Marketing Planning Software

Top Marketing Planning Software

  387 94/100
Project Management Software
  6687 94/100
Project Management Software
Resource Guru
Resource Guru
  173 92/100
Calendar & Scheduling Software
  7399 90/100
Project Management Software
Workday Adaptive Planning
Workday Adaptive Planning
  143 88/100
Budgeting & Tracking Software

Marketing Planner Software

Planning successful marketing campaigns and strategies requires more than just spreadsheets and presentations. Having an extensive planning software solution that effectively aligns your plan and your marketing strategy can provide a competitive edge to small business owners like you when you’re up against more established competitors.

As a small business owner who doesn’t necessarily employ dedicated seasoned sales teams, you need a software solution that can help you connect your corporate strategy and goals with your marketing plans. While the idea seems simple enough, you need to understand that marketing plans, along with marketing strategies, are constantly evolving. You need to keep that in mind when you’re attempting to develop a marketing plan for your business.

Marketing planning software solutions allow you to develop great marketing programs and strategies without ever losing sight of your company goals and objectives. Through its many different features and functions, you and your sales/marketing team will be able to deliver a clear and concise marketing message in front of your target audience and develop a marketing plan that will eventually help you close more sales.

Expert Pick


Aha 87


Aha! delivers cloud-based solution related to project and product management, ideas defining, and progress tracking. It belongs to the roadmapping platforms whose main use is in project and product portfolio... View Listing...

Aha! provides a fully-featured marketing planner and product management solution that enables users to easily create visual marketing roadmaps.

How is marketing planning software used?

Marketing planning software solutions come in many different forms. Some are offered as part of a more extensive project management platform, while others are integrated with some types of marketing analytics solutions. In some cases, marketing planning solutions are referred to as road mapping, which simply means the function enables businesses to easily trace their product portfolio and project development process from start to finish using visual roadmaps. This is actually one of the key functions of a planning software solution.

Marketing planning software solutions are also mostly cloud-hosted or offered as a Software-as-a-Service (SaaS). Given that they are often incorporated into a marketing performance management solution or project management tool, you might have to consider looking into products belonging to these categories to find a fully-featured, more flexible marketing planner for your business.

Examples of marketing planning software include Husky Marketing Planner, Hive9 and Aha! roadmap software. These products have a wide variety of offerings in terms of features and capabilities, all focusing on helping users to streamline the planning and creation of marketing campaigns, measure their efficacy and predict trends and revenue based on marketing strategies.

Aha!, more specifically, is a cloud-based platform marketed as a project management solution for small and medium-sized businesses, as well as large enterprises. The solution serves a variety of industries, including finance, energy, education, medical, government, legal, non-profit organizations, marketing and more. It offers different features and tools such as Kanban boards, collaboration tools, task management, product roadmaps as well as reporting and analytics tools.

Some of the key features you might find in most marketing planning software solutions include visual reporting and detailed charts, real-time goal tracking, community engagement tools, predictive analytics, collaborative tools, performance management, data management, campaign management and strategy and planning management. These are just some of the functionalities and tools that can help improve your marketing strategies and bring your message in front of the right people.

Predictive analytics, for example, can help your marketers and marketing team come up with new effective marketing campaigns and strategies based on trends and how your leads connect to revenue. With the data that can be obtained from marketing planning software, an effective and potentially successful marketing plan should be easy to create.

The real-time goals tracking feature will help make sure that when you develop a marketing plan, it has a clear goal in it that you can keep track constantly and in real-time. You can identify which activity will help your marketing team reach which goal before it’s too late to make any kind of changes to the different aspects of your plan.

The performance management functions will also enable you to easily rank the overall performance of your marketing campaigns, strategies and programs based on return on investment (ROI), revenue, specific goals, and other categories.

What are the benefits of marketing planning software?

Planning is a crucial step in any endeavor, whether it’s product development, project management or marketing. Planning allows for better efficiency, security and more profits for businesses. No great marketing programs and campaigns are ever successful without proper planning.

As businesses operate in increasingly complex and constantly evolving markets, meeting the ever-changing difficulties that come with it is undoubtedly a serious challenge for most organizations. Marketing planning software is something that is specifically designed to help businesses navigate the complexities of today’s markets, making sure your message is brought in front of the right people—the consumers you’re trying to market your products and/or services to.

Project managers will benefit greatly from a good marketing planing solution as it helps them steer their strategies and campaigns to coincide with both marketing and corporate goals. These solutions also allow users to gain valuable insights into their target market and customers. The data they collect can then be leveraged to identify and map out key strategic actions, develop a marketing plan and determine how goals and objectives can be achieved using that plan.

Marketing planning software is a great marketing solution for small and mid-sized businesses and even large enterprises. It is especially useful and provides a serious competitive edge to small businesses with no dedicated marketing team. Additionally, if you’re a company that doesn’t rely on seasoned sales teams to market your products and/or services, having a good planning software solution can really do wonders for your marketing strategies in terms of effectiveness and results.

The bottom line is marketing planning software can only benefit your business in the long run. If you’re a startup or a small company with limited resources, having a tool that can help bridge the gap between achieving your goals and coming up with a surefire marketing plan to help grow your business is especially valuable.

All Software Products

GanttPRO 94


GanttPRO is Gantt chart software for personal use as well as for work in teams. The tool also offers a variety of ready-made templates for different professional spheres. **In GanttPRO, users can:** * ... View Listing... From: $8.90/month trial/premium GanttPRO Pricing

6 Award(s) 94

6687 is the easiest work platform to manage any team and any project: Simply pick from a variety of templates or create your own workflow to get started. Sync, plan, organize, and track your teams proj... View Listing... From: $8.00/month trial/premium Pricing

10 Award(s)

Resource Guru 92


Resource Guru is the *fast*, *simple* way to schedule people, equipment, and other resources online! Get full team visibility on one clever calendar. Lightening fast drag and drop scheduling lets you add,... View Listing... From: $2.50/month trial/premium Resource Guru Pricing

10 Award(s)

Smartsheet 90


Transform the way you work with Smartsheet - a uniquely collaborative task and project management app. Organizing projects and tracking due dates is a dream with the familiar spreadsheet interface, date c... View Listing...

5 Award(s)

Workday Adaptive Planning 88


Workday Adaptive Planning is the recognized leader in cloud corporate performance management (CPM). Workday enables companies of all sizes to collaboratively plan and model, easily access real-time analytics... View Listing...

4 Award(s)

ActiveCollab 88


Enjoy a smooth transition towards remote work with a special 14-day trial offer. With ActiveCollab, you can spend less time juggling and more time managing your Real Work! ActiveCollab is equipped with just... View Listing...

2 Award(s)

Screendragon 88


Screendragon is designed for high-performing marketing, agency and professional services teams. It is a fully integrated solution combining project management, workflow automation, resource management and fo... View Listing... From: $20.00/month trial/premium

1 Award(s)

Wrike 87


What are its main capabilities? Wrike enables teams to quickly plan projects using templates and to assign work by creating tasks, deadlines, and milestones. They can then visualize these with Gantt chart... View Listing... From: $9.80/month trial/premium Wrike Pricing

8 Award(s)

Aha 87


Aha! delivers cloud-based solution related to project and product management, ideas defining, and progress tracking. It belongs to the roadmapping platforms whose main use is in project and product portfolio... View Listing... From: $59.00/month trial/premium Aha Pricing

3 Award(s)

FunctionFox 87


FunctionFox is the leading provider of simple, online timesheets and project management software for creative companies. FunctionFox helps creative professionals manage their work, improve profitability and ... View Listing... From: $35.00/month trial/premium FunctionFox Pricing


Hive9 83


Marketing performance management software that integrates your MarTech stack in the context of your marketing plan and includes modules for planning, finance and performance. View Listing... From: $2,100.00/month premium only


Husky Marketing Planner 58


Marketing planning tool that gives marketing teams more overview and insights. Each marketing project can hold tasks, communication planning, budget items, KPIs, and notes. View Listing... From: $44.00/month trial/premium Husky Marketing Planner Pricing

Back to top