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What is Survicate?

Survicate is a powerful survey, NPS and feedback management tool that empowers businesses to collect customer feedback effortlessly.

Survicate is a powerful survey, NPS and feedback management software that helps you capture more customer feedback and deliver a better customer experience. Survicate offers:

  • website, web app and in-product (in-app) surveys
  • email and link surveys
  • mobile app surveys for Android and iOS.

Survicate also offers two standalone products:

  • Feedback Hub for managing customer feedback from multiple sources in one place
  • Feedback Button for collecting quick website feedback with an always-visible website button

Survicate has native integrations with the tools you love and use such as Intercom, HubSpot, Slack, Google Sheets, Google Analytics, Mailchimp, Marketo, and more, allowing you to send survey responses where you need them most and push data from your favorite tools.

On its free plan, Survicate offers 100 survey responses per month, unlimited users, unlimited surveys, unlimited number of questions, unlimited question types (including NPS, CSAT, CES), all survey channels (web, email, mobile), and countless native integrations. That's "asking" made easy!

Using the suite of all-channel feedback solutions offered by Survicate, customers can increase referrals, improve acquisition rates, reduce churn, build better products, turn detractors into promoters and customers into repeat customers. Get more customer feedback, make smarter decisions.

Survicate currently scores 91/100 in the Feedback Management category. This is based on user satisfaction (92/100), expert reviews (80/100), press buzz (53/100), recent user trends (rising), and other relevant information on Survicate gathered from around the web.

The score for this software has declined over the past month. What is this?
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Survicate Review

Editors' Review by the Feedback Management Software Review Team

Each week we feature an app that has caught our or the Crozdesk community’s attention. We look for exciting features that make our lives easier, apps that take a radical approach to existing problems or a service that has everyone talking about it. In other words: Apps that we think you should know about.

This week’s featured app is . A Lead Generation software that allows website owners to collect feedback and leads on their websites using widgets. This powerful online tool helps marketers to improve business results, the overall quality of leads, and customer experience on their website/landing page.  makes engaging specific groups of your website visitors easy. It provides insight surveys, Calls to Action and lead forms. The surveys cover visitors needs, expectations, objections and characteristics. Calls to Action guide them towards conversion or prevent from abandoning the page. Forms deliver leads with useful insights.

Launched in 2014  was built to gather visitors’ feedback and to eliminate the lack of qualitative data available to marketers about their visitors. After gaining initial traction, the Survicate team realized their tool could do much more and provide users with more value as a Lead Generation & qualification solution. To make Survicate more effective, they developed integrations with a few Marketing Automation Platforms, including HubSpot and SALESManago and added features designed specifically for Lead Generation (email alerts when a new lead is captured, smart calls to action and more).

Their next objective is to add more features useful for Lead Generation – from more advanced reporting about captured leads to more types of Calls to Action. Already featuring tools like HubSpot, MailChimp, GetResponse and SALESManago, they want to add apps like Salesforce, Pardot and Marketo to this list. Their ambition is to become a natural extension to Marketing Automation and CRM platforms as a tool that increases their effectiveness and helps companies close deals easier and faster.

Good things about the app


You can connect to your favourite marketing tools: Google Analytics, HubSpot, GetResponse, MailChimp, PipeDrive, Shopify, PipeDrive, SALESManago, Active Campaign.


allows you to launch precisely targeted Lead Generation forms to turn insights into useful knowledge used during the sales process. You can access leads profiles within the entire history of interactions. You can create different audience segments based on traffic sources, campaign parameters, number of visits, website behaviour, time onsite, language, device type, cookie value or identity. You can even target surveys based on answers from previous surveys or custom data from integrated applications.

Relevant surveys

Launch precisely targeted unobtrusive surveys, that help you better understand your website visitors, their needs, expectations, purchasing factors, confusion, objections and fears. Discover the aim of their visits and what is preventing them from achieving it. Turn this information into priceless knowledge for your Sales Team.

Things to remember

is a powerful Lead Generation software that has been successful by listening to its customers’ needs. This growing startup is building itself a name in the industry and always seeks to improve its product. Because you can connect it to many other major web tools it is extremely easy to be integrated to your current solutions. All in all an interesting web app that is definitely worth to try to increase conversion rates and get to know your users.


Starting with a basic plan at 50$ a month it goes up to 300$ for the professional version with a dedicated success manager.

Why don’t you check out their profile on Crozdesk and get started with  today!

Feedback Management Market Radar

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Survicate Product Overview

  • Multi-channel surveys: website surveys, email surveys, mobile app surveys

  • Unlimited users on each plan to encourage collaboration and team engagement

  • Unlimited surveys and questions in a survey so you get as much feedback as possible

  • Engage the right people, at the right time with contextual surveys and a wealth of targeting options

  • Set up surveys effortlessly with an intuitive survey creator - no coding.

  • Apply conditional logic (branching) to always ask spot-on questions

  • Create brand-friendly surveys that feel like part of your website or product

  • Pull data from the tools you love and push survey responses where you need them most with 15+ native integrations.

  • Monitor customer feedback with easy-to-use dashboards and reports

  • Choose from 15 questions types and 125 survey templates including NPS, CSAT, CES

Languages Supported: English

Feedback Management Software Buyer Guide 2023

Product recommendations, vendor rankings, market overview and tips on how to select Feedback Management software for business. Published in September 2023.

Software products in this category help measure client satisfaction, recognize what’s stopping a customer from buying, and identify scopes for improvement. The software does this by running online surveys, asking the right question to customers at the right...


Survicate Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Review Monitoring
  • Template Designer
  • Net Promoter Score
Survicate Pricing

Survicate Pricing Plans


  • 25 survey responses every month
  • NPS, CSAT, CES and 12 more question types
  • Email, link, web and mobile surveys
  • Unlimited users and surveys
  • HubSpot, Intercom and more integrations
  • Slack and email notifications
  • Skip logic surveys
  • Respondent identification and enrichment
  • 125+ professional survey templates


per month
  • 250 survey responses every month
  • Google Sheets integration
  • Answers and attributes piping
  • Custom ‘thank you’ page and actions
  • Data retention: unlimited


per month
  • 1000 survey responses every month
  • Survicate branding removed
  • Custom design (CSS)
  • Advanced targeting
  • Automated recurring surveys
  • Custom domain
  • Premium integrations: Marketo, Pardot, Salesforce


per month
  • 5000 survey responses every month
  • Survey sampling
  • SAML SSO authentication
  • Data export API
  • Webhooks

Plans starting from: $89.00/month Credit card required: No

Survicate FAQs

Does Survicate integrate with any other apps?

Intercom, HubSpot, Slack, Google Sheets, Google Analytics, ActiveCampaign, Segment, Mailchimp, FullStory, Klaviyo, Drip, Marketo, Salesforce, Pardot, and more.

Available for custom integrations: Zapier and webhooks.

What is Survicate generally used for?

Collecting customer feedback at every stage of the customer journey and each customer touchpoint.

Gathering feedback by running targeted website and web app surveys, sending email surveys and running surveys inside mobile apps. Business can then act on customer insights thanks to countless native integrations. Use cases include running follow-up, feedback-based marketing campaigns that drive business growth, for example driving referrals and positive reviews after identifying NPS promoters.

Who are the main user groups of Survicate?

Companies of all sizes that value customer feedback and want to become a customer-centric business because they see it as a growth opportunity. Companies that want to act on customer feedback and capitalize on it.

Some personas using Survicate include, but are not limited to, the following roles: Marketing, Product or CS people, particularly Insights Managers, Digital and Product Marketing specialists, Product Managers, User Researchers, UX specialists, Customer Success Specialists, and more.

Does Survicate offer guides, tutorials and or customer support?

Yes, Survicate offers blog, Knowledge Base, webinar and demo resources.

What are some applications Survicate is commonly used in tandem with?

Intercom, HubSpot, ActiveCampaign, Slack, Google Sheets, Google Analytics.

Does Survicate offer an API?


Does Survicate offer multi-user capability (e.g. teams)?

Yes, Survicate offers unlimited users on each plan, including the free plan, to encourage collaboration.

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Survicate User Reviews

Average User Rating:
4.6/5 based on 105 user ratings.
Your Rating:
User profile picture


Survicate helps us generate leads.
This is a nice tool for collecting leads. Targeting allows to show surveys and leads only to users who are likely to be interested in purchasing. Most of leads forwarded to the sales team was of high quality and many resulted in closed sales. Without Survicate we would not have acquired those customers.

User profile picture


Survicate is an elaborate tool with many features but is easy to use. I suppose I still do not know all possible applications. Integration with HubSpot helps us improve marketing activities and acquire more customers -we create buyer personas faster and gained deeper level of personalization in nurturing campaigns. This translates directly into increased revenue and profit. Design of widgets is nice so they do not negatively affect design of the website.

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