HubSpot


What is HubSpot?

"Hubspot is a software product for inbound marketing, featuring social media marketing, email marketing, content management, web analytics and search engine optimization."

HubSpot is a complete marketing and sales automation tool that covers a fast array of features and capabilities. The software can be used to carry out, track and measure all your online marketing activities such as blogging, email marketing, and social media marketing.
HubSpot features the inbound marketing concept through its own marketing. According to CRMSearch. It promotes a message of 'publish your way in' and practices what it preaches as a prolific creator of content, including blog posts, social media posts, white papers, and webinars.
It can be used to create landing pages, calls-to-action, to get SEO tips, and it acts as a content management system enabling users to update their website content.


HubSpot scored 88/100 in the SEO & SEM category. This is based on user satisfaction (84/100), press buzz (68/100), recent user trends (rising), and other relevant information on HubSpot gathered from around the web.

The score for this software has declined over the past month. What is this?


HubSpot Awards

HubSpot SEO & SEM Software Award 2020 HubSpot Marketing Analytics Software Award 2020 HubSpot Email Marketing Software Award 2020 HubSpot Marketing Automation Software Award 2020 HubSpot SEO & SEM Software Award 2017 HubSpot Quality Choice Badge 2020 HubSpot Trusted Vendor Badge 2020
  • HubSpot
  • HubSpot
  • HubSpot
  • HubSpot
  • HubSpot

SEO & SEM Market Radar

Artboard 1 copy 4

HubSpot Product Overview

  • Blogging, landing page, analytics, CRM, email, and sales automation tools all in one app

  • Users get valuable insights on every contact by combining their conversations with customers and the parts of the site they've visited with their CRM data

  • Enables its users to learn what content performs best, and how to improve every part of their site

  • Provides phone support or personalized training to help teams get the most out of Hubspot.

  • On HubSpot Dashboard users see all contacts, leads, marketing performance, landing pages, blogging activity and more at a glance.

  • Gives its users a detailed profile of their contacts such as professional history, where they live, mutual contacts, email history and more. Includes email tracking.


Languages: English

SEO & SEM Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select SEO & SEM software for business. Published in May 2020.

Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas - Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In ord...

FREE DOWNLOAD

HubSpot Features

  • A/B Testing
  • Accounts Payable
  • Accounts Receivable
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • Expense Tracking
  • External Integrations
  • Forecasting
  • General Account Ledger
  • Google Apps Integration
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Password & Access Management
  • Payroll
  • Project Management
  • Scheduling
  • Social-Media Integration
  • Supplier Management
  • Tax Management
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Social Media Monitoring
  • Net Promoter Score

HubSpot Pricing Plans


Other pricing information:

Basic: $200/month, 100 Contacts + 100 per 1k extra.
Pro: $800/month, 1,000 Contacts + 50 per 1k extra.
Enterprise: $2400/month, 10,000 Contacts + 10 per 1k extra.
30-day free trial.

Credit card required: No

HubSpot FAQs

Who are the main user groups of HubSpot?

Users of HubSpot are marketers and sales teams in companies of all sizes.

What is HubSpot generally used for?

It is generally ised for Inbound Marketing.

What platforms does HubSpot support?

HubSpot is a web-based platform, and its mobile version runs on native apps for Android, an iOS.

What are some applications HubSpot is commonly used in tandem with?

It is most commonly used in tandem with: LiveChat, Wrike, Freshdesk, Ambassador, LoginRadius, Driftrock Flow.

Does HubSpot integrate with any other apps?

This service integrates with: GoToWebinar, Salesforce Sales Cloud, SurveyMonkey, Wistia, Zapier, Shopify, RelateIQ, Membrain, Microsoft Dynamics CRM Online, Snapengage, SugarCRM.

Does HubSpot offer an API?

It offers and RESTful API.

Does HubSpot offer guides, tutorials and or customer support?

Support offered: FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials.

HubSpot Alternatives

SEMrush
  1110 ratings 90/100
SEO & SEM
Ahrefs
  419 ratings 91/100
SEO & SEM
Moz Analytics
  4 ratings 93/100
SEO & SEM
Yext
  244 ratings 80/100
SEO & SEM
BrightLocal
  444 ratings 93/100
SEO & SEM
Seobility
  23 ratings 86/100
SEO & SEM

HubSpot User Reviews

Average User Rating:
4.2/5 based on 2000 user ratings.
Your Rating:

Sentiment Scale
GreatLousy

User Sentiment Map

The sentiment map shows a snapshot of how Crozdesk users have rated HubSpot over time. It shows how existing users see HubSpot with regards to its usefulness, ease of use, value for money and customer service.

Overall
8.9/10
Arrow Left Recent Older Arrow Left
Usefulness
9.5/10
Ease of use
8.9/10
Value for money
8.4/10
Customer service
8.7/10
User profile picture

"Great CRM and marketing platform"


What do you like about HubSpot?

Ease of use, intuitive design. Easy implementation. Good for small companies. The product has amazing potential but it's quite pricy when you want to use it's integrations and automation processes.

What do you dislike about HubSpot?

Very expensive for small businesses. In order to utilise the full potential of Hubspot you need the professional packages which jump up in price from 0 to 1250$ per month. If you have the money amazing product

5/5
Usefulness
5/5
Ease of use
3/5
Value for money
5/5
Customer service
User profile picture

"Hubspot is strong for tracking emails and charting user visits"


What do you like about HubSpot?

Hubspot is, first and foremost, an excellent piece of software for tracking emails. Whenever I've needed to see whether or not people are even bothering to look at what I'm sending them, I know that I can rely on Hubspot.

Hubspot is also great for our website-tracking initiatives, and for building out a chatbot to help website visitors use our website.

What do you dislike about HubSpot?

Some of Hubspot's functionality is a little wonky - I've had email addresses inexplicably get deleted and functions inexplicably stop working without any notification. It's a little frustrating, and it's easy to not see these things happen in software that is as multi-faceted as HubSpot - there are too many functions for any one person to really be able to keep track of.

What have you been using it for and what problems did HubSpot solve?

I've used Hubspot for numerous tracking functions (emails, website users, etc.). It's helped our company develop new tech and components of our website, and keep track of the hundreds of emails that we send out each month.

4/5
Usefulness
3/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"A robust, versatile and very simple to use sales assistant."


What do you like about HubSpot?

HubSpot CRM has become an essential tool when it comes to sales of our company. Navigating this service is simple due to the basic interface that anyone can handle. Allows sales reports to be updated automatically. It allows us to know in a broad way the sales channel in real time, which is very important because it allows us to monitor and make the necessary adjustments in each sales strategy. The analytics in general is very complete and detailed including several phases of the production process. I can know every detail by entering from any device and in this sense I can work from the company or from the palm of my hand.

What do you dislike about HubSpot?

At the beginning the program presented some malfunctions and when we contacted the technical team the information they provided us did not help much. We should rely on tutorials to find answers. It is important that they provide a good technical assistance service.

What have you been using it for and what problems did HubSpot solve?

HubSpot CRM has collaborated in some way to increase our sales vertiginously. Every strategy we set out to market products and services goes through counting all that assistance that this great CRM offers us. The best thing is that the training time on the part of our work team was really short and in less than a week everyone was already fully managed. It has really been a great experience working with HubSpot CRM in our organization.

4/5
Usefulness
4/5
Ease of use
4/5
Value for money
5/5
Customer service
User profile picture

"excellent tool for social network marketing automation"


What do you like about HubSpot?

This software allows us to schedule a single publication and receive the same publication at different times, depending on the platform. I also love the ability to see how our relationship with a potential customer develops, the site features are powerful and easy to use. It has a very intuitive interface in all areas, this tool is made up of easy to use templates that are Extremely customizable, another very important aspect, your calendar, which gives me a clear view of what should be planned for the coming days in general. It is a tool that allows marketers to upload their email, email automation and social networks.

What do you dislike about HubSpot?

HubSpot is very powerful and complete software, I have nothing bad to say about this useful tool for me.

What have you been using it for and what problems did HubSpot solve?

With HubSpot, it saves a lot of time and provides insight into how my publications work, so ideally you don't have to go to each separate platform to submit each individual publication; It's the best software I've used to manage social media marketing; I am very satisfied with HubSpot.

5/5
Usefulness
5/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"Very good."


What do you like about HubSpot?

A good CRM system is fundamental to be able to segment, organize and categorize your customer base. Mechanical tasks such as data processing represent big time expenses. One of the most outstanding benefits of the HubSpot CRM, is the automation when loading data to the platform. HubSpot CRM will allow you to create lists to filter different groups or segments within the total of your database, this allows your sales team to perform a more efficient work, focusing specific strategies for each stage of the sales funnel. Also you can synchronize the URL of the public profile of your contacts, so that your sales representatives can access your activity without having to connect to the system, also using the HubSpot / CRM platforms integration, your marketing team can send better prospects qualified to the sales team. In this way, sales representatives can spend more time selling and less time evaluating leads and processing data. Each company and each client have different needs. HubSpot CRM allows you to customize and customize the integrations depending on what objectives you want to cover with the system, adapting to the requirements of each company. In this way, you can make sure that you are getting the benefit you really want from your investment. The combined use of these systems will allow the work in synergy of your different business areas, making the processes more efficient and saving time.

What do you dislike about HubSpot?

It would be interesting if the unimportant records could be ignored in order to facilitate the reading of the relevant interactions, and there is no tool to link the information of the contacts of different organizations. Does not have the ability to add multiple email addresses to a single contact record.

What have you been using it for and what problems did HubSpot solve?

The HubSpot CRM helped us record every contact with an "owner". The system allowed us to personalize the emails sent in bulk, so that each contact received messages from the same member of the team. With synchronizations every 10 minutes, HubSpot CRM let us know in real time what was happening with your prospects to be able to act quickly and streamline our operations, the HubSpot system allows you to receive updated analytics and information about conversions in your CRM.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Platform for marketing, sales and customer service in a single portal"


What do you like about HubSpot?

Having HubSpot offers many advantages to consider any marketing and sales company, it is a platform where you can first acquire as your company grows, the solutions to the different areas that will enhance and grow the company , since it has solutions for the realization of digital marketing with innovations and quite attractive novelties, in addition it can incorporate the sales service that will allow you to unify all sales activities of the company, and allows to automate many activities to make them easier, On the other hand, it also has customer service with a great ticket system that allows prioritizing requests based on customer requirements, in short it is a complete service that will grow the company.

What do you dislike about HubSpot?

To date I am completely satisfied with the service, I have no negative aspects to highlight.

What have you been using it for and what problems did HubSpot solve?

Since I have been using the HubSpot service platform, it has been very useful for us to achieve the goals of the organization, the fact of being able to incorporate each service gradually made it possible to have all the available offers on your platform, today we carry out marketing with the HubSpot help, we keep track of our potential sales until they materialize, and our customer service team performs the attention to our customers in a post sale process in order to offer a high quality after sales service and we can Say today, that we have grown and continue to grow thanks to Hubspot.

5/5
Usefulness
4/5
Ease of use
3/5
Value for money
3/5
Customer service
User profile picture

"Very useful!!"


What do you like about HubSpot?

HubSpot Marketing Hub is based on the main techniques available to detect the best practices for organic product development, the management and control of distribution channels, as well as allowing marketing agents to implement, control and take advantage of the possibilities . That provide the production and logistics channels of the company. A job in which they would have to have different facilities, a group of specialists and a considerable effort of time. HubSpot Marketing Hub puts the potential of corporate marketing within everyone's reach.

What do you dislike about HubSpot?

As for the negative aspect of HubSpot Marketing Hub, I can say that the design is often strange, modifying the content of the pages without the need to intervene in it.

What have you been using it for and what problems did HubSpot solve?

Thanks to HubSpot Marketing Hub offering a wide variety of training and totally free information on access strategies and the use of software, we have been able to fully advance our business. HubSpot promotes maintenance marketing and continuous development, highly promising, in addition to boosting human resources to the next level.

4/5
Usefulness
5/5
Ease of use
4/5
Value for money
4/5
Customer service
User profile picture

"HubSpot is awesome!"

// CEO at Self-employed

What do you like about HubSpot?

I like HubSpot cause it helps in sending unlimited emails. Enable easy access to be able to post on Social media and on my Blog without stress.

What do you dislike about HubSpot?

HubSpot customer services is not too helpful, sometimes the toolbox on my blog disappear for no reason which i have to cancel the software and re-open it to continue. And also the price!

What have you been using it for and what problems did HubSpot solve?

It offers solutions that make my life easier, and satisfy most of my business needs. It helps to improve services and sales.

4/5
Usefulness
5/5
Ease of use
4/5
Value for money
2/5
Customer service
User profile picture

"It fulfills what it promises solving with a great CRM system."

// Manager of Sales at Ralph Lauren

What do you like about HubSpot?

It is a tool with solid and intuitive functionality, with very simple functionality. All marketing management benefits from the excellent options and features offered by HubSpot CRM. It keeps us in constant customer follow-up and allows us to better analyze our sales and the quantity of them. In addition, the CRM system is an incredible system of rapid and effective training that unifies relationships and communication with each of our clients. I love that it has exceptional design tools, which makes the interface really easy to use. It is able to perform many more functions, than with everything mentioned above, make the workflow is a simple and ideal integration with an easy management and administration of the work time invested.

What do you dislike about HubSpot?

The learning curve is constant, due to the possible updates that are made, for which it is necessary to keep in constant adaptation to each of his new inventions. However, it must be taken into account that it is easy to start a quick work if the new changes are fully understood.
On the other hand, customize, configure and adapt the design according to my tastes and preferences is a little interfered by some limitations of the RSS. I would like it to have better personalization features.

What have you been using it for and what problems did HubSpot solve?

It is a software with great capabilities when it comes to function. It provides great benefits in terms of communication with customers, improving the general analysis of each one thanks to the information selection process.
The customer service is exceptional, it has helped us in all the inconveniences that we present, no matter how small or big they are, they always have a reliable and fast solution.
It is a tool that, without hesitation, completely optimizes marketing management.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Great all in one product"

// Accountant at KPMG

What do you like about HubSpot?

I love that all my emailing, marketing, sales, landing pages, and even social media management is all available within this one tool.

What do you dislike about HubSpot?

The free version doesn't provide enough for it to be worth it and the levels of upgrades are too far apart. There needs to be more price brackets. That's for my personal, small company.

For my day job, we hate that any email that comes into the company is immediately created into a contact. So, for example, if your husband sends you a quick email to your job or if a solicitor sends you junk mail, Hubspot logs that information as a contact and your email is available to everyone at the company to read.

This doesn't seem like a huge deal until you realize that, if you need more contacts after you max out (I think its 500 or something like that) it's an additional $5K to upgrade and get more contact space.

What have you been using it for and what problems did HubSpot solve?

We are using one product for what we were using 5 or 6 products. It's an all-in-one solution.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"HubSpot and the great control it has."

// Co CEO at E*TRADE

What do you like about HubSpot?

I like HubSpot because this platform has absolutely everything a company needs to have total control of what goes in and out of the sales area, in such a way it offers Sales, Marketing and CRM services, services that have a long term Strong influence on what you can do. In summary, I consider that HubSpot is positive because it completely helps the financial management of a company and helps control potential customers.

What do you dislike about HubSpot?

The negative point that I have noticed in HubSpot is that this application does not develop in a good way on mobile devices, it is somewhat tedious the fact of not being able to control the sales or manage the sales reports of a company through the application of HubSpot for phones mobile

What have you been using it for and what problems did HubSpot solve?

I have been benefiting a lot from HubSpot in business areas, which is why this platform has been helping me with my financial management and has given me a secure platform to show my sales and control marketing to the maximum that can attract customers.

5/5
Usefulness
4/5
Ease of use
4/5
Value for money
5/5
Customer service
User profile picture

"A good tool for managing your customers"

// Product Manager at vrTech Trade

What do you like about HubSpot?

This program is an excellent customer service manager who perfectly performs this role. The program helps us to effectively and manage our relationships with customers. From the customer, creation profile to contact them by phone and email.

What do you dislike about HubSpot?

I do not like the fact that this is a system based on connecting to the Internet. We can not contact our customers if there is no internet, and most of the time conversations with customers are interrupted during a phone call due to the intermittent connection.

What have you been using it for and what problems did HubSpot solve?

The platform is good at drawing up reports since we can immediately see the status or status of our productivity in everyday life. We can quickly send embedded emails and project email without having to re-enter.

5/5
Usefulness
4/5
Ease of use
4/5
Value for money
5/5
Customer service
User profile picture

"Great combined tool"

// Event Manager at Extra Vital Science

What do you like about HubSpot?

HubSpot finally has given marketers a way to show the value and ROI of their marketing efforts, from web traffic to social media. HubSpot has given us the tools to drive leads for our sales team. We have created true value to the organization that impacts the bottom line. HubSpot was used primarily by sales and marketing staff for marketing and CRM purposes.

What do you dislike about HubSpot?

Permission settings are limited. We have so many users that we would need to drill down much further to make sure all of them have access to exactly what they need. But we do understand that we also are a very specific case.

What have you been using it for and what problems did HubSpot solve?

We used HubSpot for managing our website (creating and editing pages), newsletter, blog, SEO, social media messages, and keeping track of our prospects' information and activities.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Great tools that generate the best result"

// Marketing Manager at Talkabout Technologies

What do you like about HubSpot?

The system is user-friendly making your marketing efforts simple to deploy. I especially like having all of our marketing efforts and data housed in one system, from web analytics to CRM...it's all on one place which makes my job easier. Also, it has excellent tutorials and uses cases available.

What do you dislike about HubSpot?

There are some areas of the software which require further build out. The other thing to keep in mind is that you will need to pay for add-ons like specific sales tools and reporting, which can be a bit disappointing, but at the price point you're paying, it won't consume your entire budget.

What have you been using it for and what problems did HubSpot solve?

It is mainly used by marketing department - emails, forms, workflows and other function to execute marketing strategy and collect data to plan marketing strategies. It also serves as a basic CRM database to track customer activities.

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"Hubspot is a fantastic CRM"

// Marketing Coordinator at Soulcentric LLC

What do you like about HubSpot?

Hubspot CRM is extremely easy to implement and has all the basic features you need. What we like most of using Hubspot is how easy it is to use, it keeps accurate reports and helps us keep track of our overall numbers and helps us keep accurate records of our customers. The service has a lot of integrates with other apps. I really love the integration with calendars and phone app. This CRM has all tools to make a business more successful.

What do you dislike about HubSpot?

I would like to see a visual overlay of all my customers on a map. That way when I am planning a trip I don't miss any customers that are off the main roads. Also, I don't like that the email feature cannot handle attachments.

What have you been using it for and what problems did HubSpot solve?

It allows me to easily keep track of everything. What sales I am working on. What customers I need to contact. And everything is conveniently located to work with ease.

5/5
Usefulness
4/5
Ease of use
5/5
Value for money
5/5
Customer service
User profile picture

"I definitely recommend HubSpot"

// Manager at Red Bull Distribution Company

What do you like about HubSpot?

I'll start with the price. If you are looking for a completely free CRM, then Hubspot is a good option, but not the best. If you are willing to pay for CRM then Hubspot is definitely one of the best CRM on the market. This is a universal service.

What do you dislike about HubSpot?

The user interface is convenient, but it works a little slow, but there is a free version, and for many clients its functional is quite enough.

What have you been using it for and what problems did HubSpot solve?

We provide services and with Hubspot to track orders more easily. I have access to all contacts; I can view our entire communication history at any time. I can also accept the order and assign the task of my co-worker, and then I will only keep track of whether he has done it or not. A powerful reporting system, we can track and forecast our revenues and expenses.

5/5
Usefulness
5/5
Ease of use
4/5
Value for money
3/5
Customer service
User profile picture

"Important for our Business"

// Jack of all Trades at SafetySync

What do you like about HubSpot?

HubSpot is focused on ensuring that you can get the help you like without having to talk to someone. I believe it's in their core philosophy. Consumers should be able to setup software on their own. This is in stark contrast to Salesforce that pushes consultants on to you.

What do you dislike about HubSpot?

The interface is very inconsistent. There is a mix of new interfaces with old interfaces. It's pricey, in fact it's not that far off from Salesforce. There is ZERO and I mean zero support for SaaS software. This tool is not for SaaS companies. However, I'm yet to find CRM software that is, but I guess that's life.

What have you been using it for and what problems did HubSpot solve?

Getting our marketing efforts and sales efforts in one place. Prior, they were in CRM, Mailchimp, etc. This has consolidated our software use nicely.

5/5
Usefulness
5/5
Ease of use
3/5
Value for money
5/5
Customer service
User profile picture

"HubSpot gets the job, but could do many things better."

// Associate Marketing Manager at Cordial, Inc.

What do you like about HubSpot?

I like that it integrates with a lot of different technologies. It's also free to start so that always helps. It's easy to get going but nothing is really that straight-forward. HubSpot does everything and does it all very mediocrely. It gets the job done, but it's not my favorite. At the same time, I'm not sure there's much out there that's considerably better.

What do you dislike about HubSpot?

Clunky, out-dated functions. They've been revamping a lot, which helps. But they still have a while to go before they're fully up date across the board. It can be complex at times. Reporting is definitely something that they struggle with.

4/5
Usefulness
3/5
Ease of use
3/5
Value for money
4/5
Customer service
User profile picture

"Product is worth to try "

// Inside Sales Executive at Qliktag Software Inc.

What do you like about HubSpot?

I like the dashboard and export features with select column and split option in lead management ..aprat from that, you can integrate into any social media account.
Analytics option mostly I used to check everything

What do you dislike about HubSpot?

The one issue I have with HubSpot is the capability of reports. While they have them, sometimes you can't get completely granular. That is why I couldn't rate HubSpot a full 10.

What have you been using it for and what problems did HubSpot solve?

For Sales and marketing, we want everything will be proper planning to achieve new customer

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
4/5
Customer service
User profile picture

"Great tools for marketers pretty good tool for sales"

// IT and SAP director at Winland Electronics, Inc.

Hubspot is a great simple to use marketing automation and CRM tool.
My company have been using it for several years on the marketing side and decided to go with Hubspot sales tools instead of going with Salesforce. While they maintain the easy to use aspect on the sales side we still see how it was not build to support a more complex sales or sales team structure.
They support is excellent and overall I would highly recommend the product

5/5
Usefulness
5/5
Ease of use
4/5
Value for money
5/5
Customer service
User profile picture

"Marketing at it's finest!!"


HubSpot has transformed the way we do Marketing

5/5
Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
Back to top