SAS Customer Intelligence 360

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What is SAS Customer Intelligence 360?

Customer Intelligence 360 is an insight and engagement platform that gives you better customer data and valuable insights plus the ability to automate and act on data.

You can swiftly deploy advanced analytics and machine learning to improve your understanding of your customers and optimize their journeys without the need for a full team of data scientists. Thanks to our software as a service approach and our open APIs we can easily integrate with your existing tech and add value to your current customer intelligence solutions without needing to start again from scratch.


  1. Testing and Learning
  2. Guided Analytics
  3. Personalisation and Recommendations
  4. Customer Journey Optimisation


Enrich your customer data and gain deeper insights about your customers with our built-in machine learning and AI. Get a single customer view and machine learning powered attribution to understand your customers better.

Boost customer acquisition and retention rates with analytic A/B, Multi-arm Bandit and Multi-variate testing to work out what content, messaging, channels and layout works best for each customer.

Increase customer loyalty and engagement rates by personalising every contact point across web, app, SMS, and even offline marketing channels.

Increase customer dwell time and spend with unique recommendations for every customer.

SAS Customer Intelligence 360 Awards

SAS Customer Intelligence 360 currently scores 93/100 in the Marketing Analytics category. This is based on user satisfaction (90/100), press buzz (61/100), and other relevant information on SAS Customer Intelligence 360 gathered from around the web.

The score for this software has declined over the past month. What is this?

Regional Restrictions: None

  • SAS Customer Intelligence 360
  • SAS Customer Intelligence 360
  • SAS Customer Intelligence 360
  • SAS Customer Intelligence 360
  • SAS Customer Intelligence 360

Marketing Analytics Market Radar

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SAS Customer Intelligence 360 Product Overview

Languages Supported: English, German, French, Spanish, Italian, Swedish, Norwegian, Finnish, Portuguese
Regional Restrictions: None

Marketing Analytics Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Analytics software for business. Published in July 2024.

This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include fe...


SAS Customer Intelligence 360 Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Big Data
  • Brand Management
  • Budgeting
  • Calendar Management
  • Chat
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Mining
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • History/Version Control
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-Site
  • Multi-User
  • Notifications
  • Password & Access Management
  • Project Management
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Database
  • Click-to-Dial
  • Bug Tracking
  • Financial Analysis
  • Resource Management
  • Cloud Deployment
  • Static Analysis
  • Data Conversion
  • Net Promoter Score
  • Report & Compliance
  • Software Integration
  • Gap Analysis
  • Process Reporting
  • Workflow Management
  • Release Management
  • Test Management
  • Dashboards
  • Reports
  • Design Templates

SAS Customer Intelligence 360 FAQs

Who are the main user groups of SAS Customer Intelligence 360?

  1. Digital Marketers
  2. Data Scientists
  3. Customer Experience Managers
  4. Customer Engagement Managers
  • Head of Brand & Digital
  • Head of Customer Relationship Management
  • Head of Brand Marketing and Planning
  • UX Design Manager
  • Director of eCommerce
  • Group Multichannel Director
  • Head of Loyalty and Personalisation
  • Multi-channel Trading Manager
  • Head of eCommerce
  • Director of Marketing Ops
  • Director of Digital
  • Exec Director of the IMI team (Insights and Marketing Intelligence)
  • Multichannel Director
  • Head of Insights & Acquisition
  • Head of Digital
  • Customer Experience, Voice of the Customer and Measurement Lead
  • Customer Insight and Engagement Manager
  • Customer Experience Insight Manager
  • Senior Customer Experience Manager
  • Director, Customer Proposition
  • Head of Customer Experience
  • Digital Customer Experience Manager
  • Head of Global Customer Experience
  • Head of Customer Marketing and Systems
  • Customer Insight Analyst
  • Head of Service Development and Automation

Does SAS Customer Intelligence 360 offer multi-user capability (e.g. teams)?

Yes, we have multi-user groups and role functionality.

Does SAS Customer Intelligence 360 offer guides, tutorials and or customer support?

Yes, SAS has 24/7 global customer support with optional free and paid education available.

What is SAS Customer Intelligence 360 generally used for?

Testing and learning with experiments, customer journey optimisation, delivering personalisation and recommendations, using guided digital analytics.

Does SAS Customer Intelligence 360 integrate with any other apps?

We have open APIs to allow custom integrations with most other tools or apps.

What platforms does SAS Customer Intelligence 360 support?

This is a software as a service offering built on an open API framework. It can collect data from websites and apps for Android and iOS. Data can be exported into most proprietary third-party open source applications.

Does SAS Customer Intelligence 360 offer an API?

Yes, a wide range of APIs are available for most functions within the solution.

What are some applications SAS Customer Intelligence 360 is commonly used in tandem with?

Web analytics tools, CRMs, CMSs, BI and analytics solutions.

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