Serpstat

What is Serpstat?

Serpstat is an All-in-One marketing intelligence tool that covers: Rank Tracking Backlink Analysis, SEO audit, Keyword Research and Competitor Analysis.

Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns. Serpstat does keyword and domain research, provides analysis on organic and paid keywords, level of competition and cost per click. Serpstat’s database includes information on 10 geographical regions of Google (USA, Australia, United Kingdom, Bulgaria, Ukraine, Lithuania, Russia, Kazakhstan, South Africa, Canada) and 3 regional databases of Yandex – Yandex Moscow and Yandex Saint-Petersburg and Yandex Ukraine. As of late 2015 Serpstat's database includes information on about 180 million domains, 168 million ads, 370 million search suggestions and 98 million queries.



Serpstat Awards


Serpstat currently scores 91/100 in the SEO & SEM category. This is based on user satisfaction (92/100), press buzz (59/100), recent user trends (rising), and other relevant information on Serpstat gathered from around the web.

The score for this software has declined over the past month. What is this?
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Serpstat Review

Editors' Review by the SEO & SEM Software Review Team

Serpstat is a cloud-based all-in-one search engine optimization (SEO) platform designed specifically for professionals. It delivers a comprehensive search marketing analysis solution tailored for all types of businesses, regardless of size or industry. Serpstat is particularly useful for eCommerce businesses, professional marketing firms and agencies, as well as pay-per-click (PPC) campaign managers and specialists.

The AIO platform is designed to help professional marketers and businesses improve their rankings in various facets of SEO, specifically in marketing, PPC, content marketing, search analytics and other key areas. Serpstat provides users with valuable data when it comes to which of their competitors are performing well in search engine result pages (SERPs) and what actions they might take to catch up or outperform the competition.

Serpstat’s analytics solution allows you to identify the key factors that have helped your competitors find success in their SEO efforts. This is achieved by providing you with up-to-date data and business intelligence regarding the competition’s marketing and promotion spending. The software will also give you access to information about the keywords they are using for SEO and marketing campaigns.

With all the intelligence and actionable data you are getting by capitalizing on Serpstat’s features and capabilities, you can effectively develop and implement your own well-optimized marketing campaigns to improve your page ranking on the top search engines, bring in more traffic to your website and maximize your sales.

Serpstat Features

Being an all-in-one SEO platform, Serpstat carries an impressive toolkit designed for marketing professionals, agencies and businesses. Serpstat’s features are actually divided into different categories, i.e. keyword research, website analysis, rank tracking, site audits and backlink analysis. The majority of the analytics data gathered by the system are derived from Google. However, some of the results for other markets rely on outside resources besides Google.

Keyword research

Serpstat’s keyword research solution is straightforward. All you need to do is enter any keyword or phrase and the tool should show results of keywords related to your query, which are ranked based on search volume. The system also provides a “Difficulty” score that lets you know how tough it would be for a website to rank close or inside the top 10 results within a region or country’s search market for each individual keyword.

The keyword research tool also allows you to perform pay-per-click or PPC research based on your targeted keywords. Serpstat will show results derived from Google or Yandex ads list accompanied by the average cost per click. The platform provides a very efficient and robust content marketing tool capable of breaking down user behavior and actions when it comes to internet searches. It will help you gain a better understanding of how your target users are actually searching for particular keywords, which is extremely useful if you want to identify an audience around a specific keyword.

Website analysis

The website analysis feature serves as the focal point of Serpstat. It is the heart of this comprehensive SEO platform. When you key in a URL, the system will automatically show results pertaining to your competitor, the ranking for the top related keywords and an overview of all the keywords associated with the website. The platform also allows you to view search engine visibility, as well as keep track of potential changes over a period.

One of the better aspects to Serpstat’s website analysis feature is that it allows for simple and efficient multi-domain comparisons. You can choose among the top competitors shown by the system via a pre-populated list. You can then view which particular keywords you have in common with them as well as the average advertising cost of those keywords.

Moreover, the website analysis feature also lets you see the precise search engine ads the competition is running and which keywords they are actually utilizing. Having this kind of information should help you and your team spot weaknesses, strengths and opportunities in your own marketing campaigns and strategies.

Rank tracking

Serpstat’s rank tracker is quite possibly one of its better features. The tool automatically finds and gathers all the top keywords for any domain. It then puts up a display in the form of a table showing how the target website is performing based on those keywords and phrases on a daily basis. This should give you the ability to immediately spot which particular keywords the competition is failing to capitalize on. You can then start building your ad campaign based on a particular search.

The rank tracking feature also comes with a very useful traffic share tool. Using a basic bar graph, the tool gives you an idea of the web traffic some of the more popular domains are gaining around a particular keyword. If you want to identify which websites you are competing against for all of your target keywords, this is a far easier tool to use than the keyword analysis solution.

Site audits

Serpstat features an on-page audit solution that is meant to help users spot potential issues on their website. This includes missing meta tags, broken links and indexing that might be less than optimal for a search engine like Google or Yandex. However, the tool works by essentially repackaging data derived from Google PageSpeed Insights, making it the least interesting and remarkable feature in Serpstat’s arsenal.

A more notable aspect of Serpstat’s on-page audit solution is the fact that it enables you to instantly run an in-depth analysis of your web pages by incorporating several ranking factors. The information you get from the audit will essentially give you a clear view of the status and efficiency of the different elements of your website. It will also help you spot some of the inefficiencies in your pages as well as identify optimization errors and find the appropriate fix for them.

Backlink analysis

Serpstat’s backlinks analysis solution is effective and easy to use. A quick look will show you just how many domains or websites are linking back to your site and your pages. It will also show you how many backlinks you’ve gained and lost over a set period. You can also identify which individual URLs and domains are connecting back to your website and the anchor text they are using more often with your backlinks.

This particular feature’s biggest strength is in its ability to analyze your competitor’s backlinks. Since it has the power to identify lost referrals, you can quickly figure out the exact moment when the competition loses backlinks from a specific website. From this information, you will have the opportunity to connect and create your own new referrals.

Serpstat review

Serpstat Benefits

For marketing professionals, SEO specialists and marketing firms, having the ability to acquire the information they need when the need arises is the ultimate function of any SEO solution. Serpstat is all about providing you with all the data you need on demand. The platform does not stop at giving you the ranking of a particular domain; it also provides you with useful details around a particular keyword or phrase, including the top 100 search results associated with the keyword.

The backlink analysis feature is a crucial component to any SEO campaign and strategy. Serpstat’s backlink analysis tool provides you with a comprehensive analysis report surrounding your backlinks, which includes URLs and domains that are referring back to your site. The solution does not stop there as it also keeps track of the backlinks of your competitors.

Serpstat uses a specific algorithm that allows it to find and identify the market share of every domain in the top 100 search results for any keyword and keyword groups. This particular function can be found in the platform’s rank tracking solution referred to as the traffic share tool. This is very beneficial to SEO specialists as it allows them to quickly identify trends and potential pitfalls in a domain’s visibility. The tool also shows market share fluctuations, providing valuable insights to marketing professionals and specialists.

Serpstat’s website analysis solution gives you insights into the status of your website, how well it‘s optimized and it also gives you an idea of your competitor’s website performance and optimization. This should allow you to identify which SEO practices you need to implement to improve the overall performance of your site, your strategy and your marketing initiatives.

Serpstat Pricing

Serpstat follows a subscription-based pricing model with two billing options: monthly or yearly. The vendor offers four main pricing plans: Serpstat Lite, Standard, Advanced and Enterprise. Serpstat Lite starts at $55 per month, billed annually or $69 for the month-to-month billing. Standard is priced at $119 or $149 if you choose the monthly billing.

Serpstat Advanced will take you back $239 per month, billed yearly or $299 month-to-month. The Enterprise plan starts at $399 per month or $499 monthly. You may contact the vendor directly if you want a custom plan to match your needs. You may also visit the Serpstat official website for more details on their pricing plans and other offerings.

Conclusion

Serpstat is the ideal all-in-one SEO solution for marketing firms, agencies and enterprises looking to track a high volume of keywords and keyword groups for low investment cost. The cloud-based platform offers a wide variety of SEO tools, features and capabilities for a reasonable price. It lets you conduct SEO research, website analysis, PPC analysis and other important tasks to help maximize visibility and increase web traffic to your website. There’s a lot you can do with this one platform.

SEO & SEM Market Radar

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Serpstat Product Overview

  • The go-to platform to speed up search marketing goals achievement.

  • Essential tool set for marketing teams and individuals who strive to make websites visible for search engines.

  • Keyword and backlink opportunities, competitors' search strategy, daily rankings, SEO-related issues, team management and custom reports sharing – a pack of tools for reducing your time on marketing tasks.

  • Well-suited to customers whose daily routine is databulk analysis – API and integrations with Google Sheets, Google Data Studio and R.


Languages Supported: English, Ukrainian, Russian

SEO & SEM Software Buyer Guide 2022

Product recommendations, vendor rankings, market overview and tips on how to select SEO & SEM software for business. Published in December 2022.

Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas - Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In ord...

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Serpstat Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-Site
  • Multi-User
  • Notifications
  • Password & Access Management
  • Referral Tracking
  • SEO
  • Social-Media Integration
  • Net Promoter Score
Serpstat Pricing

Serpstat Pricing Plans

Free

Free
  • Limited access to features

Lite

$69.00
1 user(s) / month
  • Best for SEO-individuals, freelancers and SMB.

Standard

$149.00
3 user(s) / month
  • Ideal for established in-house teams and marketing agencies.

Advanced

$299.00
5 user(s) / month
  • Best value for big marketing agencies and large in-house teams.

Enterprise

$499.00
7 user(s) / month
  • Perfect for industry leaders.

Plans starting from: $69.00/month Credit card required: Yes

Serpstat FAQs

Does Serpstat offer guides, tutorials and or customer support?

Becoming a Serpstat customer, you won’t be left to your own devices! Knowledge base, video tutorials on YouTube, online support chat, personal manager assistance, and Twitter chats with worldwide known digital experts come at no additional cost, for your rapid training.

What is Serpstat generally used for?

  • Competitor & market share Intelligence
  • collecting profitable organic and paid keywords of your competitors to use them in your SEO and advertising;
  • daily tracking of your rankings, as well as changes in your competitors' positions;
  • in-depth domain or URL analysis against a range of ranking factor. The returned data will give you insight into issues that may negatively impact your search visibility visibility;
  • backlink research. The data on the domain's link profile will help you identify toxic backlinks or find linking opportunities when researching a competitor.

Does Serpstat offer an API?

Every subscription plan includes access to API at no additional cost.

Who are the main user groups of Serpstat?

Serpstat is an all-in-one platform to manage your online visibility. Being a must-have solution for companies, which are serious about ranking and business online presence, Serpstat has an impressive arsenal of 30+ tools for:

• Competitor Intelligence. Identify and analyze your market players
• Content Marketing. Analyze & Create — get high-quality and ranking content
• Full cycle SEO Management. Everything you need to get on Google top
• Market Intelligence and Analytics. Explore your niche and world best practice used by market leaders
• Advertising and Paid Search Intelligence. Discover competitor experience to polish your paid campaigns

Everything you need for full-on marketing growth within one platform.

Does Serpstat offer multi-user capability (e.g. teams)?

Yes.

Serpstat Competitors Serpstat Alternatives

Serpstat Alternatives & Competitors

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Ahrefs
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Moz Pro
Moz Pro
  345 90/100
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Moz Local
Moz Local
  469 89/100
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Moz Analytics
Moz Analytics
  358 90/100
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SE Ranking
SE Ranking
  960 95/100
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Serpstat User Reviews

Average User Rating:
4.61/5 based on 429 user ratings.
Your Rating:

Sentiment Scale
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User Sentiment Map

The sentiment map shows a snapshot of how Crozdesk users have rated Serpstat over time. It shows how existing users see Serpstat with regards to its usefulness, ease of use, value for money and customer service.

Overall
9.4/10
Arrow Left Recent Older Arrow Left
Usefulness
9.7/10
Ease of use
8.6/10
Value for money
10.0/10
Customer service
9.1/10
User profile picture

"Lots of Actionable Intelligence"

// Copywriter | Storyteller | SEO Expert at SEO970 | Stephen Gillespie LLC

What do you like about Serpstat?

The learning curve is low and the user experience is fairly easy to learn and use.

What do you dislike about Serpstat?

Finding different items and what they mean can be a bit confusing. They could be a bit more straightforward.

What have you been using it for and what problems did Serpstat solve?

If I'm looking for new ideas for keywords or topics for fresh content, it's great. I never run out of actionable steps for each website I'm working on.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Using for tracking competitors’ backlink strategies. So far so good."

// Web Content Manager at COMFY consumer electronics retail

The service has great capability to analyze how your competitors work with links and pinpoint the times of change in backlinks number. You can match these results with their (competitors') positions and gain insights into working backlink strategies.
The one thing the new design’s a tad confusing.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Great tool for getting insights into traffic distribution among domains. "

// Professional Freelancer at My Own

The introduction of rank tracking and keyword grouping capabilities has given us an opportunity to implement an algorithm that allows to find out the market share of every domain from top 100 search results for the tracked keywords and keyword groups. It also helps to track improvements in SEO rankings and changes in domain visibility. UI lacks sleekness.

4/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"The tool covers a lot!"

// PPC Senior at www.pro-internet-marketing.com.au

Wow, this tool realy covers a lot. We've put a test to its different modules and are extremely content with results. We use it for rank tracking, backlink profile managment, and audit automated reports.

The good: tag keywords and monitor all top 100 domains for them! Right!

The bad: backlink reports could use some ability to be sorted and prioritized by Alexa ranking withing the tool and not just with exported data. Could speed things up a bit.

The ugly: I'm not very fond of blue design;)

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Yay, Serpstat"

// Head of Content Marketing Department at Serpstat

Great all-in-one SEO tool. A little short on the number of databases but rumors have it that it's in the works. Best value on the market IMO.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

" Massive size of index for backlinks."

// VP of Marketing at Индивидуальный предприниматель

Monitor the progress of your competitors. Can't outrank your competitor? Serpstat will show you their weak spots. Find keywords that your competitors are losing grasp on and use the opportunity to take their place in SERP.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Love Serpstat"

// Marketing Specialist at Big Spaceship

Although the visibility metric is a bit confusing, Serpstat definitely has the best price-quality ratio. I’ve been using various search suggestions tool, but none gives same results. The sheer size of this module is HUGE. Excellent tool!

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
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