Semrush

What is Semrush?

Semrush - online visibility management and content marketing SaaS platform.

Semrush is a leading online visibility management software-as-a-service platform.
With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. 

Semrush in numbers:

  • Over 200 million unique domains monitored for 142 geo databases
  • Over 41 trillion backlinks
  • 20 billion keywords
  • Over 7 million users who have tried Semrush

Semrush scored 91/100 in the SEO & SEM category. This is based on user satisfaction (90/100), press buzz (65/100), and other relevant information on Semrush gathered from around the web.

The score for this software has improved over the past month. What is this?

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Semrush Review

Editors' Review by the SEO & SEM Software Review Team

SEMrush is a tool that helps marketers and businesses manage their digital marketing campaigns through search engine optimization, social media marketing and content management. It is an all-inclusive suite of tools that’s used by some of the world’s biggest companies.

The software is equipped with many features intended to make your SEO tasks simpler and easier. Some of these tasks are keyword research, traffic analytics and analytics reports, backlinks research, advertising research and social media tracking, among others. SEMrush actually has over 40 tools in its system.

In addition, SEMrush will give you access to eight billion keywords gathered from over 100 countries. It has one of the largest, most comprehensive keyword databases in the world.

Launched and introduced as Seodigger back in 2008, SEMrush was created to help marketers and businesses gather relevant information about market trends and industry developments and practices. It is ideal for beginners as well as for SEO and digital marketing veterans.

With its visually appealing and engaging interface, SEMrush helps you and your marketing teams find relevant, profitable and useful keywords so you can come up with content that they want. SEMrush also aids marketers in ensuring website or blog visitors a satisfying experience.

SEMrush Homepage

SEMrush Features

SEMrush includes many features that are designed to assist with your marketing and SEO campaigns.

Using the search bar, type the URL of the website you want to check out. SEMrush will automatically generate a report that shows details about the domain you chose while also giving you a list of its most significant keywords. This, then, is what you will analyze and use to come up with a strategy or strategies for leveling up or moving ahead of your competitors.

The second option, creating SEMrush projects, effectively and efficiently collects external data—or data found outside of the database. After analyzing the collected information, you’ll be able to determine how visible your website is as well as give you insights on how you can improve performance, particularly in relation to your competitor websites.

SEMrush also has numerous toolkits, which are packs of customizable tools and reports that you can use for your campaign. You don’t necessarily have to use everything, but given the wide variety available, you’re guaranteed to find just the right report and tool you need to efficiently track the progress of your campaign.

Here are some of the key features you might find useful:

Dashboard

This is where you’ll get an overview of the domains you’re monitoring. Basically, what you will see are numbers for organic traffic, organic keywords, ads traffic and ad keywords.

Organic research

Through organic research, you’ll get an idea of what your competitors’ best keywords are and be able to understand the value of each keyword and how they’re performing in search engine results pages. Additionally, you can also check how they’re doing in terms of search volume, traffic, search results number, CPC estimate and competition.

Domain analytics

This feature allows you to enter your domain so you can get data that’ll tell you how well your website is doing. Likewise, domain analytics provides you with useful information regarding the keywords that are giving you good ranking; the ones that Google likes. In addition, you can also track the changes in your ranking position.

If you want to see who your competitors are, then you can go to the competitor tab and you’ll get the details you need. What you’ll find is a list of keywords that are common with you and your competitors and are ranking.

Lastly, domain analytics also features a backlinks tab that allows you to monitor the backlinks that lead to your domain. This will give you an idea of which among your site’s content is attracting the most number of audiences.

Keyword research

This looks for the keywords and phrases that are an excellent match to your content so you can increase your site’s online presence. For every search term, SEMrush finds Google top 100-ranked domains and analyzes them. Then you’ll be given a keywords list, the ones that are common among the domains. This list is then extended to include the variations and synonyms of the queried word. So, you now have your own pool of keywords.

Aside from matching keywords, the keyword research feature also provides you with long-tail keywords, which can also significantly help improve your site’s rank.

Traffic analytics

This is where you’ll get information about the online performance and traffic of your competitors’ website, as well as valuable details about their marketing strategies.

Traffic analytics gathers numbers showing the website traffic volume of your competitors, including those of your prospective partners’. It also tells you where their audiences come from—search, social media, through referral, paid and direct sources.

Traffic analytics will also help you understand the behavior of prospective customers and discover new investment opportunities, markets and niches.

Keyword magic tool

This feature is what you’ll use if you need ideas for keywords, as all you need to do is enter your topic or term in the search bar and after you click on the Search button, you’ll be provided a list of keywords relevant to your topic. 

Advertising research

Basically, this feature is essential for proper budgeting. Information provided by advertising research will help you gauge how much you should spend for specific activities, particularly paid searches.

The tool actually evaluates the strategy and budget of your competitors in four aspects: their current expenses, their year-long expenses, which keywords they are spending on and your competitors’ ad campaigns experience.

Likewise, this feature will allow you to track and view landing pages and ad copies. With this, you’ll get ideas about how you should create and position your landing pages and ad copies.

SEO writing assistant

To help make sure your content is optimized, the SEO writing assistant tool provides you with target keywords, including variations and semantically related ones. In addition, it can send you alerts whenever you start to stuff your content with too many keywords.

The SEO writing assistant makes sure you produce perfectly crafted, well-structured content for your target keyword and ensures that it is SEO-friendly.

Other features you’ll find in SEMrush are charts, domain vs. domain comparisons, keyword difficulty tools, product listing ads, market explorer, display advertising tool, CPC map, reports, site audit, and backlinks, among others.

It also has a social media tracker, which uses competitor information in helping you come up with better social media strategies. You can schedule your posts on all your social media accounts using the social media poster feature.

SEMrush Features

SEMrush Benefits

SEMrush offers many benefits to users of their platform. The most important benefits that SEMrush provides are:

Better understanding of a site’s SEO performance

A lot of businesses know that SEO is an essential factor in digital marketing campaigns. However, not everyone understands how good SEO can help their website—the keywords, pages, title tags and everything. The same is true when it comes to errors like broken internal images, files and links, missing title tags, crawlability and other similar issues.

SEMrush can help businesses get a better understanding of all these. It points out the problems and recommends solutions or actions. SEMrush also lets you know if your website is performing well in search engine results pages.

Assists marketing teams better

A company that carries out an SEO campaign relies a lot on marketing teams. They are the ones who come up with good content and SEO strategies that can elevate the company’s website to greater heights. SEMrush helps marketing teams by offering tools that they can use to optimize content, find the right keywords and target the right audiences.

Combines SEO and social media marketing seamlessly

SEMrush is a centralized system that can perform multiple digital marketing tasks. Everything is in one platform. This enables marketing teams to handle all their SEO, content marketing and social media marketing campaigns on one platform.

Helps businesses understand their competition

SEMrush provides a lot of competitor data and this will help you learn and understand their strategies and actions—their campaign in general. Then you’ll learn to value your competition and this will push you to improve your campaign.

SEMrush Pricing

SEMrush has three pricing packages for you to choose from, all of which offer extensive features and benefits that can assist teams with their SEO and marketing campaigns.

Pro

The Pro package is worth $99.95 a month and is ideal for startups, in-house marketers and freelancers that are on a tight budget. It comes with over 40 advanced tools and features for tracking competitors’ ranking, social media results and traffic sources.

Guru

Ideal for small and medium businesses, the Guru package costs $199.95 per month and comes with all the Pro features in addition to branded reports, content marketing platform, extended limits and historical data.

Business

The Business package is priced at $399.95 a month and is recommended for companies with wide web presence, eCommerce projects and agencies. It comes with all the features in the Guru package and API access, Google Data Studio Integration, White label reports and extended limits and sharing options.

There’s also an Enterprise package that you’ll need to get in touch with SEMrush representatives if you want this customized solution. A free trial is available for all packages.

Conclusion

SEMrush provides users with a seamless solution for convenient and efficient digital marketing management. The extensive range of features and benefits helps teams make better marketing decisions, understand their competitors better and ensure that marketing teams have all the tools they need to improve marketing and SEO campaigns.

  • Semrush
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SEO & SEM Market Radar

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Semrush Product Overview

  • Uncover Your Competitors’ Ad Strategies and Budget.

  • Find the right keywords for SEO and PPC campaigns.

  • Check your site’s health with our SEO analysis tool.

  • Conduct a deep backlink analysis.

  • See competitors’ best keywords, and much more.

  • Get the traffic analytics of your competitors


Languages Supported: English, Italian, Spanish, Portuguese
Exclusive Crozdesk Discount: Click to view exclusive Crozdesk discount...

SEO & SEM Software Buyer Guide 2021

Product recommendations, vendor rankings, market overview and tips on how to select SEO & SEM software for business. Published in September 2021.

Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas - Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In ord...

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Semrush Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Big Data
  • Brand Management
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-Site
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Net Promoter Score
  • Dashboards
  • Reports
  • Visualization
Semrush Pricing

Semrush Pricing Plans

Pro

$119.95
1 user(s) / month
  • 3000 reports per day
  • 10 000 results per report
  • 250 keyword metrics updates per month
  • Mobile ranking
  • 500 SEO ideas units

Guru

$229.95
1 user(s) / month
  • 5 000 Reports per day
  • 30 000 Results per report
  • 1000 Keyword metrics updates per month
  • Historical data
  • Mobile ranking
  • Multitargeting
  • Branded pdf reports

Business

$449.95
1 user(s) / month
  • 50 000 Results per report
  • 10 000 Reports per day
  • 5 000 Keyword metrics updates per month
  • Historical data
  • Product listing ads
  • Mobile ranking
  • Multitargeting
  • Branded pdf reports

Plans starting from: $119.95/month Credit card required: Yes

Semrush FAQs

Does Semrush offer guides, tutorials and or customer support?

Semrush supports users worldwide in different languages. We have Semrush Academy, webinars and ebooks that allow getting basic and deep knowledge about the product, SEO and other directions of digital marketing.

Who are the main user groups of Semrush?

Digital marketers
SEO and SEM specialists
Content marketers
Social media marketers

Does Semrush offer an API?

Our API provides the possibility to view our data. There are analytics and projects API. Analyze competitive strategies in organic and paid search, their display ads, and backlinks. Launch projects to track any keyword or domain at any location and get daily updates on websites’ position changes.

Semrush User Reviews

Average User Rating:
4.52/5 based on 1557 user ratings.
Your Rating:

Sentiment Scale
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User Sentiment Map

The sentiment map shows a snapshot of how Crozdesk users have rated Semrush over time. It shows how existing users see Semrush with regards to its usefulness, ease of use, value for money and customer service.

Overall
8.9/10
Arrow Left Recent Older Arrow Left
Usefulness
8.9/10
Ease of use
9.1/10
Value for money
8.6/10
Customer service
8.9/10
User profile picture

"Semrush "


What do you like about Semrush?

Semrush is the cream of the crop in terms of comprehensive search engine data. It is excellent for keyword research and understanding how many people search for a term, how difficult it is to rank for the keyword, how much it would cost to run ads for, and also see what websites currently rank for that word. Semrush provides suggestions for related keywords all from one seed keyword, which makes it an efficient process.
Semrush is great for identifying technical SEO issues on our clients' websites. It has its own crawler which checks all pages for areas to improve or fix errors and issues to follow best practices in SEO. It helps uncover these issues that otherwise would take forever to find by skimming the site manually.
Semrush helps us analyze competitor websites, with data on keywords, pages, traffic metrics and trends, and even will show some of their ads.

What do you dislike about Semrush?

There's not a lot that Semrush could improve on. The biggest annoyance is that the plan we have only allows one user. As an agency, we can only still have 1 person logged in using it at a time.
The Semrush social media poster has not worked very well lately. It doesn't seem to connect to Facebook accounts even if our Facebook Business Manager has access to our clients' pages with Admin access, we cannot post through Semrush anymore.
In the Keyword Magic Tool, it often will not show metrics for the seed keyword that you put in, it will only show variants, which makes it confusing sometimes, or difficult to find the search volume for a specific keyword.

What have you been using it for and what problems did Semrush solve?

My friend problem solved

4/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Best tool for competitor analysis and insight of your domain"


What do you like about Semrush?

The finding given by this tool is very accurate and unique. Most of the thing that I need for doing SEO or competitors analysis, I got in one place.

What do you dislike about Semrush?

Limit of the free trial. I guess for 7 days free trial they should provide the all features access.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Best SEO and Marketing Analytics Software "

// CEO at Zealmat Tech Blog

What do you like about Semrush?

I like SEMrush for many reasons because I used it more for my blog and I use it to know the best keyword to target and also to check my blog backlinks.
I also like this platform SEMrush because the have a database that contains more than 100 countries. To conclude this I just love their seo analysis.

What do you dislike about Semrush?

This platform somehow lack some keywords so if they could improve their content based tools. The Topic Research, Gap Analysis, and SEO Content Template tools are all great but are not quite good

What have you been using it for and what problems did Semrush solve?

For my blogs and also I use it for my client blog too

4/5
Usefulness
3/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"Great SEO software"

// Designer Web at Amazon

What do you like about Semrush?

Semrush is a great SaaS, with SEO, SEM and PPC functions you can really bring your A game to all the online fields.
I have used it for a couple of niche blogs an ecommerce websites. It has great functionality and reporting for SEO and PPC.
After upgrading from the free basic account you can really see your SEO rankings daily in a customized report delivered to your inbox, and ad up to 10 competitors.
The compare function is really great and you can understand how much traffic and orders your rivals get from their organic rankings.

What do you dislike about Semrush?

Some local keywords are missing from the PPC campaigns, I did use it for the Adwords section but, it had some small keywords not present i.

What have you been using it for and what problems did Semrush solve?

I have been using it for SEO rankings overall looks and PPC campaigns, in order to get ahead of my competitors.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Great services, make your website great again"

// Web Developer at Teleperformance

What do you like about Semrush?

This is the software for achieving great results, in order to manage multiple outreach and seo campaigns you need to use this service.
You can use it with seo, ppc and social media at a great price

What do you dislike about Semrush?

The seo reports, they look automated and cannot stop them or improve them. They should improve this

What have you been using it for and what problems did Semrush solve?

To research my competition and to understand how much of my budget is wasted on ppc

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Great for optimizing strategies and reach"

// Web Developer at Airbus

What do you like about Semrush?

We have used this software for a freelance project. Helping the owner understand what his sources are and how to optimize the strategies and budget. We have seen over 80% growth in just one month with the same budget. Used it for social media and link building.
PPC was a big factor in that growth and saw the impact of that strategy in the bottom line.

What do you dislike about Semrush?

Some automated reports were displaying false info about the construct of the pages and how to solve those " suppose" issues.

What have you been using it for and what problems did Semrush solve?

For updating and measuring performances of online strategies.

4/5
Usefulness
5/5
Ease of use
3/5
Value for money
5/5
Customer service
User profile picture

"SEMRush is well suited for any company or marketing agency"

// Web Software Developer at DXC Technology

What do you like about Semrush?

What I like best is that you can see the entire SERP ecosystem of a website. In addition, I really like the tool "Reports". We can see the traffic of our competition and the keywords that have positioned and what percent of traffic takes each one. We utilize SEM Rush for every one of our SEO and social media accounts.

What do you dislike about Semrush?

I also found that their support was at the highest level and useful to you, using the functions of this tool. However, I will make a reservation that when we did not have a business account, the support was not just good.

What have you been using it for and what problems did Semrush solve?

We use it to streamline and speed up reports, error correction, and social media sharing.

4/5
Usefulness
4/5
Ease of use
3/5
Value for money
3/5
Customer service
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