ensures you’ll always be the first thing people find when they’re looking for something.


All Software Products

SE Ranking 94

960

SE Ranking is a cloud-based platform for SEO and online marketing professionals that provides a complete set of tools. View Listing... From: $18.60/month trial/premium SE Ranking Pricing

94%
3 Award(s)
Champion

DashThis 94

64

DashThis helps digital marketers & agencies gather all their marketing data in one beautiful automated report. View Listing... From: $33.00/month trial/premium

94%
3 Award(s)

ContentKing 93

123

Experience full situational awareness with the only real-time SEO Auditing and Monitoring platform. Because search engines never sleep. View Listing... From: $99.00/month trial/premium

93%
3 Award(s)
Champion

Semrush 92

1534

Semrush - online visibility management and content marketing SaaS platform. View Listing... From: $119.95/month trial/premium Semrush Pricing

92%
6 Award(s)
Champion

Ahrefs 92

395

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic. View Listing... From: $99.00/month freemium Ahrefs Pricing

92%
6 Award(s)
Champion

Serpstat 92

429

Serpstat is an All-in-One marketing intelligence tool that covers: Rank Tracking Backlink Analysis, SEO audit, Keyword Research and Competitor Analysis. View Listing... From: $69.00/month trial/premium Serpstat Pricing

92%
4 Award(s)
Champion

SpyFu 91

518

SpyFu is an SEO, PPC, and competitor keyword research tool. View Listing... From: $33.00/month trial/premium SpyFu Pricing

91%
3 Award(s)
Champion

BrightLocal 90

146

Take the lead in local search 🚀 Tools for local businesses and local SEO agencies. View Listing...

90%
6 Award(s)
Champion

Moz Analytics 90

356

Moz Analytics is a web-based marketing analytics platform that brings all inbound marketing data into one place. View Listing...

90%
6 Award(s)
Champion

Seobility 89

91

Seobility is an online SEO software for better website optimization and SEO monitoring. Optimize your website for better search engine rankings. Sustainably. View Listing... From: $50.00/month trial/premium Seobility Pricing

89%
3 Award(s)
Champion

AccuRanker 89

14

Accuranker is a SEO rank tracker for keywords on Google and Bing Organic search. View Listing... From: $49.00/month trial/premium AccuRanker Pricing

89%
3 Award(s)
Champion

Mangools 89

28

Juicy SEO tools you will love: Keyword research, SERP analysis, rank tracking under one roof. View Listing... From: $29.08/month freemium Mangools Pricing

89%
1 Award(s)
Champion

Woorank 89

56

WooRank is a SEO tool that helps its users increase traffic, generate leads and boost sales. View Listing... From: $49.00/month trial/premium Woorank Pricing

89%
3 Award(s)
Champion

CanIRank 88

14

CanIRank is an SEO intelligence tool that blends data and metrics to deliver actionable insights, opportunities, and personalized recommendations. View Listing... From: $49.00/month freemium CanIRank Pricing

88%
2 Award(s)
Product Leader

AuthorityLabs 87

21

AuthorityLabs is a simple and scalable search-engine rank monitoring software. Track and analyze performance in Google, Yahoo!, and Bing. View Listing... From: $49.00/month trial/premium AuthorityLabs Pricing

87%
4 Award(s)
Product Leader

Advanced Web Ranking 86

19

Rank tracking made easy. Fresh rankings daily, weekly and on demand. For desktop, mobile and local searches. Packed nicely into white label reports. View Listing...

86%
2 Award(s)
Champion

Monitor Backlinks 85

23

Monitor Backlinks is a tool for tracking the SEO performance of your own website and your competitors. View Listing...

85%
2 Award(s)
Champion

gShift 84

36

Enterprise SaaS SEO, web presence and content performance platform built to help marketers optimize, monitor and report on multi-channel campaigns from search to conversion. View Listing... From: $325.00/month trial/premium gShift Pricing

84%
1 Award(s)
Product Leader

marketgoo 84

18

marketgoo helps small businesses grow and achieve online success by providing easy, guided SEO tools to help increase traffic and search rankings. View Listing... From: $29.97/month premium only marketgoo Pricing

84%
Product Leader

WebCEO 84

3

WebCEO is a set of 23 tools for SEO, social media analytics and competitor research. It offers white-label solutions and lead generation tools loved by digital agencies. View Listing... From: $37.00/month trial/premium WebCEO Pricing

84%
3 Award(s)
Product Leader

Linkody 84

7

Backlink tracking for SEO agencies and small businesses. View Listing... From: $14.90/month trial/premium

84%
Product Leader

RankActive 83

12

All-in-one SEO platform with Rank tracker, TOP analyzer, Keyword Finder, Analytics, Site Auditor, Backlinks analysis, Competitors inspector, and Link Manager. View Listing... From: $29.99/month trial/premium RankActive Pricing

83%
Product Leader

SEO Tester Online 83

4

SEO Tester Online is the web marketing suite that helps marketers, e-commerce and web agencies in 25 countries around the world to monitor and improve the organic visibility. View Listing... From: $35.00/month freemium SEO Tester Online Pricing

83%
Product Leader

Topvisor 82

2

Topvisor is an all-in-one platform for better PPC and SEO. It includes free and paid tools to automate daily marketing routine and boost performance. View Listing... From: $29.00/month freemium Topvisor Pricing

82%
Product Leader

Site Analyzer 79

0

Site Analyzer is a web application providing all the essential SEO tools to improve your online visibility and rank at the top of search engines. View Listing... From: $49.00/month trial/premium Site Analyzer Pricing

79%
Product Leader

Rankinity 75

5

Website rank tracking in real-time. View Listing... From: $5.00/month trial/premium

75%
Product Leader

SerpYou 67

1

Daily Keyword Rank Tracker for Google, Bing and Yahoo. View Listing... From: $9.00/month trial/premium

67%
Product Leader
Back to top