What is SpyFu?

SpyFu is an SEO, PPC, and competitor keyword research tool.

Spyfu is an SEO research service that is able to find competitor's keywords, including the PPC, and keywords they buy. The tool comes in a comprehensive package, along with a user-friendly and straightforward interface.

The principle of SpyFu is simple: a user types a competitor's domain address in the search bar and gets all data he needs to spy his SEO and SEM campaign: Monthly Domain Overview, Competition, Competitor Shared Keywords, Top Keywords, Top AdWords Buy Recommendations, Adwords History, Organic Ranking History, and Inbound Links (Backlinks).

Thanks to this platform, users are able to see how well their site performs in their given niche compared to their rivals. It suggests directions on how to steer the SEO campaign, and how to drive clicks for more effective marketing. Moreover, SpyFu detects all bad keywords, so they are eliminated in order to get best keyword choice available.

SpyFu currently scores 92/100 in the SEO & SEM category. This is based on user satisfaction (91/100), press buzz (57/100), recent user trends (rising), and other relevant information on SpyFu gathered from around the web.

The score for this software has improved over the past month. What is this?
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SpyFu Review

Editors' Review by the SEO & SEM Software Review Team

SpyFu is a platform for digital marketers, PPC and SEO practitioners and business owners who want to track their site’s search engines ranking, create high-quality sales leads and increase their site traffic. It also assists with keyword research, which is an essential factor in ensuring good online performance.

Created in 2005, SpyFu also gives its users information about the search campaigns of their competitors. To be more specific, it identifies the keywords or terms that are most profitable, the ones that easily show up in search results—paid or organic.

What SpyFu actually does is spy on its users’ competitors with the ultimate goal of uncovering secrets related to their performance. Additionally, the software also looks at the ads competitors are putting out.

Whatever information is gathered, users will be able to benefit from them by determining which keywords will work and how they can improve their ads. The collected data helps users work more efficiently on their SEO and SEM strategies.

Apart from this, SpyFu can help marketers and businesses in many other ways. It can coordinate and establish connections with social media influencers. Likewise, you can use it to come up with an estimate for your advertising expenses, as well as customized reports.

The SpyFu process is simple and easy to remember. All you have to do is type the website details of your competitor on the search bar. After you click go or press Enter, the data you need will come out on your screen. You’ll get information like which keywords your competitors are using on AdWords as well as the organic ranking for each of the keywords used.

SpyFu provides online tools to marketers and businesses so they can meticulously study and analyze their most successful competitors’ digital marketing strategies and campaigns.

SpyFu Homepage

SpyFu Features

SpyFu is equipped with a ton of features that you can use for competitive analysis. Here are some of the most important ones:

Keyword tool alternative

You can use this tool for getting keyword lists that match your preferences or standards. You can choose from a number of filters customized specifically for the tool—SEO level of difficulty, search volume, clickthrough rate, CPC and number of advertisers.

All you need to do is type in a keyword into the search box, enter and then you’ll get a list of terms or keywords that have been road-tested and filtered according to what your campaign needs.

AdWords advisor

Use this feature for getting keyword suggestions that you haven’t discovered yet. All the recommendations are intended to help your ROI significantly increase. Again, just type a keyword into the search back and press enter and the tool will automatically generate a list of keywords that are not only competitor-driven but also considered high-quality and profitable.

Keyword grouper tool

This feature will allow you to enter a keyword list that you want to classify into different groups. The tool can organize them for you. In addition to organizing, the Keyword Grouper Tool will also provide you with CPC data, clicks per day, cost per click and search volume information.

In addition, you can also use this tool for exporting data to other formats such as PDF, Excel and CSV.

Keyword ranking history

Use this SEO-focused feature to track a website or page’s keyword ranking history and analyze and understand how some of your competitors’ websites did in the past—how they moved up and down.

Using just one keyword, this tool makes it easy for you to explore past rankings. This will give you vital information about what you need to focus on, what you need to avoid doing and what you are competing against.

This feature includes pre-made filters that you can use to focus only on the most relevant keywords and ads.

SERP analysis (PPC and SEO)

One of the things you can do using this feature is find websites that perform below average but still rank significantly and then analyze and understand what strategies they use.

PPC ad test

Use this tool to collect information from efficient and profitable advertisers and what makes their ad copies successful. You can also determine who failed and why and how. Every insight you collect will help you identify what to do to succeed and what mistakes you can learn from and improve on.

Backlinks recommendations

Once a target keyword is entered into the search bar, you’ll get a list of backlinks and websites that can help it rank well. This will help you create a good backlink profile.

SEO spying

This feature is what you need to spy on or track competitors’ SEO activities in your niche. You’ll get feedback about content, ranking changes and even possible competitors. You’ll be able to easily identify who your immediate competitors are, as well as the sites that are ranking on the keywords you’re using.

3-way competitor research feature for keywords

Instead of checking on just one competitor, you can choose to do so on three. Simply enter the three competitors on the search bar and then you’ll be given a list of profitable and relevant keywords that they ranked or are ranking on and you are not. The research tool will help you determine how and why so you can come up with better strategies.

SEO client reports

If you want to find out how you can create customized SEO reports that can fetch and keep clients. These reports will offer potential customers important insights about your website in a way that’s easy for them to understand.

SEO keyword ranking tracker

Use this feature to get regular updates on your site’s PPC and SEO ranking on search engines, specifically on Google and Bing. The insights you’ll gather will help you identify where you succeeded and where you didn’t do well. This way, you will know what you need to keep doing and what you should avoid repeating.

PPC competitor research features

SpyFu also has features focused on PPC that allows you to perform a variety of tasks like tracking PPC competitors, searching for and downloading PPC keywords, analyze competitors’ keywords and AdWords bidding history, tracking PPC ad ranking and determine negative keyword matches.

SpyFu Homepage

SpyFu Benefits

There are many benefits for marketing and advertising teams and organizations using SpyFu, including:

Comprehensive platform

SpyFu does not only cover the SEO aspects of your digital campaign, it focuses on all the important factors as well. It provides the same amount of coverage to SEO, PPC and keywords in general. In addition, it provides you with both positive and negative aspects of a campaign with the intention of giving you insights on how you should carry out your campaign.

Easy to use and understand

Yes, SpyFu is comprehensive but it does not confuse you with tons and layers of metrics. It works by giving you an overview of the basic but essential tools and information you need to determine and understand what your competitors’ are doing.

Likewise, it focuses on keywords that work and deliver results—but you don’t have to follow a complex process. All you have to do is enter the keyword on the search bar and what you need will be shown to you.

Additionally, even with all reports, research and analytics, you’ll be working with, you won’t have a difficult time understanding and processing the data as SpyFu help you do this.

Helps you understand SEO better

All the information you’ll get from your competitors will help you gain a better understanding of search engine optimization. Thus, you’ll know how to go with or stay ahead of the competition by utilizing effective SEO strategies.

Provides high-quality keyword research

SpyFu makes good use of AdWords, which is one of the most efficient tools for keyword research. What makes SpyFu different is that it doesn’t just feed you with AdWords; it helps you understand why it is important and how you can use it to your advantage.

SpyFu Pricing

SpyFu has three pricing packages you can choose from; Basic, Professional and Team. Each package has two plans to choose from, either annual and monthly.

The Basic package annual plan is $33 per month while the monthly plan goes for $39 per month. You’ll enjoy unlimited search results, data exports and domain overviews in addition to 250 sales leads and domain contacts, 10,000 top lists results and 5,000 keyword rankings tracked every week.

The Professional package’s annual plan is priced at $58 per month while the monthly fee for the monthly plan is at $39 on the 1st month and $78 a month thereafter. You’ll enjoy all the Basic package features plus custom branded reporting and 10,000 API rows returned.

The Team package annual plan is at $199 a month while its monthly plan is at $299 per month. Get all the Basic and Professional features plus five user logins.

SpyFu offers a 30-day money-back guarantee if you’re not satisfied with the solution.


SpyFu is an essential digital marketing tool that offers first-rate competitive keyword analysis and a host of other SEO and PPC tasks. It is an all-in-one system that conveniently automates all keyword and SEO-related activities and can assist marketing teams and organizations with designing and executing better advertising and marketing campaigns.

SEO & SEM Market Radar

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SpyFu Product Overview

  • Domain Searches

  • Keyword Searches

  • Backlinks Searches

  • Organic Keywords

  • Paid Keywords

  • Data Exports

  • Unlimited Backlink Results

  • Export Advanced Contact Info

  • Filter Sales Leads

  • In-Depth SEO Reports

Languages Supported: English

SEO & SEM Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select SEO & SEM software for business. Published in April 2024.

Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas - Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In ord...


SpyFu Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Social-Media Integration
SpyFu Pricing

SpyFu Pricing Plans


1 user(s) / month
  • Unlimited search results - see all the data.
  • Unlimited data exports - all you can eat.
  • Unlimited domain overview PDF's.
  • 250 sales leads & domain contacts.
  • 5k weekly tracked keyword rankings.
  • 10k top lists results.


1 user(s) / month
  • 50k top lists results.
  • 15k weekly tracked keyword rankings.
  • 500 sales leads & domain contacts.
  • 10k API rows returned.
  • Custom branded reporting.


1 user(s) / month
  • 2000 sales leads & domain contacts.
  • 75k top lists results.
  • 40k weekly tracked keyword rankings.
  • 5 user logins.

Plans starting from: $33.00/month Credit card required: No

SpyFu FAQs

What is SpyFu generally used for?

SpyFu is used as a competitive intelligence tool for search marketers.

Who are the main user groups of SpyFu?

Main users of SpyFu are online marketers in SMEs, large enterprises, and markteting agencies. SpyFu is also a great keyword research tool for new websites.

Does SpyFu offer guides, tutorials and or customer support?

Support: Tutorials, Videos, Live Support, Email Support.

Does SpyFu offer multi-user capability (e.g. teams)?

Yes, there is multi-user capability offered.

What are some applications SpyFu is commonly used in tandem with?

It is mostly used in tandem with SEO tools.

Does SpyFu offer an API?

Yes, it offers URL API.

What platforms does SpyFu support?

This is a web-based service.

Does SpyFu integrate with any other apps?


SpyFu Competitors SpyFu Alternatives

SpyFu Alternatives & Competitors

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SpyFu User Reviews

Average User Rating:
4.57/5 based on 518 user ratings.
Your Rating:
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"immense benefits by enhancing their online effort"

What do you like about SpyFu?

Discover competition in terms of keywords and ads.In depth SEO and PPC reports provide deep understanding of the products which helps us in research(Marketing) work.Quick access to keywords and all related history of PPC and the ability to print reports which work as a key in terms of campaign strategy .

What do you dislike about SpyFu?

The user interface may prove to be little messed up some time.There are a number of options which can make it difficult to discover the data which you are really looking for.

What have you been using it for and what problems did SpyFu solve?

Basically we use it as an online contain ad data provider. We create a paid advertising campaign with a clear understanding of ideal keywords for our work .We try to understand which keywords competitors are using and to find backlink opportunities within.

Ease of use
Value for money
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