Employee Survey Platform
An employee survey platform is comprised of different survey tools that businesses and organizations can use on their workforce to track employee sentiments, i.e. employee satisfaction and engagement.
An employee survey tool is an essential subcategory of employee engagement software. The tool allows businesses and their human resources (HR) department to design and create surveys, distribute them and analyze the employee feedback or the responses. Depending on the type of survey or the objective the organization is trying to achieve, HR teams can do this as frequently or as periodically as they want, i.e. daily, weekly, monthly or yearly. The ultimate goal here is to measure the morale, satisfaction and the engagement level of individual employees and the entire workforce and hopefully try to improve on all those areas by providing better employee experiences, recognition and opportunities for success.
A good employee survey platform, also commonly referred to as employee survey software, can help you obtain a more comprehensive understanding of what your employees think and feel about your company culture and their role within it. Many of the top employee survey platforms in the market are fully comprehensive and feature-rich, offering different types of surveys with different approaches, as well as myriad of survey question templates to help you get more accurate and actionable insights into the true sentiments of your employees. Employee survey systems also allow you to capture survey responses and results from multiple sources like landing pages, emails, mobile apps and social media.
Employee survey platforms provide companies with a very effective and useful set of employee listening tools to help capture employee feedback and improve the overall employee experience within the organization they work for. Moreover, good employee experience plays a crucial role in helping improve employee engagement. This is not to be confused with employee satisfaction. Although employee engagement and employee satisfaction are somewhat similar, they are not exactly the same. All engaged employees are more likely to be satisfied, while not all satisfied employees are in fact engaged.
The employee listening tools that employee survey platforms offer can vary between products and vendors, obviously. However, they do have some commonalities in terms of the core types of surveys they provide, such as the employee net performer score (eNPS) survey, employee engagement survey, employee lifecycle survey and employee pulse surveys.
The eNPS survey works pretty much the same a traditional NPS survey for customers in the sense that it allows you to measure loyalty, but instead of customer loyalty, you’re measuring employee feeling and loyalty towards your organization and brand. Using this type of survey tool, you can obtain key details that you can use to understand or identify the crucial factors that will make your own employees become promoters of your brand or turn to the dark side and become detractors. Through proper analysis, you can leverage the survey results so you can take data-driven actions to convert detractors into promoters and loyal employees.
A good employee survey platform also provides the tools that give you the ability to create, distribute and analyze employee engagement surveys. With this survey tool, you can get deep and meaningful insights into your employees’ level of engagement. It will allow you to measure engagement across different aspects of your organization and collect relevant data and insights into overall employee sentiment. The proper administration of the survey and the quality of the questions will help you gain actionable insights into other areas of focus that will directly impact employee satisfaction, productivity and attrition. You can leverage the results of your survey for action planning to improve engagement.
The main goal for implementing employee lifecycle surveys is to enhance employee experiences, similar to the core functionality of an employee experience platform. This is another survey tool that is often integrated into many employee survey solutions. The tool enables you to create and provide multiple opportunities for feedback at every crucial stage of the employee lifecycle. You can then perform analysis on the captured data for every stage in the employee journey, from onboarding all the way to the moment they retire or exit the company. Meaningful insights can be utilized to enhance employee experiences at every touchpoint, encompassing different processes, people and systems.
An employee survey platform also offers pulse survey tools. Pulse survey is an emerging subcategory of employee engagement software that empowers businesses and organizations to create and distribute relatively short questionnaires to informally survey their workers on a frequent or regular basis, normally either daily or weekly. The main intention for this approach is to get a consistent reading on employee morale, satisfaction and engagement. This type of employee survey provides companies with a more flexible solution for customizing the questions they want to ask, automating the distribution of surveys to the employees and capturing responses in real time.
While pulse survey tools are becoming a staple in many employee survey platforms, they can be purchased as a standalone solution, if you choose to implement pulse surveys as your primary source of information for employee sentiments and insights. This category of employee survey is also offered as a feature set within larger and more advanced employee engagement or performance management solutions. Some of the most common features of pulse survey tools are customization, administration, results tracking and analysis.
The other basic features of a standard employee survey platform are survey creation and customization tools and survey deployment options. They allow you to create and customize your surveys to fit the kind of responses or insights that you want to discover. For instance, if you want to know what your employees think or feel about your company’s specific set of policies that are designed to promote a more diverse and inclusive workplace culture, then you can customize the survey questions to focus just on those specific areas.
In addition, you may even choose to make the survey anonymous in order to get more honest feedback from your employees. You may also provide them with the opportunity to share a few ideas or suggestions to help improve your organization’s diversity and inclusivity initiatives. All this can have a positive effect on employee experience, satisfaction and engagement. When employees are having a good experience working for your company, if they’re happy and satisfied, they’re more likely to engage with your brand. When engagement levels are high, employees are more productive and successful.
<3>Benefits of Employee Survey PlatformImplementing employee surveys, specifically employee engagement surveys, can help shine a light on what your employees feel about their role in your company, what they think of the organization as a whole and what their expectations are.
Obviously, you already know the value of conducting employee surveys, especially when it comes to gaining valuable insights and understanding employee sentiments. However, conducting surveys is not as simple as coming with questions, sending them to employees and then reading their responses. If you want to obtain reliable and coherent data from your surveys, you need the right employee survey platform that will guide you with the creation of the surveys, distribute those surveys automatically and then gather and analyze the feedback efficiently.
One of the biggest benefits to using the right employee survey tools is that you can get real-time feedback. With employee survey software, you can create, distribute and analyze surveys as often as you want. In today’s corporate world, employee feedback is valued so much that HR departments are conducting employee surveys more regularly in order to get accurate and reliable information about their workforce. Annual or biannual employee engagement surveys are still being implemented, but these are no longer the primary methods of capturing employee sentiment.
Employee survey platforms can serve as the central solution for creating, distributing and analyzing different types of employee surveys. It allows you to use pulse survey to quickly get feedback from your employees about a certain subject or you use the platform to create a more comprehensive survey and deliver it to your employees through different channels for maximum reach. You can distribute eNPS surveys, engagement surveys, employee lifecycle surveys or pulse surveys through email, SMS, social media, landing page or through a website app.
A good employee survey platform will allow you to come up with surveys that are as flexible and varied as your workforce. You can create custom surveys that are built to accommodate your organization’s unique requirements. With the right employee surveys and proper analytics, you can effectively reduce churn and improve employee engagement. Employee feedback, on its own, is useless. You need a proper tool to help you analyze the data and discover relevant insights that you can actually use to take action and make a change.
<3>ConclusionEmployee survey platforms are equipped with a variety of tools and features that allow you to create different types of surveys, deliver them to employees through various channels, capture their responses and analyze the data. They give you the ability to customize you surveys, while also providing you with a library of questionnaires and survey templates that you can use to quickly send out a survey and get immediate responses.
The bottom line is an employee survey platform, when utilized effectively, can make capturing and analyzing employee feedback easier and much more efficient. It can help provide better employee experiences, improve satisfaction and engagement, as well as create a more diverse and inclusive company culture.
