SEO & SEM Software Industry Overview

SEO & SEM Software Awards 2017 - Top 15 List View All Products

It can be difficult to weed through all the software solutions out there that help you optimize your website for better readability and marketing with respect to search engines. Search Engine Marketing (SEM) covers diverse areas such as Search Engine Optimization (SEO), Social Media Marketing (SMM) and Pay Per Click (PPC), so most people prefer to use a cocktail of software solutions to improve their website’s domain authority and rank. What we have here is a mix of the top SEO & SEM software that will help you make your company brand more visible in search results, drive more traffic to your website(s) and impact conversion rates. More advanced software can also track backlinks, keywords and competitors’ websites.

This ranking was published on September 6, 2017. For the most up-to-date Crozscores, user reviews and other information have a look at the full list of SEO & SEM products.


HubSpot (6852)

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Hubspot Marketing is an all-in-one inbound marketing software that has some excellent features for SEO and SEM. With HubSpot, you can identify the right keywords with its keyword strategy suite, which dynamically gives SEO advice. Users will also be able to easily assess the competition by comparing SEO metrics and rankings. View Listing...


Ahrefs (371)

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Ahrefs features a suite of solutions for SEO. It is one of the most in-depth and widely-used crawlers on the market as it maintains a staggeringly large catalogue of backlinks which has set the standard for backlink analysis. Other useful solutions include ad-hoc keyword research capabilities, domain and competitor comparisons. View Listing...

Moz Analytics

Moz Analytics (4)

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One of the biggest authorities in the SEO sector, Moz analytics is the leading product from Moz Analytics enhances your ability to measure your SEO efforts with its MozRank and Domain Authority metrics. Moz Analytics will impart actionable insights such as keyword opportunities and crawl errors on your site with suggestions on how to resolve them. View Listing...


Serpstat (411)

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Characterized by its slick user-interface and its ability to track SEO metrics in real-time, Serpstat will take care of just about every area of SEO. Its standout solutions include its PPC analysis and competitor research, as Serpstat will enable you to easily get long-tail keywords, target certain countries, and analyze trends. View Listing...


SEMrush (1001)

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An all-in-one digital marketing platform which features historical SEO records dating back to 2012, SEMrush enhances the effectiveness of SEO campaigns. It does so with pro-active keyword suggestions, in-depth data visualizations and thorough audits to maximize optimization. View Listing...


WebCEO (8)

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A great solution for businesses of all sizes, WebCEO has a wealth of SEO features that cover key areas such as link-building, marketing analytics and social media. There are also a number of modules that can be used to enhance your backlink strategies. For example, it makes it simple to disavow links. View Listing...

Monitor Backlinks

Monitor Backlinks (19) Backlink Pro

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With a slick and easy-to-use interface, Monitor Backlinks goes one step further when its comes to monitoring backlinks. This solution will update you after a myriad of different scenarios, such as when you receive links, when links are removed, how good your links are for SEO and much more, ensuring that you are constantly on top of your backlink profile. View Listing...

Advanced Web Ranking

Advanced Web Ranking (18)

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Advanced Web Ranking ensures that your ranking metrics are up-to-date and accurate. This service utilizes geo-located proxy servers which flood search engines with queries. These are then posted to your website which ensures that you have unbiased and up-to-date ranking data. View Listing...


BrightLocal (430)

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BrightLocal can provide you with up-to-date local SEO metrics. Important data, such as search rankings, reviews and social media interactions can all be accessed easily. Best of all, BrightLocal data can be filtered from a citywide search to a single postcode, ensuring that you get the data that is most relevant to you. View Listing...


AuthorityLabs (16)

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AuthorityLabs is a flexible and powerful SEO monitoring solution. Authority Labs will let you track the competition, check your own rankings, receive local data and much more. They offer multiple packages at different price points to cater to budding startups and large enterprises alike. View Listing...


CanIRank (4)

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Understand more with CanlRank, an SEO software solution that utilizes AI which can give users SEO suggestions and recommendations. CanlRank has functionality to let users discover the changes that will increase SEO performance, understand why pages rank the way they do, and get notifications for new ideas. View Listing...


Mangools (11)

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SERPWatcher is a rank-tracking solution that emphasizes usability through its simple user-interface that gives you the most pertinent information all on one screen. SERPWatcher will let you easily track your overall progress by taking key metrics into account, such as estimated visits, keyword rankings etc. View Listing...

Marketing Miner

Marketing Miner (5)

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Primarily a data-mining solution, Marketing Miner will extract data from domains, URLs, products and keywords to give you important information that will help you with keyword research, rank-tracking and much more. View Listing...


HitTail (2)

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HitTail is a keyword suggestion tool. It will analyze the keywords that are most effective at bringing traffic to your site, and then suggest other long-tail keywords based on what works for your niche. HitTail is an easy-to-use SEO resource that will give you content ideas you need to increase your traffic. View Listing...


SEO4Ajax (2)

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SEO4Ajax does what it says on the tin. It is a solution that will make AJAX applications visible on Google and social media platforms for SEO purposes. AJAX-based applications generally lack crawler support, but SEO4AJAX capitalizes on this by giving users the ability to easily view SEO metrics on AJAX applications. View Listing...

All scores are fixed as of the date of publication.

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