Retaining an existing customer requires much less investment than gaining a new client altogether. This is exactly why smart marketers increasingly focus on creating loyalty and membership programs. To that end, businesses can leverage the power of loyalty & membership software, which often helps save time and money on the planning and implementation of loyalty programs. Some notable features of this software type include the ability to incorporate incentive based promotions, building payment processing system, managing allocation of gift cards, rewarding customers for advocacy, identifying loyal customers for special offers and discounts. Read full guide