Digital Signage Software

This type of software allows users to create, display and remotely manage digital content at trade shows, offices and in public spaces for advertising or informational purposes. Some digital signage solutions include hardware in the form of touchscreens and spatial / body sensors. Some solutions have the ability to target specific users based on location and time. Common features include content scheduling, animation, remote deployment and personalisation.  Read the full software guide...

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What is Digital Signage Software?

Digital signage software is any application that assists in the creation, management and displaying of content on digital signs. Products in this category usually come with a built-in content management system (CMS) where users can upload or store digital content, such as text, images, videos and other media. Most products also offer templates for content creation, with some vendors providing customizable templates.

More advanced applications allow you to specify which content you want to display on which day of the week and at what time. You’ll also find products that come with a centralized dashboard, from where you can remotely manage, monitor, update, and customize your digital content on different screens.

In an attempt to provide a complete package, some vendors offer an all-in-one digital signage system, which includes the digital signage software, a media player and digital screens, such as, LCD and LED display screens or touchscreens.

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What Digital Signage Software Should I Choose?

When choosing digital signage software, the first thing to consider is what type of content you want to display. For instance, if you mainly need to display text-based content or PowerPoint-style slides with simple graphics, you can opt for any basic, template-based software. However, if you require the ability the display videos with sound, choose an advanced system that supports all media file types, including live and recorded videos, widgets and social media feeds.

Another important consideration is how you want to schedule your content. If you are planning to run the same content every day, you don’t need advanced scheduling capability. However, if you require the ability to schedule different content on different days, look for a product that allows you to create and schedule playlists.

You may also want to consider the size and scope of your digital signage network and its growth potential. If you are planning to add more screens in near future, consider looking for a scalable product. Another important consideration is whether you require a touchscreen display. If you need touchscreen displays, make sure that your digital signage software and media player support interactive content.

How the system is designed to handle any network outage is another crucial factor to consider. Some products are equipped with local cache technology to help keep your displays running even when an outage occurs. Other important features to look for include drag-and-drop interface customization, custom widgets, multi-user management, automatic player updates and security features.

Common Features of Digital Signage

API Application Programming Interfaces (APIs) are programmatic intersections with external products or platforms that allow for custom integrations with your own solutions or other solutions you are using.
Calendar Management Manage and update calendars for scheduling or consolidation of events across teams, departments or business functions.
Dashboard Dashboards are digital interfaces commonly used to visualise data or give quick access to important features and functions of online platforms. They often serve as an overview gateway in software applications.
Data Export Exporting functionality can be used to streamline the migration of data sets and information across systems, platforms or applications.
Data Import Importing functionality allows you to use data sets from other systems or platforms to cut down on data entry requirements or to more easily migrate records from similar applications you have used in the past.
Data Visualization Data visualization features render a visual interpretation of data sets through the use of charts, infographics and other visual cues generally in form of a reporting dashboard.
External Integrations Integrations with other software products or platforms to improve efficiency and compatibility across systems.
File Sharing Share files with colleagues, customers or other stakeholders for easier access across platforms, collaboration and/or version control.
Media Streaming Constant, real-time delivery of content via the internet to receiving users.
Multi-User Supports more than just one user account and generally allows for collaboration with colleagues.
Scheduling Schedule tasks, resources, appointments, payments, communications, etc.
Social-Media Integration Integration support with social media platforms, such as Facebook, Twitter, Instagram, Tumblr and others.
Third-Party Plugins/Add-Ons Offers additional features or integrations built by third-party developers in form of plugins or add-ons.
Video Support for video elements and other moving picture graphics.
Workflow Management Workflow management focuses on streamlining the coordination of tasks related to the work a business does.

Latest User Reviews of Digital Signage Products

jacod michael smith williams
22 Jul 2018
"It is a sales tool at the height of the co..."

Pandadoc saves a lot of time in the process of creating documents. It also eliminates the manual task of e-mailing a document for re...

Dustin David
12 Aug 2018
"Awesome product "

Work great, simple to setup and use. Easy to create playlist, screenshots work good.

Mike Matuch
28 Aug 2019
"Really powerful, sometimes hard to use"

Our location is able to have great looking images and videos of our products and brands that we carry. We're able to have campaigns ...

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