Serpstat

You May Also Like

Aicarma
(0)
Artificial Intelligence (AI) Software
Try for Free

What is Serpstat?

Serpstat is a go-to search marketing platform that helps analyze competitors, perform keyword research for SEO and SEM, track online positions and backlinks.

Serpstat stands out as a comprehensive SEO toolset, empowering you with efficient control over your online visibility.

A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With a robust arsenal exceeding 50 potent tools, Serpstat addresses the following:

🔍 Competitor Insights: Recognize and assess key players in your market.
📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content.
🚀 Comprehensive SEO Oversight: All-inclusive tools for securing a prime position on Google.
🌐 Market Analysis and Intelligence: Delve into your domain and adopt industry best practices from frontrunners.
💡 Advertising and Paid Search Intel: Gain insights from rivals to refine your paid campaigns.
✍️ AI-Powered Content Crafting and Analysis: Effortlessly generate or rework articles, produce meta tags, refine grammar and spelling, and extract keywords from text.
A holistic SEO platform that encompasses everything requisite for robust marketing expansion.

Hot Update: Unlock Powerful SEO Insights with the Serpstat ChatGPT Plugin!

🔍 Discover targeted SEO keywords and compare them across regions.
📊 Analyze crucial SEO metrics and domain backlink data.
✍️ Utilize SEO data and ChatGPT synergy to create effective content and optimization strategies.

Upgrade your SEO game with ChatGPT today!



Serpstat currently scores 92/100 in the SEO & SEM category. This is based on user satisfaction (92/100), press buzz (60/100), recent user trends (falling), and other relevant information on Serpstat gathered from around the web.

The score for this software has stayed the same over the past month. What is this?
serpstat.com

Regional Restrictions: Does not support russia

  • Serpstat
  • Serpstat
  • Serpstat
  • Serpstat
  • Serpstat
Crozdesk Icon

Serpstat Review

Editors' Review by the SEO & SEM Software Review Team

Serpstat is a cloud-based all-in-one search engine optimization (SEO) platform designed specifically for professionals. It delivers a comprehensive search marketing analysis solution tailored for all types of businesses, regardless of size or industry. Serpstat is particularly useful for eCommerce businesses, professional marketing firms and agencies, as well as pay-per-click (PPC) campaign managers and specialists.

The AIO platform is designed to help professional marketers and businesses improve their rankings in various facets of SEO, specifically in marketing, PPC, content marketing, search analytics and other key areas. Serpstat provides users with valuable data when it comes to which of their competitors are performing well in search engine result pages (SERPs) and what actions they might take to catch up or outperform the competition.

Serpstat’s analytics solution allows you to identify the key factors that have helped your competitors find success in their SEO efforts. This is achieved by providing you with up-to-date data and business intelligence regarding the competition’s marketing and promotion spending. The software will also give you access to information about the keywords they are using for SEO and marketing campaigns.

With all the intelligence and actionable data you are getting by capitalizing on Serpstat’s features and capabilities, you can effectively develop and implement your own well-optimized marketing campaigns to improve your page ranking on the top search engines, bring in more traffic to your website and maximize your sales.

Serpstat Features

Being an all-in-one SEO platform, Serpstat carries an impressive toolkit designed for marketing professionals, agencies and businesses. Serpstat’s features are actually divided into different categories, i.e. keyword research, website analysis, rank tracking, site audits and backlink analysis. The majority of the analytics data gathered by the system are derived from Google. However, some of the results for other markets rely on outside resources besides Google.

Keyword research

Serpstat’s keyword research solution is straightforward. All you need to do is enter any keyword or phrase and the tool should show results of keywords related to your query, which are ranked based on search volume. The system also provides a “Difficulty” score that lets you know how tough it would be for a website to rank close or inside the top 10 results within a region or country’s search market for each individual keyword.

The keyword research tool also allows you to perform pay-per-click or PPC research based on your targeted keywords. Serpstat will show results derived from Google or Yandex ads list accompanied by the average cost per click. The platform provides a very efficient and robust content marketing tool capable of breaking down user behavior and actions when it comes to internet searches. It will help you gain a better understanding of how your target users are actually searching for particular keywords, which is extremely useful if you want to identify an audience around a specific keyword.

Website analysis

The website analysis feature serves as the focal point of Serpstat. It is the heart of this comprehensive SEO platform. When you key in a URL, the system will automatically show results pertaining to your competitor, the ranking for the top related keywords and an overview of all the keywords associated with the website. The platform also allows you to view search engine visibility, as well as keep track of potential changes over a period.

One of the better aspects to Serpstat’s website analysis feature is that it allows for simple and efficient multi-domain comparisons. You can choose among the top competitors shown by the system via a pre-populated list. You can then view which particular keywords you have in common with them as well as the average advertising cost of those keywords.

Moreover, the website analysis feature also lets you see the precise search engine ads the competition is running and which keywords they are actually utilizing. Having this kind of information should help you and your team spot weaknesses, strengths and opportunities in your own marketing campaigns and strategies.

Rank tracking

Serpstat’s rank tracker is quite possibly one of its better features. The tool automatically finds and gathers all the top keywords for any domain. It then puts up a display in the form of a table showing how the target website is performing based on those keywords and phrases on a daily basis. This should give you the ability to immediately spot which particular keywords the competition is failing to capitalize on. You can then start building your ad campaign based on a particular search.

The rank tracking feature also comes with a very useful traffic share tool. Using a basic bar graph, the tool gives you an idea of the web traffic some of the more popular domains are gaining around a particular keyword. If you want to identify which websites you are competing against for all of your target keywords, this is a far easier tool to use than the keyword analysis solution.

Site audits

Serpstat features an on-page audit solution that is meant to help users spot potential issues on their website. This includes missing meta tags, broken links and indexing that might be less than optimal for a search engine like Google or Yandex. However, the tool works by essentially repackaging data derived from Google PageSpeed Insights, making it the least interesting and remarkable feature in Serpstat’s arsenal.

A more notable aspect of Serpstat’s on-page audit solution is the fact that it enables you to instantly run an in-depth analysis of your web pages by incorporating several ranking factors. The information you get from the audit will essentially give you a clear view of the status and efficiency of the different elements of your website. It will also help you spot some of the inefficiencies in your pages as well as identify optimization errors and find the appropriate fix for them.

Backlink analysis

Serpstat’s backlinks analysis solution is effective and easy to use. A quick look will show you just how many domains or websites are linking back to your site and your pages. It will also show you how many backlinks you’ve gained and lost over a set period. You can also identify which individual URLs and domains are connecting back to your website and the anchor text they are using more often with your backlinks.

This particular feature’s biggest strength is in its ability to analyze your competitor’s backlinks. Since it has the power to identify lost referrals, you can quickly figure out the exact moment when the competition loses backlinks from a specific website. From this information, you will have the opportunity to connect and create your own new referrals.

Serpstat review

Serpstat Benefits

For marketing professionals, SEO specialists and marketing firms, having the ability to acquire the information they need when the need arises is the ultimate function of any SEO solution. Serpstat is all about providing you with all the data you need on demand. The platform does not stop at giving you the ranking of a particular domain; it also provides you with useful details around a particular keyword or phrase, including the top 100 search results associated with the keyword.

The backlink analysis feature is a crucial component to any SEO campaign and strategy. Serpstat’s backlink analysis tool provides you with a comprehensive analysis report surrounding your backlinks, which includes URLs and domains that are referring back to your site. The solution does not stop there as it also keeps track of the backlinks of your competitors.

Serpstat uses a specific algorithm that allows it to find and identify the market share of every domain in the top 100 search results for any keyword and keyword groups. This particular function can be found in the platform’s rank tracking solution referred to as the traffic share tool. This is very beneficial to SEO specialists as it allows them to quickly identify trends and potential pitfalls in a domain’s visibility. The tool also shows market share fluctuations, providing valuable insights to marketing professionals and specialists.

Serpstat’s website analysis solution gives you insights into the status of your website, how well it‘s optimized and it also gives you an idea of your competitor’s website performance and optimization. This should allow you to identify which SEO practices you need to implement to improve the overall performance of your site, your strategy and your marketing initiatives.

Serpstat Pricing

Serpstat follows a subscription-based pricing model with two billing options: monthly or yearly. The vendor offers four main pricing plans: Serpstat Lite, Standard, Advanced and Enterprise. Serpstat Lite starts at $55 per month, billed annually or $69 for the month-to-month billing. Standard is priced at $119 or $149 if you choose the monthly billing.

Serpstat Advanced will take you back $239 per month, billed yearly or $299 month-to-month. The Enterprise plan starts at $399 per month or $499 monthly. You may contact the vendor directly if you want a custom plan to match your needs. You may also visit the Serpstat official website for more details on their pricing plans and other offerings.

Conclusion

Serpstat is the ideal all-in-one SEO solution for marketing firms, agencies and enterprises looking to track a high volume of keywords and keyword groups for low investment cost. The cloud-based platform offers a wide variety of SEO tools, features and capabilities for a reasonable price. It lets you conduct SEO research, website analysis, PPC analysis and other important tasks to help maximize visibility and increase web traffic to your website. There’s a lot you can do with this one platform.

SEO & SEM Market Radar

Artboard 1 copy 4

Serpstat Product Overview

  • The go-to platform to speed up search marketing goals achievement.

  • Essential tool set for marketing teams and individuals who strive to make websites visible for search engines.

  • Keyword and backlink opportunities, competitors' search strategy, daily rankings, SEO-related issues, team management and custom reports sharing – a pack of tools for reducing your time on marketing tasks.

  • Well-suited to customers whose daily routine is databulk analysis – API and integrations with Google Sheets, Google Data Studio and R.


Languages Supported: English, Ukrainian, Spanish
Regional Restrictions: Does not support russia

SEO & SEM Software Buyer Guide 2025

Product recommendations, vendor rankings, market overview and tips on how to select SEO & SEM software for business. Published in June 2025.

Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas - Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In ord...

FREE DOWNLOAD

Serpstat Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Mining
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-Site
  • Multi-User
  • Notifications
  • Password & Access Management
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Sentiment Analysis
  • Automated Conversion
  • Net Promoter Score
  • Landing Pages
  • Real-time Alerts
  • Campaign Management
  • Dashboards
Serpstat Pricing

Serpstat Pricing Plans

Free

Free
  • Limited access to features

Individual

$59.00
1 user(s) / month
  • Best for SEO-individuals, freelancers and SMB.

Team

$179.00
3 user(s) / month
  • Ideal for established in-house teams and marketing agencies.
  • Unlimited number of projects

Agency

$479.00
30 user(s) / month
  • Best value for big marketing agencies and large in-house teams.
  • Unlimited number of projects

Plans starting from: $59.00/month Credit card required: Yes

Serpstat FAQs

What is Serpstat generally used for?

Serpstat lets users track domain position changes, investigate traffic drops and visibility changes, and discover a domain's most popular and trending pages. Users can access a related keyword database, Facebook shares, and estimated traffic volume for competitors' pages. Other tools include on-site audits, backlink analysis, reports, AI for content marketing, dashboards, and email alerts.

Does Serpstat integrate with any other apps?

Serpstat integrates with the following applications:
Google Trends, Google Cloud Operations Suite, Google Analytics 360, Reportz, Datorama, Netpeak Spider, Looker, Google Search Console, ChatGPT, Google Data Studio, Google Sheets

Who are the main user groups of Serpstat?

Serpstat has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

Does Serpstat offer an API?

Yes, Serpstat has an API available for use.

Does Serpstat offer guides, tutorials and or customer support?

Becoming a Serpstat customer, you won’t be left to your own devices! Knowledge base, video tutorials on YouTube, online support chat, personal manager assistance, and Twitter chats with worldwide known digital experts come at no additional cost, for your rapid training.

Does Serpstat offer multi-user capability (e.g. teams)?

Yes.

Serpstat Competitors Serpstat Alternatives

Serpstat Alternatives & Competitors

Moz Pro
Moz Pro
  345 90/100
SEO & SEM Software
Moz Local
Moz Local
  469 89/100
SEO & SEM Software
Moz Analytics
Moz Analytics
  477 89/100
SEO & SEM Software
Semrush
Semrush
  1547 92/100
SEO & SEM Software
Ahrefs
Ahrefs
  406 93/100
SEO & SEM Software
BrightLocal
BrightLocal
  146 91/100
SEO & SEM Software

Serpstat User Reviews

Average User Rating:
4.61/5 based on 429 user ratings.
Your Rating:

Sentiment Scale
GreatLousy

User Sentiment Map

The sentiment map shows a snapshot of how Crozdesk users have rated Serpstat over time. It shows how existing users see Serpstat with regards to its usefulness, ease of use, value for money and customer service.

Overall
9.4/10
Arrow Left Recent Older Arrow Left
Usefulness
9.7/10
Ease of use
8.6/10
Value for money
10.0/10
Customer service
9.1/10
User profile picture

"Lots of Actionable Intelligence"

// Copywriter | Storyteller | SEO Expert at SEO970 | Stephen Gillespie LLC

What do you like about Serpstat?

The learning curve is low and the user experience is fairly easy to learn and use.

What do you dislike about Serpstat?

Finding different items and what they mean can be a bit confusing. They could be a bit more straightforward.

What have you been using it for and what problems did Serpstat solve?

If I'm looking for new ideas for keywords or topics for fresh content, it's great. I never run out of actionable steps for each website I'm working on.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Using for tracking competitors’ backlink strategies. So far so good."

// Web Content Manager at COMFY consumer electronics retail

The service has great capability to analyze how your competitors work with links and pinpoint the times of change in backlinks number. You can match these results with their (competitors') positions and gain insights into working backlink strategies.
The one thing the new design’s a tad confusing.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Great tool for getting insights into traffic distribution among domains. "

// Professional Freelancer at My Own

The introduction of rank tracking and keyword grouping capabilities has given us an opportunity to implement an algorithm that allows to find out the market share of every domain from top 100 search results for the tracked keywords and keyword groups. It also helps to track improvements in SEO rankings and changes in domain visibility. UI lacks sleekness.

4/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"The tool covers a lot!"

// PPC Senior at www.pro-internet-marketing.com.au

Wow, this tool realy covers a lot. We've put a test to its different modules and are extremely content with results. We use it for rank tracking, backlink profile managment, and audit automated reports.

The good: tag keywords and monitor all top 100 domains for them! Right!

The bad: backlink reports could use some ability to be sorted and prioritized by Alexa ranking withing the tool and not just with exported data. Could speed things up a bit.

The ugly: I'm not very fond of blue design;)

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Yay, Serpstat"

// Head of Content Marketing Department at Serpstat

Great all-in-one SEO tool. A little short on the number of databases but rumors have it that it's in the works. Best value on the market IMO.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

" Massive size of index for backlinks."

// VP of Marketing at Индивидуальный предприниматель

Monitor the progress of your competitors. Can't outrank your competitor? Serpstat will show you their weak spots. Find keywords that your competitors are losing grasp on and use the opportunity to take their place in SERP.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Love Serpstat"

// Marketing Specialist at Big Spaceship

Although the visibility metric is a bit confusing, Serpstat definitely has the best price-quality ratio. I’ve been using various search suggestions tool, but none gives same results. The sheer size of this module is HUGE. Excellent tool!

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
Page last modified:
Back to top