Customer Success Software

Top Ranked Products

ChurnZero
  319 ratings 92/100
Customer Service
Strikedeck
  19 ratings 89/100
Customer Engagement
Gainsight
  933 ratings 88/100
Customer Service
Amity
  20 ratings 87/100
Customer Engagement

Customer Success Software

Customer success software helps to provide businesses with a unified, comprehensive look at all valuable customer data collated from different third-party systems such as CRM platforms, customer support ticketing solutions, email services, live chat and more. The software provides a set of tools designed to help customer success teams deliver the kind of experience and outcomes their customers expect when using their products and/or services.

Customer success platforms work by collecting data from various existing business process solutions you may already be using. The data is then funneled into the customer success solution, serving as a centralized source for gaining valuable customer insights, customer engagement analytics, product usage and adoption, downloads, as well as other important metrics and customer signals.

Some of the main features and tools present in most top-tier customer success platforms include products/service usage tracking, customer engagement analytics, complete customer profiles, customer health scoring, real-time insights, customer segmentation and the automation of workflows and other management processes.

One of the key objectives of utilizing the full potential of a feature-rich customer success software application is to minimize customer churn while maximizing upsell opportunities for the company. Let’s not forget, however, that maintaining a strong customer relationship is still a major goal for this type of software solution. And providing the best experience in every customer journey, while they patronize your product and/or service, is critical to a strong and sustainable relationship.


Expert Pick

Amity

Amity 87

20 ratings

From chaos to customer success, Amity's Customer Success Software helps you understand which customers need your attention and why. View Listing...

Amity helps users to monitor changes in customer health or trends, recommends optimal actions and quantifies effectiveness.


How is customer success software used?

Customer success platforms come in many forms. Some products in the market are marketed as a fully-featured customer success management suite, offering a wide variety of features and capabilities you can use to manage customer relationships, experiences and satisfaction for the entire customer journey.

There are products available that are more focused on a specific aspect of the customer experience management process, putting more emphasis on proactive customer success initiatives by allowing for usage-based communication in-product. This is the kind of product in the customer success software category that is tailored perfectly for small businesses and startups looking for a cost-effective approach in collecting valuable data from customers based on usage, adoption and feedback.

Moreover, there are other products that focus more on providing usage statistics and customer segmentation features. These are useful to customer success teams and managers for initiating seamless communications from within other applications. These types of products can also be utilized by account managers and other customer management teams like marketing, customer support and sales. They will most likely be integrated with full-featured customer success management suites, rather than be in direct competition with such platforms.

CustomerSuccessBox, Natero and Amity are just a few of the software solutions that belong in the customer success management category. CustomerSuccessBox is marketed to B2B software-as-a-service (SaaS) companies with customer success teams requiring a reliable platform for managing multiple customers remotely.

Natero is a customer success software platform designed to help customer management teams by integrating predictive analytics with CRM systems, customer support and billing, along with business best practices.

Amity, on the other hand, is a fully integrated customer success solution. It provides small and medium-sized businesses a capable platform enabling them to completely understand their consumer base, identify trends and behaviors, as well as determine more opportunities to enhance customer engagement, marketing and sales.

However, despite the few differences among these customer success management platforms, they do share a common goal—to provide businesses with a specific platform that focuses on customer success operations. Just like marketing teams with marketing automation software and sales teams with their CRM systems, customer success teams need this software solution to automate and analyze their own key processes.

Customer success software provides three key capabilities to SMBs and large enterprises that will allow them to retain and grow their customer base, improve customer experiences and engagement.

This type of software solution allows you to:

  • Assess the entire lifecycle of each individual customer based on different key factors, which include community interactions, product usage and adoption, customer support activity, survey feedback, marketing engagement and bill payments.
  • Evaluate collated customer data to easily identify valuable insights such as customer behavior, trends and patterns at every level. For instance, your customer success solution can help your team get a better understanding of how customer churn can occur, as well as learn to identify the hallmarks of a successful customer journey.
  • Maximize your team’s capabilities to retain customers, increase the probability of renewals, upsells and user satisfaction and success. This is made possible by having the system identify and recommend the right actions you should take for each individual customer at the right time.

What are the benefits of customer success software?

The basic idea of using customer success software is really simple. By ensuring your customers are successful when using your products and/or services, your own success as a business will eventually follow.

Primarily, it helps to minimize customer churn and increases upsells. By taking advantage of the platform’s full capabilities, you can, for example, identify problematic customers early on and turn things around for them before it becomes more difficult to do so.

Customer success software also has the potential to increase both lifetime and shareholder values for your business. The truth is the whole concept of proactive customer success is not just about minimizing the risk of customer churn and resolving potential issues before they become full-blown detriments. This kind of platform is also driving customer engagement, satisfaction and retention, with the end goal of increasing your revenue and growing your business.

Lastly, these solutions can help to successfully align your business around your customer base. Looking at it from a strategic point-of-view, customer success software facilitates the process of having your company’s different operational and functional teams rally around your customers, anticipating their needs and helping them gain success. When done properly, the platform can become the ultimate bridge between your company and its customers.


All Software Products

ChurnZero 92

319 ratings

ChurnZero is a Customer Success Platform that helps subscription businesses fight customer churn, expand accounts, increase adoption, and optimize the customer experience. View Listing...

92%

Strikedeck 89

19 ratings

Strikedeck is a powerful Customer Success solution, enabling businesses to reduce churn, drive customer loyalty, & max revenue through innovative automation and integrations. View Listing...

89%
Product Leader

Pipefy 88

126 ratings

Pipefy allows managers to control complex tasks without depending on the IT department to quickly automate processes, workflows and approvals. Companies in over 150 countries make team management between var... View Listing...

88%

Gainsight 88

933 ratings

Gainsight helps medium-sized and large companies gain success in customer service and customer analytics by combining data from different sources. Those data sources might be surveys, sales data, customer lo... View Listing...

88%

Amity 87

20 ratings

From chaos to customer success, Amity's Customer Success Software helps you understand which customers need your attention and why. View Listing...

87%
Product Leader

CustomerSuccessBox 85

14 ratings

CustomerSuccessBox is a leading Customer Success Platform which enables B2B SaaS businesses to reduce churn, drive product adoption and grow recurring revenue. View Listing...

85%

Natero 85

59 ratings

Natero is a Customer Success platform that helps SaaS businesses reduce churn, increase adoption, and maximize customer lifetime value. View Listing...

85%
Product Leader

Custify 85

12 ratings

We provide a Customer Success Solution tailored for SaaS businesses. View Listing...

85%
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