SAS Customer Intelligence 360

What is SAS Customer Intelligence 360?

Customer Intelligence 360 is an insight and engagement platform that gives you better customer data and valuable insights plus the ability to automate and act on data.

You can swiftly deploy advanced analytics and machine learning to improve your understanding of your customers and optimize their journeys without the need for a full team of data scientists. Thanks to our software as a service approach and our open APIs we can easily integrate with your existing tech and add value to your current customer intelligence solutions without needing to start again from scratch.

KEY CAPABILITIES:

Testing and Learning
Guided Analytics
Personalisation and Recommendations
Customer Journey Optimisation

KEY BENEFITS:

Enrich your customer data and gain deeper insights about your customers with our built-in machine learning and AI. Get a single customer view and machine learning powered attribution to understand your customers better.

Boost customer acquisition and retention rates with analytic A/B, Multi-arm Bandit and Multi-variate testing to work out what content, messaging, channels and layout works best for each customer.

Increase customer loyalty and engagement rates by personalising every contact point across web, app, SMS, and even offline marketing channels.

Increase customer dwell time and spend with unique recommendations for every customer.

Compare SAS Customer Intelligence 360

SAS Customer Intelligence 360 Awards

SAS Customer Intelligence 360 currently scores 93/100 in the Marketing Analytics category. This is based on user satisfaction (90/100), press buzz (61/100), and other relevant information on SAS Customer Intelligence 360 gathered from around the web.

The score for this software has improved over the past month. What is this?

www.sas.com

Regional Restrictions: None

Marketing Analytics Market Radar

SAS Customer Intelligence 360 Product Overview

Languages Supported: English, German, French, Spanish, Italian, Swedish, Norwegian, Finnish, Portuguese

Regional Restrictions: None

Marketing Analytics Software Buyer Guide 2025

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Analytics software for business. Published in January 2025.

This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include fe...

FREE DOWNLOAD Marketing-Analytics-Software-Buyer-Guide-2018.pdf

SAS Customer Intelligence 360 Features

A/B Testing
Analytics
API
Audience Targeting
Batch Permissions & Access
Big Data
Brand Management
Budgeting
Calendar Management
Chat
Contact Management
Contact Sharing
Conversion Tracking
Customer Management
Dashboard
Data Export
Data Import
Data Mining
Data Visualization
Email Integration
External Integrations
Forecasting
History/Version Control
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-Account
Multi-Site
Multi-User
Notifications
Password & Access Management
Project Management
Referral Tracking
Scheduling
SEO
Social-Media Integration
Task Scheduling/Tracking
Third-Party Plugins/Add-Ons
Database
Click-to-Dial
Bug Tracking
Financial Analysis
Resource Management
Cloud Deployment
Static Analysis
Data Conversion
Net Promoter Score
Report & Compliance
Software Integration
Gap Analysis
Process Reporting
Workflow Management
Release Management
Test Management
Dashboards
Reports
Design Templates

SAS Customer Intelligence 360 FAQs

Who are the main user groups of SAS Customer Intelligence 360?

Digital Marketers
Data Scientists
Customer Experience Managers
Customer Engagement Managers

Head of Brand & Digital
Head of Customer Relationship Management
Head of Brand Marketing and Planning
UX Design Manager
Director of eCommerce
Group Multichannel Director
Head of Loyalty and Personalisation
Multi-channel Trading Manager
Head of eCommerce
Director of Marketing Ops
Director of Digital
Exec Director of the IMI team (Insights and Marketing Intelligence)
Multichannel Director
Head of Insights & Acquisition
Head of Digital
Customer Experience, Voice of the Customer and Measurement Lead
Customer Insight and Engagement Manager
Customer Experience Insight Manager
Senior Customer Experience Manager
Director, Customer Proposition
Head of Customer Experience
Digital Customer Experience Manager
Head of Global Customer Experience
Head of Customer Marketing and Systems
Customer Insight Analyst
Head of Service Development and Automation

Does SAS Customer Intelligence 360 offer multi-user capability (e.g. teams)?

Yes, we have multi-user groups and role functionality.

Does SAS Customer Intelligence 360 offer guides, tutorials and or customer support?

Yes, SAS has 24/7 global customer support with optional free and paid education available.

What is SAS Customer Intelligence 360 generally used for?

Testing and learning with experiments, customer journey optimisation, delivering personalisation and recommendations, using guided digital analytics.

Does SAS Customer Intelligence 360 integrate with any other apps?

We have open APIs to allow custom integrations with most other tools or apps.

What platforms does SAS Customer Intelligence 360 support?

This is a software as a service offering built on an open API framework. It can collect data from websites and apps for Android and iOS. Data can be exported into most proprietary third-party open source applications.