Sales forecasting software helps estimate future sales of an organization on the basis of its past sales records and market conditions; while lead scoring software helps rank sales leads based on what value they represent to the company. Software products in this category aim to make decision-making easier for businesses. Sales forecasting software helps plan future growth, allocate resources and manage cash flow and inventory accordingly. Key features to consider include the ease-of-use, multi-user capabilities, integration, dynamic reporting options, the ability to make accurate demand forecasts and the ability to make flexible manual adjustments.