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What is Criteo?

Criteo offers digital advertising and retargeting solutions that helps companies effectively engage with customers.

Criteo Commerce Marketing Ecosystem is an open and trusted environment where retailers, brands, and publishers collaborate to drive profitable sales. It is powered by machine learning technology optimized for commerce and massive amounts of shopping data.

Criteo Awards

Criteo currently scores 84/100 in the Marketing Automation category. This is based on user satisfaction (74/100), press buzz (61/100), and other relevant information on Criteo gathered from around the web.

The score for this software has improved over the past month. What is this?
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Marketing Automation Market Radar

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Criteo Product Overview

  • Marketing and re-marketing ads

  • Ad campaign creation

  • Tracking campaign performance

  • Intelligent algorithms

  • Customized banners

  • Recommendations

  • Email marketing

  • Supported by mobile, social and desktop

Languages Supported: English, German, Spanish, French, Italian, Polish, Portuguese, Russian, Chinese, Japanese, Korean

Marketing Automation Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in July 2024.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...


Criteo Features

  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

Criteo FAQs

What are some applications Criteo is commonly used in tandem with?

Criteo is commonly used in tandem with eCommerce, web, and marketing systems.

Does Criteo offer guides, tutorials and or customer support?

Support: Phone Support, Live Support, Email Support.

Does Criteo integrate with any other apps?

Integrations: Tealium, PTC, Segment, Buyagift, Koongo, Magento,

Does Criteo offer an API?

Yes, Criteo offers API.

What is Criteo generally used for?

This service is generally used for digital advertising and retargeting.

What platforms does Criteo support?

This is a web-based software.

Does Criteo offer multi-user capability (e.g. teams)?


Who are the main user groups of Criteo?

Main users of Criteo are eCommerce companies of all sizes.

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