What is BrightLocal?

Take the lead in local search 🚀 Tools for local businesses and local SEO agencies.

BrightLocal's all-in-one platform is used worldwide by SMBs, multi-location businesses, and marketing agencies.

Want to get ahead in local marketing? Don't waste time jumping between tools. With BrightLocal you can:

  • UNDERSTAND YOUR RANKINGS: Track local search rankings

  • IMPROVE SITE PERFORMANCE: Audit sites for local SEO

  • MAXIMIZE CITATIONS: Clean up and build local business listings

  • MANAGE YOUR REPUTATION: Monitor and generate online reviews

  • REPORT TO CLIENTS: Create white-label reports

BrightLocal currently scores 91/100 in the SEO & SEM category. This is based on user satisfaction (90/100), press buzz (56/100), and other relevant information on BrightLocal gathered from around the web.

The score for this software has improved over the past month. What is this?
  • BrightLocal
  • BrightLocal
  • BrightLocal
  • BrightLocal
  • BrightLocal
Crozdesk Icon

BrightLocal Review

Editors' Review by the SEO & SEM Software Review Team

BrightLocal focuses largely on integrating your localized SEO initiatives into an all-in-one reliable SEO platform. You’ll get complete control and access over your listings, SEO campaigns and reputation. Four of its powerful products include local SEO tools, reputation manager, citation builder and agency lead generator.

Both your local search visibility and local citation accuracy drastically improve with the help of BrightLocal. Its functionalities include keyword rank tracker, Google My Business, review tracker and citation tracker. Through these functionalities, users can do a variety of tasks including:

  • Tracking organic, local and mobile rankings
  • Auditing citations and NAP
  • Monitoring online reviews and getting alerts
  • Producing SEO audits and sales reports
  • Cleaning and building local citations
  • Integrating with Google Analytics
  • Integrating with Facebook and Twitter
  • Having Google My Business audits

BrightLocal Features

BrightLocal has several powerful features designed to improve your workflow:

Local SEO tools

BrightLocal has everything you need in a local SEO reporting platform. Its tools include track rankings, audit citations, audit local SEO, multi-location reporting, monitoring and growing reviews, integrating GMB insights, connecting Google Analytics and white-label reporting. These tools are catered to ensure online visibility and higher SEO ranking.

White-label location dashboard

BrightLocal’s white-label location dashboard basically combines and integrates all necessary information, such as detailed reports and data from Google My Business, in an easy-to-understand centralized interface. You can even customize your layout with simple, drag-and-drop modules and control what each of your clients sees.

Track search rankings

With this feature, you can improve your SEO strategy for complete efficiency and organization. You can monitor your rankings based on categories such as organic, local packs, maps and mobile. It also extends to keyword searches, where you can identify which is your best and worst keyword groups.

Local citations

You don’t have to rely on the guessing game when it comes to local citations. Have BrightLocal provide you with detailed NAP audit and citation score reports. Monitoring local citations has never been made easier with the citation tracker. You can now track weekly citation growth and monitor your competitors’ citations.

Social media integration

Having popular social media integrations can equate to digital marketing happiness for local marketing strategies. This makes it easier for you to track social performance. With the ability to integrate with Facebook and Twitter, users of BrightLocal can now monitor online growth. This includes growth in likes, views and followers. What this does is it lets you reach out to your audience and engage with them over your business.

BrightLocal dashboard

BrightLocal Benefits

Here are the top three benefits you can receive from using BrightLocal:

All-in-one solution

Business owners don’t have to use different applications just to increase their SEO ranking or improve their local search visibility. Instead, with BrightLocal, they can enjoy several functions and features with its single, reliable platform. This solution provides a white-label location dashboard where you can set up visualizations to display critical information. This includes your most important metrics and SEO reports for every location.

You can also include other details such as organic traffic, maps, search rankings and reports. This will give you the ability to make well-informed and data-driven decisions. White-labeled SEO tools and report emails are automated, streamlining your work and satisfying your customers.

Build stronger relationships

Another benefit you can receive from BrightLocal is the ability to build stronger relationships with other local sites. Having a local business means making a name for yourself. You can’t do that unless you have the right connections with the right people. With local citation management, you can also clean up and build citations for $2 per website. This allows you to discover and maximize relationships with other local sites that are relevant to your business.


BrightLocal also lets you customize and personalize SEO reports and emails. This basically gives you the freedom to tailor your own logo and brand colors. Through this, you can ensure your content is consistent and seamless. You can also control which data the customers and clients can see. At the end of the day, customization makes it easier for your website to stand out.

BrightLocal Pricing

BrightLocal has a free trial for users to experience its premium version, complete with the SEO Pro plan’s features and functionalities. The SEO Pro plan has the best value for businesses of all sizes, catering to those who are managing up to 100 locations. It lasts for 14 days with no credit card information required. At the end of your free trial, you can then select the best pricing plan that fits your business. BrightLocal offers three plans for its users with two billing options—monthly or annually. When choosing the annual option, you are given two months free.

The first one is called Single Business. It’s catered perfectly for small businesses with a small number of locations (the maximum number is three). Within this pricing plan, users enjoy limited features such as local SEO tools (most notably three Local Search Ranking Reports, Three Citation Tracker Reports, 10 Google My Business Audits and one local SEO audit report) and Reputation Manager. The reputation manager lets you use three Monitor Reviews and one Get Reviews. While it might seem restrictive and limited, it’s perfect for starting businesses that don’t have many locations yet. It’s priced at $29 per month.

The second pricing plan is called Multi Business. It’s priced at $49 per month and comes with additional features not found in Single Business. This includes an increase in the number of reports and audits you can have for the Local SEO Tools. Other than Reputation Manager, users also benefit from Agency Lead Generator, Google Analytics Integration, Facebook and Twitter Integration and White-label Reports and Emails.

The last pricing plan is entitled SEO Pro. It is notably the version with the most complete plan and is suitable for businesses and agencies managing up to 100 locations. It has all the features found in Multi Business with additional tools such as Google Mobile Rank Tracking, Competitor Tracking and API access.

However, if your business handles more than 100 locations, you can ask BrightLocal to tailor a custom plan. With this, you’ll be equipped with a software platform that caters to what your business needs. You can contact BrightLocal’s customer support for a quotation.


One of the most critical things businesses must focus on is building a high SEO rank. This helps increase your social media presence—allowing your audience to reach your website easier and quicker. BrightLocal boasts of a single platform catered for monitoring, auditing and optimizing your local SEO. With more than 3,500 SEO agencies and digital marketers using this platform, it’s clear that BrightLocal is one of the most trusted solutions in the current market.

If you’re looking for an all-in-one local SEO reporting platform, then BrightLocal is one of the top contenders out there. It has all the functions and features you need such as track rankings, audit citations, audit local SEO, multi-location reporting and white-label reporting. Users can take advantage of local SEO marketing, which is said to be an effective way of marketing local businesses online and promoting your products.

SEO & SEM Market Radar

Artboard 1 copy 4

BrightLocal Product Overview

  • Monitor local search rankings

  • Geo-grid rank tracking

  • Request reviews from customers

  • Respond to incoming reviews in one place

  • Track online business listings

  • Report back to clients with white-label reports

  • Generate leads for your agency

  • Build citations with Citation Builder campaigns

  • Submit to data aggregators with Citation Builder campaigns

Languages Supported: English

SEO & SEM Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select SEO & SEM software for business. Published in April 2024.

Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas - Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In ord...


BrightLocal Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Feedback Management
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Social Media Monitoring
  • Sentiment Analysis
  • Review Monitoring
  • Net Promoter Score
  • Review Moderation
  • Real-time Alerts
  • Customer Service
  • Visualization
BrightLocal Pricing

BrightLocal Pricing Plans


1 user(s) / month
  • Track local rankings
  • Audit citations, GBP and on-site SEO
  • Monitor GBP and website performance
  • Competitor Insights
  • Customizable white-label reports & emails
  • Agency Lead Generator
  • Citation Builder (pay as you go)


1 user(s) / month
  • Track local rankings
  • Audit citations, GBP and on-site SEO
  • Monitor GBP and website performance
  • Competitor Insights
  • Customizable white-label reports & emails
  • Agency Lead Generator
  • Citation Builder (pay as you go)
  • Sync business data across Google, Bing, Facebook, and Apple
  • Supress external edits
  • Schedule GBP Posts
  • Bulk post to multiple GBP listings


1 user(s) / month
  • Track local rankings
  • Audit citations, GBP and on-site SEO
  • Monitor GBP and website performance
  • Competitor Insights
  • Customizable white-label reports & emails
  • Agency Lead Generator
  • Citation Builder (pay as you go)
  • Sync business data across Google, Bing, Facebook, and Apple
  • Supress external edits
  • Schedule GBP Posts
  • Bulk post to multiple GBP listings
  • Monitor and respond to reviews
  • Run review generation campaigns
  • Create a review widget for your site

Plans starting from: $39.00/month Credit card required: No

BrightLocal FAQs

What is BrightLocal generally used for?

Local SEO and local marketing including:
* Managing online reputation (reviews)
* Tracking local rankings
* Monitoring citations
* Building citations
* Listings management

Does BrightLocal integrate with any other apps?

  • Google My Business
  • Google Analytics
  • Facebook

Does BrightLocal offer guides, tutorials and or customer support?

Yes. BrightLocal provides:
* 24/7 support (phone, live chat, email, tickets, social media)
* Help Center with hundreds of articles and videos to support users
* Ongoing webinars to provide useful tips
* Weekly blog content

Who are the main user groups of BrightLocal?

  • SMBs, including service-area businesses and local brick-and-mortar stores.
  • Multi-location businesses.
  • SEO and marketing agencies.
BrightLocal Competitors BrightLocal Alternatives

BrightLocal Alternatives & Competitors

Moz Analytics
Moz Analytics
  457 89/100
SEO & SEM Software
Moz Pro
Moz Pro
  345 90/100
SEO & SEM Software
Moz Local
Moz Local
  469 89/100
SEO & SEM Software
  1545 92/100
SEO & SEM Software
  403 93/100
SEO & SEM Software
Screaming Frog SEO Spider
Screaming Frog SEO Spider
  0 88/100
SEO & SEM Software

BrightLocal User Reviews

No user reviews yet.
Rate this app or be the first to review it!
Page last modified:
Back to top