An ever-increasing number of consumers today use mobile devices to search for products and services on the web. Businesses have to gather data about their ‘mobile consumers’, leading to the need for specific mobile analytics. Mobile analytics’ solutions enable businesses to gather data about mobile customers / users using their platform or mobile app to generate reports and track KPIs. Solutions often highlight the key trends and changes in performance indicators that can help better cater to target audiences. Read the full software guide...
Mobile analytics software has become increasingly popular in recent years. This is primarily because almost every modern consumer owns and uses a mobile phone on a daily basis with which they can search for and purchase products online, as well as use a variety of mobile applications. As such, it has become crucial for businesses to gather data about these customers so they can better tailor their services and products to improve audience targeting.
There is a wide range of data that mobile analytics software can generate, however, the majority of solutions generally focus on tracking user activity and behavior. This can be done by monitoring customer clicks, downloads, entry and exit points, or the time spent on certain pages. By combining all of this data, these solutions can provide reports offering insight into the overall customer journey flow through a website or application. Furthermore, users can generate insights into metrics such as customer segmentation (including age, gender, geography, and much more), real-time usage statistics, or technical information (like the device or browser being used).
Overall, the data generated by mobile analytics solutions can be extremely beneficial to aid both marketing and sales operations across a business. The main thing to look out for when choosing a solution is whether it will suit your specific needs, especially regarding whether your business needs a mobile solution for a website, an application, or both cases.
|A/B Testing||Run split tests for websites, emails, ads and more by serving different versions of the content to different users.|
|Analytics||Analyze and gain insights from data including web traffic, campaign conversions, sensoric output and more.|
|API||Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.|
|Conversion Tracking||Track signups, purchases or user actions to measure the effectiveness of marketing or advertising campaigns. This is often used to optimize inbound or outbound marketing efforts and improve sales conversions through a range of online channels.|
|Dashboard||Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.|
|Data Export||Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.|
|Data Import||Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.|
|Data Visualization||Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.|
|External Integrations||Integrations with other software products or platforms to improve efficiency and compatibility across systems.|
|Forecasting||Forecast upcoming expenses, sales, revenue, user levels, etc. through the use of predictive methods and past data.|
|Keyword Tracking||Track keywords for Search Engine Optimization (SEO), Search Engine Marketing (SEM) or item tagging purposes.|
|Link Tracking||Track link performance to your own or to competitor websites.|
|Multi-App||Support for several different mobile platforms such as iOs, Android or web applications.|
|Multi-User||Supports more than just one user account and generally allows for collaboration with colleagues.|
|Notifications||Includes notification support and sends you alerts with information on important events and other time sensitive instances. For example through push notifications on mobile phones or email notifications.|
|Referral Tracking||Track contact-, user- or visitor- referrals from advertising networks, other websites, business partners and other channels for intelligence, revenue sharing or similar purposes.|
|SEO||Search Engine Optimization (SEO) refers to the process of producing content or optimizing and promoting webpages to improve their ranking on search engine results pages (SERPs).|
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