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What is Aha?

Aha! is one of the world's leading product roadmap software solutions.

Aha! delivers cloud-based solution related to project and product management, ideas defining, and progress tracking. It belongs to the roadmapping platforms whose main use is in project and product portfolio management.

This solution serves more than 150,000 clients worldwide. It helps product managers set strategy, connect it to their teams, create visual roadmaps, manage release, prioritize operations, and catch ideas. Ideas can be captured via a company-based portal that team members use to submit thoughts, upload pictures, or presentations.

Workflows that are supported are SCRUM and Agile along with Gantt charts to view the status of projects. The platform offers five visual roadmapping templates powered by the Aha! data model. These are Product Roadmap, Technology Roadmap, Consulting Roadmap, Manufacturing Roadmap, and Marketing Roadmap.

Aha currently scores 87/100 in the Product Management category. This is based on user satisfaction (84/100), press buzz (54/100), recent user trends (falling), and other relevant information on Aha gathered from around the web.

The score for this software has declined over the past month. What is this?

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Aha Review

Editors' Review by the Product Management Software Review Team

Aha! is a cloud-based road mapping and project management solution that allows businesses, of all sizes, to efficiently manage their portfolio of products, projects and/or services, from the concept phase all the way to implementation.

With this extensive and comprehensive roadmap software, SMBs and large enterprises will have the ability to create workable business strategies and visual roadmaps for their organization.

As a robust project management and road mapping platform, Aha! implements a specific framework that enables individuals, teams and organizations to interact, facilitate information flow and effectively collaborate towards accomplishing a common objective.

The software solution caters to a number of industries, including government, finance, education, energy, IT services, medical/healthcare, marketing, legal, non-profit and so on.

Among its many robust features include product roadmaps, collaboration tools, analytics, task lists, Kanban boards and Gantt charts for viewing project progression and status. 

Moreover, Aha! is designed to facilitate both agile and scrum workflows, enabling individuals and teams to create various roadmaps for marketing, manufacturing, consulting, technology and products.

Aha! also integrates seamlessly with other third-party applications like Salesforce, Slack, GitHub, Dropbox, Trello, Visual Studio, Zendesk, Bitbucket and more.

Aha Homepage

Aha! Features

While it’s a strong road mapping software solution used by many different companies and teams worldwide, Aha! is also an ideal project management and collaboration tool specifically tailored for product development and marketing. Its key features include:

Product roadmaps

The product roadmaps feature lets you create and deliver the kind of products your customer base actually wants.

This component of Aha! allows you to strategize, crowdsource new viable ideas and develop visual product plans.

If you’re a product manager, you will find this feature particularly useful as it allows you to visualize your breakthrough ideas, turn them into a visual roadmap that aligns with your organization’s goals and easily share and explain them to your team and colleagues.

Product roadmaps have the ability to give you an idea of what your customers actually want through the custom-branded ideas portal that you can create.

The ideas portal will help you and your team capture workable product ideas from one location. You can then promote the best of those ideas directly into your product roadmap.

Project roadmaps

The project roadmaps feature empowers individuals and teams to successfully complete projects on time and on budget. 

The tools allow you to clearly define project management best practices, efficiently manage project plans and allocate resources carefully and effortlessly. 

Aha!’s project roadmap software enables you to set clear goals and objectives so you can streamline workflows and complete projects on schedule without sacrificing the quality of the finished product or the well-being of your team.

In addition to being able to define best practices and allocate resources, Aha! project roadmaps also provide you with the ability to keep track of dependencies.

You can create detailed Gantt charts, set specific dates/deadlines, milestones and phases to make sure everyone on your team is on track and on the same page. 

You can then identify dependencies between teams/departments and specific activities so you will be able to effectively manage potential risks and deliver on schedule.

Services roadmaps

This feature allows you to come up with the kind of services that your client base actually wants and needs.

Aha! services roadmaps gives you the ability to clearly map out feasible ideas for new and engaging offerings, enhance existing services and solutions and coordinate the way you deliver your services.

Service quality and performance are all crucial components to creating a deep and lasting relationship with your customer base. 

The services roadmap software allows you to create a good strategy and articulate value by demonstrating how your core programs and services will provide the support your clients require when it comes to their overall business goals.

Business roadmaps

With Aha!’s business roadmap solution, you can drive company-wide success with great confidence and purpose.

The cloud-based platform allows you to share organizational goals and objectives, promote key initiatives, measure progress and identify key operations metrics.

Having a good business roadmap enables you to establish a model for excellence that you and your entire organization can follow.

Good sustainable business operations help organizations, regardless of size or industry, thrive and develop into a successful enterprise.

Marketing roadmaps

This feature allows you to create winning plans for your marketing strategies and programs through Aha!’s marketing roadmap software solution. 

Aha! allows you to set your marketing goals, then provides you with the tools you need to collaborate on creative briefs that essentially inform the planning and implementation of your marketing programs.

The solution also allows you to navigate through complex dependencies by effectively managing key deadlines and dates with drag-and-drop functionality.

Workflow automation is available to help standardize routine processes, track progress and set due date reminders and notifications.

IT roadmaps

The IT roadmap solution allows you to create enhanced and more immersive user experiences. Aha! provides you with a robust platform to help set technology initiatives, streamline internal feedback and formalize your company’s IT workflows. 

The Aha! IT roadmap solution lets you set a clear strategy by creating your vision, goals and initiatives for your IT service and workflows. 

You can share your ideas and plans with stakeholders, executives and internal teams to promote transparency.

The cloud-based platform also enables you to manage your resources more efficiently, formalize your IT workflows and streamline your internal feedback.

Aha! Benefits

Aha! also provides many benefits to users looking to better map and plan their products and services. These include:

Defining a clearer vision

Aha! is designed to facilitate SMBs and large enterprises by setting up clear business visions based on achievable goals and objectives.

The road mapping software is especially useful to project managers looking to maintain firm control over their projects and to make sure project progress is on point, on schedule and within the proposed budget through a clear well-developed roadmap.

Better market insights 

The marketing roadmap solution empowers users to analyze the market and their target customers so feasible ideas and marketing plans can be developed based on the collected information.

The insights can then be used to map out key strategic initiatives, create a viable business model and identify how best to achieve the organization’s pre-set goals.

Greater collaboration and teamwork

Aha! is also the most suitable project management solution for teams and team planning activities. Project roadmaps can be an excellent tool for encouraging collaboration among team members. 

It helps team leaders and project managers to create specific roadmaps and inform members of their team automatically with regards to project updates and/or changes.

Ideas portal

Through the creation of a custom-branded ideas portal, team members, stakeholders and even customers are given a reliable platform where they can easily share their ideas, interesting concepts and potential innovations. 

Aha! serves project managers by giving them the ability to engage the user community and absorb their ideas. It enables teams to visualize their applications and promote key concepts that can help the core mission of the company.

Aha Homepage

Aha! Pricing

Aha! is available in four main packages. A free 30-day trial is available to all interested parties. Payment is on a monthly or yearly basis.


The Startup package is available for early-stage businesses and organizations. Pricing is available only by a quote, so you will have to contact the vendor directly if you’re interested in the Startup pack.

It comes with all the features and functionality of the Premium package, but it is limited to five users only.


The Premium plan is priced at $59 and $74 per user per month for the annual and monthly billing, respectively.

It comes with features like the ability to build roadmaps, create plans, gather feedback, prioritize work, create progress reports, set strategy and do presentation sharing.


The Enterprise package is the most popular among the four pricing options. It costs $124 per month when billed monthly and $99 per month for annual billing.

Enterprise comes with everything from Premium, in addition to unlimited reviewers and viewers. You only have to pay for contributors and workspace owners.


The fourth and final pricing package is Enterprise+. It is only available for annual billing and it starts at $149 per contributor or workspace owner per month. 

It includes everything from the Enterprise package, as well as automation capabilities, scenario analysis, team capacity planning, custom tables and calculations, advanced license management, account backup and export, anti-virus scanning and so much more. 

You may visit the vendor website for more information on their pricing.


Aha! is a premium road mapping and project management platform that provides everything needed for organizations of all sizes and industries to better manage products.

The solution boasts impressive security and privacy features on top of its core functions and capabilities, making it the ideal solution for organizations looking to better plan and manage product life cycles.

Product Management Market Radar

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Aha Product Overview

  • Strategy/Planning

  • Vision

  • Business Model Generator

  • Track Goals

  • Align Strategic Initiatives

  • Define Personas

  • Release Planning and Management

  • Idea Crowdsourcing

  • Idea Management

  • Visual Reports and Detailed Charts

Languages Supported: English

Product Management Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Product Management software for business. Published in June 2024.

Used by product managers, product management software equips users to define and communicate their product strategy in order to maximize revenue and build a better product. Through methods of organization, product management software allows users to capture...


Aha Features

  • Analytics
  • API
  • Batch Permissions & Access
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • Employee Database
  • Expense Tracking
  • External Integrations
  • File Transfer
  • Forecasting
  • Gantt Charts
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Multi-Account
  • Multi-App
  • Multi-Site
  • Multi-User
  • Notifications
  • Password & Access Management
  • Project Management
  • Scheduling
  • Social-Media Integration
  • Supplier Management
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Timesheets
  • Travel Management
  • Database
  • Product Catalog
  • Time Management
  • Bug Tracking
  • Prioritization
  • Roadmapping
  • Resource Management
  • Collaboration Support
  • Report & Compliance
  • Software Integration
  • Performance Reviews
  • Objectives Tracking
  • Process Reporting
  • Workflow Management
  • Campaign Management
Aha Pricing

Aha Pricing Plans


1 user(s) / month
  • Set strategy
  • Build roadmaps
  • Plan releases
  • Prioritize features
  • Create mockups
  • Crowd-source ideas
  • Share presentations


1 user(s) / month
  • Pay only for Product Owners and Contributors
  • Unlimited Reviewers
  • Unlimited Viewers

Enterprise +

1 user(s) / month
  • Anti-virus scanning
  • IP address access control
  • Custom tables
  • Account backup and export
  • Advanced license management
  • Concierge service

Plans starting from: $59.00/month Credit card required: No

Aha FAQs

Does Aha offer an API?

Yes, it offers REST API.

Does Aha integrate with any other apps?

Integrations: JIRA, Visual Studio, Pivotal tracker, Rally, Redmine, Salesforce, GitHub, Bitbucket, FogBugz, Bugzilla, Trello, Slack, HipChat, Flowdock, Dropbox, Google Drive, Zendesk, Google Apps, OneLogin, Okta, PingIdentity, Zapier.

Does Aha offer multi-user capability (e.g. teams)?


Who are the main user groups of Aha?

Main users of Aha! are SMEs and large enterprises.

Does Aha offer guides, tutorials and or customer support?

Support: Email Support, Phone Support, Training, Tickets, Knowledge Base.

What platforms does Aha support?

This is a web-based software.

What are some applications Aha is commonly used in tandem with?

Aha! is commonly used in tandem with Jira and Trello.

What is Aha generally used for?

This service is generally used for building visual roadmaps in product and project management processes.

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