An Overview of SharpSpring Marketing Automation Software
SharpSpring is a solid, fully featured marketing platform with highly affordable packages designed for small and medium-sized businesses. The software solution offers quite an extensive toolkit that specifically focuses on marketing automation and workflow enhancements with powerful features that serve the needs of online marketers and agencies.
This marketing automation software solution is a smart behavior-based email marketing platform that provides its users quick and easy integration with existing customer relationship management (CRM) solutions. But in addition to CRMs, the SharpSpring platform can also be integrated easily with other marketing tools that most marketing professionals might already be using.
SharpSpring’s marketing automation platform helps users to run operations smoothly and streamline their day-to-day processes as well. it is a software solution that has become instrumental in revolutionizing the concept of communication from original concepts of blast emails to the growing trend of personalized one-to-one conversations where emails are constructed so that it offers the recipient a more personal and useful content at the right moment.
A number of marketing agencies are highly appreciative of SharpSpring and its many different marketing tools and features, while a lot of businesses and organizations rely on its functionality and effectiveness in streamlining various marketing processes.
How SharpSpring marketing automation software works
SharpSpring is a cloud-based marketing automation platform that offers a wide variety of features and capabilities, including customer relationship management, sales team automation, marketing automation, mobile and social media marketing, customer service and many more. All of this packed neatly within a single robust solution.
In addition to its built-in tools and applications, SharpSpring is also designed to integrate seamlessly with almost any CRM solution available in the market today. This allows users to keep their existing CRMs if they want and keep all the data stored in it.
The system has lead nurturing and scoring tools to help users track an individual lead’s page visits, demographic and engagement. It also comes with a VisitorID feature, which helps you identify anonymous site visitors by simply looking up the IP address. This allows you to see who’s been visiting and viewing your pages.
The other features of the SharpSpring marketing automation software solution include a landing page builder, a blog builder and a library of designs and templates for you to choose from. The platform is utilized by small- to mid-sized businesses and large marketing agencies across multiple industries, from advertising to insurance and telecommunications.
The benefits of SharpSpring marketing automation software
SharpSpring is a multi-faceted marketing automation solution that is robust and easy to use. It is a marketing platform designed to help businesses manage their marketing campaigns and generate leads more effectively and efficiently. The solution is specifically targeted towards marketing agencies and SMBs that wish to develop their own in-house marketing machine by utilizing the SharpSpring platform. The software offers quite a few benefits for both agencies and businesses of any size or industry.
One of the first things you will notice when using the SharpSpring marketing automation solution is that your email automation process becomes a lot easier and more convenient. The system doesn’t utilize blast emails, rather it takes advantage of the data it collects from site visitors and customers to build a comprehensive profile and generate more personalized email messaging.
The personalized email messaging approach helps to make your brand more appealing to your audience as it shows them that you care. You’re not just trying to push new products into their face. Instead, you’re actually sending email with content that are relevant and useful to your recipients, minimizing the chances of your emails ending up in the spam folder.
The lead-capturing dynamic form is another great benefit that this software solution provides for its users. The feature helps to grab the attention of site visitors and give them a chance to get some answers to queries they might have, which is probably one of the reasons why they clicked on the link to enter your website in the first place. And in this scenario a well-designed, well-structured dynamic form becomes a crucial component of any website.
One of the best aspects of this lead-capturing dynamic form is that it is actually easy to build. The program features a very user-friendly drag-and-drop editor, allowing you to create, customize and reorder the fields of your form in a quick and simple manner. Also, since the form is dynamic, it actually learns and stores data, allowing for some fields already pre-filled for returning visitors who may have already provided some of their information.
Seamless integration with other software solutions is another benefit that you can expect from the SharpSpring marketing automation platform. You can easily and effortlessly integrate this platform with existing solutions, from social media to CRMs.
With social media integration, you can easily follow your customers as well as convert new prospects by simply monitoring their behavior and interests on social media. Customer relationship management or CRM is another piece of software that almost all marketing professionals and agencies use on a daily basis.
SharpSpring’s marketing automation software integrates seamlessly with different CRM platforms as well, allowing users to keep their existing CRMs while reaping the benefits that the SharpSpring solution has to offer. Even the least tech-savvy user can effortlessly integrate the SharpSpring marketing automation software with an existing CRM solution in a short amount of time.
The analytics and reporting features of SharpSpring are quite impressive as well. The feature provides users with valuable insights regarding their customers, contacts, day-to-day processes and campaign strategies, helping decision-makers and stakeholders make better judgments and changes as to how they should approach their marketing as well as understand the return of investment or ROI.
The rules engine of the SharpSpring software solution helps to ease the marketing automation process by utilizing the workflow to engage with customers and leads at various points of the sale process. As a whole, the platform really benefits businesses and agencies that deal with a lot of marketing processes and sales on a daily basis.
Pricing for SharpSpring marketing automation software
Pricing for SharpSpring marketing automation software solution is actually quite simple and made easy for small- to mid-sized businesses and agencies. They follow a month-to-month subscription model so there’s no long-term contract or commitment required from the customer. You can leave or cut the subscription at anytime.
They also offer a product demo and all you have to do is sign up for free. The process of choosing the right plan and finalizing the subscription is also made quick and simple. First you choose a plan, then you review your pricing and then you schedule a demo. SharpSpring offers five different pricing plans for different sized businesses and marketing agencies.
Option A ($400 per month) – Good for up to 1,500 contacts
Option B ($600 per month) – Good for up to 10,000 contacts
Option C ($800 per month) – Good for up to 20,000 contacts
Option D (Agency pricing) – Contact the vendor for more information
Option E (Enterprise pricing) – Contact the vendor for more information
All plans come with unlimited users, unlimited support and monthly billing. They also include a full set of features, including:
• Full marketing automation
• Campaign tracking
• Behavior-based email
• Blog builder
• Dynamic landing pages
• CRM and sales automation
• Dynamic form builder
• Reporting and analytics
• Anonymous visitor ID
• E-commerce solutions
So is this marketing automation solution worth it?
If you’re looking for a robust and user-friendly marketing automation software solution that is packed with a wide range of tools and features to help your day-to-day marketing process a lot easier and more efficient, SharpSpring could be a great choice for you.
However, you have to carefully assess the platform’s toolkit and see if it really has all the things you might need for your online marketing processes. If you feel that those solutions are more than enough to get you started with your campaigns, then you should give it a try. It’s a monthly subscription model and there are no long-term contracts. You can cancel anytime you want to.